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SEKOLAH TINGGI PARIWISATA AMPTA YOGYAKARTA Jalan Laksda Adisucipto Km.6, Yogyakarta, Indonesia Telp. (0274) 485115 Email 1: jurnalmediawisata@gmail.com Email 2: lp2m@ampta.ac.id
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Media Wisata
Published by Sekolah Tinggi Pariwisata AMPTA
ISSN : 16935969     EISSN : 26858436     DOI : https://doi.org/10.36276/mws
Core Subject : Economy, Humanities, Education, Social, Engineering,
Humanities Economics, Econometrics & Finance Education Environmental Science Transportation Other
Media Wisata (ISSN: 1693-5969) (EISSN: 2685-8436) published twice a year on May and November by Sekolah Tinggi Pariwisata AMPTA Yogyakarta, Indonesia. Media Wisata has been accredited by the Ministry of Technology Research and Higher Education of the Republic of Indonesia. The publication of this journal is a scientific journal in the field of tourism studies. The manuscript can be research papers, review articles, and conceptual, technical and methodological papers on all aspects, including research findings, experimental design, analysis, and recent application in tour and travel studies. The scope of these areas includes tourism; Community Based Tourism (CBT); hospitality; hotels; tourism marketing; tourism management; travel industry; rural tourism; culture and heritage tourism
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 5 Documents
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Search results for , issue "Vol. 8 No. 2 (2012): Media Wisata" : 5 Documents clear
Analisis Pasar Wisata Nusantara di Taman Nasional Gunung Merapi Pasca terjadinya Erupsi Nikasius Jonet Sinangjoyo
Media Wisata Vol. 8 No. 2 (2012): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (4883.553 KB) | DOI: 10.36276/mws.v8i2.186

Abstract

This study is aimed to give input for developing tourism at Merapi Mount National Park (TNGM) after the eruption of volcano Merapi, it has goals such as: to analysis domestic and to make a marketing development strategy of this area. a collected by using questionnaire methods, interview and field observation. The sampling method was accidental sampling, with an amount of about 100 respondents. The data include tourist and visiting characteristics, tourist perception. Implementation could be performed by using a marketing mix, which is a product, price, place and promotion. The product policy should be conducted by increasing product quality. Furthermore, the pricing policy could use modified flexible pricing. The distribution policy is recommended to utilize distribution channels like the community has a preference towards eco-culture and cooperation with all the components of tourism. Finally, the promotion policy should be performed by words of mouth promotions and information reported by the press.
Strategi Dinas Pariwisata Dili Timor Leste untuk Meningkatkan Kunjungan Wisata di Objek wisata Pantai Area Branca Ivana Francisca Joaquin Da Costa
Media Wisata Vol. 8 No. 2 (2012): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (3989.125 KB) | DOI: 10.36276/mws.v8i2.187

Abstract

The research was conducted at the Beach Area Branca attractions with the objective of identifying SWOT analysis conducted by the Office of Timor-Leste Dili tourism in developing the potential of Area Branca Beach attractions to increase tourist visits in Dili.This research uses a quantitative approach to analyze the strategies used and the SWOT analysis. From the survey results revealed that potential Beach Area attractions Branca towards ecotourism development by promoting nature tourism, maritime and land combined with up-tourism and cultural tourism. Constraints faced by the inadequate infrastructure, tourism organizations are not integrated, quality human resources are lacking and political conditions, the development of cooperation with the objects is done by outside parties and investors.
Membangun Rantai Pembelian Ulang Wisatawan Yudi Setiaji
Media Wisata Vol. 8 No. 2 (2012): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (4546.728 KB) | DOI: 10.36276/mws.v8i2.191

Abstract

Satisfaction and rebuying become the key factor influencing the advantage and growth of tourism companies in a long term. This research test the model of the relation of quality perception, satisfaction, and rebuying tourist market which a mediated by trust.The questioner was used to collect the data from 300 respondents, test the validity and reliability confirmation with the coefficient of Cronbach alpha. Analyse the data to test the hypothesis this research used a structural equation model healthily to collect the data. The result of the empirical study indicates that a whole found a causality relation at four accurate a company, satisfaction directly influenced by the perception of quality and rebuying mediated by trust of a customer to the company.This research implication indicates that the company owning higher level tourist satisfaction storey; level will be easier to customer becomes the devoted to doing the rebuying, therefore strengthen the ability and improve its speciality go together with the customer service, will make the company do not only limited to able to hold out attacked from serangan competitor but also able to grow healthily industrial market service which hyper-competition.
Pengaruh Persepsi Kualitas, Persepsi Value , Kepuasan Wisatawan, dan Kunjungan Ulang terhadap Rekomendasi Mulut Ke Mulut Ali Hasan
Media Wisata Vol. 8 No. 2 (2012): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (4415.987 KB) | DOI: 10.36276/mws.v8i2.192

Abstract

This research was designed to know the influence of quality perception, value perception, tourist satisfaction, and revisiting to Word of Mouth (WoM) recommendation. Methods that are used in this research are questioner to collect the data, part-whole used to test the validity and Cronbach alpha to test the reliability. Testing the normality, Linearity, multi colinearity, autocorrelation and heteroskedasticity is to detect the compatibility of using a model of the path regression as the test of hypothesis. The result of this research indicates that: (1) quality perception, value perception, tourist satisfaction, and revisiting significantly have positive effect positive to WoM recommendation, (2) quality perception has the positive influence to value perception, (3) quality perception has the positive influence which is very significant to tourist satisfaction, (4) quality perception has the positive influence which is significantly the revisiting, (5) quality preception has the positive influence which is significant to WoM recommendation, (6) perception assess has positive influence to tourist satisfaction, (7) perception assess is to own the positive influence which is significant to revisiting, (8) perception assess has the positve influence which is very to WoM recommendation, (9) tourist satisfavtion has a positive effect significantly to the revisiting, (10) tourist satisfaction has a positive effect to WoM recommendation, (11) resiviting has the positive influence which is very significant to WoM recommendation, and (12) revisiting has more dominant influence in creating WoM recommendation of Jogja tourism object to others people.
Pengaruh Lingkungan Kerja dan Gaya Kepemimpinan Terhadap Kepuasan Kerja Serta Dampaknya pada Prestasi Kerja di Hotel Inna Garuda Yogyakarta Hermawan Prasetyo
Media Wisata Vol. 8 No. 2 (2012): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (8302.758 KB) | DOI: 10.36276/mws.v8i2.193

Abstract

The purpose of this research was to found both direct or indirect the influence of jobs atmosphere, and leadership style variable toward employee’s performance through job satisfaction at Hotel Inna Garuda Yogyakarta. The data used in this research was primary data which consists of 7 dimensions with 11 indicators for the jobs Atmosphere variable. 5 dimensions with 11 indicators for the Leadership Style variable. 5 dimensions with 11 indicators for satisfaction variable, and 3 dimensions with 11 indicators for job performance variable. The method of collecting data was granted by questionnaires deployment to 70 respondents by quantitative and qualitative descriptive. The result of the data analysis described that all of hypothesis was acceptable. It is indicated that the Corporate Culture, and Leadership Style variable have positively and significantly influenced toward job satisfaction, and based on the result of path analysis ( direct and indirect) that those variables were found directly dominant influenced toward the employee's performance than through the job satisfaction.

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