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INDONESIA
Jurnal Ilmiah Mahasiswa FEB
Published by Universitas Brawijaya
ISSN : -     EISSN : -     DOI : -
Core Subject : Education,
Education
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Articles 597 Documents
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Search results for , issue "Vol. 3 No. 2" : 597 Documents clear
Pengaruh Lifestyle dan Reference Group Terhadap Keputusan Pembelian Produk Smartphone Samsung Studi Pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Brawijaya Ramadhan, Ridho Putra; Rofiq, Ainur
Jurnal Ilmiah Mahasiswa FEB Vol. 3 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh lifestyle dan reference group terhadap keputusan pembelian produk smartphone Samsung di Fakultas Ekonomi dan Bisnis Universitas Brawijaya Malang. Jumlah sampel yang digunakan dalam penelitian ini sebanyak 192 responden yang dipilih menggunakan teknik purposive sampling. Data yang telah terkumpul dianalisis menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa variabel lifestyle dan reference group yang terdiri dari Informational references group influence, utilitarian or normative influence dan   value-expressive   influence memiliki   pengaruh   signifikan   terhadap   keputusan pembelian konsumen. Diantara variabel tersebut, value-expressive influence memiliki pengaruh paling besar terhadap keputusan pembelian konsumen.   Kata  kunci: Lifestyle,  Reference  group,  Informational  references  group  influence, Utilitarian or normative influence, Value-expressive influence, Keputusan pembelian
PENGARUH SIKAP, NORMA SUBJEKTIF, DAN KONTROL PERILAKU TERHADAP INTENSI BERHENTI MEROKOK SEBAGAI DAMPAK PERATURAN GAMBAR PERINGATAN Pada Mahasiswa Strata Satu di Kota Malang Permatasari, Lely Putri; Rosita, Nadiyah Hirfiyana
Jurnal Ilmiah Mahasiswa FEB Vol. 3 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Penelitian  ini  bertujuan  untuk  mengetahui  dan  menganalisis  pengaruh  sikap,  norma subjektif, dan kontrol perilaku terhadap intensi berhenti merokok pada mahasiswa di Kota Malang sebagai dampak peraturan gambar peringatan pada kemasan rokok. Peneilitian ini  menggunakan metode kuantitatif dengan jenis penelitian korelasional. Teknik yang digunakan dalam pengambilan sampel adalah non probability sampling jenis systematic random sampling. Metode pengumpulan data menggunakan kuisioner dengan skala model Likert yang mengukur variabel independen (sikap, norma subjektif, dan kontrol perilaku) dan variabel dependen (intensi berhenti merokok). Sampel yang  digunakan  berjumlah  110  responden  mahasiswa  di  Kota  Malang  yang  merokok  dan mengetahui peraturan gambar peringatan pada kemasan rokok. Berdasarkan  hasil  yang  diperoleh  dari  analisis  regresi  berganda  menggunakan  software SPSS, dalam pengujian secara simultan, variabel sikap (X1), norma subjektif (X2), dan kontrol perilaku (X3)   berpengaruh secara signifikan terhadap intensi berhenti merokok sebagai dampak peraturan  gambar  peringatan.  Berdasarkan  uji  dominan,  variabel  kontrol  perilaku  memiliki koefisien Beta sebesar 0,387. Artinya variabel kontrol perilaku memiliki pengaruh paling tinggi terhadap intensi berhenti merokok dibandingkan dengan variabel yang lain. Variabel sikap memiliki koefisien Beta 0,277 sehingga memiliki pengaruh signifikan terhadap intensi berhenti merokok, sedangkan  variabel  norma  subjektif  tidak  berpengaruh  secara  signifikan.  Pada  penelitian  ini diketahui nilai R Square sebesar 0,453 atau   45,3%. Artinya variabel Intensi berhenti merokok (Y)dijelaskan sebesar 45,3% oleh variabel Sikap   (X1), Norma Subjektif (X2)   dan  Kontrol Perilaku (X3). Sedangkan  sisanya sebesar 54,7% dijelaskan oleh variabel lain di luar persamaan regresi atau yang tidak diteliti dalam penelitian ini.   Kata Kunci:  Sikap,   Norma   Subjektif,   Kontrol   Perilaku,   Intensi   Berhenti   Merokok, Peraturan Gambar Peringatan.
Pengaruh Atribut Produk dan Labelisasi Halal Sebagai Variabel Moderating Terhadap Keputusan Pembelian Mie Instan Indomie (Studi Pada Mahasiswa Strata 1 Universitas Brawijaya Malang) Pratama, Annas Akbar
Jurnal Ilmiah Mahasiswa FEB Vol. 3 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Di era modern ini kebutuhan manusia semakin kompleks. Dengan semakin kompleksnya kebutuhan manusia tersebut perusahaan bersaing untuk mendapatkan banyak pelanggan dengan menguasai pangsa pasar. Atribut produk adalah suatu hal yang harus diperhatikan perusahaan untuk meningkatkan keputusan pembelian karena atribut produk adalah hal yang dipertimbangkan konsumen dalam keputusan pembeliannya. Konsumen semakin kritis untuk memilih produk yang halal karena di Indonesia juga sudah terjadi kasus makanan yang tidak halal, seperti kasus pencampuran lemak babi pada makanan di tahun 1988. Penelitian ini bertujuan untuk mengetahui apakah ada pengaruh variabel atribut produk terhadap keputusan pembelian pada produk mie instan Indomie dan untuk mengetahui peran labelisasi halal sebagai variabel moderator  pada pengaruh atribut produk terhadap keputusan pembelian pada produk mie instan Indomie. Populasi dalam penelitian ini adalah Mahasiswa Strata 1 Universitas pernah mengkonsumsi mie instan Indomie. Sampel dalam penelitian ini Mahasiswa Strata 1 Universitas Brawijaya Malang yang masih aktif dan beragama Islam dengan reponden sebanyak 150. Jenis data yang digunakan adalah data primer dengan metode pengumpulan data menggunakan kuesioner. Teknik analisis yang digunakan adalah regresi linier sederhana dan pengujian variabel moderating menggunakan uji residual. Hasil dalam penelitian ini menunjukan bahwa variabel atribut produk berpengaruh terhadap keputusan pembelian dan variabel labelisasi halal yang sebagai variabel moderating berpengaruh secara negatif signifikan artinya memperkuat hubungan antara atribut produk dengan keputusan pembelian pada mie instan Indomie.   Kata kunci : Atribut Produk, Labelisasi Halal, Keputusan Pembelian
PENGARUH BRAND IMAGE TERHADAP LOYALITAS KONSUMEN ROKOK MEREK TRUBUS ALAMI DI KOTA MALANG Permana, Alkhaf; Rohman, Fatchur
Jurnal Ilmiah Mahasiswa FEB Vol. 3 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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This study aims to determine the effect of variable Brand Image (Corporate Image, User Image and Product Image) on Consumer Loyalty to the brand of cigarettes Trubus Alami. This study using explanatory method that aims to determine the causal relationship between dependent and independent variables through partial and simultaneous hypothesis testing. The sampling technique used is probability sampling based on the opinions expressed 85 respondents in the sample obtained from a population of Malang. Regression analysis showed that the variable Brand Image (Corporate Image, User Image and Product Image) has a significant influence on customer loyalty. Testing hypotheses simultaneously, partial and dominant indicates that the independent variables affect the dependent variable. The correlation coefficient indicates that the correlation between dependent and independent variables are positive and strong. Keywords: Brand Image, Consumer Loyalty
PENGARUH PROFITABILITAS, STRUKTUR AKTIVA, LIKUIDITAS, DAN UKURAN PERUSAHAAN TERHADAP STRUKTUR MODAL(Studi Pada Perusahaan Pertambangan Yang Terdaftar Di Bursa Efek Indonesia Tahun 2010-2013) Thahir, Rina Nirmala; lendro, Har
Jurnal Ilmiah Mahasiswa FEB Vol. 3 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Penelitian ini bertujuan untuk mengetahui pengaruh profitabilitas,struktur aktiva,likuditas, dan  ukuran  perusahaan  terhadap  struktur  modal  pada  perusahaan  Pertambangan  yang terdaftar di Bursa Efek Indonesia.   Jenis penelitian yang digunakan dalam penelitian ini adalah explanatory research (penelitian penjelasan). yang bertujuan untuk menjelaskan hubungan kausal sebab akibat antara  variabel-variabel  melalui  pengujian  hipotesa.  Data  dikumpulkan  melalui  analisis laporan keuangan tahunan perusahaaan pertambangan yang terdapat di Bursa Efek Indonesia perwakilan Universitas Brawijaya Malang. Adapun teknik pengambilan sampel yang digunakan adalah purposive sampling dan diperoleh sampel sebanyak 8 perusahaan pertambangan.  Untuk  menguji  hipotesis  yang  diajukan  dalam  penelitian  ini  digunakan analisis regresi berganda.   Berdasarkan hasil dari penelitian dan pembahasan terhadap data yang ada, diperoleh temuan bahwa variabel profitabilitas (X1) berpengaruh tidak signifikan dengan arah yang negatif.  Artinya  perusahaan  pertambangan  yang  profitable  lebih  memilih  menggunakan modal sendiri daripada menggunakan hutang jangka panjang. Sedangkan variabel Likuiditas (X3) berpengaruh signifikan dengan arah hubungan negatif. Variabel Struktur aktiva(X2) dan variabel Ukuran Perusahaan (X4) berpengaruh signifikan dengan arah hubungan positif., dan Struktur Aktiva merupakan variabel yang paling dominan terhadap struktur modal karena memiliki nilai beta tertinggi.   Kata  Kunci: Struktur  Modal,    Profitabilitas,  Struktur  Aktiva,  Likuiditas,  dan  Ukuran
THE EFFECT OF BRAND AWARENESS, BRAND ASSOCIATIONS, PERCEIVED QUALITY, AND CORPORATE REPUTATION ON THE CUSTOMER SATISFACTION Susetyo, Ridha Harseno; Ayuni, Risca Fitri
Jurnal Ilmiah Mahasiswa FEB Vol. 3 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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This study aims to examine and explain the influene of  brand awareness, brand association, perceived quality,corporate reputation on customer satisfaction of converse  student  consumers  in  Brawijaya  Universtiy  .  The  research  was conducted in the area of Brawijaya University. Further purposive sampling technique was used in this research with 120 respondents. The analysis tools are Multiple Linear Regression Analysis to determine the relationship between independent variable and dependent variable. The result of the study explained that  there is  a significant  effect  between  brand  awareness,  brand  association, perceived   quality,corporate   reputation   on   customer   satisfaction   partially. Therefore, the research result shows that corporate reputation is the dominant variable that affects customer satisfaction.  Keywords: Brand Awareness, Brand Association, Perceived Quality, Corporate Reputation,Customer Satisfaction
The Impact of Acquisition on Financial Performance: The Case of Manufacturing Companies in Indonesia Ramadian, Nidia Pasha
Jurnal Ilmiah Mahasiswa FEB Vol. 3 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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The purpose of this research is to examine the impact of acquisition on financial performance of manufacturing companies in Indonesia. The study uses manufacturing companies listed in the Indonesia Stock Exchange from 2010-2013 as the samples. While, variables used in this research are financial ratios including liquidity ratio, activity ratio, leverage ratio, and profitability ratio. The financial performance is analyzed using financial ratios consists of liquidity ratio, activity ratio, leverage ratio, and profitability ratio. To find out the relationship between the variables paired t-test analysis is applied. Finally, the financial ratio analysis result shows that there is no significant difference between one year before and after acquisition, only quick ratio that undergoes significant change. From the result it could be assumed that acquisition generally don’t significantly influence the financial performance of the acquirer company with financial ratio by proxy. This could happen because there might be weak strategies and the lack of experiences in doing acquisition. Keyword: Acquisition, Financial Performance of Company, Financial Ratio
The Influence of Perceived Integrity, Perceived Competence and Experience on Consumer’s Trust in Online Shopping in the Tulusrejo District of Malang City Zahara, Radyta; Harris, Lutfi
Jurnal Ilmiah Mahasiswa FEB Vol. 3 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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This study examines the influence of perceived integrity, perceived competence and experience on consumer’s trust in online shopping in the Tulusrejo district of Malang city. The independent variables in this study are perceived integrity, perceived competence  and  experience. Consumer’s trust in online shopping is a dependent variable. The study to test the  hypotheses on First Order Construct (FOC) used Partial Least Square (PLS) with sample are 295 peoples. Finally, the results found that perceived integrity, perceived competence and experience has a positive effect towards consumer’s  trust  in online  shopping. Therefore, confidence  (trust) of consumers to shop online will determine the consumer's decision to engage transaction or not. Lack of trust to shop online will reduce the willingness of consumers to do online transaction. Keywords:  Perceived Integrity, Perceived Competence, Experience, Consumer’s  Trust  in Online Shopping
Factors Affecting the Auditor’s Independence: Referring to the Provision of Management Advisory Services (Case Study on 4 Certified Public Accountant in Malang City) Pratama, Ade Setia
Jurnal Ilmiah Mahasiswa FEB Vol. 3 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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The development of CPAs nowadays affects the needs of audit service of clients. They cannot be separated from the role of auditors. Therefore, auditors must be independent in doing their job, including MAS (Management Advisory Service) to improve the quality of their service. The provision of this service can cause auditors to work outside the standard and professional code of ethics that will harm concerned parties. The objective of this research is to get accurate information about factors that affect the independency of auditors during the provision of MAS. Based on past events, independency of auditors becomes the attention of people, particularly  in  this  time, so many criminal cases caused by  the auditor’s that can be relieve  the client’s  trust. The technique of data gathering of this minor thesis is interview technique  carried out with  four CPAs registered in Malang, represented by one auditor each. The result of this study showed that the excessive knowledge of auditors about clients affected the independency of auditors in providing MAS. The aspect of auditors’ knowledge about clients  directly related to data gathering process by auditors through interview and direct sharing. Thus, the intensity of communication between both parties increased the chance for auditor as professionals to work astray from standards and professional code of ethics.Keywords: Auditor Independency, Management Advisory Service, Emotional Relationship, Auditor Responsibility and Ethical code of Accounting Professions
Factors that Influence Internal Control Weakness of Local Government (Empirical Study on Provincial Government in Indonesia) Wahono, Arif Kurniawan; Purwanti, Lilik
Jurnal Ilmiah Mahasiswa FEB Vol. 3 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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This study aimed to test factors that influence internal control weakness of local government. Independent variables were economic growth was measured by gross domestic product regional, government size was measured by total assets, revenues of local government (PAD), complexity was measured by total population. Dependent variable was Internal control weakness was measured by the number of BPK RI’s finding about Internal Control Systems.  This study used secondary data from BPK RI report and BPS report. This study’s object was 33 provincial government in Indonesia with period 2012-2013, so number of samples were 66. Hypothesis tests used multiple regression analysist. F test showed economic growth, government size, PAD and complecity had simultaneous significant effect on the internal control weakness. T-test showed government size had partial significant effect on the internal control weakness. Economic growth, PAD and complexity didn’t have significant partial effect on internal control weakness.Keywords: Internal Control Weakness, Economic’s Growth, Government’s Size, PAD and Complexity

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