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INDONESIA
Jurnal Ilmiah Mahasiswa FEB
Published by Universitas Brawijaya
ISSN : -     EISSN : -     DOI : -
Core Subject : Education,
Education
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Articles 13,824 Documents
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SOCIAL MEDIA MARKETING AS A SUPPORTING TOOL FOR BRAND BUILDING AND ITS IMPACT ON CUSTOMER PURCHASE DECISION. Jawo, Muhammed
Jurnal Ilmiah Mahasiswa FEB Vol. 6 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Social media has brought a lot of responsiveness to both companies and individuals interacting online. Marketers nowadays are everywhere to get customers. Social media marketing and advertising is a form of internet advertising that comes with the usage of social media platforms and web sites to sell a product or service. The aim of this study is to examine social media marketing as a tool for brand building and the impacts of social media marketing on customer purchase decision. The research is qualitative (exploratory method) with the intent of generating new theory from data. The data collection technique of this study uses questionnaire, observation, and interview. The sampling technique used is purposive sampling. Credibility and dependability are in place to guarantee the trustworthiness of this study. Since the research is qualitative in nature, content analysis is used a method or technique of data analysis. The result from this study shows that almost everyone uses social media, it is a great place for brand building and things such as trust, and being present online can have significant impact on customer purchase decision.Keywords :    Social Media, Marketing, Brand Building, Impact, Customer Purchase, and Decision.
“The Influence of Descipline, Compensation and Competencies towards Employee Performance (Study at PT Petrokimia Gresik)” Iswara, Dwikidyatama
Jurnal Ilmiah Mahasiswa FEB Vol. 6 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

The competition of agriculture industry especially fertilizer is very tight considering the existence of AEC policy since 2016. This makes local fertilizer company in Indonesia is demanded to improve the quality of its human resources. A good quality of human resources can be measured by good employee performance. This research aimed to investigate factors affecting employee’s performance  especially in fertilizer industry. This study was conducted to determine the effect of discipline, compensation, and competence on employee’s  performance. In this study, PT Petrokimia Gresik serve as an object representing all state-owned fertilizer companies in Indonesia. Population in this research are all permanent employees in PT Petrokimia Gresik whic are 3,173 employees. For sampling technique, this study used Slovin formula calculation with 10% error rate. The samples obtained in this study were 112 employees of PT Petrokimia Gresik. This study was conducted by regression analysis. The results of research show that discipline, compensation, and competence have a significant effect partially on employee’s performance, and competence has a dominant effect on employee’s performance.Keywords: Discipline, Compensation, Competencies, Employee Performance.
THE INFLUENCE OF CAPITAL EXPENDITURE TOWARDS COMPANY’S PROFITABILITY Hutama, Muhamad Bangkit
Jurnal Ilmiah Mahasiswa FEB Vol. 6 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

This research aims to find the influence of capital expenditue investment on company’s profitability. For major business investment projects, capital expenditure have an important role in financial statement. One view is that capital expenditure announcements provide information about a firm’s earnings prospects. The research population covered go-public companies from manufacturing, telecommunication and Oil that listed on Indonesia Stock Exchange for periods, 2012-2016. The method used for selecting the samples is purposive sampling method. Samples used in this research is 27 companies, 135 Data from Manufacturing, Telecommunication and Oil Companies. The research result reveals that Capital Expenditure have a significant influence towards profitability.  Keywords: Capital Expenditure, Profitability, Company Financial Performance
ANALISIS PENGARUH HARGA MINYAK DUNIA DAN RISIKO VOLATILITAS TERHADAP RETURN INDEKS HARGA SAHAM SEKTORAL DI INDONESIA: PENDEKATAN METODE GARCH-M NABILAH, DINDA ADITYA
Jurnal Ilmiah Mahasiswa FEB Vol. 6 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Studi ini bertujuan untuk mengetahui pengaruh variabel eksternal dan premi risiko terhadap indeks saham sektoral di Indonesia.Variabel eksternal yang dimaksud dalam penelitian ini adalah harga minyak dunia dan volatilitasnya, sedangkan premi risiko diukur menggunakan standar deviasi yang diperoleh dari harga historis indeks saham sektoral yang menggambarkan risiko volatilitas indeks saham sektoral ketika bergerak volatile.Data yang digunakan dalam penelitian adalah data sekunder yang diperoleh dari Badan Pusat Statistik (BPS) dan Bursa Efek Indonesia (BEI) pada periode 2010-2015.Analisis data yang digunakan dalam penelitian ini adalah GARCH in mean (GARCH-M) dengan bantuan Eviews 6.Hasil penelitian menunjukan bahwapengaruh eksternal, yaitu harga minyak dunia memiliki pengaruh signifikan dan  searahterhadap return indeks saham sektoral, kecuali indeks saham sektor konsumsi.Hal ini dikarenakan indeks saham sektor konsumsi merupakan saham yang defensif sehingga faktor eksternal seperti harga minyak dunia, tidak berpengaruh terhadap pergerakan saham sektor ini.Sedangkan, volatilitas harga minyak dunia dan risiko volatilitas (premi risiko) tidak berpengaruh terhadap return indeks saham sektoral. Kata kunci  :  Harga minyak dunia, volatilitas harga minyak dunia, risiko volatilitas (premi risiko), indeks saham sektoral, GARCH-M. 
ANALISA EFEKTIVITAS DAN EFISIENSI MENGGUNAKAN TEKNIK AUDIT MANAJEMEN PADA FUNGSI PEMASARAN (Studi Kasus Pada PT Madu Kembang Joyo Sriwijaya) Admantyasyahri, Inge Fitri
Jurnal Ilmiah Mahasiswa FEB Vol. 6 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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This research aims to analyze the efficiency and effectiveness of marketing functions using management audit techniques at PT Madu Kembang Joyo Sriwijaya. Management audit in marketing function is used to monitor and determine areas of problem and current and future opportunities and to provide recommendation based on the condition of the company, so an efficient and effective marketing that can support related functions within the company is created. This case study uses descriptive method through questionnaires, interviews, and documentation. The  effectiveness and efficiency of marketing functions are analyzed and evaluated by comparing the criteria, causes, and effects and recommendation. Based on the results of research it can be concluded that, in general, the activities of marketing functions of PT Madu Kembang Joyo Siwijaya are quite effective yet not quite efficient. Therefore, PT. Madu Kembang Joyo Sriwijaya must continuously strive to improve the existing marketing functions. This study provide some recommendations and alternatives to be considered by the company to create effective and efficient marketing functions. Keywords : Management Audit, Effectiviness, Efficiency, Marketing Function
ANALISIS KESESUAIAN LAPORAN KEUANGAN BAZNAS KOTA MOJOKERTO DENGAN PSAK 109 TENTANG AKUNTANSI ZAKAT DAN INFAK/SEDEKAH Fauzia, Rahmatul
Jurnal Ilmiah Mahasiswa FEB Vol. 6 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Penelitian kualitatif ini bertujuan untuk mengevaluasi kesesuaian laporan keuangan BAZNAS Kota Mojokerto dengan PSAK No 109 tentang Akuntansi Zakat dan Infak/Sedekah dengan menggunakan pendekatan deskriptif dan metode studi kasus. Penelitian dilaksanakan di BAZNAS Kota Mojokerto, salah satu BAZNAS daerah yang menjadi BAZNAS percontohan di Jawa Timur. BAZNAS Kota Mojokerto memiliki tugas menghimpun, menyalurkan dan mendayagunakan dana zakat, infak dan sedekah serta membuat pelaporan terkait kegiatan tersebut.  Lembaga penghimpun zakat harus membuat laporan keuangan yang berisi Laporan PosisiKeuangan, Laporan Perubahan Dana, Laporan Perubahan Aset Kelolaan, Laporan Arus Kas, dan Catatan Atas Laporan Keuangan. BAZNAS Kota Mojokerto membuat satu laporan keuangan dari lima laporan keuangan yang seharusnya dibuat. Laporan keuangan yang dibuat yaitu laporan arus kas, tetapi isi dari laporan tersebut belum sesuai dengan PSAK 109. Sehingga disimpulkan bahwa Laporan Keuangan BAZNAS Kota Mojokerto belum dibuat sesuai dengan PSAK 109 tentang Akuntansi Zakat, dan Infak/Sedekah. Kata kunci: BAZNAS, Zakat, Infak, Sedekah, Laporan Keuangan, PSAK, Akuntansi Syariah
PENGARUH PENDAPATAN ASLI DAERAH, DANA PERIMBANGAN, DAN SISA LEBIH PERHITUNGAN ANGGARAN TERHADAP BELANJA DAERAH SERTA ANALISIS FLYPAPER EFFECT (Studi pada Pemerintah Daerah Kabupaten/Kota di Provinsi Jawa Timur) SE, Fibriana
Jurnal Ilmiah Mahasiswa FEB Vol. 6 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

The objectives of this research are to examine the effect of own-source revenue (PAD), counter balance funds, such as revenue sharing (DBH), general purpose grant (DAU), and specific purpose grant (DAK), and remaining budget surplus (SiLPA) on local ependitures and to analyze the potential of flypaper effect in local expenditure. The population of this study is all regencies and cities in East Java. The data of this study are audited Budget Realization Statements from 2015 to 2016 obtained from Indonesian Audit Board. The results of multiple linier analysis show that PAD, DAU, and DAK have significant influence, while DBH and SiLPA do not have significant influence on Local Expenditure. In addition,  flypaper effect does not occur in Local Expenditure.Keywords: own-source revenue, revenue sharing, general purpose grant,         specific purpose grant, remaining budget surplus, flypaper  ffect,                 local expenditure
IMPLEMENTASI TANGGUNG JAWAB SOSIAL: STUDI PADA PT. KALTIM PRIMA COAL (KPC) SANGATTA Muizzah, Rosyidatul
Jurnal Ilmiah Mahasiswa FEB Vol. 6 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Penelitian ini bertujuan untuk mengidentifikasi dampak operasional PT. Kaltim Prima Coal, peran yang dijalankan oleh perusahaan dalam melaksanakan program tanggung jawab sosial perusahaan dan perlakuan akuntansi lingkungan. Objek Penelitian ini adalah perusahaan yang bergerak di bidang pertambangan PT. Kaltim Prima Coal (KPC) yang berlokasi di Sangatta, Kutai Timur. Metodologi yang digunakan adalah kualitatif dengan metode penelititan studi kasus. Dalam penelitian ini menggunakan data primer dan data sekunder. Data primer diambil dengan wawancara dan observasi sedangkan data sekunder diambil dari laporan keberlanjutan. Hasil dari penelitian ini adalah dampak yang dihasilkan oleh PT. Kaltim Prima Coal seperti limbah, krisis tanah, dan isu kesenjangan sosial. Peran yang dilakukan oleh PT. Kaltim Prima Coal yaitu mengelola limbah, melakukan rehabilitasi pada struktur tanah, dan menjalankan tujuh bidang program yaitu pengembangan agribisnis; peningkatan sanitasi dan kesehatan masyarakat; peningkatan pendidikan dan pelatihan; pengembangan usaha mikro, kecil, dan menengah; peningkatan infrastruktur;  pelestarian alam dan budaya; dan peningkatan kapasitas kelembagaan pemerintah desa dan masyarakat. Pelaporannya disajikan dalam laporan laba rugi sebagai Harga Pokok Produksi. Kata kunci: Tanggung Jawab Sosial Perusahaan, Perusahaan Akuntansi Lingkungan, Biaya Lingkungan, Laporan keberlanjutan.
PENGARUH DIVERSITAS DEWAN DIREKSI DAN OVERCONFIDENCE TERHADAP TAX AVOIDANCE (SURVEI PADA PERUSAHAAN MANUFAKTUR YANG TERDAFTAR DI BURSA EFEK INDONESIA TAHUN 2013-2016) Anjani, Fatima Tria
Jurnal Ilmiah Mahasiswa FEB Vol. 6 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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This study aims to examine and analyze the effect of gender diversity, Javanese culture, age, and overconfidence on tax avoidance, a legal conduct to avoid tax payment by way of tax planning to reduce tax that should be paid. Tax avoidance results in losses for the government because tax contribution from companies is not optimal. The data of this study are secondary data from a sample of 172 manufacturing companies listed in the Indonesia Stock Exchange, selected through purposive sampling method, in the period 2013-2016. Using multiple regression analysis, the results show that gender diversity and overconfidence have a significant effect on tax avoidance, but Javanese culture and age diversity of directors do not affect tax avoidance.Keywords: gender diversity, Javanese culture, age diversity , overconfidence, tax avoidance
PENGARUH KOMPLEKSITAS TUGAS, TEKANAN KETAATAN DAN KEMAMPUAN KERJA AUDITOR TERHADAP AUDIT JUDGMENT Faradish, Nabila
Jurnal Ilmiah Mahasiswa FEB Vol. 6 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

The failure of audits over the last few decades has undermined public confidence in auditor's performance. Auditors are judged to be less intimidating when creating judgment in their assignment. Previous research has suggested that there are several factors that can influence auditors in their judgment. This quantitative study aims to examine the effect of task complexity, obedience pressure, and ability on audit judgment. Using purposive sampling, auditors who are working in Public Accounting Firms (KAP) in Malang and Surabaya and registered in the Indonesian Institute of Certified Public Accountants (IAPI) were selected as the sample. From 90 copies of questionnaires, sixty were returned. The hypothesis testing was carried out using Partial Least Square (PLS). The results of this study prove that task complexity and obedience pressure affect audit judgment, but ability does not affect it. The results also show that obedience pressure is the most dominant factor in influencing audit judgment. Kata Kunci : Kompleksitas tugas, tekanan ketaatan, kemampuan kerja, audit judgment.

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