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INDONESIA
Jurnal Ilmiah Mahasiswa FEB
Published by Universitas Brawijaya
ISSN : -     EISSN : -     DOI : -
Core Subject : Education,
Education
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Articles 13,824 Documents
 960   961   962   963   964 
PERENCANAAN STRATEGI UNTUK MENCAPAI KEUNGGULAN BERSAING GERAI COFFEE TOFFEE CABANG MALANG Rosizati, Nadhila
Jurnal Ilmiah Mahasiswa FEB Vol. 4 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Penelitian ini membahas perencanaan strategi dalam menghadapi persaingan dan mencapai keunggulan yang kompetitif pada Gerai Coffee Toffee Cabang Malang sebagai suatu unit bisnis yang bergerak pada industri makanan dan minuman di Kota Malang. Persaingan usaha yang semakin ketat saat ini menyebabkan perlu dilakukannya analisis lingkungan untuk mengetahui kekuatan dan kelemahan serta peluang dan ancaman yang di hadapi agar mampu menetapkan strategi bersaing untuk mencapai keunggulan bersaing. Analisis perencanaan strategi dalam penelitian ini dilakukan melalui dua tahap, yaitu the input stage dengan menggunakan Matriks IFE, EFE dan CPM dan matching stage dengan menggunakan Matriks IE dan SWOT. Hasil analisis menunjukkan bahwa strategi untuk mencapai keunggulan bersaing adalah strategi fokus dan strategi diferensiasi.Kata kunci: Analisis Lingkungan, IFE, EFE, CPM, IE, SWOT, Strategi Keunggulan Bersaing.
Pengaruh Kualitas Pelayanan Terhadap Kepuasan Mahasiswa Melalui Word Of Mouth (WOM) Pratama, Mochammad Rif'an
Jurnal Ilmiah Mahasiswa FEB Vol. 4 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Tujuan – Penelitian ini bertujuan untuk mengetahui dan menganalisis bagaimana pengaruh Kualitas Pelayanan terhadap Kepuasan Mahasiswa melalui Word Of Mouth (WOM)Metodologi penelitian – Penelitian ini menggunakan Analisis Jalur (Path) untuk mengetahui pengaruh langsung dan tidak langsung dari variabel Kualitas Pelayanan Terhadap Kepuasan Mahasiswa Melalui Word Of Mouth (WOM), serta pengaruh langsung variabel Kualitas Pelayanan terhadap Kepuasan Mahasiswa, variabel Kualitas Pelayanan Terhadap Word Of Mouth (WOM), variabel Word Of Mouth (WOM) terhadap Kepuasan Mahasiswa.Hasil dan Pembahasan – Kualitas Pelayanan berpengaruh terhadap Kepuasan Mahasiswa, Kualitas Pelayanan berpengaruh terhadap Word Of Mouth (WOM), Word Of Mouth (WOM) berpengaruh terhadap Kepuasan Mahasiswa, dan Kualitas Pelayanan berpengaruh tidak langsung terhadap Kepuasan Mahasiswa melaui Word Of Mouth (WOM).Kata Kunci: Kualitas Pelayanan, Kepuasan Mahasiswa, Word Of Mouth (WOM)
THE INFLUENCE OF SERVICE QUALITY DIMENSIONS TOWARD STUDENTS’ SATISFACTION AT INTERNATIONAL UNDERGRADUATE PROGRAM, UNIVERSITY OF BRAWIJAYA MALANG Maknun, Mutiara
Jurnal Ilmiah Mahasiswa FEB Vol. 4 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

The purpose of this research is to analyze the influence of service quality dimensions in International Undergraduate Program, Faculty of Economics and Business, University of Brawijaya, Malang. Specifically, the research used SERVQUAL model (Tangible, Empathy, Reliability, Responsiveness, and Assurance) as a tool to measure quality service and multiple linear regression analysis as a method to find relationship between independent and dependent variables. A total of 133 students from three different departments (Accounting, Management and Economics Development) in International Undergraduate Program are used as population and samples in this research.The research type in this study is using quantitative approach with emphasizing hypotheses in explanatory research.The data collection method are gathered by distributing questionnaires through probability sampling. This study uses F test and t testto test the hypotheses in the research. The results found that among five independent variables; Tangible and Empathy have a significant influence to students’ overall satisfaction, whlist  Reliability, Responsiveness, and Assurance do not significantly affect on students’ overall satisfaction.Keywords:Service Quality Dimension, student satisfaction, higher education institution, tangibility, empathy, responsiveness, reliability, assurance. 
Pengaruh Shopping Enjoyment Tendency dan Impulsive Buying Tendency Terhadap Impulsive Buying Behaviour di Carrefour Kota Mojokerto Widodo, Sofyan Widhi Siswo
Jurnal Ilmiah Mahasiswa FEB Vol. 4 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Pertumbuhan ekonomi di Indonesia dari waktu ke waktu semakin membaik dengan ditandai meningkatnya konsumsi rumah tangga. Peningkatan konsumsi ini menyebabkan banyaknya pola perilaku pembelian impulsif masyarakat khususnya di Carrefour Kota Mojokerto. Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh shopping enjoyment tendency dan impulsive buying tendency terhadap Impulsive Buying Behaviour di Carrefour Kota Mojokerto. Jenis penelitian ini adalah explanatory research dengan pendekatan kuantitatif dan menggunakan metode survey dilakukan kepada 140 responden konsumen Carrefour Kota Mojokerto. Pengambilan sampel menggunakan metode nonprobability sampling dengan teknik purposive sampling. Pengolahan data dilakukan dengan menggunakan alat analisis regresi linier berganda. Berdasarkan pengujian hipotesis, hasil uji t menunjukkan bahwa impulsive buying tendency berpengaruh positif secara signifikan, sedangkan shopping enjoyment tendency berpengaruh positif namun tidak signifikan terhadap Impulsive Buying Behaviour. Variabel yang paling dominan mempengaruhi Impulsive Buying Behaviour yaitu impulsive buying tendency.Kata kunci: Shopping Enjoyment Tendency, Impulsive Buying Tendency, Impulsive Buying Behaviour.
The Role of Accounting Information System in Planning and Control of Sales at PT. Pupuk Kaltim (Surabaya Branch) Wiprayoga, Ramadhan
Jurnal Ilmiah Mahasiswa FEB Vol. 4 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Sales are one of the significant activities for company survival heavily upon the success of this activity, if sales increase so that companies had progress and vice versa. Successful of advisability management in doing his duty are dependent upon ability decision by using relevant and properly information.Accounting information system sales in part of information systems specialized for processing data coming from sales transactions only so that accounting information is generated that related to sales only. From the above condition, sales requires a sales accounting information system transactions that understands both carry out transactions, record book keeping and also reporting transactions.The purpose of this research is to find out how the role of accounting information system in decision making so that sales can do the planning and controlling of sales at PT. Pupuk Kaltim Surabaya Branch. The results showed that PT. Pupuk Kaltim Surabaya Branch has two sales systems which are subsidized fertilizer and non-subsidized fertilizer. In sales subsidized fertilizer is the main case must be considered to controlled the fertilizer available on the market according to farmer’s needs, in case if the fertilizer is too much in market it will cause possibility fertilizer to be leaked to another. Sales non-subsidized fertilizer different with subsidized fertilizer, sales for non-subsidized fertilizer can be served from the market request how much they want. Sales prices used the international market price. The main thing in decision making for the sales of non-subsidized fertilizer is determination of the sales price. Determination should consider several aspects that took place in the international market and domestic market. The role of accounting information in planning and control in sales at PT. Pupuk Kaltim Surabaya Branch for gathering information is complete and relevant, so it could take a decision for the right sale.Keywords: Sales, Accounting Information Systems, Sales Transactions.  
“THE INFLUENCE OF PREVIOUS AUDIT OPINION AND FINANCIAL CONDITION ON GOING CONCERN AUDIT OPINION (EMPIRICAL STUDY OF PROPERTY AND REAL ESTATE COMPANIES LISTED IN INDONESIA STOCK EXCHANGE FOR PERIOD 2012 TO 2014)” Abdau, Mutiara Nurul
Jurnal Ilmiah Mahasiswa FEB Vol. 4 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Prior to this study, there are several previous researches that examine the factors that influence the granting of going concern audit opinion. However, the results of these studies are still generating inconsistencies. Therefore this research was made to reexamine some of the factors that indicated may affect the granting of going concern audit opinion. This study used secondary data, which is Property and Real Estate Company listed on the Indonesian stock exchange for period 2012 to2014. Population used in this research is 49 companies taken from IDX and then through the purposive sampling process, 19 companies are elected to be sample. Logistic regression analysis is used as the technique to test the hypothesis. Results of hypothesis testing concluded that the audit opinion the previous year and the leverage ratio are proven to positively influence the going concern audit opinion. While the liquidity ratio has significant negative influence on going concern audit opinion. However, this study cannot prove that profitability ratio possessed has significant influence on the granting of going concern audit opinion.Keywords: audit, going concern audit opinion, financial ratio, previous year audit opinion, and logistic regression
EXAMINING BUSINESS ETHICS IMPLEMENTATION IN CORPORATE CULTURE OF AQUA GROUP Rahmadhi, Regina Parahita
Jurnal Ilmiah Mahasiswa FEB Vol. 4 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

AQUA Group is one of leading manufacturing companies in  Indonesia that has run the business for more than 40 years. The sustainability of the company must be established on a supportive management and a particular culture. Thus, this research aims to examine business ethics of AQUA Group through its corporate culture. By this research, it is expected to explore whether the company has been ethical in treating people and environment, instead of conducting beneficial business only. This qualitative study was taken in AQUA Group – PT. Tirta Investama (TIV) Pandaan. The methods used in collecting data were observation in Pandaan plant, as well as interview to employees and residents living around the plant. Based on the research results, it was found that personal values of local employees in PT. TIV Pandaan are more dominant than the culture designed by the foreign company (French). This disparity occurs because there is a cultural relativism between Danone Group management and Indonesian local community. Even though the implementation of corporate culture in field is different with the way it is set, the existence of ethical relativism theory supports that the way of employees establish their own culture is ethical based on their local values.Keywords:  business ethics, corporate culture, AQUA Group, PT. TIV Pandaan
The Analysis of Implementation of Re-Purchase Intention Using E-Commerce toward Perceived Benefit, Perceived Risk, Quality System and Satisfaction Zelika, Liza Ghinaa
Jurnal Ilmiah Mahasiswa FEB Vol. 4 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

E-commerce was a trade transaction contract between buyer and seller using internet media. Shopping with e-commerce delivered many advantages, and one of them was that consumers could buy items through easier selection at shorter time. Online shop was also obtaining profit and income from online sale at cheaper cost to manage. Therefore, research was aimed to examine factors influencing online purchase intention by customers who used e-commerce. Research was done at Faculty of Economic and Business, University of Brawijaya. Method of research was survey. Independent variables were perceived benefit, perceived risk, system quality,  and  shopping  satisfaction.  Repurchase  intention  to  use  e-commerce  in  online shopping was dependent variable. For hypothesis testing, this research applied Partial Least Square (PLS) with sample of 273 persons. Result of analysis in this model showed that perceived benefit, system quality and shopping satisfaction were influential supported to repurchase intention of the customers who used e-commerce in online shopping. Perceived risk was not supported influencing repurchase intention of the customers who used e- commerce in online shopping. Therefore, perceived benefit, system quality and shopping satisfaction were quite influential to repurchase intention of the customers who used e- commerce in online shopping. The implication of research was that the result of research could provide inputs to the management and system developer which enforced them to be more attentive to the variables of shopping satisfaction, perceived benefit, and system quality when they developed and implemented e-commerce transaction.Keywords:    Perceived Benefit, Perceived Risk, Quality System, Satisfaction, Repurchase  Intention, and E-commerce
Pengaruh Price Discount Framing (Nominal Persentase dan Teks)Terhadap Niat beli Yang Dimediasi Oleh Persepsi Konsumen Pada Produk Sepatu di Sport Station Malang (Studi Pada Mahasiswa Universitas Brawijaya Malang) Gumelar, Charis
Jurnal Ilmiah Mahasiswa FEB Vol. 4 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Penelitian ini dilatar belakangi oleh tingkat persaingan bisnis outlet sportwear  yang sangat kompetitif dari segi harga promosi, sehingga konsumen akan sangat selektif pada saat akan melakukan pembelian terhadap suatu produk khususnya produk sepatu.. Pemasar dituntut agar dapat menyampaikan pesan penawaran harga promosi kepada konsumen untuk menstimulus niat beli mereka. Penelitian ini bertujuan untuk mengetahui pengaruh variabel price discount framing terhadap niat beli, baik secara langsung maupun tidak langsung melalui variable persepsi konsumen pada produk sepatu di Sport Station Malang.Jenis penelitian yang dilakukan adalah explanatory research. Sampel berjumlah 100 responden dengan teknik pengambilan sampel   purposive sampling. Metode analisis menggunakan analisis jalur (path analysis) dengan software SPSS versi 20.0. Uji instrumen penelitian meliputi uji validitas, reliabilitas, dan uji hipotesis. Uji hipotesis langsung menggunakan t-test sedangkan hipotesis tidak langsung menggunakan uji sobel.Hasil analisis menunjukkan bahwa price discount framing berpengaruh positif dan signifikan terhadap persepsi konsumen. Persepsi konsumen berpengaruh positif dan signifikan terhadap niat beli. Price discount framing berpengaruh positif dan signifikan terhadap niat beli. Sedangkan jika melalui pengaruh tidak langsung, persepsi konsumen secara positif dan signifikan memediasi pengaruh price discount framing terhadap niat beli.Kata Kunci: price discount framing, persepsi konsumen, niat beli
PENGARUH PROMOSI DAN MUTASI KERJA TERHADAP KEPUASAN KERJA KARYAWAN PADA PT. TASPEN PERSERO CABANG MALANG Haikal, Muhammad
Jurnal Ilmiah Mahasiswa FEB Vol. 4 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh promosi dan mutasi kerja terhadap kepuasan karyawan. Variabel yang di gunakan dalam penlitian ini terdiri dari promosi dan mutasi kerja, Obyek penlitian pada PT. Taspen Persero Cabang Malang.Sampel penelitian ini adalah semua pegawai tetap PT. Taspen Persero Cabang malang yang terdiri dari 35 orang. Penelitian ini adalah penelitian kuantitatif dengan analisis linear berganda.Hasil penelitian ini membuktikan bahwa secara simultan Promosi dan Mutasi Kerja berpengaruh signifikan terhadap Kepuasan Kerja karyawan dan secara parsial Promosi dan Mutasi kerja berpengaruh signifikan terhadap Kepuasan Kerja. Variabel yang lebih dominan adalah Mutasi Kerja.Kata Kunci : Promosi, Mutasi kerja, Kepuasan kerja

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