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INDONESIA
Tourism Retailing+
Published by Universitas Kristen Petra Surabaya
ISSN : -     EISSN : -     DOI : -
Core Subject : Humanities, Art,
Arts Humanities
Arjuna Subject : -
Articles 24 Documents
 1   2   3 
Analisa Keterkaitan Faktor Demografis dan Faktor Psikografis Dengan Buying Decision Warga Surabaya Akan Paket Wisata Luar Negeri yang Ditawarkan Oleh Biro Perjalanan Wisata Cahyono, Selvy
Tourism Retailing+ Vol 2 (2013): JOURNAL TOURISM RETAILING+
Publisher : Tourism Retailing+

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Abstract

Tourism is essentially a way of meeting human needs in providing spiritual and physical entertainment after some time working and have the funds to travel to visit other areas ( domestic tourism ) or other countries ( tourism abroad) . Demographics is one of the external factors that shape tourism demand . Demographic trends also helps forecasting a product for years to come as well as changes in demand and consumption patterns . Therefore the role of demographics in marketing world is very large . There are four factors that influence consumer behavior including , cultural factors , social factors , personal factors , and psychological factors . In the increasingly fierce competition , the understanding of personality , self-concept , lifestyle , and psychographic factors of consumers is one way to win the hearts of consumers as indirectly by knowing psychographic factors of consumer marketers approach was in accordance with the characteristics of the consumers themselves .
Analisa Pengaruh Faktor Penarik, Faktor Eksternal dan Faktor Travel Stimuli Dalam Pengambilan Keputusan Pembelian Paket Wisata ke Vietnam oleh Wisatawan Surabaya Rosana, Novilia
Tourism Retailing+ Vol 2 (2013): JOURNAL TOURISM RETAILING+
Publisher : Tourism Retailing+

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (78.005 KB)

Abstract

This study was conducted to assess the influence of pull factors, external factors and stimuli travel factor in the purchase decision making Vietnam tour packages to tourists Surabaya and the most decisive factor in the pull factors, external factor, stimuli travel factor in purchasing travel packages to Vietnam in Surabaya . The variables in this study is the location climate, expenditure or prices, close to another destination, advertising, travel pictures and the reference group. Analysis techniques that used in this study is the multiple linear regression, F test, t test, as well as cross-tabulation analysis. The results showed that the variable characteristics of the destination or pull factors of tourist destinations are the dominant influence on purchasing decisions Vietnam tour packages in Surabaya.
Analisa Pengaruh Faktor Penarik, Faktor Eksternal dan Faktor Travel Stimuli Dalam Pengambilan Keputusan Pembelian Paket Wisata ke Vietnam oleh Wisatawan Surabaya Novilia Rosana
Tourism Retailing+ Vol 2 (2013): JOURNAL TOURISM RETAILING+
Publisher : Tourism Retailing+

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Abstract

This study was conducted to assess the influence of pull factors, external factors and stimuli travel factor in the purchase decision making Vietnam tour packages to tourists Surabaya and the most decisive factor in the pull factors, external factor, stimuli travel factor in purchasing travel packages to Vietnam in Surabaya . The variables in this study is the location climate, expenditure or prices, close to another destination, advertising, travel pictures and the reference group. Analysis techniques that used in this study is the multiple linear regression, F test, t test, as well as cross-tabulation analysis. The results showed that the variable characteristics of the destination or pull factors of tourist destinations are the dominant influence on purchasing decisions Vietnam tour packages in Surabaya.
ANALISA KEPUASAN WISATAWAN TERHADAP ATRIBUT DESTINASI WISATA RAJA AMPAT Dina Michelle Parwestri
Tourism Retailing+ Vol 2 (2013): JOURNAL TOURISM RETAILING+
Publisher : Tourism Retailing+

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Abstract

The purpose of this study was to determine the attributes of tourism destination which play a dominant role in attracting tourists. This study also measures the satisfaction of the tourists of tourism attributes in Raja Ampat. This research use 80 respondents to be the sample, they are domestic and foreign tourists who travells to Raja Ampat. Data analysis technique applied  are descriptive analysis statistic means score, regression analysis, F-test, and normality test.Based on the result of this research, there are six attributes considered important by tourists, but there are 4 of the most dominant in attracting tourists to Raja Ampat.
Pengaruh Fashion Involvement dan Positive Emotion Terhadap Impulse Buying di Centro Departemen Store Surabaya Donie Rinto
Tourism Retailing+ Vol 2 (2013): JOURNAL TOURISM RETAILING+
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Abstract

The purpise of this research is to identify impact of fashion involvement toward positive emotion and impulse buying, also the impact of positive emotion toward impulse buying. Research object is Cenntro Department Store Surabaya which the leading fashion in Surabaya. Variables used are: fashion involvement, positive emotion, and impulse buying. Research design is causal with 150 samples. Technique analysis of data used Structural Equation Model. The result of this research showing that fashion involvement proved impact toward positive emotion. Fashion involvement  proved impact towards impulse buying, but positive emotion not proved impact towards impulse buying.  
Analisa Push dan Pull factor Masyarakat Surabaya Dalam Memilih China Sebagai Destinasi Wisata Keluarga Karina Emanuela
Tourism Retailing+ Vol 2 (2013): JOURNAL TOURISM RETAILING+
Publisher : Tourism Retailing+

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Abstract

This descriptive study tries to analyze the most dominant push and pull factor for Surabaya citizen in choosing China as family recreation destination. The samples are 20-60 years old Surabaya citizens who have already gone or will surely be going to China for their family vacation. The instrument used was questionnaires and the data processed using factor analysis method. Based on the result of factor analysis, it is found that the most dominant push factors Prestige, so they can share what they have seen, and experienced in China to other friends or relatives in order to increase social status. While the most dominant pull factors is Exotic and Adaptable Atmosphere, seeking for different atmosphere but still adaptable for entire family.
Faktor Pendorong dan Faktor Penarik Wisatawan Surabaya Melakukan Perjalanan Wisata Ke Penang,Malaysia Olivia Dianty Lay
Tourism Retailing+ Vol 2 (2013): JOURNAL TOURISM RETAILING+
Publisher : Tourism Retailing+

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Abstract

This study is aimed to analyze the push and pull factors that motivate the tourists from Surabaya to travel to Penang, Malaysia. The respondents are tourists from Surabaya aged above 18 years old who have traveled to Penang within the last 1 year. Quesionnaires were used to collect data and factor analysis tecnique was used to analyze and describe the result of the research.The results of factor analysis shows that the push factors to travel to Penang are Novelty & Knowledge–Seeking, Rest & Relaxation, Fulfilling Dream, Adventure & Cultural-Seeking, and Prestige. While the pull factors are Safety, Cleanliness, & Variety of Attraction; Events & Activities, Affordable Price, and Travel Arrangement. Based on the result of component transformation matrix, it can be concluded the push factor that dominantly motivated tourists from Surabaya to travel to Penang is Adventure & Exploration (0,733) and the pull factor that dominantly motivate tourists from Surabaya is Tour Arrangement (0,847).
Analisa Motivasi dan Persepsi Masyarakat Surabaya Dalam Memilih Destinasi Wisata ke China Regina Cecilia Kusnaidy
Tourism Retailing+ Vol 2 (2013): JOURNAL TOURISM RETAILING+
Publisher : Tourism Retailing+

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Abstract

This research is to analyze the motivation and perception of Surabaya residence related with their profile respondents toward China as tourism destination. To get the best result the writer uses cross tabs as the device to analyze the sources which is collected from 100 respondents.
Analisa Preferensi Wisatawan Domestik Asal Surabaya Dalam Pemilihan Akomodasi Di Bali Michael Irawan
Tourism Retailing+ Vol 2 (2013): JOURNAL TOURISM RETAILING+
Publisher : Tourism Retailing+

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Abstract

This study was conducted to determine the preferences and factors of decision making of the domestic tourists from Surabaya in choosing accommodation in Bali. Bali Island is the world's second best island, Boracay Island. The Bali Island is a tourist destination that is recognized by the world, both foreign tourists and domestic travelers. During the tour, travelers need accommodation that suits theirs needs . Preferences and factors that influence the selection of accommodation is different from each one to the other travelers.Analysis techniques used in this study was a descriptive cross tabulations and Spearman Rank Test methods. This methods aims to summarize the information from the original variables and sort into the rank position. The results of this study indicate there are several factors affecting the travelers preferences in choosing a hotel.
Analisa Keterkaitan Faktor Demografis dan Faktor Psikografis Dengan Buying Decision Warga Surabaya Akan Paket Wisata Luar Negeri yang Ditawarkan Oleh Biro Perjalanan Wisata Selvy Cahyono
Tourism Retailing+ Vol 2 (2013): JOURNAL TOURISM RETAILING+
Publisher : Tourism Retailing+

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (238.592 KB)

Abstract

Tourism is essentially a way of meeting human needs in providing spiritual and physical entertainment after some time working and have the funds to travel to visit other areas ( domestic tourism ) or other countries ( tourism abroad) . Demographics is one of the external factors that shape tourism demand . Demographic trends also helps forecasting a product for years to come as well as changes in demand and consumption patterns . Therefore the role of demographics in marketing world is very large . There are four factors that influence consumer behavior including , cultural factors , social factors , personal factors , and psychological factors . In the increasingly fierce competition , the understanding of personality , self-concept , lifestyle , and psychographic factors of consumers is one way to win the hearts of consumers as indirectly by knowing psychographic factors of consumer marketers approach was in accordance with the characteristics of the consumers themselves .

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