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INDONESIA
Tourism Retailing+
Published by Universitas Kristen Petra Surabaya
ISSN : -     EISSN : -     DOI : -
Core Subject : Humanities, Art,
Arts Humanities
Arjuna Subject : -
Articles 24 Documents
 1   2   3 
Analisa Pola Perjalanan dan Preferensi Wisata Pada Wisatawan Asal Kota Surabaya Dalam Melakukan Perjalanan Wisata Ke Thailand Merosa Stephanie
Tourism Retailing+ Vol 2 (2013): JOURNAL TOURISM RETAILING+
Publisher : Tourism Retailing+

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (51.532 KB)

Abstract

 This research is accomplished to reveal the travel patterns and preferences of Surabaya tourist when they travelling to Thailand. Nowadays, Thailand is one of popular destination for Surabaya tourist. During the tour, it will automatically arise a travel patterns and preferences of the individual tourist. Travel patterns and preferences can be vary from one to another tourist.             Analysis techniques used in this research is descriptive with Cross Tabulation and Multiple Correspondence Analysis method. The method aims to determine the relationship between the tourist profile and tourist travel patterns and preferences, supported by correspondence mapping results displayed in the form of image mapping. The results of this research show travel patterns and travel preferences generated varies depending on the tourist's profile.
Analisa Faktor Pendorong dan Penarik Wisatawan Surabaya Dalam Memilih Vietnam Sebagai Pilihan Destinasi Wisatanya Nerissa Aprilyani Limanto
Tourism Retailing+ Vol 2 (2013): JOURNAL TOURISM RETAILING+
Publisher : Tourism Retailing+

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (51.488 KB)

Abstract

This study is acommplished to analyze which factors are push and pull,  and which factors are dominant between push and pull factors Surabaya Tourists in choose Vietnam as a destination choice.              The method for this research is descriptive research that attempted to describe phenomenon that exists with an accurate anlysis. Sample used in aged 24 – 65 years old who has an income and already had visited vietnam formerly in the last two years. Instrument used in this research is to use cross tab analysis and factors analysis.               Based on the results of factor analysis it was known that the push factors to go on Surabaya tourist in choose Vietnam as a destination choice are Escape ,Relaxation and Prestige , Enhancement of Relationship and Wish Fulfillment. While the pull factors are: Affordable Price and Historical experiences,  Beautiful Scenery, Cultural Show Attractions, Seeking of Activities, Accessibility. In overall, it can be concluded that Surabaya Tourist are more dominantly driven by push factor Escape ,Relaxation and Prestige and attracted by pull factor : Affordable Price and Historical experiences.
STUDI DESKRIPTIF TINGKAT KEPUASAN KONSUMEN FOOD COURT CITY OF TOMORROW SURABAYA DARI PERSPEKTIF PERUBAHAN LIFESTYLE MASYARAKAT MODERN Heny Widyaningsih
Tourism Retailing+ Vol 2 (2013): JOURNAL TOURISM RETAILING+
Publisher : Tourism Retailing+

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Abstract

This study was conducted to determine the extent of interest and the level of consumer satisfaction with quality products and quality service food court City of Tomorrow Surabaya related to the lifestyle of modern society and to test whether the quality of product and service quality affects consumer satisfaction.The data analysis technique used in this study is Customer Satisfaction Index, Importance and Performance Matrix, cross tabs and Linear Regression and Cluster analysis based Activity, Interest and Opinion respondents to identify lifestyle. The result showed that most consumers are in cluster 2 is adopt a lifestyle of modern society. Consumers are satisfied with the quality of product and service quality as well as a food court City of Tomorrow product quality and service quality significantly affect either simultaneously or partially to the consumer's satisfaction with the quality of service that has the most dominant effect on satisfaction.
Pengaruh Service Marketing Mix Terhadap Keputusan Pembelian Paket Perjalanan Wisata Ke Luar Negeri Pada Biro Perjalanan Wisata Di Surabaya Yeni Agustin
Tourism Retailing+ Vol 2 (2013): JOURNAL TOURISM RETAILING+
Publisher : Tourism Retailing+

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (41.081 KB)

Abstract

Nowadays, the number of Surabaya people who did travel abroad is increasing. Most of them decided to buy an outbound package tour from a travel agent in Surabaya. In order to increase the sales volume, a travel agent is needed to analyze some factors that influencing the buying decision. Therefore, this research was conducted to analyze those factors based on 7P’s marketing mix. The purpose of the research is to find out whether consumer buying decision is affected by 7P’s significantly or not. Besides, the variable dominant will be known as well. Quantitative – descriptive was used in this study. In Which respondents who have been selected were those people who live in Suarabaya and have been joined an outbound tour in last 3 months. For the sampling method, non probability sampling through the judgemental sampling was chosen. Questionnaire was used to collect the data and processed it in SPSS 17.00 using statistic descriptive and multiple linear regression. The result of this research indicates that consumer buying deision is influenced by seven variables which work together. But separately, consumer buying decision isn’t affected by Process and Physical Evidence. Only Price, Place, People, Product and Promotion that give the significant influence.

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