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<![CDATA[The Impact of Corporate Image of PT XYZ towards Job Applicant Attraction in Surabaya ]]>
<![CDATA[Janice, Janice]]>;
<![CDATA[Leosaputro, Jessica Inez]]>
<![CDATA[ iBuss Management Vol 2, No 2 (2014): iBuss Management ]]>
Publisher : <![CDATA[iBuss Management ]]>
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<![CDATA[Human capital is considered as a crucial factor that can impact company performance. It is expected that Indonesia will face talent scarcity (BCG, 2013). In Surabaya, PT XYZ also competes with other companies to attract the best talents to join the company. This research is conducted with the aim to find out the effect of corporate image in attracting job applicants. The data was gathered using simple random sampling by distributing questionnaires to 109 respondents in Surabaya. The data was analyzed by using Multiple Linear Regression Analysis. The result shows that the corporate image simultaneously has significant impact on job applicant attraction. Meanwhile, as individual dimension, employer image and CSR image has significant impact toward job applicant attraction. Â Keywords: Human capital, corporate image, job applicant attraction, regression.]]>
<![CDATA[THE IMPACT OF MONETARY AND NON-MONETARY INCENTIVES ON EMPLOYEESâ MOTIVATION IN PT XYZâS FINANCE FUNCTION IN SURABAYA ]]>
<![CDATA[Gunawan, Richard]]>;
<![CDATA[Febrianto, Hendry]]>
<![CDATA[ iBuss Management Vol 2, No 2 (2014): iBuss Management ]]>
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<![CDATA[While successful corporate strategies are those executed well by the management, the execution itself will depend on the employees involved in the business process. Thus, it is very important for the management to understand the factors that influence employees to be motivated in performing the required tasks and achieve or even surpass the management expectation.PT XYZâs strong performance amid the fierce competition in the industry makes the company cannot afford to ignore the contribution of their people to strive. Considering which incentives utilized by PT XYZ that affect employeesâ motivation the most will help PT XYZ to manage its employees more effectively. This research was conducted in PT XYZâs Finance function in Surabaya by distributing questionnaires to 102 employees. The sampling method used was simple random sampling. The data were analyzed using Multiple Linear Regression Analysis. The results show that monetary incentives, tangible non-monetary incentives, and intangible non-monetary incentives have significant impact on employeesâ motivation. When analyzed individually, tangible non-monetary incentives are the only factors having no significant impact on employeesâ motivation. In addition, the result indicates that intangible non-monetary incentives are the most influential factors affecting employeesâ motivation in PT XYZâs Finance function.      Keywords: Human Resource, Motivation, Employeesâ Motivation, Incentives, Monetary Incentives, Non-monetary Incentives.]]>
<![CDATA[The Impacts of Perceived Advertising Spending and Price Promotions on Brand Equity: A Case of An Indonesian Instant Noodle Brand ]]>
<![CDATA[Tamara, Steven]]>
<![CDATA[ iBuss Management Vol 2, No 2 (2014): iBuss Management ]]>
Publisher : <![CDATA[iBuss Management ]]>
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<![CDATA[One of Indonesiaâs largest producers of instant noodle has the long term vision to make its brand Indonesiaâs number one instant noodles brand. Heavy advertising and intense price promotions are part of its strategy to increase the brand equity. The researcher, therefore, wishes to examine whether advertising and price promotions that the company conducts contribute to the instant noodle brand equity. To test the impacts of perceived advertising spending and price promotions on brand equity and its dimensions (perceived quality, brand loyalty, brand awareness, brand image), a quantitative approach is employed, using 35-item, 5-point Likert scale questionnaires. All of the respondents are coming from Surabaya area, altogether 105 respondents chosen using simple random sampling method. Pearson Correlation and Multiple Regression analysis methods are used to examine the result. The result has two conclusions. First, perceived price promotions have significant positive effects on brand equity. Second, perceived advertising spending has no significant effect on brand equity.  Keywords: Perceived Advertising Spending, Perceived Price Promotions, Brand Equity, Instant Noodle.]]>
<![CDATA[Raising and Maintaing the Market Presence of XYZ ]]>
<![CDATA[Jessica, Jessica]]>;
<![CDATA[Nathania, Clarissa]]>
<![CDATA[ iBuss Management Vol 2, No 2 (2014): iBuss Management ]]>
Publisher : <![CDATA[iBuss Management ]]>
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<![CDATA[With the recent issue, from being only a supporting office to a partner of ABC, that forced XYZ to transform its role and to expand its function. XYZ shall no longer depend on the funds given by other countries; instead they must seek aids from their local citizens. This issue results in the necessities of XYZ to make their mission and ideas known to public. One of the ways to do so is through delivering an effective content marketing in order to gain the brand awareness.  Thus, this research aims to find the most effective content marketing that contributes the highest level of convincement to raise their awareness, by analyzing the responses gathered from 100 respondents using the ordinal regression method. The 100 respondents are sampled using the stratified sampling method. This research found that infographics is the most effective content marketing, the writers also provide the most desired feedbacks by donators in order to maintain their loyalty which is the display of improvement of the people.   Keywords: Non-Profit Organization, Content Marketing, Brand Awareness, and Feedbacks]]>
<![CDATA[Analyzing the Impact of Brand Equity towards Purchase Intention in Automotive Industry: A Case Study of ABC in Surabaya ]]>
<![CDATA[Santoso, Cynthia Ratna]]>;
<![CDATA[Cahyadi, Tabita Ella]]>
<![CDATA[ iBuss Management Vol 2, No 2 (2014): iBuss Management ]]>
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<![CDATA[The rapid growth in Indonesiaâs automotive industry makes it becomes a lucrative market for automaker companies. Of all Japanese car brands in Indonesia, ABC and XYZ are considered the biggest rivals. Hence, strong brand equity should be built, not only for distinguishing themselves from competitors, but also for stimulating consumersâ purchase intention. Consequently, this research aims to analyze the impact of brand equity towards purchase intention in automobile industry. This research uses Aakerâs brand equity theory, covering brand awareness, brand association, perceived quality, and brand loyalty.In this research, the writers use simple random sampling in which the population is Surabaya people who own or used to own both ABC and XYZ cars. 125 samples collected from the research are analyzed using Multiple Linear Regression Analysis and comparative analysis. The result shows that brand equity simultaneously has a significant influence towards purchase intention while only brand association and brand loyalty individually have a significant influence towards purchase intention. According to comparative analysis, ABC has a better brand association than XYZ, but it has lower brand loyalty than XYZ. Â Â Keywords: brand equity, purchase intention, automobile, Surabaya]]>
<![CDATA[An Analysis of Factors Explaining Personal Relationship Managersâ (PRMs) Motivation: The Case of PT. XYZ, Tbk ]]>
<![CDATA[Sidarahardja, Stephanie]]>;
<![CDATA[Susanto, Santhio Ardy]]>
<![CDATA[ iBuss Management Vol 2, No 2 (2014): iBuss Management ]]>
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<![CDATA[As much as employees important for an organization, motivation becomes the main concern of the employees management to determine the successful performance of the employees. This also happens in PT. XYZ in which the management has put some efforts to increase the motivation among the Personal Relationship Managers (PRMs) since based on the performance in 2013, only 30% among 236 were able to perform above the Key Performance Indicators (KPI) standards. For motivation becomes the biggest suspect of the low performance problem, the research attempted to identify the factors explaining motivation of PRMs working at PT. XYZ, Tbk. The research was carried out through exploratory factor analysis that gathered data from the distribution of questionnaires. Among 332 PRMs, 140 PRMs participated and became the samples. Finally, the research identified seven factors explaining the PRMsâ motivation, which were (1) companyâs policies & culture, (2) superiors attitudes, (3) job flexibility, (4) working condition, (5) job enrichment, (6) strategic clarity and (7) basic training programs.  Keywords: employee motivation, motivational factors, factor analysis, personal relationship   manager]]>
<![CDATA[The Impact of Organizational Learning Culture Towards Job Satisfaction and Turnover Intention in Multinational Companies ]]>
<![CDATA[Syarif, Indra]]>
<![CDATA[ iBuss Management Vol 2, No 2 (2014): iBuss Management ]]>
Publisher : <![CDATA[iBuss Management ]]>
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<![CDATA[With the tight competition in the globalization era, employee skills and knowledge has become the currency for success and multinational company begin to focus on creating organizational learning culture to build competiveness. However, organizational learning culture alone is not enough. Human resource department also need to focus on maintaining employeesâ satisfaction and retaining employees. With this in mind, the research is created with aims to analyze the impact of organizational learning culture towards job satisfaction and turnover intention. Simple random sampling is used to determine the sample and using questionnaire as data gathering tool, 87 respondents were gathered from employees in PT XYZâs head office. The respondentâs data was then analyzed using simple linear regression and multiple linear regression. The result shows that organizational learning culture has positive significant impact but has no significant impact towards turnover intention. Further analysis using Sobel and Bootstrapping tests signified that organizational learning culture has significant indirect impact towards turnover intention with job satisfaction as the mediating variable.   Keywords: Organizational Learning Culture, Job Satisfaction, Turnover Intention, Multinational Company]]>
<![CDATA[The Impact of Viral Marketing through Social Media on BCDâs Consumer Brand Knowledge ]]>
<![CDATA[Kusumadjaja, Levina]]>
<![CDATA[ iBuss Management Vol 2, No 2 (2014): iBuss Management ]]>
Publisher : <![CDATA[iBuss Management ]]>
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<![CDATA[Due to the continous increase in viral marketingâs popularity phenomenon that causes viral marketing to later become a strategic requirement for marketers worldwide, a necessity to assess the effectiveness of viral marketing in achieveing its objectives in leveraging brand and products has emerged. This research was accomplished to study the impact of viral marketing through social media on consumer brand knowledge of a franchised Taiwanese bubble tea company, BCD. The company utilizes viral marketing through social media platforms to boost consumer brand knowledge. Therefore understanding the impact of viral marketing on consumer brand knowledge will help derive the most effective management approaches for the company.  The different social media platforms examined are Facebook, Twitter and Instagram. In total, data from 134 respondents was gathered through simple random sampling and further analyzed using the multiple regression method. The results concluded that the companyâs viral marketing activities through social media simultenously have significant impact on its consumer brand knowledge and individually does not give significant impact to the companyâs consumer brand knowledge.   Keywords: Viral Marketing, Social Media, Consumer Brand Knowledge, Platform]]>
<![CDATA[The Impacts of Perceived Advertising Spending and Price Promotions on Brand Equity: A Case of An Indonesian Instant Noodle Brand ]]>
<![CDATA[Steven Tamara]]>
<![CDATA[ iBuss Management Vol 2, No 2 (2014): iBuss Management ]]>
Publisher : <![CDATA[iBuss Management ]]>
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<![CDATA[One of Indonesia’s largest producers of instant noodle has the long term vision to make its brand Indonesia’s number one instant noodles brand. Heavy advertising and intense price promotions are part of its strategy to increase the brand equity. The researcher, therefore, wishes to examine whether advertising and price promotions that the company conducts contribute to the instant noodle brand equity. To test the impacts of perceived advertising spending and price promotions on brand equity and its dimensions (perceived quality, brand loyalty, brand awareness, brand image), a quantitative approach is employed, using 35-item, 5-point Likert scale questionnaires. All of the respondents are coming from Surabaya area, altogether 105 respondents chosen using simple random sampling method. Pearson Correlation and Multiple Regression analysis methods are used to examine the result. The result has two conclusions. First, perceived price promotions have significant positive effects on brand equity. Second, perceived advertising spending has no significant effect on brand equity. Keywords: Perceived Advertising Spending, Perceived Price Promotions, Brand Equity, Instant Noodle.]]>
<![CDATA[THE IMPACT OF MONETARY AND NON-MONETARY INCENTIVES ON EMPLOYEES’ MOTIVATION IN PT XYZ’S FINANCE FUNCTION IN SURABAYA ]]>
<![CDATA[Richard Gunawan]]>;
<![CDATA[Hendry Febrianto]]>
<![CDATA[ iBuss Management Vol 2, No 2 (2014): iBuss Management ]]>
Publisher : <![CDATA[iBuss Management ]]>
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<![CDATA[While successful corporate strategies are those executed well by the management, the execution itself will depend on the employees involved in the business process. Thus, it is very important for the management to understand the factors that influence employees to be motivated in performing the required tasks and achieve or even surpass the management expectation.PT XYZ’s strong performance amid the fierce competition in the industry makes the company cannot afford to ignore the contribution of their people to strive. Considering which incentives utilized by PT XYZ that affect employees’ motivation the most will help PT XYZ to manage its employees more effectively. This research was conducted in PT XYZ’s Finance function in Surabaya by distributing questionnaires to 102 employees. The sampling method used was simple random sampling. The data were analyzed using Multiple Linear Regression Analysis. The results show that monetary incentives, tangible non-monetary incentives, and intangible non-monetary incentives have significant impact on employees’ motivation. When analyzed individually, tangible non-monetary incentives are the only factors having no significant impact on employees’ motivation. In addition, the result indicates that intangible non-monetary incentives are the most influential factors affecting employees’ motivation in PT XYZ’s Finance function. Keywords: Human Resource, Motivation, Employees’ Motivation, Incentives, Monetary Incentives, Non-monetary Incentives.]]>
