cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
-
Contact Email
-
Phone
-
Journal Mail Official
-
Editorial Address
-
Location
Kab. sleman,
Daerah istimewa yogyakarta
INDONESIA
Gadjah Mada International Journal of Business
Published by Universitas Gadjah Mada
ISSN : 14111128     EISSN : 23387238     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Gadjah Mada International Journal of Business (GamaIJB) is a peer-reviewed journal published three times a year (January-April, May-August, and September-December) by Master of Management Program, Faculty of Economics and Business, Universitas Gadjah Mada. GamaIJB is intended to be the journal for publishing articles reporting the results of research on business, especially in the context of emerging economies. The GamaIJB invites manuscripts in the various topics include, but not limited to, functional areas of management, accounting, international business, entrepreneurship, business economics, risk management, knowledge management, information systems, ethics, and sustainability.
Arjuna Subject : -
Articles 617 Documents
 53   54   55   56   57 
The Influence of Cause-Related Marketing on Millennials’ Purchase Intentions: Evidence of CSR from an Emerging Economy Swapna J Shetty; Molly Sanjay Chaudhuri; Ankitha Shetty
Gadjah Mada International Journal of Business Vol 23, No 2 (2021): May-August
Publisher : Master in Management, Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/gamaijb.55069

Abstract

Corporate social responsibility (CSR) has been implemented through sponsorships, philanthropy, and cause-related marketing (CRM), amongst which CRM has aroused the interest of many academicians and stakeholders. The study aims to examine the antecedents of cause-related marketing while considering attitude as a mediator to test its relationship with the purchase intention. The snowball sampling technique for data collection was administered to Indian millennial consumers from the regions of Karnataka and Kerala. A total of 313 valid cases were selected for the analysis, which employed partial least squares (PLS) based on structural equation modeling (SEM). The findings have shown that a positive relationship exists between cause participation and purchase intention. Further, product/cause congruence & consumer/cause identification had a positive impact on attitude, while attitude, in turn, showed a favorable association with the purchase intention. This study disclosed the relative importance of the compatibility between the social causes supported by the company with its engaged business while adopting CRM campaigns, and highlighted the need for the involvement of consumers in the CRM programs for their effectiveness.
The Influence of Visual Merchandising on Store Patronage in the Fast-Fashion Stores in Indonesia: The Role of Shopping Value and Self-Congruity Ogi Dhaneswari Daraninggar; Serli Wijaya; Hatane Semuel
Gadjah Mada International Journal of Business Vol 22, No 3 (2020): September-December
Publisher : Master in Management, Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/gamaijb.56349

Abstract

The study examined direct and indirect effects of visual merchandising on store patronage in a fast-fashion retail context. Adopting the Stimulus-Organism-Response (S-O-R) theory, this study aimed to investigate the relationships of visual merchandising, self-congruity, consumers’ perceived shopping value in determining store patronage. While studies about fast-fashion and store patronage behaviour have been extensively conducted in various market regions, research in an emerging middle-income country like Indonesia is still in its scarcity. The study is therefore among a few attempts to better understand the Indonesian consumers’ buying behaviour of fast-fashion brands. A survey was completed to 250 fast-fashion store shoppers in Surabaya, the second largest city and well-known shopping tourism destination in Indonesia. Partial Least Squares (PLS) path modelling method was utilised to estimate the proposed structural model. The results revealed that visual merchandising, shopping value, and self-congruity had positive and significant effects on store patronage. The study has also found that the indirect effects of consumers’ perceived shopping value and self-congruity as mediating variables as to how visual merchandising affected store patronage, were stronger than the direct ones. Managerial implications based on the findings and recommendations for further research were described.
The Effect of the Degree of Misfit Between Human Resources Management Practices and the Types of Organizational Culture on Organizational Performance Gugup Kismono; Raden Muhammad Pradana Ramadista
Gadjah Mada International Journal of Business Vol 22, No 3 (2020): September-December
Publisher : Master in Management, Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/gamaijb.56583

Abstract

“Fit model” argues that the level of misfit between human resources management (HRM) practices and the type of organizational culture negatively influences organizational performance. However, the lack of emprirical research to support that contention can be problematic. Utilizing the concept of fit, this study aims to examine empirically the effect of the degree of misfit between HRM practices and the types of organizational cultures on organizational performance. Data were collected from a sample comprising of 128 respondents representing 64 companies in Indonesia, from nine industrial sectors. The hypothetical model was developed based on four types of HRM practices (human relations, internal process, rational goals, and open systems) and four types of organizational cultures (clan, hierarchy, market, and adhocracy). Euclidean distance scores were calculated to describe the misfit between the HRM practices and the types of organizational culture variables. Subsequently, the effect of the misfit scores on organizational performance was determined. The results show that the degree of misfit between HRM practices and the type of organizational culture has a significant and negative effect on organizational performance. This empirical research supports the concept of fit, in which the type of organizational culture that is supported by suitable HRM practices will result in a more positive organizational performance. Then, it is deemed necessary for companies to adapt their HRM practices to their culture, in order to improve their performance.
Construction and Validation of Indian Consumer Ethnocentrism Scale: The Ice-Scale Riddhish N. Joshi; Dr. Yogesh C. Joshi
Gadjah Mada International Journal of Business Vol 23, No 2 (2021): May-August
Publisher : Master in Management, Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/gamaijb.58039

Abstract

Globalization has unlocked and exposed domestic and overseas marketers to superior market opportunities. Additionally, it presents consumers worldwide with a vast number of local and foreign brand choices. Indian consumers, also now, have a broader choice of merchandise at their disposal as economic liberalization and privatization along with globalization have reduced the barriers to trade. In such a setting, the concept of consumer ethnocentrism can deliver deep insights about the preference of consumers toward domestic merchandise. The study aims to develop the Indian Consumer Ethnocentrism Scale (ICE-Scale) and validate the same. Data are collected using a structured questionnaire from urban and rural regions. The study constructed the Indian Consumer Ethnocentrism Scale (ICE-Scale), explored its dimensionality on a sample of 450 respondents, and validated the scale with another sample of 450 using exploratory factor analysis. It was established that the ICE-Scale encompasses two dimensions, namely, protective ethnocentrism and patriotic ethnocentrism. Additionally, the validity testing for the proposed scale and both the constructs were conducted through confirmatory factor analysis. The study advances the existing pool of information in the field of international economics, consumer psychology and global marketing. It also assists domestic producers to get an improved understanding of consumers’ ethnocentric tendencies which in turn would assist them in choosing superior marketing strategies and boosting their sales. The study will not only deliver certain social and policymaking insights to the domestic firms and government but also to the foreign firms functioning or planning to operate in India.
How market orientation induces small business performance: The role of strategic fits Quang-Huy Ngo
Gadjah Mada International Journal of Business Vol 23, No 1 (2021): January-April
Publisher : Master in Management, Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/gamaijb.60623

Abstract

The purpose of this study is to shed light on how strategic fits between market orientation and the prospector strategy leads to higher performance of small businesses in Vietnam. This study draws from the contingency theory of organization to propose that strategic fits in small businesses represent by prospector strategy's mediating effects on the link between market orientation and these small businesses' performance. Data collected from 161 small businesses in Vietnam was examined. PLS-SEM was used to assess the research framework. The results reveal that the fit between market orientation and the prospector strategy, represented by the full mediating effects of this strategy, is essential to determine the performance improvement of small businesses in Vietnam. For the findings, this study provides some practical implications for small business owners in Vietnam. This study also contributes to the strategic management literature by providing empirical evidence, which suggests the strategic fits between prospector strategy and market orientation induces performance. This study also overcomes the limitations relating to the proposals of the analytic framework to assess strategic fits. Lastly, this study extends to strategic management literature by examining the role of strategic fit in small businesses' contexts.
INVESTIGATING THE EFFICIENCY OF INDIVIDUAL-EXPLICIT KNOWLEDGE IN THE TELECOMMUNICATION’S SECTOR OF AN EMERGING ECONOMY Ayodotun Stephen Ibidunni; Alex Omankhanlen
Gadjah Mada International Journal of Business Vol 23, No 3 (2021): September-December
Publisher : Master in Management, Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/gamaijb.61236

Abstract

This study investigated efficiency in the utilization of the individual-explicit knowledge of a firm. The sample included 42 customer service centers (CSCs) of the four most active Global System for Mobile Communications (GSM) organisations in Lagos State and FCT, Nigeria. The research adopted the input-oriented data envelopment analysis model to determine the extent to which individual-explicit knowledge, as a vital input resource to telecommunications firms, is efficiently utilized by the CSCs to improve the firms’ values. The study revealed that 10 CSCs, representing 23.8 percen of those studied, were technically efficient using the constant returns to scale model. In contrast, the variable returns to scale model showed that 22 CSCs, or 52 percent of them, were technically inefficient. The results suggest that, with less than 50 percent of the total number of CSCs in Nigeria’s telecommunications industry being inefficient, there is a large volume of operational inefficiency, especially concerning the utilization of individual-explicit knowledge. As such, the telecommunications industry could benefit from managerial intervention, especially in building the capacity of the customer desk officers in the CSCs to attend promptly and accurately to customers’ queries. Also, the study established that a viable strategic direction would be that organizations in the telecommunications industry renew their focus on a balanced mix of supervisor-subordinates in each CSC. This study contributes to operations management and the organizational knowledge management literature by showcasing the data envelopment analysis methodology as a legitimate tool for improving understanding of the investigations into the efficiency of individual-explicit knowledge. This study offers practical implications for firm managers about specific activities and units of their firm that contribute the most to the organization, and other specific units/activities that are less productive. The study also provides directions for future studies.
Firm Level Strategy and Value Creation in Small Businesses: The Nigerian Experience Adedeji Saidi Adelekan; Ayodele Samuel Majekodunmi; powel maxwell Worimegbe
Gadjah Mada International Journal of Business Vol 23, No 2 (2021): May-August
Publisher : Master in Management, Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/gamaijb.62427

Abstract

The issue of firm specific strategies and how they affect organizational performance has engendered a lot of discussions in the extant literature. This creates a need to investigate the extent to which firm level strategy influences value creation in small businesses. Premised on the elements of corporate, business and functional level strategies, this study examines the influence of firm strategy on value creation in a developing economy ie. Nigeria. Employing a survey research design, 689 small business owners and managers were surveyed utilizing questionnaire research instruments. Using PLS-SEM, the study reveals that firm strategy is a driver of value creation in small businesses. The study also shows that corporate level strategy and business level strategy are the most significant drivers of value creation. The results of this study highlight critical concerns and guide small businesses through the value creation process to achieve competitiveness. Small firms should be active in the formulation and implementation of strategies that are based on value creation. More attention should be given to business level strategy, as this is the most significant driver of value creation.
Levers of Control and Managerial Performance: The Importance of Belief Systems Ancella Anitawati Hermawan; Emil Bachtiar; Panggah Tri Wicaksono; Nia Pramita Sari
Gadjah Mada International Journal of Business Vol 23, No 3 (2021): September-December
Publisher : Master in Management, Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/gamaijb.62612

Abstract

Belief systems, which are one of the four levers of control, play a vital role in an organization. This study is primarily aimed at examining the effects of belief systems on managerial performance. Since the four levers of control jointly function in management control systems, we extend our study by investigating whether the contingent-fit between strategic risk, strategic uncertainty, and the other three levers of control (i.e., boundary systems, diagnostic control, and interactive control) strengthens the association between belief systems and managerial performance. A survey questionnaire was distributed to the upper-level management of various companies or strategic business units in Indonesia during the fourth quarter of 2017, resulting in 81 respondents. Hypotheses testing were conducted using the OLS regression model. This research found that belief systems are positively associated with managerial performance, indicating that the implementation of effective belief systems leads to higher managerial performance. This study also found that the contingent-fit between strategic risk, strategic uncertainty, and the other three levers of control does not have any effect on how belief systems are positively associated with managerial performance. This finding indicates that although management does not adopt a fit combination between its level of strategic risk and strategic uncertainty and the boundary systems, diagnostic control, and interactive control, it can still achieve good performance as long as strong belief systems are implemented. These findings confirm the critical role of belief systems in the levers of control. Thus, management needs to ensure the establishment of more effective belief systems if the company or business unit wants to produce optimal performance.
Dutch Curse on Indonesia: Unemployment by Asian Development Bank (ADB) Loan Projects Muhammad Amir Ingratubun; Ardika Perdana Fahly; Beny Cahyadie; Nefo Indra Nizara; Raden Ratih Rantini
Gadjah Mada International Journal of Business Vol 23, No 2 (2021): May-August
Publisher : Master in Management, Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/gamaijb.63409

Abstract

The ADB takes more than five years to disburse the agreed-upon loan funds after the borrower signs the loan agreements, because of the conditionalities attached to such loans, compared with it only taking one day for commercial banks to release any agreed loans. During this five-year period, the funds stay in the bank and gain compounded interest, disfavoring Indonesia. Development studies have mostly overlooked these gains and their impacts. Knowing that ADB loans cause about 3% of Indonesia’s unemployment, we reviewed the delay’s impacts during a project’s implementation on unemployment involving 325 ADB loan projects, valued at over $33 billion, from 1969 to 2017. We used a non-econometric methodology by adopting the management principles of the project and portfolio. The results show that the ADB’s loans at 1% GDP initially helped Indonesia reduce its unemployment by 30%. However, because of the ADB’s standard implementation of five years, along with an extra two-year delay (seven years in total) we observed shorter unemployment reductions by half, but then reversed, increased and tripled joblessness. This is also causing Indonesia to suffer capital losses of $0.6 to $12 per $1 of loan money, which is equivalent to 4.98% of its GDP because of the delays in the disbursement of the funds. ADB loans have severe negative effects, with over 200% volatility because of the delays. Fixing this is simple but requires a paradigm shift.
The Role of Moral Reasoning on the Effects of Incentive Schemes and Working Relationships on Whistleblowing: An Audit Experimental Study Supriyadi Supriyadi; Nidaul Uswah Prasetyaningsih
Gadjah Mada International Journal of Business Vol 23, No 3 (2021): September-December
Publisher : Master in Management, Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/gamaijb.64394

Abstract

This study examines the role of moral reasoning in strengthening the working relationship and incentive schemes on the likelihood of reporting accounting fraud. This study predicts that higher moral reasoning or being exposed to incentive schemes are more likely to cause someone to be a whistleblower. However, individuals with a close working relationship with wrongdoers will exhibit a lower propensity to blow the whistle than those with no close working relationship. Finally, moral reasoning is expected to interact with working relationships and incentive schemes to affect the propensity to blow the whistle. Based on a lab-experiment with 147 participants, this study documents that the simple effect of moral reasoning, the working relationship, or an incentive scheme is (marginally) significant. Similarly, the combination of moral reasoning and the working relationship significantly improves the tendency to blow the whistle. However, the combined effects of moral reasoning vs. the working relationship and moral reasoning vs. the working relationship vs. incentive scheme are not significant. This paper confirms previous studies which found that moral reasoning significantly alters the whistleblowing intention but that the impact of moral reasoning is not robust for incentive schemes and working relationships. Some limitations should be considered, namely the textual scenarios of the experimental design, working experiences, and the omission of personal orientation and the personal cost of reporting.

Page 55 of 62 | Total Record : 617

 53   54   55   56   57 

Filter by Year

1999 2026


Reset
Filter By Issues
All Issue Vol 28, No 1 (2026): January Vol 27, No 3 (2025): September-December Vol 27, No 2 (2025): May-August Vol 27, No 1 (2025): January - April Vol 26, No 3 (2024): September-Desember Vol 26, No 2 (2024): May-August Vol 26, No 1 (2024): January - April Vol 25, No 3 (2023): September-December Vol 25, No 2 (2023): May-August Vol 25, No 1 (2023): January-April Vol 24, No 3 (2022): September-December 2022 Vol 24, No 2 (2022): May - August 2022 Vol 24, No 1 (2022): January-April Vol 23, No 3 (2021): September-December Vol 23, No 2 (2021): May-August Vol 23, No 1 (2021): January-April Vol 22, No 3 (2020): September-December Vol 22, No 2 (2020): May-August Vol 22, No 1 (2020): January-April Vol 21, No 3 (2019): September-December Vol 21, No 2 (2019): May-August Vol 21, No 1 (2019): January-April Vol 20, No 3 (2018): September-December Vol 20, No 2 (2018): May-August Vol 20, No 1 (2018): January-April Vol 19, No 3 (2017): September-December Vol 19, No 2 (2017): May-August Vol 19, No 1 (2017): January- April Vol 18, No 3 (2016): September-December Vol 18, No 2 (2016): May-August Vol 18, No 1 (2016): January-April Vol 17, No 3 (2015): September-December Vol 17, No 3 (2015): September-December Vol 17, No 2 (2015): May-August Vol 17, No 1 (2015): January-April Vol 17, No 1 (2015): January-April Vol 16, No 3 (2014): September-December Vol 16, No 3 (2014): September-December Vol 16, No 2 (2014): May-August Vol 16, No 2 (2014): May-August Vol 16, No 1 (2014): January-April Vol 16, No 1 (2014): January-April Vol 15, No 3 (2013): September - December Vol 15, No 3 (2013): September - December Vol 15, No 2 (2013): May-August Vol 15, No 2 (2013): May-August Vol 15, No 1 (2013): January - April Vol 15, No 1 (2013): January - April Vol 14, No 3 (2012): September-December Vol 14, No 3 (2012): September-December Vol 14, No 2 (2012): May - August Vol 14, No 2 (2012): May - August Vol 14, No 1 (2012): January - April Vol 14, No 1 (2012): January - April Vol 13, No 3 (2011): September-December Vol 13, No 3 (2011): September-December Vol 13, No 2 (2011): May-August Vol 13, No 2 (2011): May-August Vol 13, No 1 (2011): January-April Vol 13, No 1 (2011): January-April Vol 12, No 3 (2010): September - December Vol 12, No 3 (2010): September - December Vol 12, No 2 (2010): May - August Vol 12, No 2 (2010): May - August Vol 12, No 1 (2010): January - April Vol 12, No 1 (2010): January - April Vol 11, No 3 (2009): September - December Vol 11, No 3 (2009): September - December Vol 11, No 2 (2009): May - August Vol 11, No 2 (2009): May - August Vol 11, No 1 (2009): January - April Vol 11, No 1 (2009): January - April Vol 10, No 3 (2008): September - December Vol 10, No 3 (2008): September - December Vol 10, No 2 (2008): May - August Vol 10, No 2 (2008): May - August Vol 10, No 1 (2008): January - April Vol 10, No 1 (2008): January - April Vol 9, No 3 (2007): September - December Vol 9, No 3 (2007): September - December Vol 9, No 2 (2007): May - August Vol 9, No 2 (2007): May - August Vol 9, No 1 (2007): January - April Vol 9, No 1 (2007): January - April Vol 8, No 3 (2006): September-December Vol 8, No 3 (2006): September-December Vol 8, No 2 (2006): May - August Vol 8, No 2 (2006): May - August Vol 8, No 1 (2006): January-April Vol 8, No 1 (2006): January-April Vol 7, No 3 (2005): September-December Vol 7, No 3 (2005): September-December Vol 7, No 2 (2005): May-August Vol 7, No 2 (2005): May-August Vol 7, No 1 (2005): January-April Vol 7, No 1 (2005): January-April Vol 6, No 3 (2004): September-December Vol 6, No 3 (2004): September-December Vol 6, No 2 (2004): May-August Vol 6, No 2 (2004): May-August Vol 6, No 1 (2004): January-April Vol 6, No 1 (2004): January-April Vol 5, No 3 (2003): September-December Vol 5, No 3 (2003): September-December Vol 5, No 2 (2003): May-August Vol 5, No 2 (2003): May-August Vol 5, No 1 (2003): January-April Vol 5, No 1 (2003): January-April Vol 4, No 3 (2002): September-December Vol 4, No 3 (2002): September-December Vol 4, No 2 (2002): May-August Vol 4, No 2 (2002): May-August Vol 4, No 1 (2002): January-April Vol 1, No 2 (1999): September More Issue