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INDONESIA
MABIS
Published by Perguruan Tinggi Widya Dharma
ISSN : -     EISSN : -     DOI : -
Core Subject : Education,
Education
Arjuna Subject : -
Articles 5 Documents
 1 
Search results for , issue " Vol 2, No 1: Juli 2011" : 5 Documents clear
Analisis Brand Equity Minuman Isotonik Pocari Sweat pada Konsumen Minuman di Pontianak Hiong, Lauw Sun
MABIS Vol 2, No 1: Juli 2011
Publisher : MABIS

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Abstract

Pocari Sweat Isotonic drink was first introduced in Indonesia in 1990 and distributed to Pontianak in 2006. Pocari Sweat which initially could not be accepted in the Indonesian market starts gaining its popularity. At present, the existence of high competition makes Pocari Sweat must be able to manage its brand to remain popular. The aim of this research was to analyse Pocari Sweat equity brand in terms of brand awareness, brand association, perceived quality and brand loyalty elements. This research used descriptive method. Data collection techniques used were observation, interview, questioner, and bibliography study. The number of samples in this research was 100 people using quota sampling method which used Slovin formula and purposive sampling with the respondents are those who have consumed Pocari Sweat at least three times, above 16 years old, and have ever consumed other brands isotonic drink. The technique analysis used was descriptive analysis, Cochran test, and Likert test.
Aktualisasi Teori Hierarki Kebutuhan Abraham H. Maslow bagi Peningkatan Kinerja Individu dalam Organisasi Lianto, Lianto
MABIS Vol 2, No 1: Juli 2011
Publisher : MABIS

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Abstract

In this article, the theory of Abraham H. Maslow’s Hierarchy of Needs would be the starting point and the foundation for the idea of finding motivation to increase the performance of individuals within the organization. Today, there are various criticisms about the validity of Maslow’s theory. However, as a basic concept for the introduction of individual personality and various structural factors that encourage people to do something, this theory can still resonates loudly. The term "actualization" is meant how Maslows theory in social psychology can be adopted into individual motivation in the management disciplines and how the theory, which was introduced in the 1950s, can be re-actualized
Analisis Faktor-faktor Store Atmosphere yang Mempengaruhi Keputusan PEmbeli Konsumen pada SUpermarket dan Department Store Kaisar di Pontianak Heng, Lie
MABIS Vol 2, No 1: Juli 2011
Publisher : MABIS

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Abstract

This research was conducted to know the variables of store atmosphere which influence the purchasing decision behaviour of Kaisar Supermarket and Department Store visitors. This research was based on primary data collected from questioners distributed to respondents who are active visitors of Kaisar Supermarket and Department Store. The form of the research was descriptive research and the research method was survey method. Data analysis technique used in this research was quantitative analysis technique using factor analysis method. From the research result, the factors which influence the purchasing decision behaviour of Kaisar Supermarket and Department Store consumers were grouped into Product Display and Decoration factor, Store Facility and Layout factor, Store Physical Condition factor, Parking and Security factor, Building Information and Guide factor, Comfortability and Interior factor, Payment System factor and People.
What is Organisational Culture and How Can It Be Managed Effectively Aminah, Aminah
MABIS Vol 2, No 1: Juli 2011
Publisher : MABIS

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Abstract

Budaya organisasi merupakan salah satu faktor penting yang menentukan kesuksesan suatu organisasi dan memiliki dampak jangka panjang terhadap kinerja organisasi tersebut. Nilai, cerita dan pahlawan merupakan elemen-elemen yang saling berkaitan dalam membentuk budaya suatu organisasi. Budaya organisasi yang kuat bisa menjadi kekuatan penggerak sekaligus bisa meningkatkan motivasi karyawan-karyawan sehingga mereka akan memiliki persepsi dan sikap yang sama dalam mencapai tujuan organisasi. Dengan demikian, karyawan akan memiliki komitmen yang tinggi terhadap organisasi tersebut. Oleh sebab itu, suatu organisasi harus mampu mengelola budaya organisasinya dengan efektif sehingga tujuan organisasi bisa tercapai dengan sukses.
Kebijakan Manajemen Leverage dan Pengaruhnya Terhadap KEnaikan Profitabilitad Perusahaan Studi Kasus pada Perusahaan PT Charoen Pokphan Indonesia, Tbk Santoso, Hadi
MABIS Vol 2, No 1: Juli 2011
Publisher : MABIS

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Abstract

The use of leverage in running a company aims to increase its profit. Leverage can be differentiated into two; operating and financial leverage. In the daily operations, the company uses both leverages simultaneously. In other words, the company uses a combined leverage. The aim is to increase the shareholders net income or earnings per share because of the increase in the sales resulted from the use of leverage. This study aims to determine the extent of the influence of using combined leverage to increase return on equity and earnings per share. The study was conducted using case study method. The poultry feed company, PT Charoen Pokphan Indonesia, Tbk (CPIN), became the object of the research. The results show that CPIN used a fairly large leverage in its operation during 2005 to 2008. However, the company management took another policy which was to reduce the use of operational leverage in 2009. The result indicates that the use of leverage did not bring significant impact on improving ROE and EPS. This happened because the cost of the companys operations outside the fixed costs as a result of using leverage was very large. Therefore, CIPN should control its operational costs in the future.

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