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INDONESIA
MABIS
Published by Perguruan Tinggi Widya Dharma
ISSN : -     EISSN : -     DOI : -
Core Subject : Education,
Education
Arjuna Subject : -
Articles 34 Documents
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Kebijakan Manajemen Leverage dan Pengaruhnya Terhadap KEnaikan Profitabilitad Perusahaan Studi Kasus pada Perusahaan PT Charoen Pokphan Indonesia, Tbk Santoso, Hadi
MABIS Vol 2, No 1: Juli 2011
Publisher : MABIS

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Abstract

The use of leverage in running a company aims to increase its profit. Leverage can be differentiated into two; operating and financial leverage. In the daily operations, the company uses both leverages simultaneously. In other words, the company uses a combined leverage. The aim is to increase the shareholders net income or earnings per share because of the increase in the sales resulted from the use of leverage. This study aims to determine the extent of the influence of using combined leverage to increase return on equity and earnings per share. The study was conducted using case study method. The poultry feed company, PT Charoen Pokphan Indonesia, Tbk (CPIN), became the object of the research. The results show that CPIN used a fairly large leverage in its operation during 2005 to 2008. However, the company management took another policy which was to reduce the use of operational leverage in 2009. The result indicates that the use of leverage did not bring significant impact on improving ROE and EPS. This happened because the cost of the companys operations outside the fixed costs as a result of using leverage was very large. Therefore, CIPN should control its operational costs in the future.
Penentuan Alternatif Startegi Pemasaran pada CV Citra Hasil Hutan Mandiri di Kabupaten Kubu Raya Lim, Andry Lindi
MABIS Vol 2, No 2: Desember 2011
Publisher : MABIS

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Abstract

Consumers determine the sales and profits of a firm by their purchasing decisions. As such, their motives and actions determine the economic viability of the firm. In the past, many business firms were not overly concerned with consumers did what they did. Today, however, business managers are more likely to realize that they must gain an understanding of consumers if their marketing strategies are to be successful. This awareness has created a new and more efficient focus in developing marketing strategies. Success of a firm is mostly determined by strategic used to determine type of business, like what goal to reach and how to maintain resources from a firm itself. In reaching the goal, the strategic marketing has a similar quite important function. Marketing function sometimes assumed as a pier key to goal itself, because according to marketing theory said goal of a firm relies on adaptability of the firm itself to analysis changing complex and full of activity changes.The goal is to get maximal sales volume and strategy used to face environmental changes. Descriptive analysis used, interviewing head of firm and study of documentary, and qualitative analysis technique. It is concluded that firm uses growth specific strategy and operating level.The firm is urged to extend market wider consequently
Kajian Penerapan GCG, Kinerja Keuangan dan Kaitannya dengan Nilai Perusahaan Yang Terdaftar di LQ-45 Santoso, Hadi
MABIS Vol 2, No 2: Desember 2011
Publisher : MABIS

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Abstract

This study examines the influence of good corporate governance mechanisms consisting of the number of independent Commisioner members, institutional ownership, the number of audit committee members, the number of board members, return on assets and the price to book value ratio of the selected companies. This study uses as its sample, the 36 companies listed in the LQ-45 from the period August 2008 until January 2010. The data used are taken from the annual reports of the companies from 2008 to 2010. Data are analyzed with classical assumption test and multiple linear regression analysis using SPSS version 16. The normality test shows a normal distribution of data in this study; there is no multicollinearity or heteroscedasticity, and no autocorrelation. Hypothesis testing shows variable X1 (number of independent commisioner members), variable X2 (Institutional Ownership), and variable X3 (number of audit committee) had no significant effect on firm value. However, variable X4 (number of board members) and variable X5 (return on assets) show significant effect on firm value. Simultaneous testing demonstrated a significant effect from the five independent variables on firm value. The analysis indicates that applied good corporate governance will significantly affect company performance and hence will be transferred to company
SALES PROSES DALAM MENGINDENTIFIKASI, MEMAHAMI DAN MEMBUAT PRIORITAS BAGI NASABAH SEGMEN SMALL MEDIUM ENTERPRISE (SME) Supendi, Muclis
MABIS Vol 3, No 1: Juni 2012
Publisher : MABIS

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Abstract

Bank Customers have become more critical in choosing banks to transact with, in line with the increasing needs of their businesses. On the other side, Banks are faced with a more intense competition. In managing the banking sector, then the role of a bank’s staff in indentifying, understanding and prioritizing the segment to be served is of significant issue in contributing to the growth of the banking business. In the effort of retaining and to continuously increase the growth of lending and funding outstanding as well as the number of customers, the company is faced with constraints in the form of decreasing lending and funding outstanding from day to day, due to loan payoffs arising from loan maturity, excess fund or even customers moving to other banks. In this regard, strategies in prospecting new customers, exploring more into the customers potential are needed. Based on the analysis of the survey result employing the descriptive survey method, in order to make sure that the process of identification of prospective customers in Small and Medium Enterprises (SME) segment by Relationship Officers (ROs) running well, focused and appeared to be truly professional in the eye of the customers, then the ROs must be equipped with a set of structured questions and be prepared with interview form in order to progress to the next prospecting steps. Marketing team, i.e. ROs, in understanding and making SME customer or prospective customer priorities, need to classify SME customers or prospective customers into Porcupine, Rabbit, Rhino, Buffalo, so that the feasibility and impact (profitability) from the respected customers or prospective customers can be measured in order to contribute.

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