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INDONESIA
Manajemen Bisnis Kompetensi
Published by Universitas Kristen Krida Wacana
ISSN : -     EISSN : -     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Arjuna Subject : -
Articles 16 Documents
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Search results for , issue "VOL. 12 NO. 01 JANUARI-JUNI 2017" : 16 Documents clear
FAKTOR – FAKTOR YANG MEMPENGARUHI PROFITABILITAS BANK KONVENSIONAL YANG TERDAFTAR DI BURSA EFEK INDONESIA Haritsman, Egi; Usman, Bahtiar
Manajemen Bisnis Kompetensi VOL. 12 NO. 01 JANUARI-JUNI 2017
Publisher : Manajemen Bisnis Kompetensi

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                                                AbstractThis study discusses the influence of capital adequcy, credit risk, liquidity, economic growth, inflation, and domestic credit to pivate sector on return on average assets and net interest margin at conventional banks listed on the Indonesia Stock Exchange (IDX). The samples are 30 conventional banks listed on the Indonesia Stock Exchange (IDX) for 5 years from 2010-2014. The research method used in this research is multiple linear regression. The results show that there is a positive influence between the capital adequacy on return on average assets, there is a positive influence between capital adequacy and liquidity on net interest margin, and there is a negative effect of credit risk on return on average assets. These results indicate there is no influence between economic growth, inflation, and domestic credit to pivate sector of the return on average assets and net interest margin. To improve the profitability of banks, capital adequacy needs to be increased so did the liquidity of banks in providing credit, but it should be noted that the high level of credit risk may reduce the profitability of banks.Keywords:       Capital Adequacy, Credit Risk, Domestic Credit to Private Sector, Economic Growth, Inflation, Liquidity, Net Interest Margin (NIM), Return on Average Asset (ROAA).
PENGARUH BAURAN PEMASARAN, PESTER POWER, dan HERITAGE TERHADAP KEPUTUSAN PEMBELIAN BISKUIT MEREK ROMA MALKIST Tehubijuluw, Florentina K.; Sari, Desy Permata
Manajemen Bisnis Kompetensi VOL. 12 NO. 01 JANUARI-JUNI 2017
Publisher : Manajemen Bisnis Kompetensi

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AbstractAn outstanding marketing mix strategy is needed to assist the customers in buying decision-making process and finally will increase the organization sales and revenue. This study will analyze the effect of the variables of marketing mix (namely: product, price, promotion and place) combined with the pester power and heritage into the buying decision of Roma Malkist biscuit in Tangerang region. The non-probability sampling method is used in this study and 155 Roma Malkist biscuit consumers in Tangerang as the target respondents. All data will be analyzed using the multiple linear regression method. The result of the data analysis showed that product, price and heritage variables had significant effect in buying decision making. On the contrary, distribution, promotion and pester power variables didn’t have ssignificant effect into buying decision making. Keywords: marketing mix, pester power, heritage and buying decision-making.
FACTORS INFLUENCING ENVIRONMENTAL FRIENDLY PRODUCT CONSUMPTION CONSCIOUSNESS IN KARAWANG Syahrivar, Jhanghiz; Rizky, Mega
Manajemen Bisnis Kompetensi VOL. 12 NO. 01 JANUARI-JUNI 2017
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ABSTRACT:In order to protect the environment from the adverse impact of a business and irresponsible consumption, more and more local leading and multinational companies in Indonesia come up with a so called environmental friendly product. However, the market share of an environmental friendly product is normally that below the market shares of conventional products due to various factors. This research was aimed to analyze factors influencing consumption consciousness of environmental friendly product in Karawang, one of the most polluted cities (regencies) according to some sources. Several identified factors were Environmental Knowledge, Religiosity, Economic Factors, and Government Role that were hypothesized to influence Environmental Friendly Product Consumption Consciousness. The researchers collected 250 respondents as samples using both online and offline questionnaires. Structural Equation Modelling was utilized in this research to test the hypotheses. The findings suggested that Environmental Knowledge and Economic Factors were significantly influencing Environmental Friendly Product Consumption Consciousness. Keywords: Environmental Knowledge, Religiosity, Economic Factors, Government Role, Environmental Friendly Product Consumption Consciousness, Structural Equation Modelling.ABSTRAK:Untuk melindungi lingkungan dari dampak buruk suatu proses bisnis dan konsumsi yang tidak bertanggung jawab, semakin banyak perusahaan terkemuka dan multinasional lokal di Indonesia menghasilkan produk ramah lingkungan. Namun, pangsa pasar produk ramah lingkungan biasanya berada di bawah pangsa pasar produk konvensional karena berbagai faktor. Penelitian ini bertujuan untuk menganalisis faktor-faktor yang mempengaruhi kesadaran konsumsi produk ramah lingkungan di Karawang, salah satu kabupaten paling berpolusi  menurut beberapa sumber. Beberapa faktor yang diidentifikasi adalah Pengetahuan Lingkungan, Religiusitas, Faktor Ekonomi, dan Peran Pemerintah yang dihipotesiskan mempengaruhi Kesadaran Konsumsi Produk Ramah Lingkungan. Para peneliti mengumpulkan 250 responden sebagai sampel dengan menggunakan alat bantu kuisioner, baik secara tatap muka langsung maupun secara online. Pemodelan Persamaan Struktural digunakan dalam penelitian ini untuk menguji hipotesis. Temuan menunjukkan bahwa Pengetahuan Lingkungan dan Faktor Ekonomi secara signifikan mempengaruhi Kesadaran Konsumsi Produk Ramah Lingkungan.Kata kunci: Pengetahuan Lingkungan, Religiusitas, Faktor Ekonomi, Peran Pemerintah, Kesadaran Konsumsi Produk Ramah Lingkungan, Pemodelan Persamaan Struktural.
FAKTOR-FAKTOR YANG MEMPENGARUHI HARGA SAHAM PADA PERUSAHAAN NON KEUANGAN GO PUBLIC TAHUN 2004-2013 Sari, Wahyuni Rusliyana
Manajemen Bisnis Kompetensi VOL. 12 NO. 01 JANUARI-JUNI 2017
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                                                 ABSTRACTThe problem of this research was the influence of dividend per share, earnings per share, book value, dividend payout ratio, price earnings ratio and size toward market price. The objective of this research was to identify the factors that influence the market price of firms listed in Indonesian Stock Exchange over the period 2004-2013. The methodology of this research was non-linier multiple regression (log-lin model) with Ordinary Least Squares (OLS) analysis which is test is done by classic assumption. Sample in this research is 25 non-financial companies from seven sectors they are agriculture, mining, basic& chemical industries, consumer goods, property& construction, infrastructure utilities& transportation. Finding and contribution this research was earnings per share, book value, price earnings ratio and size have influence toward market price significant at 5% probability level. Other independent variables they are dividend per share and dividend payout ratio do not have influence toward market price. Research limitation or implication in this research was to financial manager used the information that earnings per share, book value, price earnings ratio and size have influence toward market price than increasing company performance. As for investors it is used as a reference before investing that is not the distribution of the dividend will increase the stock price.Keyword: Book value, Dividend payout ratio, Dividend per share, Earnings per share, Market price, Price earnings ratio and Size.
PENGARUH PROMOSI DAN KEMASAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK CHITATO YANG DIMEDIASI OLEH BRAND AWARENESS Setiawati, Mega; Lumbantobing, Rudolf
Manajemen Bisnis Kompetensi VOL. 12 NO. 01 JANUARI-JUNI 2017
Publisher : Manajemen Bisnis Kompetensi

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      Abstract       This study is focused in exploring the influence of promotion and packages  toward consumer’s purchasing decision on chitato product, which mediated by brand awareness. Selection of the sample in this study is conducted by using judgemental sampling, so that the sample was selected amount of 105 respondents. The data collection is done by direct observation through questionaire instrument. The data are analyzed by using path analysis. The results showed that packaging and promotion have significantly positive effect on brand awareness. And brand awareness has significantly positive effect on chitato product purchasing decisions. Promotion has a significant positive effect on brand awareness, but promotion is not significantly positive effect on chitato product purchasing decisions. Brand awareness mediates positive influence of promotion and packaging toward the chitato product purchasing decisions. Thus the positive effect of promotional and packaging on chitato purchasing decisions will be more positive when the brand awareness in the minds of customers is increasing.Keywords: promotion, package, brand awareness, purchasing decision, path analysis.
KINERJA PEMASOK DALAM RANTAI PASOKAN MAKANAN KEMASAN : SUATU KAJIAN KASUS DI INDONESIA Martadisastra, Dedie S.
Manajemen Bisnis Kompetensi VOL. 12 NO. 01 JANUARI-JUNI 2017
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ABSTRACT  The purpose of this study is to understand the development of supplier performance in domestic packaged processed food supply chain which is influenced by competition condition and buyer power of retailers. The paper presents the results of a survey of suppliers of the package processed food of micro up to large scale enterprises and it is part of a broader study of supplier performance in the package processed food supply chain. The findings of the research result indicate the heterogeneity of the performance of the package processed food suppliers in modern retail supply chains. How suppliers are faced with competition, buyer power, supply chain strategy and market share, but on the other hand suppliers tend to be influenced by the way suppliers deal with modern retailers. it may be indicated that some suppliers benefit from the presence of modern retailers, but they face some of the challenges posed by buyer power that cause some terms of relationships to be unfair, unilateral price fixing, and poor supervision so that the development and growth of supplier performance are subject to limitations. The study attempts to demonstrate empirical research results in Indonesia to measure supplier performance in the modern retail package processed food supply chain influenced by competition and buyer power. The further research is needed to refine the results of this initial study.Keywords –  Supplier performance, The packaged processed food supply chain, Competition, Buyer power.

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