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FACTORS INFLUENCING ENVIRONMENTAL FRIENDLY PRODUCT CONSUMPTION CONSCIOUSNESS IN KARAWANG Syahrivar, Jhanghiz; Rizky, Mega
Manajemen Bisnis Kompetensi VOL. 12 NO. 01 JANUARI-JUNI 2017
Publisher : Manajemen Bisnis Kompetensi

Show Abstract | Download Original | Original Source | Check in Google Scholar

ABSTRACT:In order to protect the environment from the adverse impact of a business and irresponsible consumption, more and more local leading and multinational companies in Indonesia come up with a so called environmental friendly product. However, the market share of an environmental friendly product is normally that below the market shares of conventional products due to various factors. This research was aimed to analyze factors influencing consumption consciousness of environmental friendly product in Karawang, one of the most polluted cities (regencies) according to some sources. Several identified factors were Environmental Knowledge, Religiosity, Economic Factors, and Government Role that were hypothesized to influence Environmental Friendly Product Consumption Consciousness. The researchers collected 250 respondents as samples using both online and offline questionnaires. Structural Equation Modelling was utilized in this research to test the hypotheses. The findings suggested that Environmental Knowledge and Economic Factors were significantly influencing Environmental Friendly Product Consumption Consciousness. Keywords: Environmental Knowledge, Religiosity, Economic Factors, Government Role, Environmental Friendly Product Consumption Consciousness, Structural Equation Modelling.ABSTRAK:Untuk melindungi lingkungan dari dampak buruk suatu proses bisnis dan konsumsi yang tidak bertanggung jawab, semakin banyak perusahaan terkemuka dan multinasional lokal di Indonesia menghasilkan produk ramah lingkungan. Namun, pangsa pasar produk ramah lingkungan biasanya berada di bawah pangsa pasar produk konvensional karena berbagai faktor. Penelitian ini bertujuan untuk menganalisis faktor-faktor yang mempengaruhi kesadaran konsumsi produk ramah lingkungan di Karawang, salah satu kabupaten paling berpolusiÃÂ menurut beberapa sumber. Beberapa faktor yang diidentifikasi adalah Pengetahuan Lingkungan, Religiusitas, Faktor Ekonomi, dan Peran Pemerintah yang dihipotesiskan mempengaruhi Kesadaran Konsumsi Produk Ramah Lingkungan. Para peneliti mengumpulkan 250 responden sebagai sampel dengan menggunakan alat bantu kuisioner, baik secara tatap muka langsung maupun secara online. Pemodelan Persamaan Struktural digunakan dalam penelitian ini untuk menguji hipotesis. Temuan menunjukkan bahwa Pengetahuan Lingkungan dan Faktor Ekonomi secara signifikan mempengaruhi Kesadaran Konsumsi Produk Ramah Lingkungan.Kata kunci: Pengetahuan Lingkungan, Religiusitas, Faktor Ekonomi, Peran Pemerintah, Kesadaran Konsumsi Produk Ramah Lingkungan, Pemodelan Persamaan Struktural.

THE ROLE OF TECHNOLOGY SAVVINESS IN MUSLIM ONLINE SHOPPING (MOS) Syahrivar, Jhanghiz; Selamat, Frangky; Chairy, Chairy
Jurnal Muara Ilmu Ekonomi dan Bisnis Vol 4, No 2 (2020): Jurnal Muara Ilmu Ekonomi dan Bisnis
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmieb.v4i2.7865

Kemajuan e-commerce dalam satu dekade terakhir telah mengubah cara konsumen Muslim memilih dan membeli produk yang dapat memenuhi gaya hidup mereka. Sejak itu, banyak toko online bermunculan di Indonesia yang menyasar pangsa pasar Muslim yang besar namun terbagi-bagi. Banyak penelitian tentang belanja online berfokus pada fitur toko online untuk menarik calon pelanggan; namun, sepengetahuan kami, belum ada penelitian yang mengaitkan perilaku belanja melalui toko online Muslim (MOS) dengan penguasaan dan pengetahuan terkait teknologi digital. Penelitian ini melibatkan 202 responden Muslim Indonesia yang secara reguler membeli produk Islami melalui platform MOS. Hipotesis diuji menggunakan Structural Equation Modeling (SEM) melalui perangkat lunak AMOS. Temuan menunjukkan bahwa kecanggihan teknologi secara positif dan signifikan mempengaruhi persepsi keramahan situs web dan bahwasanya Muslim yang cerdas secara teknologi cenderung memilih belanja melalui platform MOS. Kontribusi teoretis maupun implikasi manajerial juga turut dibahas dalam penelitian ini. The advancement of e-commerce in the last decade has transformed the way Muslim consumers select and purchase products that meet their lifestyles. Ever since, many online shops have emerged in Indonesia targeting Muslim market which is huge but fragmented. Many studies on online shopping have focused on the features of online shops to attract potential customers; however, to our best knowledge, none has linked Muslim Online Shopping (MOS) behaviour with Muslims’ mastery and knowledge of digital technology or called technology-savviness. This study involved 202 Indonesian Muslim respondents who regularly bought Islamic products via MOS platforms. The hypotheses were tested using Structural Equation Modelling (SEM) via AMOS software. The findings suggest that technology savviness positively and significantly influences perceived website friendliness and that Muslims who are technology savvy are more inclined towards MOS. Theoretical contributions as well as managerial implications are discussed in this study.

LOCAL FOOD ENJOYMENT AND CUSTOMER DELIGHT: KEYS TO REVISIT INTENTION Paramita, Risma Jayanti; Chairy, Chairy; Syahrivar, Jhanghiz
Jurnal Muara Ilmu Ekonomi dan Bisnis Vol 5, No 2 (2021): Jurnal Muara Ilmu Ekonomi dan Bisnis
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmieb.v5i2.13260

Jawa Tengah telah lama dikenal sebagai salah satu pusat pertumbuhan ekonomi di Indonesia. Salah satu kota terbesar di kawasan ini, juga dikenal sebagai salah satu tujuan wisata paling populer di tanah air, adalah Yogyakarta. Penelitian ini bertujuan untuk mengetahui peran kenikmatan makanan lokal dan sukacita pelanggan terhadap niat berkunjung kembali wisatawan Yogyakarta, khususnya kawasan Malioboro. Penelitian kuantitatif ini menggunakan purposive sampling; kuesioner online disebarkan kepada 193 pengunjung Malioboro, Yogyakarta. Penelitian ini menggunakan PLS-SEM untuk menganalisis data. Hasil dari penelitian ini mengungkapkan bahwa: 1) Kenikmatan makanan lokal memiliki pengaruh positif terhadap sukacita konsumen 2) Kenikmatan makanan lokal memiliki pengaruh positif terhadap niat berkunjung kembali 3) Sukacita konsumen memiliki pengaruh positif terhadap niat berkunjung kembali dan 4) Sukacita konsumen memediasi hubungan antara kenikmatan makanan lokal dan niat berkunjung kembali. Wisata kuliner melalui promosi makanan lokal dapat dimanfaatkan untuk meningkatkan ketahanan masyarakat lokal di masa pandemi COVID-19. Central Java has long been known as one of the centres of economic growth in Indonesia. One of the largest cities in the region, also known as one of the most popular tourist destinations in the country, is Yogyakarta. This research aimed to investigate the role of local food enjoyment and customer delight on tourists' revisit intentions to Yogyakarta, especially the Malioboro area. This quantitative research used purposive sampling; online questionnaires were distributed to 193 visitors of Malioboro, Yogyakarta. This study utilized PLS-SEM to analyse the data. The results of this research reveal that: 1) Local food enjoyment has a positive effect on customer delight 2) Local food enjoyment has a positive effect on revisit intention 3) Customer delight has a positive effect on revisit intention and 4) Customer delight mediates the relationship between local food enjoyment and revisit intention. Culinary tourism, which promotes local foods, has the potential to improve local community resilience during the COVID-19 pandemic.

FACTORS INFLUENCING ENVIRONMENTAL FRIENDLY PRODUCT CONSUMPTION CONSCIOUSNESS IN KARAWANG Syahrivar, Jhanghiz; Rizky, Mega
Manajemen Bisnis Kompetensi VOL. 12 NO. 01 JANUARI-JUNI 2017
Publisher : Manajemen Bisnis Kompetensi

Show Abstract | Download Original | Original Source | Check in Google Scholar

ABSTRACT:In order to protect the environment from the adverse impact of a business and irresponsible consumption, more and more local leading and multinational companies in Indonesia come up with a so called environmental friendly product. However, the market share of an environmental friendly product is normally that below the market shares of conventional products due to various factors. This research was aimed to analyze factors influencing consumption consciousness of environmental friendly product in Karawang, one of the most polluted cities (regencies) according to some sources. Several identified factors were Environmental Knowledge, Religiosity, Economic Factors, and Government Role that were hypothesized to influence Environmental Friendly Product Consumption Consciousness. The researchers collected 250 respondents as samples using both online and offline questionnaires. Structural Equation Modelling was utilized in this research to test the hypotheses. The findings suggested that Environmental Knowledge and Economic Factors were significantly influencing Environmental Friendly Product Consumption Consciousness. Keywords: Environmental Knowledge, Religiosity, Economic Factors, Government Role, Environmental Friendly Product Consumption Consciousness, Structural Equation Modelling.ABSTRAK:Untuk melindungi lingkungan dari dampak buruk suatu proses bisnis dan konsumsi yang tidak bertanggung jawab, semakin banyak perusahaan terkemuka dan multinasional lokal di Indonesia menghasilkan produk ramah lingkungan. Namun, pangsa pasar produk ramah lingkungan biasanya berada di bawah pangsa pasar produk konvensional karena berbagai faktor. Penelitian ini bertujuan untuk menganalisis faktor-faktor yang mempengaruhi kesadaran konsumsi produk ramah lingkungan di Karawang, salah satu kabupaten paling berpolusiÃ‚Â menurut beberapa sumber. Beberapa faktor yang diidentifikasi adalah Pengetahuan Lingkungan, Religiusitas, Faktor Ekonomi, dan Peran Pemerintah yang dihipotesiskan mempengaruhi Kesadaran Konsumsi Produk Ramah Lingkungan. Para peneliti mengumpulkan 250 responden sebagai sampel dengan menggunakan alat bantu kuisioner, baik secara tatap muka langsung maupun secara online. Pemodelan Persamaan Struktural digunakan dalam penelitian ini untuk menguji hipotesis. Temuan menunjukkan bahwa Pengetahuan Lingkungan dan Faktor Ekonomi secara signifikan mempengaruhi Kesadaran Konsumsi Produk Ramah Lingkungan.Kata kunci: Pengetahuan Lingkungan, Religiusitas, Faktor Ekonomi, Peran Pemerintah, Kesadaran Konsumsi Produk Ramah Lingkungan, Pemodelan Persamaan Struktural.

The Impact of Electronic Word of Mouth (E-WoM) on Brand Equity of Imported Shoes: Does a Good Online Brand Equity Result in High Customersâ€™ Involvements in Purchasing Decisions? Syahrivar, Jhanghiz; Ichlas, Andy Muhammad
The Asian Journal of Technology Management (AJTM) Vol 11, No 1 (2018)
Publisher : School of Business and Management Institut Teknologi Bandung

Abstract. In the fourth industrial revolution, technology plays a greater role in influencing customersâ€™ preferences towards certain brands. Internet and social media platform has become a powerful marketing tool for sharing relatable experiences among customers online. The objective of this research was to investigate the role of Electronic Word of Mouth (EWOM) on Brand Equity and its impact on Purchasing Decision of Imported Shoes in Bekasi, Indonesia. This research used primary data by distributing questionnaires to 162 customers of imported shoes. The data of this research was analyzed through SPSS and the hypotheses were tested by employing Binomial Logistic Regression. The result of this research suggested that E-WOM has a positive impact on all dimensions of Brand Equity and a good online Brand Equity generates high customersâ€™ involvements in purchasing decisions. The highest influencer towards Purchasing Decision was Brand Awareness; whereas the least influencing variable was Perceived Quality.Â Keywords:Â Electronic word of mouth (EWOM), brand association, brand awareness, brand loyalty, perceived quality, purchasing decision, technology in marketing

FACTORS AFFECTING INTERNATIONAL STUDENT SATISFACTION (ISS) Jhanghiz Syahrivar
FIRM Journal of Management Studies Vol 1, No 1 (2016): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

This research aimed to determine the Factors Affecting International Student Satisfaction. The populations of this research were international students who enrolled at the Undergraduate Program (S1) of XYZ University. A total of 91 samples were taken by using purposive non-probability sampling technique. Based on the results of previous studies, the researcher took eight (8) independent variables which were assumed to have influences on the dependent variable, International Student Satisfaction. The independent variables being discussed in this research were Education, Social Orientation, Economic Considerations, Safety, Image and Prestige, Technology, Accommodation, and International Student Services. The results showed that eight (8) independent variables simultaneously affect International Student Satisfaction indicated by the F test (simultaneous) with a very high level of significance (0.00a). The research model of this study suggested the level of the coefficient of determination (R Square) of 0768, which means that the research model could explain 76.8% factors affecting International Student Satisfaction at XYZ University. Meanwhile, the remaining 23.2% were explained by factors that were not included in this research. Based on the partial test (t-Test), XYZ University should focus on improving the following factors: Economic Consideration, Safety, Technology, Accommodation, and International Student Services.

The Influence of Promotion Approach and Store Layout on Impulse Buying Behavior Jhanghiz Syahrivar
FIRM Journal of Management Studies Vol 1, No 2 (2016): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

This research aimed to determine factors which influenced impulse buying behavior at one of local clothing retail store in Cikarang. Based on the previous studies, Promotion Approach and Store Layout were hypothesized as the independent variables which influenced Impulse Buying Behavior as the sole dependent variable. The researcher employed SPSS and binomial logistic regression to analyze the data collected from questionnaires spread to 200 customers of the local clothing retail store. The result of this research suggested that Promotion Approach and Store Layout significantly influenced Impulse Buying Behavior. The biggest influencer to Impulse Buying Behavior was Promotion Approach.

Factors Affecting the Intention to Buy Halal Food by the Millennial Generation: The Mediating Role of Attitude Lilis Mega Setiawati; Chairy Chairy; Jhanghiz Syahrivar
DeReMa (Development Research of Management): Jurnal Manajemen Vol 14, No 2 (2019): September
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/derema.v14i2.1738

The increasing Muslim population in recent years has resulted in an increased demand for halal food. This study aims to determine the effect of religiosity, awareness of halal food, and attitude towards halal food on purchase intention by millennial generations. This research is quantitative research with survey analysis method. The data used in this study is primary data using a questionnaire as a research instrument. The researchers surveyed 230 Muslim respondents of millennial age at President University. The sampling technique used in this study is judgment sampling method. Data analysis was performed using Partial Least Square-Structural Equation Model (PLS-SEM) software, namely SmartPLS version 3.2.8. The hypotheses were tested through path coefficient, t-Significance, p-Value, and determination coefficient (R²). Based on the results of this study, it is found that: 1) halal awareness has a significant effect on attitude towards halal food, 2) religiosity, halal awareness and attitude towards halal food each has a significant effect on purchase intention of halal food and finally, 3) halal awareness as mediated by attitude towards halal food has an effect on purchase intention of halal food. Whereas the relationship between religiosity and attitude towards halal food and the relationship between religiosity and purchase intention of halal food as mediated by attitude towards halal food cannot be supported. The result of this research is useful to predict the future of the halal industry in Muslim-majority countries. It is recommended that food marketers should consider these elements when producing and preparing marketing campaigns for halal foods.Bahasa Indonesia Abstrak: Meningkatnya populasi Muslim akhir-akhir ini berakibat pada meningkatnya permintaan terhadap makanan halal. Studi ini dimaksudkan untuk mengetahui pengaruh religiositas, kesadaran terhadap makanan halal, dan sikap terhadap makanan halal, terhadap intensi membeli makanan halal di kalangan generasi milenial. Penelitian ini merupakan penelitian kuantitatif yang menggunakan metode survai. Data yang digunakan merupakan data primer yang diperoleh dengan menggunakan kuesioner sebagai instrumen penelitian. Sampel penelitian adalah 230 orang Muslim dari generasi milenial di President University. Teknik sampling yang digunakan adalah judgment sampling method. Analisis data dilakukan dengan menggunakan Partial Least Square-Structural Equation Model (PLS-SEM) software, yaitu SmartPLS version 3.2.8. Hipotesa penelitian diuji dengan melihat nilai koefisien jalur, nilai t, nilai p, dan koefisien determinsasi (R²). Berdasarkan hasil analisis data, ditemukan bahwa: 1) kesadaran halal mempengaruhi sikap terhadap makanan halal secara signifikan, 2) religiositas, kesadaran halal, dan sikap terhadap makanan halal, masing-masing memiliki pengaruh yang signifikan terhadap intensi membeli makanan halal, 3) sikap terhadap makanan halal memediasi pengaruh kesadaran halal terhadap intensi membeli makanan halal. Hasil penelitian juga memperlihatkan bahwa pengaruh religiositas atas sikap terhadap makanan halal tidak didukung data, demikian pula sikap terhadap makanan halal tidak memediasi pengaruh religiositas terhadap intensi membeli makanan halal. Hasil penelitian ini diharapkan bermanfaat untuk memperkirakan masa depan industri Halal di negara yang berpenduduk mayoritas Muslim. Para pemasar makanan perlu mempertimbangkan variabel yang digunakan dalam penelitian ini ketika menghasilkan dan mempersiapkan kampanye pemasaran untuk makanan halal.

THE ROLES OF VIRTUAL CHALLENGE AND DIVERSION IN PAY TO PLAY (P2P) PRACTICES AMONG INDONESIAN MOBILE GAMERS Ghina Rizky; Jhanghiz Syahrivar; Yuling Wei; Chairy Chairy
Jurnal Muara Ilmu Ekonomi dan Bisnis Vol 6, No 1 (2022): Jurnal Muara Ilmu Ekonomi dan Bisnis
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmieb.v6i1.16477

Penelitian ini bertujuan untuk mengetahui faktor-faktor yang mempengaruhi niat bermain dan membayar (P2P) pada game seluler. Pasar game seluler sedang tumbuh dan menguntungkan. Dalam hal pendapatan, Indonesia adalah salah satu pasar game terbesar di Asia Tenggara. Namun, perusahaan game lokal hanya memiliki persentase pasar yang sangat kecil. Beberapa konsep yang terkait dengan P2P dimasukkan dalam penelitian ini, yaitu fleksibilitas waktu, pengalihan, dan tantangan. Penelitian kuantitatif ini menggunakan teknik purposive sampling dan berhasil mengumpulkan 324 mobile gamer bergenre Strategy, Multiplayer Online Battle Arena (MOBA) dan Action. Untuk menganalisis data, penelitian ini menggunakan Structural Equation Modeling (SEM) melalui software SPSS dan AMOS. Hasil penelitian menunjukkan bahwa 1) Tantangan memiliki efek positif terhadap niat bermain game seluler dan niat membayar barang virtual 2) Niat bermain game seluler memiliki efek positif terhadap niat membayar barang virtual 3) Pengalihan memiliki efek positif terhadap niat membayar barang virtual dan 4) Niat bermain game seluler memediasi secara parsial hubungan antara tantangan dan niat membayar barang virtual. This research aims to investigate factors influencing the intention to play and pay (P2P) in mobile games. The mobile games market is growing and lucrative. In terms of revenue, Indonesia is one of Southeast Asia's biggest gaming markets. However, local gaming companies only own a very small percentage of the market. Several P2P-related concepts are incorporated in this research, namely time flexibility, diversion, and challenge. This quantitative research used a purposive sampling technique to recruit 324 mobile gamers from Strategy, Multiplayer Online Battle Arena (MOBA) and Action genres. To analyse the data, this research employed Structural Equation Modelling (SEM) via SPSS and AMOS software. The results show that 1) Challenge has positive effects on the intention to play mobile games and the intention to pay for virtual items 2) The intention to play mobile games has a positive effect on the intention to pay for virtual items 3) Diversion has a positive effect on the intention to pay for virtual items and 4) The intention to play mobile games partially mediates the relationship between challenge and the intention to pay for virtual items.

Technology Readiness During the COVID-19 Pandemic: Lessons Learned from Indonesia Genoveva; Jhanghiz Syahrivar; Eka Srirahayu Ariestiningsih
CommIT (Communication and Information Technology) Journal Vol. 17 No. 1 (2023): CommIT Journal
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/commit.v17i1.8068

The COVID-19 pandemic since March 2020 has forced Indonesians to practice physical distancing and carry out their personal and professional activities from home. However, not everyone is ready to conduct their regular activities remotely. The issue is the readiness for digital technology. The research aims to analyze the Indonesian people’s readiness for digital technology during the pandemic. The research also investigates the impact of optimism and technology adoption on behavioral intention mediated by perceived ease of use. The research applies a quantitative study using an online questionnaire. The population of the research is people who use Internet technology for online learning, working from home, online shopping, and social activities during the COVID-19 pandemic. The research successfully gathered 327 respondents using purposive sampling. The research uses Structural Equation Model (SEM) method via SPSS AMOS software to analyze the data and generate findings. There are several findings. First, optimism has a positive relationship with perceived ease of use. Second, technology adoption relates with perceived ease of use positively. Third, perceived ease of use has a positive relationship with behavioral intention. Last, the empirical evidence for the mediation roles of perceived ease of use is inconclusive. The research also offers some managerial implications.

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