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Potensio
Published by Sekolah Tinggi Ilmu Ekonomi YPPI Rembang
ISSN : -     EISSN : -     DOI : -
Core Subject : Education,
Education
Arjuna Subject : -
Articles 6 Documents
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Search results for , issue " Vol 10, No 2 (2009): Potensio" : 6 Documents clear
MENINGKATKAN KESETIAAN PELANGGAN LEWAT CUSTOMER RELATIONSHIP MANAGEMENT Borolla, Johanis Darwin
Potensio Vol 10, No 2 (2009): Potensio
Publisher : STIE YPPI Rembang

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AbstractThe maximization of customer satisfaction nowadays cannot be fulfill only by price strategy and product quality. Some new approaches can be implemented as a solution. One of these approaches is Customer Relationship Management (CRM). CRM used by company to increase customer satisfaction and loyalty by giving easier information accessibility and create a new relationship which is more intense and more personal, also to build customer’s trust through added more services to the customer. This idea is well-applied because it supported by information technology which can help in storing and classifying the information (data warehousing), or to track and get the data in details:economic, demography, lifestyle, physiography, and more interactive elements of the customer. Commonly, if CRM is well-applied, the information (data) of customer interaction will be recorded in details. Hence, this approach will assist the company in developing more ideas in order to give products and services which are more suitable to the customer’s needs, and the most important is to fulfill the customer’s satisfaction.Key word: Customer Relationship Management, customers satisfaction, customers loyalty
ANALISIS ANGGARAN PENDAPATAN BELANJA DAERAH KABUPATEN REMBANG TAHUN 2007 Tahwin, Muhammad; Hastuti, Setyo
Potensio Vol 10, No 2 (2009): Potensio
Publisher : STIE YPPI Rembang

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Abstract The proportion of local revenue (PAD), Rembang against budget on average over three years from 2005 to 2007 was low, amounting to 6.79%. Thus, Rembang dependence on central government is still very large which is reflected in the amount of fund balance averaged over the three years 2005- 2007 amounted to 88.66%. In the year 2007 Apex district budget deficit, so we need alternative measures to reduce the level of deficit and dependence on the center include: policies to increase local revenue and spending policies are more selective with based on performance.Keyword: Regional Shopping Revenue Budget, Rembang District
PERANAN BALANCED SCORECARD (BSC) DALAM MENGHADAPI PERUBAHAN LINGKUNGAN BISNIS Tho, Ivony
Potensio Vol 10, No 2 (2009): Potensio
Publisher : STIE YPPI Rembang

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AbstractThe main goal of performance assessment is to motivateemployees in achieving Company’s goal and to obey the behavioralstandard in order to produce actions and resultsneeded. The performance assessment system chosen bycompany, in general, is only related to financial perspective.In this globalization era recently, financial benchmark is nolonger appropriate to asses Company’s performance becauseof their lack of information. Based on BalanceScorecard approach, the executive financial performancemust reflect the performance in satisfying the customerneeds, productive internal business process and cost effective,with/out the development of productive and committedemployees. Further, Balance Scorecard will analyze throughthose four key areas to assist traditional accounting assessmentin order to evaluate the successful of the company anddetermine the company’s direction. The perspective areaswhich include in Balance Scorecard are financial, customersatisfaction, internal business process and learning and development.The Balance Scorecard combination of the fourperspectives mentioned above, will assist the managers inorder to distinguish all relations which drive to the developmentof decision making and problem solving in the company.Key word: balanced scorecard, performance.
ANALISIS PERUBAHAN SUKU BUNGA , UANG DAN HARGA DALAM KERANGKA KERJA EKONOMI KLASIK Tahwin, Muhammad
Potensio Vol 10, No 2 (2009): Potensio
Publisher : STIE YPPI Rembang

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AbstractAccording to classical economic experts, interest rates are determined by the wishes of the people to make savings and the desire of the entrepreneur to borrow funds for capital investment. Flexibility in interest rates would bring the state in which the amount of savings realized in the economy at full employment is achieved when is equal to the investment that would be entrepreneurs. But now it turns out that the community income level also determines the level of savings. The higher the income, the higher the savings. According to the theory that the added quantity of money supply will cause the same percentage price increase with increasing money supply. While in theory the remaining cash that the accretion of money supply will raise prices on the same level with the added supply of money.Keyword: Interest, Money, and Price
ANALISIS PENGUMUMAN PEMBAYARAN DEVIDEN TERHADAP ABNORMAL RETURN SAHAM PADA PERUSAHAAN LQ 45 DI BURSA EFEK INDONESIA Hidayat, Riskin; Mukhlisin, Muhammad
Potensio Vol 10, No 2 (2009): Potensio
Publisher : STIE YPPI Rembang

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AbstractThe purpose of this study is to see the stock market reaction to an event (event) dividend payment announcement abnormal return approach, the average abnormal stock return and Trading Volume Activity (TVA) before and after the dividend announcement on companies that make dividend payments. This study uses event study approach, to see the abnormal return by way of observing the stock market during the window period is 20 days before and 20 days after the event. Method of sampling using purposive sampling that sample selection based on certain criteria and acquired 26 companies that make the announcement of dividends paid in 2007. Results showed that there is a significant abnormal return occurs on day t-17, T-10, t-2, t +1, t +5 and this means that the announcements have information content of dividend payments so that the market reacted to the announcement, as evidenced by obtaining a significant abnormal return. In addition the research also shows that announcements of dividend payments make a difference on average abnormal stock returns significantly between before and after the event. Another result of this research is that there are differences in Trading Volume Activity significantly between before and after the announcement of events paying dividends.Keyword: Dividend, Abnormal return, Efficiency market
PERANAN SISTIM INFORMASI MANAJEMEN BAGI ORGANISASI PUBLIK Warno, Warno
Potensio Vol 10, No 2 (2009): Potensio
Publisher : STIE YPPI Rembang

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AbstractThe development of public organizations in the context of the state administration has been so rapid in Management Information Systems, both at the level of development of both theoretical and empirical context. Theoretically, organizational theory has evolved not only limited to formal organizational terms, often associated with bureaucracy. Starting from the distinction Search Public and Private Organizations, Public and Private Organizational Characteristics and tried several approaches used to identify public organizations (Caiden, 1987). For public management information systems. In the framework of management information systems actually are two concepts that relate directly to decision-making, namely SDS, structured decision system with the DSS, decision support system (Gorry and Morton in Golembiewski).Key words: management information systems, decision structurted system, DSS

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