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Potensio
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UPAYA PENINGKATAN KINERJA YANG BERORIENTASI KEMITRAAN LINGKUNGAN PESISIR DI KABUPATEN REMBANG GUNA MENDUKUNG PENGEMBANGAN UMKM PENGOLAHAN IKAN
Potensio Vol 20
Publisher : STIE YPPI Rembang

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AbstractThis study aims to the development of SMEs in the fish processing Rembang with increased performance. The real reality in society SMEs development of fish processing in Rembang hampered by the low level of performance of its employees due to many factors. Therefore, this research proves the effect of the increase in performance of the SMEs development in the fish processing Rembang moderated by variable partnerships. This study is expected to get an idea of the concrete forms and types of fish processing SMEs partnership in Rembang which can be used as a reference for performance improvement in the development of SMEs. Criteria respondent SMEs fish processors in the northern coastal path Rembang is Kaliori, Rembang, Lasem, Sluke, Kragan and Sarang. SMEs fish processing workers who have a maximum of 5 orang.Uji instruments carried on the 30 respondents with the results of all valid and reliable. Technical analysis of the data using moderated regression analysis. The number of respondents based criteria 115 SMEs. Keyword: Performance Improvement, OrientationPartnership, SMEsDevelopment. 
INDIKASI TERJADINYA MANAJEMEN LABA DI SEKITAR AKTIVITAS PENERBITAN RIGHT ISSUE
Potensio Vol 20
Publisher : STIE YPPI Rembang

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AbstractThis research aimed to examine the accrual-based and real activity earnings management around the activity of issuing rights issue, and the differences in the amount of earnings management by the company between the period before and after the issuance of rights issue. In this research, accrual-based earnings management measured by discretionary accruals using the Modified Jones Model. While the real earnings management is measured by three variables of real activity, which is through the cash flow operations, production costs and discretionary costs.The results of this research showed that the company issuing right issue did accrual-based and real earnings management with overproduction and discretionary cost reduction techniques around the issuance of right issueactivity. In addition, this study show that the amount of earnings management in the period before and after the issuance of right issue have differences. Accrual earnings management after the issuance of right issue was larger than the previous period and abnormal discretionary costs prior to the issuance of right issue was lower than that after issuance. Keywords: Earnings Management, Accrual-Based Earnings Management,RealEarnings Management, Right Issue
PERANAN IMPLEMENTASI TOTAL QUALITY MANAGEMENT (TQM) DALAM PENINGKATAN KINERJA MANAJERIAL UMKM MELALUI METODE BENCHMARKING
Potensio Vol 20
Publisher : STIE YPPI Rembang

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AbstractThis study wasconducted toanalyzethe influence ofTQMwith4subvariabelinbenchmarkingmethodsstudied, namely: knowledge, motivation, andwillingnesssituationon managerial performanceof UMKM. Sampling wasconducted usingpurposive sampling techniqueandobtaineda validsample of140 UMKM. Datawere analyzedusingmultiple linear regression analysis. Partial testresultsindicatethatthe motivationandcircumstanceshave an influenceon managerial performancesigifikan UMKM, while theknowledgeandthe willnothave a significant influenceon managerial performanceof UMKM. Furthermore, it is known thatsimultaneous testingof knowledge, motivation, andwillingnesssituationhas a significant influenceon managerial performanceof UMKM. The study alsofound thatofthefour variables, the situationhasthe highestinfluenceon managerial performanceof UMKM Keywords: TQM(Total Quality Management), Benchmarking, Knowledge, Motivation, Situations, Willingness, ManagerialPerformance. 
ANALISIS PENGARUH BRAND EQUITY TERHADAP KEPUTUSAN PEMBELIAN AIR MINUM DALAM KEMASAN AQUA – DANONE (Studi Kasus Konsumen Kecamatan Kota Rembang)
Potensio Vol 20
Publisher : STIE YPPI Rembang

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AbstractThe development of information technology and provide changes to the mindset of the people associated with fulfillment. People are starting to switch to the products and goods and services that have a good credible, either prestice and quality. One of them choose a product that has a good brand equity. In the brand, there is a commitment to service and commitment to quality products and services provided by the seller. Brand equity has an important role in the customer purchase decision. Brand equity will facilitate consumers in making purchasing decisions both tangible products and services they consume. Globally, any brand or brands on the product will form the image of the goods and services in the minds of consumers. Therefore, companies are required to manage and develop its brand equity in order to survive in a competitive business. Key Word : Brand Equity, Buying Decision. 
PENGARUH PERTUMBUHAN EKONOMI, PENDAPATAN ASLI DAERAH, DANA ALOKASI UMUM, DANA ALOKASI KHUSUS TERHADAP BELANJA MODAL PADA PROVINSI JAWA TENGAH (Studi Kasus Pada Kabupaten/Kota Provinsi Jawa Tengah Periode 2007-2011)
Potensio Vol 20
Publisher : STIE YPPI Rembang

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AbstractThe purpose of this research is to find out whether Economic Growth, Local Own Revenue, General Alocation Fund, Special Alocation Fund influence the Capital Expenditure at Provinsi Central Java. The analyze method that is used in this research is quantitative method with multiple linier regression with bring about classical assumption test. The variable used in this research are Economic Growth, Local Own Revenue, General Alocation Fund, special Alocation Fund as independent variable and the Capital Expenditure as dependent variable. Amount of this research population counted 29 Sub-Province and 6 town from year 2007 up to year 2011. The result proof that Economic Growth, Local Own Revenue, General Alocation Fund, Special Alocation Fund influence significanly and simultaneously the Capital Expenditure of regencies and cities in Central Java. Adjusted R2 expressed that 79,1% influence given by Independent variables. The rest 20,9% influence given by other variables is not mentioned in this research model, Partially Regional Own Revenue, and General Alocation Fund, variable influence Capital Expenditure. Economic Growth with PDRB and Special Alocation Fund with actual price have no significant influence to the Capital Expenditure. Keywords: Economic Growth, Regional Own Revenue, General Alocation Fund, Special Alocation Fund and Capital Expenditure.
STUDI TENTANG MINAT MASUK DI PROGRAM STUDI D-3 KEBIDANAN KAMPUS TERPADU NGUDI WALUYO
Potensio Vol 20
Publisher : STIE YPPI Rembang

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AbstractThis studyanalyzes the factorswhich influencethe join intention atStudies ProgramD-3 of Midwifery at NgudiWaluyo. Object ofthis studyis theIntegrated CampusNgudiWaluyo. Research problemrefers to thephenomenon ofstudentquantity decreasing ofD-3 obstetrics at NgudiWaluyo. The formulation ofthe problem in this studyare: how toincreasejoin intention of D-3 StudyPrograminIntegrated CampusMidwiferyNgudiWaluyo. The sample methodaims(purposive sampling) have beenrequiredtoobtainthe datain this study. The study used150respondentsandall respondentsarepublic and privatehigh school studentsin districts of Semarangaresittingin classXII. Data analysisusingStructural EquationModel(SEM) with acomputerprogramAmos18. Thisresearch modelmeetsthecriteriaGoodness ofFitchi square=(93 801); probability=(0.051); CMIN/DF=(1.285); RMSEA=(0.051); TLI=(0,960), and PNFI=(0.700).Results of this studyindicatethatsuchcommunicationsaffect thebrandimage ofword of mouth. Word of mouthandthe attractionon theoutput ofeducationservices effecting the join intention. Keywords : brand image, word of mouth, the appeal of educationalservicesoutput, join intention. 
KOMBINASI BALANCED SCORECARD DAN OBJECTIVE MATRIX UNTUK PENILAIAN KINERJA PERGURUAN TINGGI
Potensio Vol 20
Publisher : STIE YPPI Rembang

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AbstrakPenilaian Kerja adalah aspek yang sangat penting bagi sebuah perguruan tinggi untuk menjaga kualitas yang sangat baik untuk menghadapi persaingan yang ketat baik tingkat nasional maupun internasional. Penilaian kerja dapat diimplementasikan untuk membandingkan hasil dengan strategi organisasi, dan juga dapat membantu untuk merencanakan strategi yang akan datang untuk mencapai target akhir organisasi. Kombinasi Balance Scorecard dan OMAX bertujuan untuk membangun sistem informasi penilaian yang bekerja di sebuah perguruan tinggi. Balanced Scorecard di perguruan tinggi yang digunakan untuk menentukan tujuan strategis, KPI dan target optimis dan pesimis nilai. Skor masing-masing KPI menggunakan metode AHP; skor pengaruh KPI pada skor kerja umum. Skor penilaian kerja menggunakan metode Objective Matrix (OMAX) untuk mengetahui indikator hasil total yang dinyatakan oleh perguruan tinggi, dan dapat mengetahui indikator hasil total setiap kriteria kerja. Kombinasi BSC dan OMAX dapat menghindari penggunaan data berlebihan karena model ini difokuskan pada empat perspektif, dengan indikator kunci penting dari sebuah perguruan tinggi. Selain itu, empat perspektif dapat menghindari orientasi target jangka pendek, karena OMAX mengembangkan kerangka yang lebih jelas saat itu juga berfokus pada target jangka panjang. Kombinasi ini adalah integrasi yang baik yang mampu mengubah model hibrida dalam menentukan kartu skor perguruan tinggi. BSC berubah menjadi bentuk OMAX yang disajikan target dalam jangka waktu yang panjang. Kombinasi ini juga merupakan integrasi yang baik yang mampu memodifikasi model hibrida dalam menentukan scorecard dari perguruan tinggi. BSC berubah menjadi bentuk OMAX yang menyajikan target jangka panjang. Kata kunci: AHP, Balanced Scorecard, OMAX, penilaian kerja, kuliah
IMPLIKASI “IN SEARCH OF EXELLENCE” DI INDONESIA
Potensio Vol 20
Publisher : STIE YPPI Rembang

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AbstractThere are eight points of basic principle for deference result excellent from the big business in America in long time that in take side to evident act, always near with customers, having otonomy and entrepreneurship, increasing productivity pass through HRD, increasing value in main business, always in the business who known, employ a little staff in high level and high dedication. This analysis for tracing about “in search of excellence” by Tom Peters in conection with business in Indonesia. This hypothesis very important to reciting in this analysis. There are conection in a manner evident interaction between America and Indonesia. Remembering that the both have the same system i.e. system open market and in market competitive structure. Key words: Implication “in search of excellence” in Indonesia.

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