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JMM17: Jurnal Ilmu Ekonomi dan Manajemen
Published by Universitas 17 Agustus 1945 Surabaya
ISSN : -     EISSN : 23557435     DOI : https://doi.org/10.30996/jmm.v7i01
Core Subject : Economy,
Economics, Econometrics & Finance
JMM17: Jurnal Manajemen Indonesia accepts manuscript research results in the fields of financial management, operational management, marketing management, and human resource management, but not limited to Human Resource, Marketing Management, Financial Management, Operasional Management, Strategic Management, Economy
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol 3 No 02 (2016)" : 5 Documents clear
Analisis Pengaruh Kepercayaan dan Harga Terhadap Loyalitas Pelanggan Dimediasi Kepuasan Pada PT. Telkomsel di Kota Kediri Nur Laely
JMM17 : Jurnal Ilmu ekonomi dan manajemen Vol 3 No 02 (2016)
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (262.773 KB) | DOI: 10.30996/jmm17.v3i02.802

Abstract

To know clearly about customer satisfaction and loyalty at PT. Telkomsel in KediriTown of East Java, this research focused on the models of customer’s satisfaction andloyalty increase based on customer trust, and product prices. From the testing results ofthe model in this research, by using random sampling, structural equation modeling (SEM)analysis, and the assistance of software Amos 20, on 150 respondents, it was able toexplain the relationship between trust, price, and customer satisfaction on the customerloyalty in PT. Telkomsel in Kediri Town of East Java. In this research, it was obtained astrong influence of customer trust and satisfaction, amounting to 0.429, and a stronginfluence between customer satisfaction and loyalty, that is of 0.233, it showed that, withthe rising customer trust, it will increase customer satisfaction, which in turn raise theloyalty of PT. Telkomsel customers.In this study, it also found the negative effects of price and customer satisfaction,amounting to -0.089, and the strong influence of negative between price and loyalty ofcustomers, that is of -0.406, this case indicated that, with the rising of product prices, itwill lower customer satisfaction, which further lowers the loyalty of PT. Telkomselcustomers.Keywords: trust, prices, satisfaction, and customer loyalty
Strategi Pemasaran Produk Indosat M3 di Kota Kediri Berdasarkan Analisis SWOT Ana Komari
JMM17 : Jurnal Ilmu ekonomi dan manajemen Vol 3 No 02 (2016)
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (224.106 KB) | DOI: 10.30996/jmm17.v3i02.803

Abstract

The business world of telecommunications is now a full decade with the changes thatare filled with newcomers in the business world of telecommunications. The changes andupheavals are not just fast, unpredictable and complex, but also contradictory and couldlead to a crisis (Pierce & Robinson, 1994). To respond to these changes companies need tofundamentally rethink their strategy, structure, performance in order to have the ability tocompete in the increasingly fierce competition conditions. The company is required tocontinuously adjust its strategic planning related to the company business environment sothat the chosen strategy is always appropriate.In order to find the appropriate marketing strategy formulation then it is needed efforts toidentify the strengths, weaknesses, opportunities and threats faced by the company. Forthose reasons, this study was held which focused on the determination efforts of themarketing strategy that appropriate with the company condition in the middle ofcompetition. Research conducted in Indosat M3 in particular on its Smart product used aqualitative method by using respondent of employees who have an understanding of themarket conditions that amounted to 15 people. Data collection tool used was a structuredquestionnaire with closed-type questions. The results of this study indicated that thestrategy formulation suggested for Indosat M3 Smart is an investment strategy byemphasizing on distribution and pricing strata such as make empowering potential outlets,cooperate with Bank Mandiri and BCA, as well as the incentives system for the interestingchanneling. Thus, Indosat M3 Smart products can feature their competitive advantage ifcompared to other similar competitors.Keywords: IM3, Telecommunications, Marketing Strategy, SWOT Analysis.
Dampak Pengelolaan Sumberdaya Manusia Terhadap Semangat Kerja Karyawan PT Bukit Jaya Abadi Surabaya Sri Susilowati; Ilya Farida
JMM17 : Jurnal Ilmu ekonomi dan manajemen Vol 3 No 02 (2016)
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (207.165 KB) | DOI: 10.30996/jmm17.v3i02.804

Abstract

This research aims to know and analyze the impact human resource management insimultan and partial that influence toward employees morale of PT Bukit Jaya AbadiSurabayya. And find out the most dominan variable that influenced.The population of thisresearch is the permanent employes which has about 95 personal there.method samplingused stastitied random sampling technical with 75 sample.Variable of this research includethe variable of human resource management (X), consisting variable of selection (X),Development (X2), compensation (X3), maintance (X), with significant (α) 5%. Analysismodel, which is used is Multiple Regression Analysis that F-tes and t-test.Based on theresearch results shows the F-test that human resource management (X), including ofSelection (X1), Development (X2), Compensation (X903)4, Maintance (X) variable in simultanthat influenced toward employees morale (Y). It is proven F-count 6,148 > F-table 2,5 .while F-test, that influence the employees morale (Y) it is prove t-count -3.258 > t- tabel 1.6669with significant 0,000.Based on the research results shows the t-test that Selection (X41) and Maintance (X)variable in partial that influenced toward employees morale (Y). It is proven, that Selection(X) t-count 3,258 > t-table-1,666 with significant 0,002, wile It is proven, that Maintance(X14) variable t-count -2,786 > t-table-1,6669 with significant 0,007. Selection (X) is themost dominan variable that influenced toward employees morale (Y). Which contribute thewhole variable on the variation employees morale is 26,01%, that is R2=0,2601. While therest of a big 73,99% that influenced variable other that don’t exist in this research.Keywords: Human, Resource, Management, Employees, Morale
Pengaruh Corporate Social Responsibility (CSR), dan Kualitas Produk Terhadap, Citra Bank dan Keputusan Menabung di BNI Syariah Kota Kediri Djunaedi .
JMM17 : Jurnal Ilmu ekonomi dan manajemen Vol 3 No 02 (2016)
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (281.294 KB) | DOI: 10.30996/jmm17.v3i02.805

Abstract

This research talked about the client decision to save on BNI Sharia in Kediri Town ofEast Java. This study was focused on bank image improvement model and Saving Decisionbased on CSR, and Product Quality. From the testing results on the model in this research,by using random sampling, structural equation model (SEM) analysis, and the assistancesoftware Amos 20, on 150 respondents, it was able to explain the relationship betweenCSR, Product Quality, and Bank Image on the Saving Decision at Bank BNI Sharia inKediri Town of East Java. In this research, it was obtained a strong influence of CSR onBank Image, amounting to 0.286, and a strong influence of the bank image on the clientsaving decision, that is of 0.780, this case showed that, with the rise of CSR, it will raisethe Bank Image, which in turn raised the Decision Saving of clients. In this research, italso obtained a strong influence of product quality on the Bank Image, amounting to 0.327,this case showed that, with good product quality, it will raise the Saving Decisions ofclients, through Bank Image. While the correlation between CSR and saving decision wasinsignificant.Keywords: CSR, Product Quality, Bank Image, Saving Decision
Pengaruh Kualitas Layanan Dan Relationship Marketing Terhadap Loyalitas Nasabah Pada Bank Jatim Cabang Perak Surabaya Feliks Anggia B.P; Nurul Eka Rachmawati; Hotman Panjaitan
JMM17 : Jurnal Ilmu ekonomi dan manajemen Vol 3 No 02 (2016)
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (307.291 KB) | DOI: 10.30996/jmm17.v3i02.806

Abstract

This research talked about client loyalty in the East Java Bank of Perak Branch,Surabaya. This research was focused on the enhancement of client loyalty based on theservice quality, and relationship marketing. From the testing results on the model in thisresearch, by using random sampling, structural equation model (SEM) analysis, and theassistance of software Amos 20, on 100 respondents, it able to explain the correlationbetween service quality and relationship marketing on the client loyalty in the East JavaBank of Perak Branch, Surabaya. Results of research showed that 1) Service qualitysignificantly affects the Relationship Marketing. 2) Service quality significantly affects theclient loyalty. 3) Relationship Marketing of the East Java Bank of Perak Branch, Surabaya,significantly affects the client loyalty. 4) Service quality significantly affects the clientloyalty, indirectly through the relationship marketing of the East Java Bank of PerakBranch, Surabaya.In this research, it was found the Determination Coefficient (R²) of 0.591, this case showsthat, with the maximal service, and the good relationship marketing between the bank andthe clients will encourage the client loyalty increase of 59.1%.Key words: Service Quality, Relationship Marketing, and Loyalty.

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