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All Journal International Journal of Evaluation and Research in Education (IJERE) JMM17: Jurnal Ilmu Ekonomi dan Manajemen MIX : Jurnal Ilmiah Manajemen JURNAL MANAJEMEN Reswara: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Asia Jurnal Pengabdian kepada Masyarakat Jurnal Sistim Informasi dan Teknologi West Science Journal Economic and Entrepreneurship West Science Social and Humanities Studies PEDAMAS (Pengabdian Kepada Masyarakat)

Feliks Anggia Binsar Kristian Panjaitan

Universitas Halu Oleo

Author-ID : 242598

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Analysis of Customer Loyalty through Total Quality Service, Customer Relationship Management, and Customer Satisfaction Feliks Anggia Binsar Kristian P.; Hotman Panjaitan
International Journal of Evaluation and Research in Education (IJERE) Vol 3, No 3: September 2014
Publisher : Institute of Advanced Engineering and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (371.646 KB)

This research talks about total quality service and customer relationship management effects toward customer satisfaction and its impact on customer loyalty.Fast Food Restaurant KFC, always strive to continue to make improvement in total quality service, so that customer satisfaction can be maintained, which in turn will have an impact on customer satisfaction increase in customer loyalty. Being able to create customer loyalty is also necessary to have a good relationship, between the customer with the restaurant.The research population was all KFC fast food restaurant customers at Rungkut Surabaya, Indonesia. From the results of the testing of the model in this research, by using accidental sampling, analysis of structural equation models, and using Amos 20 software support, the 200 respondents, was able to explain the relationship between the total service quality, customer relationship management, customer satisfaction, and customer loyalty KFC fast food restaurants Rungkut Surabaya Indonesia.The result shows that: total quality service have significant effect on customer satisfaction; total quality service have significant effect on customer loyalty; customer relationship management have significant effect on customer satisfaction; customer relationship management have significant effect on customer loyalty; customer satisfaction significantly effect customer loyalty.DOI: http://dx.doi.org/10.11591/ijere.v3i3.6191

Analisis Kepuasan Pelanggan PT. Sucofindo Melalui Kualitas Layanan, dan Citra Perusahaan Feliks Anggia Binsar K Panjaitan
JMM17 : Jurnal Ilmu ekonomi dan manajemen Vol 1 No 02 (2014)
Publisher : Universitas 17 Agustus 1945 Surabaya

Abstract: Related business activities performed by PT. Sucofindo, which should consider the satisfaction for customers, thus this research, wish to find out what are the company should do, and also what matters are the customers expect, so that PT. Sucofindo can increase its performance as good as possible.The population was all customers of PT. Sucofindo. The estimation used was Maximum Likelihood Estimation (ML), and sample number would be researched was as large as 100. Data analysis result, indicated values from GFI, AGFI, TLI, CFI, RMSEA and CMIN/DF of 0.931, 0.877, 0.996, 0.997, 0.023 and 1.052, respectively, which all of those in the expected value range.The result of research indicated that: 1. Service quality is influential on image. 2. Service quality is influential on customer satisfaction. 3. Company image is influential on customer satisfaction. 4. Service quality is influential on customer satisfaction, indirectly via company image.Key Words: Service quality, company image, customer satisfaction

Pengaruh Kualitas Layanan Dan Relationship Marketing Terhadap Loyalitas Nasabah Pada Bank Jatim Cabang Perak Surabaya Feliks Anggia B.P; Nurul Eka Rachmawati; Hotman Panjaitan
JMM17 : Jurnal Ilmu ekonomi dan manajemen Vol 3 No 02 (2016)
Publisher : Universitas 17 Agustus 1945 Surabaya

This research talked about client loyalty in the East Java Bank of Perak Branch,Surabaya. This research was focused on the enhancement of client loyalty based on theservice quality, and relationship marketing. From the testing results on the model in thisresearch, by using random sampling, structural equation model (SEM) analysis, and theassistance of software Amos 20, on 100 respondents, it able to explain the correlationbetween service quality and relationship marketing on the client loyalty in the East JavaBank of Perak Branch, Surabaya. Results of research showed that 1) Service qualitysignificantly affects the Relationship Marketing. 2) Service quality significantly affects theclient loyalty. 3) Relationship Marketing of the East Java Bank of Perak Branch, Surabaya,significantly affects the client loyalty. 4) Service quality significantly affects the clientloyalty, indirectly through the relationship marketing of the East Java Bank of PerakBranch, Surabaya.In this research, it was found the Determination Coefficient (RÂ²) of 0.591, this case showsthat, with the maximal service, and the good relationship marketing between the bank andthe clients will encourage the client loyalty increase of 59.1%.Key words: Service Quality, Relationship Marketing, and Loyalty.

Pengaruh Foktor-Faktor Total Quality Managemet Terhadap Peningkatan Mutu Pendidikan SMA Negeri di Surabaya Feliks Anggia B.P
JMM17 : Jurnal Ilmu ekonomi dan manajemen Vol 4 No 01 (2017)
Publisher : Universitas 17 Agustus 1945 Surabaya

This study talks about the Effect of Total Quality Managemet Factors on Improvingthe Quality of Secondary School Education in Surabaya. The research population is allteachers of Senior High School who have worked for 5 years at least. A sample of 150Teachers.Result of research: 1). From result of test "F" that variable = X1 = quality dimension; X2= Focus on learners; X3 = Leadership; X4 = Sustainability Improvement and X5 = HumanResource Management simultaneously influence Educational Quality Improvement, this issupported by the value of R Square (RÂ²) of 0.752 and F = 9.589 with Sig = 0.001 <= 0.05.2). From the result of t test (partial test), it can be concluded that from the 5 variables thathave partial influence is the Variable The quality dimension has the effect of 20.1% to theimprovement of the Quality of Education, and has the contribution value on the change ofEducation Quality improvement equal to = 4.1%. Variable X3 = Leadership has influenceof 33.1% to the improvement of Education Quality, and has contribution value on changeof Education Quality improvement = 11.0% with value of Sig 0.000 <= 0.05. TheContinuous Improvement Variable has an influence of 18.4% on the improvement ofEducation Quality h, and has contribution value on the change of Education Qualityimprovement in Surabaya State High School equal to = 0.034% with value of sig 0.000 <=0.05.Keywords: Total Quality Managemet, Quality Improvement of Education.

ROLE OF DIGITAL MARKETING IN INCREASING VISITORS INTEREST IN BANYUURIP TOURISM VILLAGE, KEDAMEAN, GRESIK Feliks Anggia B.K Panjaitan; Hotman Panjaitan
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 7, No 1 (2022): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/jpim.v7i1.836

In this digital age, marketers face new challenges and opportunities. Electronic media by marketers to promote products or services to the market is known as digital marketing. The primary goal of digital marketing is to attract customers and provide them with opportunities to interact with business owners or tourist attractions via digital media. The importance of digital marketing for marketers and consumers is the focus of this study. The impact of digital marketing and promotional strategies on increasing visitor interest was investigated. The effectiveness of digital marketing and its impact on increasing visitor interest were discussed in this study. The sample examined consisted of 150 respondents who were chosen at random to demonstrate the effectiveness of digital marketing. The information gathered was analyzed using a variety of statistical tools and techniques..

Sosialisasi dan Pendampingan Pemasaran Digital Bagi UMKM Terdampak Covid-19 Dusun Segunung, Jombang Feliks Anggia Binsar Kristian Panjaitan; Sumiati Sumiati
Jurnal Pengabdian Masyarakat Vol 3 No 2 (2022): Jurnal Pengabdian Masyarakat
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpm.v3i2.789

Pengabdian kepada masyarakat ini bertujuan untuk memberikan sosialisasi dan pendampingan dalam membantu UMKM di masa pandemi Covid-19, dimana penjualan dan pendapatan mengalami penurunan. Kemudian diadakan pendampingan pelatihan digital marketing bagi UMKM di Dusun Segunung Desa Wonosalam Kabupaten Jombang. Masyarakat sangat antusias saat mengikuti kegiatan tim pelaksana pelayanan, dan saat dimintai masukan tentang pelatihan pendampingan, ada 30 peserta yang sudah memahami Digital Marketing; 35 peserta memahami penggunaan Digital Marketing; 34 peserta tertarik dengan pembuatan Konten Materi; 35 peserta memahami Materi Presentasi; sebanyak 35 peserta mendapat tambahan pengetahuan selama diskusi; 35 peserta ingin mengikuti Pelatihan Perorangan; dan terakhir, 35 peserta merasakan manfaat dari program sosialisasi dan pendampingan tersebut.

SOSIALISASI PEMANFAATAN GOOGLE FORM DALAM OPTIMALISASI ADMINISTRASI PRASYARAT UJIAN AKHIR BERBASIS DIGITAL Unika Oktaviani Damau; Feliks Anggia Binsar Kristian Panjaitan
RESWARA: Jurnal Pengabdian Kepada Masyarakat Vol 4, No 2 (2023)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/rjpkm.v4i2.3095

Penyimpanan data dalam bentuk digital saat ini merupakan sebuah perubahan dalam teknologi informasi yang sangat membantu dalam efisiensi pekerjaan administrasi. Ada pun Program Studi Manajemen Universitas Halu Oleo saat ini masih menggunakan cara konvensional dengan cara manual dalam mengelola pendaftaran ujian. Hal ini sering menyebabkan kesalahpahaman antara mahasiswa dengan staf administrasi, karena terkadang data yang sudah diberikan oleh mahasiswa hilang. Tim pengabdi memberikan tambahan pengetahuan dan informasi dengan menggunakan bantuan teknologi yakni Google Form, yang mana salah satu fitur unggulan yang dimiliki adalah untuk menyimpan data dari formulir pendaftaran secara otomatis dan aman, sehingga apa bila terjadi hal yang tidak diinginkan, data masih tersedia, adapun juga manfaat lainnya yaitu dapat digunakan sebagai distribusi dan tabulasi online data secara real-time. Sasaran peserta pengabdian ini adalah staf administrasi dan mahasiswa pada Program Studi Manajemen, Universitas Halu Oleo. Pengabdian ini bertujuan untuk menjelaskan pemanfaatan Google Form dalam optimalisasi administrasi prasyarat ujian akhir berbasis digital dan upaya peningkatan pengetahuan teknologi informasi bagi peserta. Pengabdian masyarakat ini menggunakan metode Participatory Action Research, yang mana melibatkan sebanyak 15 peserta. Dari kegiatan pengabdian ini dapat diketahui bahwa pengetahuan mitra mengenai Google Form meningkat sebesar 48,14%, hal ini dapat dilihat pada perbedaan hasil pre-test sebesar 1,68 dan post-test sebesar 3,49. selain itu terlihat adanya hasil kepuasan dalam penggunaan Google Form sebagai bantuan penyimpanan data pemberkasan peryaratan ujian akhir berbasis digital sebesar 3,73. Sehingga dapat dikatakan tujuan dari pengabdian ini telah terealisasi yakni meningkatkan pengetahuan bagi staf administrasi dan mahasiswa dalam pemanfaatan fitur-fitur pada Google FormÂ English Korean Japanese Chinese (Simplified) Chinese (Traditional) Vietnamese Indonesian Thai German Russian Spanish Italian French CopyÂ Support This ExtensionÂ

Innovation Performance Measurement in Entrepreneurial Business: A Comparative Study between Start-ups and More Established Enterprises Eri Mardiani; A.Ratna Sari Dewi; Feliks Anggia Binsar Kristian Panjaitan; Unika Oktaviani Damau
West Science Journal Economic and Entrepreneurship Vol. 1 No. 10 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i10.302

Innovation performance measurement is an important aspect of understanding and improving entrepreneurial success, which has implications for economic development, organizational growth, and community welfare. This study uses comprehensive bibliometric analysis to systematically review and analyze the literature on innovation performance measurement in entrepreneurial business. The research covers startups and established companies, aiming to uncover key themes, influential works, and an ever-evolving research landscape in this dynamic field. His methodological approach integrates bibliometric analysis and visualization using VOSviewer, which provides a holistic view of the intellectual structure in the domain. Key findings include the identification of thematic groups, influential authors, and important works, which provide valuable insights for academics, practitioners, and policymakers involved in fostering innovation and entrepreneurship.

PENINGKATAN KAPASITAS APARAT DAN MASYARAKAT DESA DALAM PENGGUNAAN DAN PERTANGGUNGJAWABAN DANA DESA DIDESA TAPULAGA KECAMATAN SOROPIA KABUPATEN KONAWE Wahyuniati Hamid; Juharsah; Feliks Anggia Binsar Kristian Panjaitan; Unika Oktaviani Damau; Nurul Ittaqullah
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 3 No. 6: Nopember 2023
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jabdi.v3i6.6640

Desa memiliki peran yang sangat penting dalam pemerintahan. Dalam menjalankan pemerintahan, desa mendapatkan berbagai sumber pendapatan desa. Dana desa menjadi salah satu instrumen yang efektif untuk mendorong pembangunan dan pemberdayaan masyarakat desa. Karena itu, pengelolaan harus dilakukan secara transparan dan akuntabel. Dalam rangka menjaga kualitas pengelolaan keuangan dana desa, pelaporan melalui aplikasi SISKEUDES (Sistem Keuangan Desa) di luncurkan. Adaptasi teknologi memberikan tantangan baru. Selain versi aplikasinya yang terus di upgrade dengan penambahan fitur, karakteristik data pun yang akan di laporkan berpedoman lebih dari satu regulasi. Desa Tapulaga merupakan salah satu desa desa pesisir. Sebagai desa pesisir, desa ini memiliki karakteristik yang membutuhkan perhatian. Berbagai program pemberdayaan dan upaya penyiapan sarana fisik terus di tingkatkan. Karena itu, upaya peningkatan kualitas pertanggungjawan laporan keuangan juga menjadi perhatian untuk di tingkatkan. Sehingga upaya perlu dilakukan pendampingan dengan memberikan pelatihan peyusunan laporan keuangan. Selama pelaksanaan kegiatan antusias peserta dalam mengikuti kegiatan tersebut sangat tinggi. Diskusi tidak hanya dilakukan di sesi akhir tetapi di sela penyajian materi. Hingga akhir kegiatan ini peserta pelatihan telah mampu menginput data perencanaan secara tepat, data penganggaran (APBDes), hingga laporan pertanggungjawan keuangan.

Analysis of The Effectiveness of Integrated Digital Marketing Communication Strategies in Building MSMEs Brand Awareness Through Social Media Sulistyo Budi Utomo; Jefri Putri Nugraha; Endang Sri wahyuningsih; Rachmadi Indrapraja; Feliks Anggia Binsar Kristian Panjaitan
Jurnal Sistim Informasi dan Teknologi 2023, Vol. 5, No. 4
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jsisfotek.v5i4.311

This research aims to analyze the stages of implementing an integrated marketing communications strategy for MSMEs to build brand awareness through Instagram social media. The paradigm used is a constructivist paradigm. The research approach used is a qualitative-descriptive approach. The instruments for this research are observation, interviews, and documentation studies. Data processing is carried out by recording the results of observations, interviews and documentation studies, as well as identifying problems and planning. The data analysis technique used by researchers is a qualitative data analysis technique, referring to the technique proposed by Miles and Huberman, namely the interactive model. This technique consists of the following three components: data reduction, data presentation, and drawing and verifying conclusions. It can be concluded that in public relations and publicity activities, MSMEs do not have a public relations division. Therefore, all control is still held by the marketing division. As for publicity, MSMEs use Instagram as their main means of conveying information. Judging from the conclusions that the researchers have presented, there is a match between the concept or theory regarding integrated marketing communication strategy and the marketing communication strategies that SMEs implement in the field. However, there is one element that is not implemented, namely the public relations element, because it is still part of the marketing division, but regarding publicity, SMEs use Instagram as their publicity medium.

Co-Authors A.Ratna Sari Dewi Arief Fahmi Lubis Endang Sri Wahyuningsih, Endang Sri Eri Mardiani Erwin Erwin Hotman Panjaitan Hotman Panjaitan Hotman Panjaitan Jefri Putri Nugraha Joko Priyono Juharsah, Juharsah Nurul Eka Rachmawati Nurul Ittaqullah Rachmadi Indrapraja Rudy Santoso Sulistyo Budi Utomo Sumiati Sumiati Unika Oktaviani Damau Unika Oktaviani Damau Wahyuniati Hamid

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