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INDONESIA
Paradigma: Jurnal Masalah Sosial, Politik, dan Kebijakan
Published by Universitas Pembangunan Nasional Veteran Yogyakarta
ISSN : 14103133     EISSN : 28291778     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management Library & Information Science
Jurnal online Paradigma mengundang peneliti dan akademisi untuk menuliskan hasil penelitiannya untuk dipublikasikan sesuai dengan tema-tema di bawah ini kebijakan di bidang : (1) Ilmu Administrasi Bisnis; (2) Ilmu Hubungan Internasional dan (3) Ilmu Komunikasi.
Arjuna Subject : -
Articles 260 Documents
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The Role Of South Korea’s Government In Developing And Sustaining Hallyu Reza Prima Yanti
Jurnal Paradigma Vol 19, No 2 (2015): SEPTEMBER
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/paradigma.v19i2.2436

Abstract

Korea Selatan adalah sebuah negara yang telah bertansformasi dari negara yang tidak punya pengaruh di bidang budaya menjadi negara pengekspor budaya ke berbagai kawasan. Hal ini terjadi ketika gelombang budaya Korea atau hallyu menjadi sangat populer dan berhasil memasuki pasar negara lain secara masif melalui produk-produk budaya seperti serial televisi, musik, dan lm. Lalu berekpansi ke popularitas produk-produk Korea lainnya hingga akhirnya minat ketertarikan masyarakat global terhadap negeri ginseng ini pun terus bertambah. Namun, momentum terciptanya hallyu tidak terjadi begitu saja. Dalam hal ini, peran pemerintah Korea pun turut membuka jalan atas kemunculan hallyu. Tulisan ini akan menjelaskan peran yang dilakukan oleh pemerintah Korea Selatan dalam mempopulerkan hallyu dan kebijakan-kebijakan yang dibuat oleh pemerintah Korea Selatan dalam rangka membangun dan menjaga keberlanjutan potensi hallyu. 
Environmental And Socio Political Impact Of Oil Production And Consumption: Case Of Indonesia June Cahyaningtyas
Jurnal Paradigma Vol 18, No 1 (2014): JANUARI
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/paradigma.v18i1.2404

Abstract

Minyak adalah mesin untuk pertumbuhan ekonomi dan langkah dari pembangunan dunia dimana di abad yang lalu telah terbukti. Menggantungkan nasib pada minyak, bagaimanapun, akan mengatar kepada penghancuran pertumbuhan karena minyak bukanlah sumberdaya alam yang dapat diperbarui. Secara umum, makalah ini berusaha untuk menampilkan persoalan produksi dan konsumsi minyak Indonesia dimana persoalan minyak dapat dilihat sebagai persoalan kehabisan sumberdaya alam dengan Indonesia sebagai studi kasus. Dengan menggunakan kerangka kerja keadilan lingkungan, makalah ini terutama memfokuskan pada bagaimana industri minyak berdampak pada keadaan lingkungan dan kehidupan sosial politik masyarakat.
ANALISIS MAKNA DENOTASI DAN KONOTASI DALAM IKLAN BUKALAPAK PADA SERIAL YOUTUBE “MEDOK PENDEKAR JARI SAKTI” Rikat Priambodo
Jurnal Paradigma Vol 21, No 2 (2017): JULI-DESEMBER
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/paradigma.v21i2.2765

Abstract

Iklan adalah sarana komunikasi yang digunakan untuk menyampaikan pesan dari pengiklan kepada target audiensnya. Salah satu media beriklan yang efektif digunakan adalah Youtube. Youtube mampu mengambil peran dengan informasi detil mengenai suatu produk. Kelebihan ini dimanfaatkan oleh perusahaan e-commerce sebagai media periklanan, salah satunya adalah Bukalapak.Penelitian ini adalah penelitian analisis deskriptif kualitatif yang berfokus pada makna yang disampaikan dalam iklan Bukalapak. Data yang digunakan dalam penelitian ini adalah 8 episode serial iklan Youtube Bukalapak ‘Medok Pendekar Jari Sakti. Serial ini terkenal dengan metode penyampaian iklan yang sederhana tapi mengandung banyak makna. Penelitian ini bertujuan untuk menjelaskan makna denotasi, konotasi dan mitos yang terdapat dalam bentuk bagan tanda. Selain itu penelitian ini juga bertujuan untuk mengetahui makna iklan yang ingin disampaikan dalam iklan tersebut Penelitian ini menggunakan teori semiotika menurut perspektif Roland Barthes. Semiotika merupakan ilmu yang mempelajari tentang tanda, fungsi tanda dan produksi makna. Penelitian ini juga menggunakan 7 dari 9 formula keabsahan data yang dikemukakan oleh Andrik Purwasito untuk menguatkan proses pemaknaan.Berdasarkan analisis yang sudah dilakukan, hasil dari penelitian ini menunjukkan bahwa makna iklan yang disampaikan Bukalapak memuat pesan moral. Bukalapak sebagai komunikator berusaha memberikan pemaknaan kepada konsumennya tanpa memunculkan sikap konsumerisme. Selain itu, Bukalapak juga membangun kesan bahwa dirinya merupakan solusi dari berbagai permasalahan di masyarakat yang ditunjukkan dari makna denotasi, konotasi dan mitos yang terdapat dalam serial iklan ini.
KOMUNIKASI ANTARBUDAYA SUKU MANGGARAI NUSA TENGGARA TIMUR DI YOGYAKARTA Stefani Dervin Jano; Christina Rochayanti
Jurnal Paradigma Vol 21, No 1 (2017): JANUARI-JUNI
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/paradigma.v21i1.2760

Abstract

Intercultural communication is communiction made by people who have different cultures, which tend to cause problems. This happened between the people of Manggarai tribe with indigenous people of Yogyakarta in Sleman regency. This study intends explore to analyze the intercultural communication process of Manggarai tribe with indigenous people of Yogyakarta in Sleman District and to identify communication problems between Manggarai tribes and indigenous people of Yogyakarta in Sleman District. This research uses the theory of ethnocentrism, this type of research is qualitative by using descriptive approach, which describes a social phenomenon. In the sense that this study aims to describe something that happens in the field. This study uses data collection techniques with in-depth interviews, observation and literature study. The result of this research is the process of interaction of association which covers cooperation, accomodation, assimilation so that acculturation happens. The other thing is the cultural difference between the indigenous people of Yogyakarta and the Manggarai tribe community. Indigenous people of Yogyakarta have High Context and Femininity culture, while Manggarai tribe people have Low Context and Maskulinity culture. Communication made by the indigenous people of Yogyakarta and Manggarai tribe community through interactive communication phase, transactional and up to the stage of dynamic communication. As for the communication problems that occur are language, food, belief, art and non-verbal language, but both are able to understand, understand and study different cultural problems.
SELEKTIVITAS KERJA, PERSEPSI PEKERJAAN FORMAL TERHADAP PEROLEHAN KESEMPATAN KERJA Hari Walujo Sedjati
Jurnal Paradigma Vol 21, No 2 (2017): JULI-DESEMBER
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/paradigma.v21i2.2766

Abstract

In general functional proverty was found to be related to unployment in Kangannyar subdistrict; Purbalingga district; Central Java Province. The research analyses two antecedent (Independet variables) : Selectivity work ; Perseption formal work and one main consequent (Dependent variable) : a getting work. The reseach find out selectivity work positive correlation and significant (0,262), to getting work. The perseption formal work positive corelation and significant ( 0,238) with getting work. Coefisient Of Determinant find out, R 3.12= 0,6051. All together degree selectivity work, and perseption formal work influences dificult get work 60,51 %, so that mosf of work force unployment. In spite of great heterogeneity among the less developed countries, they have certain common characteristics and problems, Less developed countries are generally typified by a relatively low per capita income, low productivity per son, and high birth influence large unemployment
Analisis Efektivitas Iklan Berdasarkan Konsep AIDCA (Studi pada Iklan SMS Produk Telkomsel) Dewi Swarsono; Sauptika Kancana
Jurnal Paradigma Vol 21, No 1 (2017): JANUARI-JUNI
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/paradigma.v21i1.2761

Abstract

Penelitian ini dilakukan untuk mengetahui efektivitas iklan produk Telkomsel melalui media Short Message service (SMS) pada mahasiswa Administrasi Bisnis Universitas Pembangunan Nasional “Veteran” Yogyakarta angkatan 2013-2014. Iklan produk Telkomsel memiliki tujuan yaitu mempengaruhi konsumen untuk menggunakan Produk Telkomsel yang diiklankan melalui SMS. Penelitian menggunakan tipe deskriptif. Populasi dalam penelitian ini adalah mahasiswa Administrasi Bisnis UPN “Veteran” Yogyakarta yang menggunakan provider Telkomsel. Ukuran sampel pada penelitian ini 62 responden berdasarkan rumus Slovin. Penelitian menggunakan nonprobability sampling dengan metode penarikan sampel yang digunakan adalah sampling aksidental. Teknik analisis menggunakan konsep Attention, Interest, Desire, Conviction dan Action (AIDCA) dan melalui tiga tahap analisis yaitu tabulasi sederhana, skor rata-rata, dan Customer Response Index (CRI). Hasil penelitian dengan tabulasi sederhana dan skor rata-rata untuk dan perhitungan CRI untuk variabel AIDCA yaitu “Tidak Efektif” menunjukan bahwa iklan Telkomsel tidak berhasil membuat konsumen menggunakan produk yang diiklankan melalui SMS dengan hasil action 43% dan not action 57%.
KEPENTINGAN CINA DALAM MEMBANGUN MILITARY SUPPORT HUB DI DJIBOUTI Kiki Wiyanti Pri Utami; Erna Kurniawati
Jurnal Paradigma Vol 21, No 1 (2017): JANUARI-JUNI
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/paradigma.v21i1.2756

Abstract

State will make various efforts to achieve or protect its national interests. One of its efforts is to build overseas military base like China does. China’s building a military base in Djibouti, which will be its first overseas military base after China has committed not to rent or build overseas military base. Looking at it from the perspective of geostrategic and national interest, this study will explain China’s interests in building a military base in Djibouti. This study will explain two Chinese interests in building the base, namely economic interests and security interests.
KONSTRUKSI BERITA PANAMA PAPERS DI TEMPO.CO Bambang Gustiawan; Subhan Afifi; M. Edy Susilo
Jurnal Paradigma Vol 21, No 2 (2017): JULI-DESEMBER
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/paradigma.v21i2.2762

Abstract

Lackage of financial data case in Panama or populary called Panama Papers is being a serious issue in the world, as well as in indonesia, because it impicates many important people of indonesia. All of mass media that report about this issue with a their own perspectives and constructed it into a news frame. This research reveals how Panama Papers are framed into the Tempo.co news. Data Collection technique and data analysis used in this research is framing analysis model developed by Zhongdang Pan and Gerald M. Kosicki which is divided into four structures, that is syntax (how journalists make facts), scripts (how journalists tell the facts), thematic (the way journalists write facts) and rhetorical (the way journalists emphasize facts). Objects studied in this study are news from the news portal Tempo.co from April to October 2016 edition which write about Panama Papers. The results of the study obtained three important conclusions, First, Tempo.co has a view to the public and the public interest, seen from the tendency of news that criticizes the government. Second, the construction has built by the Tempo.co indentified by the position of source of the news. The source of the news who representing media frames are placed more dominant in the opening of paragraphs and vice versa. Third, as an independent media and free from all pressure, Tempo.co consistently constructs Panama Papers with a point of view criticizing the government’s performance for the better. It is in line with the mission of Tempo.co as a free and responsible press
PERAN HUMAS KAB. BOYOLALI DALAM MENUNJANG KEBERHASILAN CITY BRANDING KABUPATEN BOYOLALI Della Candra Novitasari Putri Utami; Yenni Sri Utami; Sigit Tripambudi
Jurnal Paradigma Vol 21, No 1 (2017): JANUARI-JUNI
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/paradigma.v21i1.2757

Abstract

Boyolali smart city is a leading development priorities Boyolali District Government, the concept of smart cities are connected with telecommunication base applied by eliminating the use of paper instead implement a network program for the bureaucratic process. PR Boyolali District Government has a role as a communicator and funnel regents as a bridge to inform all policies and activities that have been made by the government. The purpose of this study was to determine the smart city branding, the role of public relations in the smart city, and the impact of the application of smart city in Boyolali. The theory used is the system theory, this theory provides a theoretical foundation for analyzing the role of public relations that organizational life is very dependent on building and maintaining good relationships within the organization and the environment. This type of research is descriptive qualitative research approach, this study used data collection techniques in-depth interviews (in-depth interviewing), observation, literature and documentation. The results of this study, PR of Boyolali District Government has an important role in supporting the success of smart city in Boyolali, PR role in designing application programs, publicizing and disseminating the smart city program to local governments and communities. Branding smart city supported by a program of technology applications based communications that are formulated into the Green Public Procurement as an example P-Email and SIMANTAP to support effective performance of the government and community to facilitate services enabling faster, precise, effective, public welfare, and promote Boyolali. The application of smart city has some resistance, but a positive impact on society and the government.
KOMUNIKASI PEMASARAN SANGGAR BATIK KALPIKA DALAM MENJUAL KARYA SENI KAOS LUKIS BATIK YOGYAKARTA Lukman Prayoga; Christina Rochayanti
Jurnal Paradigma Vol 21, No 2 (2017): JULI-DESEMBER
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/paradigma.v21i2.2763

Abstract

Sanggar Batik Kalpika is one of business is producing batik craft has been since 1970. To sell batik artwork and shirts of painting that are getting eroded about there enthusiasts, there need to be the communications marketing strategy good to reach the desired target. The purpose of this research is to know the communication marketing strategy the applied Sanggar Batik Kalpika to sell shirts of painting artwork Yogyakarta. This research use the theory planning as thinking base of knew about the process or steps communication marketing strategy to sell shirts of painting artwork. The kind of research used is descriptive qualitative research. Tecnique data collection is by in-depth interview, observation, and study dokumentation. This research result indicates there are two marketing done in Sanggar Batik Kalpika that is directly and indirectly. Marketing communications directly to build a partnership with several parties, In the form of personal selling. As for marketing communications that indirectly covering publication, and conducted direct marketing. In the implementation of marketing comunikation, Sanggar Batik Kalpika already have marketing departments, but in manage not yet optimal. With the analysis of the advantages and disadvantages of marketing comunication conducted by research, is expected to provide contribution so that the product of shirts painting artwork Sanggar Batik Kalpika can continue increase sales.

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