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Paradigma: Jurnal Masalah Sosial, Politik, dan Kebijakan
Published by Universitas Pembangunan Nasional Veteran Yogyakarta
ISSN : 14103133     EISSN : 28291778     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management Library & Information Science
Jurnal online Paradigma mengundang peneliti dan akademisi untuk menuliskan hasil penelitiannya untuk dipublikasikan sesuai dengan tema-tema di bawah ini kebijakan di bidang : (1) Ilmu Administrasi Bisnis; (2) Ilmu Hubungan Internasional dan (3) Ilmu Komunikasi.
Arjuna Subject : -
Articles 260 Documents
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Komunitas Virtual Menjadi Komunitas Sosial Hanif Suryo Nugroho; Subhan Afifi; Christina Rochayanti
Jurnal Paradigma Vol 21, No 1 (2017): JANUARI-JUNI
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/paradigma.v21i1.2758

Abstract

Social community is one of the social groups that grow in society. The Community of Info Cegatan Jogja (ICJ) has applied a long process for the formation of a virtual community. Starting from social media Facebook, ICJ community evolved into a virtual community and more active in doing activity after a meeting between the member. This purpose of this study is to find out how the process of formation of virtual communities into social communities within the Community of Info Cegatan Jogja (ICJ). is to explain the concept of virtual reality in the virtual community phenomenon. While the framework used in this study is Computer Mediated Communication and Virtual Reality Community so that can explain how the process of communication in detail about the formation of virtual reality in the virtual community until computer-mediated communication can form a community in real. The type of this research use a qualitative research in order to obtain a conclusion. The researcher chose the Ethnography method that will be implemented in both virtual and real space. The results of this study indicate that in a process the formation of social communities into virtual communities through several phases including: community meetings, Pseudo community, conflict, emptiness, the formation of virtual communities. In addition, it can be concluded that the definition of community continues to be redefined along with the development of communication and information technology. The key to understanding the community as a social community is when each member has a desire to achieve a common goal. It is also commonly found in the ICJ community, either when they are only engaged in virtual / online or after doing meeting in real life
PERILAKU KONSUMEN DAN TREND CLOTHING (Studi Kasus Pada Perilaku Konsumen Remaja di SMPN 1 Jetis, Bantul, Yogyakarta) Nanda Laras Parahita; Reny Triwardani; Yenni Sri Utami
Jurnal Paradigma Vol 21, No 2 (2017): JULI-DESEMBER
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/paradigma.v21i2.2764

Abstract

Perilaku konsumen merupakan tindakan yang langsung terlibat dalam pemerolehan, pengonsumsian dan penghabisan produk atau jasa, termasuk proses proses dan aktivitas ketika seseorang berhubungan dengan pencarian, pemilihan, pembelian, penggunaan, serta pengevaluasian produk dan jasa demi memenuhi kebutuhan dan keinginan. Trend berpakaian semakin kesini semakin modern, kalangan anak muda sudah mulai mengenal dan mengerti akan produk clothingan. Teori dalam penelitian ini menggunakan teori perubahan sosial dan konsep perilaku konsumen dan trend clothing. Subyek dalam penelitian ini adalah remaja SMPN 1 Jetis kecamatn Jetis, kabupaten Bantul, Yogyakarta. Tujuan penelitian ini adalah untuk menjelaskan perilaku konsumen trend clothing dan untuk mengetahui faktor keputusan pembelian pada remaja di SMPN 1 Jetis. Penelitian ini menggunakan metode kualitatif. Teknik pengumpulan data dalam penelitian ini ialah wawancara, dokumentasi, dan observasi langsung dalam proses pengumpulan data. Hasil penelitian ini adalah tentang Perilaku Konsumen dan Trend Clothing (Studi Kasus Perilaku Konsumen Pada Remaja SMPN 1 Jetis, Bantul, Yogyakarta) perilaku konsumen pada mengalami perubahan dalam budaya konsumen, seperti anak remaja SMPN 1 Jetis menyukai produk brand clothing karena di tentukan oleh beberapa faktor yaitu lingkungan, gaya hidup dan jarak. Sehingga menimbulkan budaya konsumen pada anak remaja SMP menjadi konsumtif akan produk brand clothing, tetapi pada remaja anak SMPN 1 Jetis ini tidak ditentukan dengan gaya berpakaian anak kota Yogyakarta Kata kunci: Perilaku konsumen, trend clothing, remaja SMPN 1 Jetis
KONSTRUKSI SOSIAL GENDER DALAM REALITAS JABATAN PUNCAK (Studi Tentang Perempuan Pimpinan di Pemerintah Provinsi DIY) Lukmono Hadi
Jurnal Paradigma Vol 21, No 1 (2017): JANUARI-JUNI
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/paradigma.v21i1.2759

Abstract

The research is aimed at obtaining knowledge and understanding – through social construction perspective – on how woman government officers achieve their political reality, that is to become the top leaders (political leaders) in Yogyakarta (DIY) Province. The research is conducted by using interpretive qualitative (phenomenology) method, while its study subjects are woman government officers who hold top management positions within the government of DIY Province. To complete the research, the analysis is also conducted based on data taken from other informants. The finding of the research shows that the career constructions of the women in this study are possible due to a range of experiences that influence their lives since their childhoods. They are able to achieve the leadership position because throughout their career, they are able to objectify their competence and self-confidence. They are also able to internalize their competence and self-confidence, which then are getting stronger. These strong feeling of competence and self-confidence then make them dare to compete and they are willing to take the risk in pursuing their career up to these top positions. Based on those finding, the research concludes that women of these top positions (public leader) are actually the reality that is constructed socially. The social construction involves three processes, namely externalization, objectification, and internalization.
KEPUTUSAN PEMBELIAN DITINJAU KUALITAS PRODUK, LABEL HALAL DAN BRAND IMAGE Fajritami, Khayrina Nurul; Utomo, Hastho Joko Nur
Jurnal Paradigma Vol 25, No 2 (2021): July 2021
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/paradigma.v25i2.5326

Abstract

Samyang instant noodles were once a highly sought after product and had reaped the pros and cons of being halal in Indonesia. This study is to analyze the effect of product quality and halal label on purchasing decisions through brand image variables. Students majoring in Business Administration who have consumed Samyang instant noodles are the population of this study. The research sample consisted of 67 respondents, collecting data using a questionnaire. Data analysis with descriptive statistical analysis and inferential statistics (in this case Structural Equation Modeling using Smart PLS 3.0). The results of the study state that the halal label has a significant effect on brand image, has no significant effect on purchasing decisions, while product quality has a significant effect on brand image, has a significant effect on purchasing decisions and brand image has a significant effect on purchasing decisions. This study provides managerial implications in the form of the need for an integrated product planning policy that includes product quality, brand image and halal labeling.
Representasi Ketidakadilan Gender dalam Film Surat Cinta untuk Kartini Dewantara, Jalu Rahman
Jurnal Paradigma Vol 23, No 1 (2019): Januari 2019
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/paradigma.v23i1.4899

Abstract

Penelitia ini dilakukan karena di dalamnya berisi hal
INSTAGRAM DALAM PEMBENTUKAN IDENTITAS DIRI GENERASI Z Damas Rambatian Rakanda; Christina Rochayanti; Kurnia Arofah
Jurnal Paradigma Vol 24, No 1 (2020): Januari 2020
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/paradigma.v24i1.5020

Abstract

Instagram now become one of the popular social media among teenagers this time. Teenagers use Instagram as a means to show self existence and social life. at age teenagers Is age where teenagers search for self identity. So that is Instagram become one of the media of teenagers distributing their creativity. The purpose of this research is explain the establishment of the identity virtual teenagers users instagram in the Cawas village through social media Instagram. The theory used is the theory Identity Manuel Castell, theory New Media and contruction identity. This study using a method of descriptive qualitative. The result of this study discovered that in upload photos on instagram teenagers have the concept that they were going to spend. Environmental influences around become one of the factors that affects of teenagers in forming the selft identity. One of indicator that shows existence of informan by the number of Like and Followers. The informants most inspired by the influencer in terms of fashion and to process photos. Most of the feeds instagram informants contains the photos of himself. Existence it is important for teenagers, especially in social media instagram. Teenagers will look at its existence, along with its existence in social media Instagram.
Gastrodiplomacy Indonesia di Belanda Era Pemerintahan Joko Widodo Yeremias Yeremias; Erna Kurniawati
Jurnal Paradigma Vol 22, No 1 (2018): Januari 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/paradigma.v22i1.4894

Abstract

The purpose of this research is to identify kind of Indonesian diplomacy through gastrodiplomacy.
Respon Global Terhadap Dominasi Ekonomi China Melaty Anggraini
Jurnal Paradigma Vol 23, No 2 (2019): Juli 2019
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/paradigma.v23i2.5015

Abstract

The Resurgence of Economic China started from strategic Deng xiao ping Era,which is open reformation era and, the open policy becomes foster of the growth of economic China. Even though it needed a difficult long process for the growth of the economic system, china can prove and become a developing country which had label “Newly Industrialized Countries.” A Resurgence of Economic China caused the domination effect for countries surrounded, and suspicious for them so caused response from another country. Response who is got China more to anticipated way cause many countries think China will make expansion economic. For response that needs disruption mindset so every country didn’t scrape with issues economic and international trade how can more weaken position country which had a cooperationwith China in the global economic politic system. For that, the author invited readersfor an understanding of the way to responses resurgence of economic China to handle and can get benefit from the economic growth of China.
ANALISIS SIKAP DAN KEPUTUSAN NASABAH DALAM PENGGUNAAN PRODUK JENIUS-PERBANKAN DIGITAL (Studi pada Forum Komunitas Jenius- Jenius Co.Create) Putri, Atalya; Kancana, Sauptika; Mulyanto, Indro Herry
Jurnal Paradigma Vol 25, No 2 (2021): July 2021
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/paradigma.v25i2.5327

Abstract

Analisis Kepuasan Pelanggan dari Dimensi Layanan Tambahan dengan Metode Indeks Kepuasan Pelanggan Arkas Fauzan; Sauptika Kancana
Jurnal Paradigma Vol 23, No 1 (2019): Januari 2019
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/paradigma.v23i1.4900

Abstract

Penelitian ini dilakukan untuk mengetahui tingkat kepuasan pelanggan pada

Page 9 of 26 | Total Record : 260

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