cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Nina Adelina
Contact Email
adelinanina206@yahoo.com
Phone
+6381615460643
Journal Mail Official
Lp2m@stie-atmabhakti.ac.id
Editorial Address
LP2M STIE Atma Bhakti merupakan bagian dari STIE Atma Bhakti yang beralamat di Jl. Letjen Sutoyo No. 43 Cengklik Surakarta
Location
Kota surakarta,
Jawa tengah
INDONESIA
Riset Manajemen dan Akuntansi
Published by Sekolah Tinggi Ilmu Ekonomi Atma Bhakti
ISSN : 20868316     EISSN : 24067822     DOI : https://doi.org/10.36600/.v9i2
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Riset Manajemen dan Akuntansi, adalah jurnal terbitan ini berisi artikel bidang ilmu Manajemen, Akuntansi, Pemasaran, Strategis dan Sumber Daya Manusia yang diterbitkan secara berkala 6 bulanan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol 6, No 2 (2015)" : 5 Documents clear
PERANAN GAYA KEPEMIMPINAN YANG EFEKTIF DALAM UPAYA MENINGKATKAN SEMANGAT DAN KEGAIRAHAN KERJA KARYAWAN BAGIAN PEMASARAN Siti Almaidah
Riset Manajemen dan Akuntansi Vol 6, No 2 (2015)
Publisher : STIE Atma Bhakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36600/rma.v6i2.12

Abstract

In every organization, one of the important elements in managing management, is a matter of leadership. The role of the leader is decisive in an effort to reach the target which has been set. The effectiveness of a leader is determined by its ability to influence and direct members of organization. The effectiveness of a leader is also determined by its ability appropriately in anticipation of the nature of the conditions it faces, both the conditions contained within the organization as well as conditions outside the organization. This study aims to examine and analyze the influence of autocratic, democratic, and free leadership style to the spirit and enthusiasm of employees at P.T. Gudang Garam Bojonegoro, and testing the tendency of leadership styles to be applied in an effort to improve the spirit and enthusiasm of employees. The results of testing the quality of the data obtained that all items of question on each variable shows valid and reliable results. While the hypothesis testing obtained that the style of leadership autocratic, democratic, and free have a positive and significant influence on the spirit and enthusiasm of employees. Partial tests show that democratic leadership style has the greatest influence on the spirit and enthusiasm of employees. In this study also disclosed that an effective leadership style is leadership that is tailored to the situation and conditions of the people he leads. Indications of the decline in the spirit and enthusiasm of employees of work is showed by high levels of absenteeism and employee movement. This arises as a result of undesirable leadership Keywords: the style of autocratic leadership, the style of democratic leadership, the style of free leadership, the spirit and enthusiasm of employees
Pengaruh Dimensi Service Quality, Informasi Dan Image Pada Behavioral Intentions Yang Dimediasi Oleh Kepuasan Emosional Herlina Rahmawati
Riset Manajemen dan Akuntansi Vol 6, No 2 (2015)
Publisher : STIE Atma Bhakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36600/rma.v6i2.16

Abstract

High satisfaction tends to cause consumers to behave in a positive, emotional attachment to the brand or institution, and so a rational preference it can result high loyalty of consumer. For a service company one of the tools to support the competitive strategy for the better is to have a good quality of service. This study aimed to analyze the effect of service quality, information and images on the emotional satisfaction and behavioral intention The population in this study was the visitors Karanganyar Library and Archives. Sampling technique in this study using a non probability sampling and number of samples used by 50 respondents. Methods for collecting data using questionnaires, while the method of data analysis using path analysis. The results of this study demonstrate that reliability has positive and significant effect on emotional satisfaction. Responsiveness has positive effect but not significant on emotional satisfaction. Assurance no significant effect on emotional satisfaction. Access has positive and significant effect on emotional satisfaction. Communication no significant effect on emotional satisfaction. Empathy has positive and significant effect on emotional satisfaction. Information no significant effect on emotional satisfaction. Image no significant effect on emotional satisfaction. Reliability is not a significant effect on behavioral intentions. Responsiveness has positive and significant effect on behavioral intentions. Assurance has no significant effect on behavioral intentions. Empathy has positive and significant effect on behavioral intentions. Image has no significant effect on behavioral intentions. Emotional satisfaction has positive and significant effect on behavioral intentions. Keywords: quality of service, information, images, emotional satisfaction, behavioral intention
PEMANFAATAN MEDIA DARING SEBAGAI SARANA PENGEMBANGAN PRODUK UKM DESA CREWEK KECAMATAN KRADENAN KABUPATEN GROBOGAN Betty Eliya Rokhmah
Riset Manajemen dan Akuntansi Vol 6, No 2 (2015)
Publisher : STIE Atma Bhakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36600/rma.v6i2.13

Abstract

This study aims to determin the effect of online media use to increase product sales and market improvement for SMEs (Small Business Enterprises) at Crewek Village, Kradenan District, Grobogan Regency. The results showed a significant difference in the number of product sales and acceptance of SMEs after using online media as a means of promotion and sales of its products. In addition to improving the product, online media usage can improve SMEs market shares. The usage of social media, such as facebook and twitter, are very supportive to increase sales and market utilization. Keyword : online media, small business enterprises, product sales, market shares, income.
PENGARUH MARKETING MIX TERHADAP KEPUTUSAN PEMBELIAN PRODUK MAKANAN CEPAT SAJI MCDONALD’S DI SURAKARTA Fx.Pudjo Wibowo
Riset Manajemen dan Akuntansi Vol 6, No 2 (2015)
Publisher : STIE Atma Bhakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36600/rma.v6i2.14

Abstract

McDonald’s in particular McDonald’s Singosaren in Surakarta day by day faces tight competition especially in fast food restaurant. Competitor especially franchise product has filled in Indonesia market. ASEAN free trade cause competition in fast food industry will increase in quality and quantity aspect. To face that competition, McDonald’s as producer which one of the best product is fried chicken should know what factors influence consumer decision making when they buy McDonald’s. We focus on marketing mix that influence consumer decision’s making. Marketing mix is practical marketing tools used by company. The purpose of this research is to test marketing mix variables that influence consumer decision making when they buy McDonald’s. The results of this research show every variables in marketing mix which are product, price, place and promotion has significant influence to consumer decision making to buy Mc Donald’s product. The biggest regression coefficient which score 0.613 0.329 is place and smallest one with regression coefficient score 0.329 is place .The tools for this test is regression analysis Which this research, McDonald’s can develop the advanced strategy to satisfy the customer to that McDonald’s get customer loyalty. With customer loyalty McDonald’s can exist in the tight competition and win the competition. Keywords: marketing mix which are product, price, place and promotion and consumer decision making
PENGARUH PENGGUNAAN MEDIA SOSIAL TERHADAP KINERJA BISNIS YANG DIMEDIASI OLEH BIAYA DAN PEMASARAN BERBASIS OUTPUT Agus Supriyanto
Riset Manajemen dan Akuntansi Vol 6, No 2 (2015)
Publisher : STIE Atma Bhakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36600/rma.v6i2.52

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh penggunaan media sosial terhadap kinerja bisnis yang dimediasi oleh biaya dan pemasaran berbasis output. Penelitian dilakukan pada 156 pelaku UKM di Karesidenan Surakarta yang menggunakan media sosial dalam menjalankan bisnisnya dengan metode convenience sampling dalam pengambilan sampel. Analisis data menggunakan Structural Equation Modelling (SEM) dengan bantuan program AMOS 21.0. Hasil penelitian menunjukkan bahwa biaya dan pemasaran berbasis output memediasi pengaruh antara media sosial pada kinerja bisnis. Implikasi penelitian ini adalah bagi pelaku UKM penting untuk mengaplikasikan media sosial untuk menekan biaya dan menunjang pemasaran berbasis output yang memiliki tujuan akhir yaitu meningkatnya kinerja bisnis yang dijalankan oleh pelaku UKM. Kata Kunci: Media Sosial, Pemasaran Berbasis Output, Biaya, Kinerja Bisnis, UKM.

Page 1 of 1 | Total Record : 5

 1 

Filter by Year

2015 2015


Reset
Filter By Issues
All Issue Vol 16, No 2 (2025): Volume 16 Nomor 2 November 2025 Vol 16, No 1 (2025): Volume 16 Nomor 1 Mei 2025 Vol 15, No 2 (2024): Volume 15 Nomor 2 November 2024 Vol 15, No 1 (2024): Volume 15 Nomor 1 Mei 2024 Vol 14, No 2 (2023): Volume 14 Nomor 2 November 2023 Vol 14, No 1 (2023): Volume 14 Nomor 1 Mei 2023 Vol 13, No 2 (2022): Vol. 13, No. 2, 2022 Vol 13, No 1 (2022): Vol. 13, No. 1, 2022 Vol 12, No 1 (2021): Vol 12, No.1 (2021) Vol 12, No 2 (2021) Vol 11, No 2 (2020): Riset Manajemen Dan Akuntansi Volume 11 Nomor 2 November 2020 Vol 11, No 1 (2020): Riset Manajemen Dan Akuntansi Volume 11 Nomor 1 Mei 2020 Vol 10, No 2 (2019): Article-in-Press Vol 10, No 1 (2019) Vol 9, No 2 (2018) Vol 9, No 1 (2018) Vol 8, No 2 (2017) Vol 8, No 1 (2017) Vol 7, No 2 (2016) Vol 7, No 1 (2016) Vol 6, No 2 (2015) Vol 6, No 1 (2015) Vol 5, No 10 (2014): Riset Manajemen & Akuntansi Vol 5, No 9 (2014): Riset Manajemen & Akuntansi Vol 4, No 8 (2013): Riset Manajemen & Akuntansi Vol 4, No 7 (2013): Riset Manajemen & Akuntansi Vol 3, No 6 (2012): Riset Manajemen & Akuntansi Vol 3, No 5 (2012): Riset Manajemen & Akuntansi Vol 2, No 4 (2011): Riset Manajemen & Akuntansi Vol 2, No 3 (2011): Riset Manajemen & Akuntansi Vol 1, No 2 (2010): Riset Manajemen & Akuntansi Vol 1, No 1 (2010): Riset Manajemen & Akuntansi More Issue