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Sugeng Santoso
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Program Magister Pariwisata, Fakultas Pariwisata, Universitas Udayana, Bali, Indonesia. Jl. PB. Sudirman Denpasar Bali 80232 Indonesia
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Kota denpasar,
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INDONESIA
Jurnal Master Pariwisata (JUMPA)
Published by Universitas Udayana
ISSN : 24069116     EISSN : 25028022     DOI : -
Core Subject : Economy, Science, Engineering,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering
The tourism industry is an industry that can absorb many creative economic markets. The purpose of this paper is to evaluate the creative economic activities as added value that support the tourism industry. The creative economy analyzed here is the creative fashion economy, which is one of the supporters in providing direct income and advertising as a downstream chain of tourism to convey messages to consumers. Method used qualitative and quantitative by looking for regression between income and costs and based on questionnaires conducted on consumers. The results showed a relationship between costs of advertising incurred with income derived from visitor. In a qualitative analysis in the fashion subsector, fashion can contribute a value of 10-12% to revenue. To accelerate in this industry is by knowing the various sub-sectors that are part of the tourism industry value chain and increasing creativity and innovation of creative economic products (fashion and advertising).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 13 Documents
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Search results for , issue "Volume 03, Nomor 01, Juli 2016" : 13 Documents clear
MOTIVASI PEREMPUAN MEMBUKA USAHA SEKTOR INFORMAL DI DAYA TARIK WISATA TANAH LOT, TABANAN Luh Putu Aritiana Kumala Pratiwi
JURNAL MASTER PARIWISATA Volume 03, Nomor 01, Juli 2016
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2016.v03.i01.p08

Abstract

The development of tourism in Tanah Lot has been able to open up opportunities for local women. The businesses that mostly cultivated by women are the selling of traditional snacks of klepon, postcards, and hairpins.Women who participate should reconsider their decision to choose a dual role, both as housewives and sellers in Tanah Lot.This article analyzes the motivation of Women in opening a business in Tanah Lot area.The results showed that the motivation of women to open a business in the informal sector in Tanah Lot, namely to be able to meet the physiological needs, safety needs, affiliations, appreciation, self-actualization, and add to work experience. The factors that affect women’s motivations are internal factors such as age, educational background, family income, and marital status. While the external factors namely selling location, the condition of selling place, and having their own income.
PENGEMBANGAN GAMELAN JEGOG SEBAGAI DAYA TARIK WISATA DI KABUPATEN JEMBRANA I Komang Edy Wirawan; Ni Luh Sutjiati Beratha
JURNAL MASTER PARIWISATA Volume 03, Nomor 01, Juli 2016
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2016.v03.i01.p03

Abstract

Jembrana have a number of cultural potentials that can be developed as tourist attractions, one of which is the art of gamelan jegog musical instrument. Gamelan jegog made of bamboo and produce a beautiful tone. This study aims to identify the potential and constraints gamelan jegog as a tourist attraction, and to formulate an effective development strategy to be implemented. Data collection techniques used in this study were the observation, structured interviews with 11 informants from the community and the government that has insights of gamelan jegog. The method used is descriptive-qualitative and SWOT analysis. The results showed that the gamelan jegog potential can be developed into a tourist attraction in Jembrana by minimizing the constraints owned. Through SWOT approach then obtained jegog gamelan development strategy in the form of SO (strength-opportunities) strategy, namely the development of tourism potential in the district of Jembrana and increase cooperation and utilization of technology.
PRAKTIK GEOWISATA KARANGSAMBUNG KEBUMEN: TINJAUAN PERSPEKTIF DUALITAS Saptono Nugroho
JURNAL MASTER PARIWISATA Volume 03, Nomor 01, Juli 2016
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2016.v03.i01.p07

Abstract

This research aims to understand the practice of geotourism in the area of Karangsambung Geological Nature Reserve, Central Java, with the perspective of duality as a tool of analysis.It was designed by qualitative methods, which was suitable to be applied to understand the dynamics of the uniqueness of human behavior that occurs naturally.The research finding are, the practice of geotourism in Karangsambung which is produced by the Center for Information and Terrestrial Conservation Indonesian Institute of Sciences (BIKK - LIPI) Karangsambung is still caught in the trap of dualism perspective.Geotourism practice which managed exclusively by BIKK – LIPI, it becomes a device for the continuity of symbolic violence against local people.It is a tourism-based violence. It needs the effort to create a new tourism structure that can accommodate the aspirations of the actors in Karangsambung, using panginyongan strategy to break the chain of dualism into duality perspective.
PENGEMBANGAN KULINER LOKAL SEBAGAI DAYA TARIK WISATA DI DILI, TIMOR LESTE Elizabeth Barreto Araujo
JURNAL MASTER PARIWISATA Volume 03, Nomor 01, Juli 2016
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2016.v03.i01.p02

Abstract

The development of tourism industry can provide opportunities for tourism products including culinary in Dili, Timor-Leste. This article aims to identify types of traditional foods, measure the perception of tourists on traditional food and formulate program to develop traditional food as culinary tourism. Data collection for this article used direct field observation, interviews and documentation study, while data analysis used SWOT matrix. The results of this article revealed that in Dili there were several types of traditional food such as Saboko, Tukir, Kulu tunu or Kulu Gisa could be developed as culinary tourism. In regard to tourist perception on traditional food processing while good on quality of traditional food, food cleanliness and quality of restaurant service. Several programs conducted by the government to develop traditional food are human resource quality improvement, creating market for traditional food, identification of potential local products in each district and assessment of traditional foods.The restaurant owners also develop several programs such as menu adjustment, creativity in traditional food processing, and promotion.
INOVASI DALAM KOMPETISI: USAHA KULINER LOKAL MENCIPTAKAN KEUNGGULAN KOMPETITIF DI UBUD Putu Diah Sastri Pitanatri
JURNAL MASTER PARIWISATA Volume 03, Nomor 01, Juli 2016
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2016.v03.i01.p01

Abstract

Esteemed for its culture, Ubud has developed its image as culinary destination in Bali. The creation of this new branding of Ubud is attached to the dedication of its local talents who consistently serves Balinese food to tourists. Seeing these ongoing developments, this study analyzes the following aspects (1) Ubud and it’s development as culinary destination, (2) innovation showed by local culinary talents, and (3) thin line between cultural enrichment and deprivation. Using critical qualitative, this research was conducted by implementing indepth interviews to selected interviewes.Theories used are cultural tourism and sustainable tourism approaching to related aspects such as experience economy, millennial generation; community based tourism, and invented tradition. Results of this study are (1) the development of Ubud as culinary destination in Bali is not only supported by changes in tourist’s motivation but also the ability of it’s local talents to productively innovate (2) innovation in products, promotions and experiences are the keys in promoting sustainability of these local businesses, and (3) the growth of local culinary enrich cultural experience and is proven to strengthening Ubud’s image as a cultural tourism destination.
PERSEPSI DAN EKSPEKTASI WISATAWAN TERHADAP KOMPONEN DESTINASI WISATA LAKEY-HU’U, KABUPATEN DOMPU Rizal Kurniansah
JURNAL MASTER PARIWISATA Volume 03, Nomor 01, Juli 2016
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2016.v03.i01.p06

Abstract

This study aims to determine the key components of tourism destinations Lakey-Hu’u, Sumbawa Island.It also examines the perceptions and expectations of tourists to the quality of the components, and describes the improvised program of the Lakey- Hu’u components.Data were collected through observation, interviews, and questionnaires which then analysed using theory component of the tourism product and the theory of perception.The results showed that the decisive component of tourism destinations Lakey-Hu’u include attractions, amenities, accessibility, ancillary, and community involvement.Based on the analysis of the Likert scale rating on the perceptions and expectations of the quality of tourism destinations Lakey-Hu’u component, the average rating was already good, improvisation program components that get listed on the main handling quadrant I, among others: a parking lot, a lifeguard, ding repair, the condition of transport modes to the location and completeness of the information through the Internet, travel agents, tour brochures or information.
PENGEMBANGAN AGROWISATA UNTUK KEMANDIRIAN EKONOMI DAN PELESTARIAN BUDAYA DI DESA KERTA, PAYANGAN GIANYAR I Made Gunawan
JURNAL MASTER PARIWISATA Volume 03, Nomor 01, Juli 2016
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2016.v03.i01.p11

Abstract

Kerta Village, Payangan, Gianyar regency, Bali, has a large and diverse potential to develop as agrotourism.However, these natural and cultural potentials have not been optimally managed.This study aims to determine the potential of villages that can be developed as agrotourism products, knowing the internal and external factors that influence of agrotourism development, formulating strategy and program to develop it.This study uses qualitative methods, data collection is done through observation, questionnaires, and in-depth interviews on elements of the society, the government and tourism entrepreneurs. Qualitative descriptive analysis was performed by applying the theory of tourism area life cycle, systems theory, and planning theory.The results showed that the village potential that has been depeloping and it can be developed further as agrotourism products, grouped into four categories, namely of nature potential, agriculture, cultural, and attractions.From the view of tourism are life cycle,Kerta Village Agrotourism are in the involvement phase marked by the growing involment of community to tourism activities.
STRATEGI PEMASARAN BALI NYUH GADING VILLA DI KEROBOKAN KABUPATEN BADUNG Made Adi Krisna Dwipayana
JURNAL MASTER PARIWISATA Volume 03, Nomor 01, Juli 2016
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2016.v03.i01.p10

Abstract

The aims of this study is to determine the internal and external factors of strengths, weaknesses, opportunities, and threats of Bali Nyuh Gading (BNG) Villa, North Kuta, Bali, in order to design its appropriate marketing strategy.Respondents in this study are the general manager, director of sales, and finance manager of the villa, because all of these three are the decision maker in the villa. The technique of data analysis used is SWOT analysis and mapped in SWOT diagram.The study shows that the indicator of internal factors which become the strength of BNG Villa for the coming year (2015) is in the indicator of product offered, price, distribution channel, service, physical environment, management process, human resource, organizational structure, net income, and cash flow.The weaknesses is in the promotion indicators. Indicators of external variable which become an opportunities for BNG villa for next year (2015) are the security situation in Bali, government policies, exchange rates, and technology used by the villa.Threats to be faced are local culture and competition between villas.Alternative strategy which should be done is an aggressive strategy with a growth oriented strategy.
PENGGUNAAN SITUS WEB HOTEL DAN “ONLINE TRAVEL AGENCY” SEBAGAI MEDIA PROMOSI DAN PENJUALAN BAGI HOTEL MELATI DI UBUD Pande Putu Indrayana Tirtayasa; Syamsul Alam Paturusi
JURNAL MASTER PARIWISATA Volume 03, Nomor 01, Juli 2016
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2016.v03.i01.p05

Abstract

The growth of the number of hotel rooms in Ubud has caused increasing business competition among the so called non-star melati hotel.Non-star melati hotel is a category of hotel which is not qualified to be awarded as a star hotel by Indonesian Ministry of Tourism.In response to the competition, the hotels embrace internet as a sales and promotion media by developing hotel websites.Individual tourism trend ignites the emergence of online travel agency websites (OTA) which used by tourists to compare and choose hotels thus increasing the importance of internet as a channel for selling and promoting hotel products.The purposes of this research are to identify motivation, perception, advantages and disadvantages of hotel website and OTA by non-star melati hotel operator’s perspective.Theories used are motivation, perception, and SWOT theory. Data was analyzed with descriptive qualitative method.Results show that hotel website and OTA have its own advantages and disadvantages. Motivation in using hotel website and OTA are very high.Perception in using hotel website and OTA are very agree. It is advised that hotels need to focus more on using OTA as source of getting guests, but also using hotel website, together as medium for promotion and sales activities.
STRATEGI PENGEMBANGAN PARIWISATA BERBASIS MASYARAKAT DI PULAU SAMALONA, MAKASSAR Nurdin Nurdin
JURNAL MASTER PARIWISATA Volume 03, Nomor 01, Juli 2016
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2016.v03.i01.p12

Abstract

Samalona Island is one of the tourist destinations in Makassar. Therefore it needs an effective strategy for the tourism development by empowering local communities.The research aims were identifying and analyzing potency and tourist attraction, community participation and formulate development strategies.This research applied theory of tourism area life cycle, theory of planning and theory of participation. The data were collected by documentation studies, observation and in–depth interviews.Data were analyzed by descriptive qualitative method and matrix SWOT.The results suggested that Samalona Island is very feasible to be developing as a community-based tourism destination with the natural and socio-cultural potencies.The development of those obstacles are by applied strategies are as follows; strategy of strength–opportunity (S–O) with development strategy of tourism destination and development strategy of tourism attraction, strategy of strength–threat (S–T) with improvement strategy of environmental quality, development strategy of sustainable tourism, strategy of weakness–opportunity (W–O) with promotion strategy of tourism destination, whereas strategy of weakness–threat (W–T) with development strategy of human resources and development strategy of institutional and management of destination.

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