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I Made Bayu Ariwangsa
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Program Magister Pariwisata, Fakultas Pariwisata, Universitas Udayana, Bali, Indonesia. Jl. PB. Sudirman Denpasar Bali 80232 Indonesia
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INDONESIA
Jurnal Master Pariwisata (JUMPA)
Published by Universitas Udayana
ISSN : 24069116     EISSN : 25028022     DOI : -
Core Subject : Economy, Science, Engineering,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering
The tourism industry is an industry that can absorb many creative economic markets. The purpose of this paper is to evaluate the creative economic activities as added value that support the tourism industry. The creative economy analyzed here is the creative fashion economy, which is one of the supporters in providing direct income and advertising as a downstream chain of tourism to convey messages to consumers. Method used qualitative and quantitative by looking for regression between income and costs and based on questionnaires conducted on consumers. The results showed a relationship between costs of advertising incurred with income derived from visitor. In a qualitative analysis in the fashion subsector, fashion can contribute a value of 10-12% to revenue. To accelerate in this industry is by knowing the various sub-sectors that are part of the tourism industry value chain and increasing creativity and innovation of creative economic products (fashion and advertising).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 15 Documents
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Search results for , issue "Volume 10, Nomor 01, Juli 2023" : 15 Documents clear
PARTISIPASI MASYARAKAT DALAM MENGELOLA OBJEK WISATA HUTAN BAMBU DI DESA SUMBERMUJUR KECAMATAN CANDIPURO Dickky Divani Tri Yudistira; Margono Margono; Abd.Mu’id Aris Shofa
JURNAL MASTER PARIWISATA Volume 10, Nomor 01, Juli 2023
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2023.v10.i01.p02

Abstract

The purpose of this study was to find out about the process of creating tourist attractions, community participation in the process of managing the Bamboo Forest Tourism Object and the economic impact felt by the community after the opening of the Bamboo Forest Tourism Object. This research uses a qualitative research approach with a descriptive type. Sources of research data obtained through informants, events, and documents. Data collection procedures were carried out through observation, interviews, and documentation. Data analysis used Miles and Huberman's interactive model through the stages of data collection, data reduction, and data presentation, as well as drawing conclusions. The results showed that the process of creating the Bamboo Forest Tourism Object was due to the participation of the people of Sumbermujur Village through the Semeru Belt Pokdarwis. The forms of participation of the Sumbermujur Village community in managing tourism objects can be seen through their participation in the form of thought participation, property participation, labor participation, skill participation and social participation. The perceived economic impact is the increase in the income of the people of Sumbermujur Village through trading activities and the service sector around tourist sites. Keywords: bamboo forest; community participation; tourism management.
Front Matter JUMPA Vol. 10 No. 1 Juli 2023 Editorial Team JUMPA
JURNAL MASTER PARIWISATA Volume 10, Nomor 01, Juli 2023
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

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PARIWISATA BERBASIS MASYARAKAT: LANGKAH TEPAT KEBERLANJUTAN? Septian Asriadi Putra; Baiq Rizky Fatmasari; Lintang Annisa; Alhilal Furqan
JURNAL MASTER PARIWISATA Volume 10, Nomor 01, Juli 2023
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2023.v10.i01.p07

Abstract

Tourism is considered one of the great opportunities in development. However, it needs to be remembered that tourism will invite large capital to enter, which can produce other consequences. Community-based tourism is one model that is expected to accommodate local interests and involvement. Indonesia is promoting this activity in the form of Desa Wisata and several other forms. Based on this debate, a study was conducted that identified community-based tourism activities in Pasir Angling Village, West Java. It was found that tourism activities carried out by the community are a form of community-based tourism. In this study, it was concluded that the fulfillment of most of the indicators indicated that there were community-based tourism activities. This research implies that the activities carried out are indeed potentially very good with a note that this activity is a development activity, not the main one. In addition, the distribution of resources owned by the community can be used as new potential as a form of income diversification. Another important thing is that capital and financial results are not very important with the togetherness built by the whole community. This research was taken from the perspective of the researcher as a tourist. Thus, it has not measured the actual impact of the implementation of community-based tourism activities in Pasir Angling Village. Future research is very open to be carried out. Keywords: community based tourism; sustainability; Indonesia.
E-WOM DAN PARIWISATA: SEBUAH TINJAUAN PUSTAKA SISTEMATIS Astaf Aji Pranaya ; Dini Kumalawati Sarjani ; Fanny Rosalia ; Rahma Mesi Shabrina ; Irwansyah  Irwansyah 
JURNAL MASTER PARIWISATA Volume 10, Nomor 01, Juli 2023
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2023.v10.i01.p12

Abstract

Advances in technology affect consumer communication to influence other consumers through electronic word-of-mouth (e-WOM). Compared to commercial advertising, e-WOM is considered as a more credible source of information to influence purchasing decisions, especially in the tourism sector, which is an intangible sector. This study aims to provide a comprehensive description of the influence of eWOM and the tourism industry. To achieve this goal, a systematic literature review was conducted on 30 previous studies indexed by Scopus. From the results of this study, the definition of e-WOM is defined as positive or negative reviews from consumers regarding their experience consuming products or services published via the internet. Quantity, quality, trust, and credibility are e-WOM factors that affect a person's intention to visit a tourist destination. Meanwhile, the impact of e-WOM which consists of cognitive, affective, and normative also influences one's intention to visit. Satisfaction, comfort, and experience are the motivation for consumers to spread e-WOM. Keywords: e-WOM; tourism; systematic literature review.
PENGARUH TOURIST EXPERIENCE DAN PUNGUTAN LIAR TERHADAP MINAT BERKUNJUNG KEMBALI DI KAWASAN CIPANAS GARUT Rosi Aprilia Utami; Dani Adiatma; Deden Firman Syuyaman Rukma
JURNAL MASTER PARIWISATA Volume 10, Nomor 01, Juli 2023
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2023.v10.i01.p03

Abstract

The aim of this study is to evaluate the noteworthy impact that tourist experiences and unauthorised charges have on the inclination to return to the tourism region of Cipanas.The sample consists of 100 respondents, which were collected using purposive sampling technique. The type of research conducted is quantitative, where the researcher distributed interval-scaled questionnaires to visitors and the data was subjected to analysis through the application of multiple linear regression using SPSS. as a research tool. Based on the discussion and analysis, the regression model in this study is Y = 4,443 + 0,041X1 + 0,05X2, where the regression model has a positive value, indicating that the influence of tourist experience and illegal fees on the intention to revisit is positive. Based on the partial test results, it can be inferred that the tourist experience has a notable and affirmative impact on the willingness to revisi, as seen from the results of the tourist experience variable with T-count (3.680) > T-table (1.661) and sig value < (0.05). However, the illegal fees variable has T-count (0.190) < T-table (1.661) and sig value > (0.05), which means that the illegal fees variable has no significant impact on the willingness to revisi. The simultaneous testing results indicate that both variables have a significant impact on the willingness to revisit, as seen from the F-count value (7.599) > F-table (3.090) and sig value (0.001) < (0.05). The analysis of determination shows that the contribution of tourist experience and illegal fees on the intention to revisit is 0.118 or 11.8%, which means that visitor satisfaction does not depend on tourist experience and illegal fees alone. he remaining 88.2% can be attributed to other factors that were not examined in this study, such as tourism attractions, ease of access, accomodation, and others. Keywords: tourist experience, illegal fees, revisit intention.
STRATEGI PENGEMBANGAN JELEKONG SEBAGAI DAERAH TUJUAN WISATA DI KABUPATEN BANDUNG (LOKASI STUDI: KELURAHAN JELEKONG, KABUPATEN BANDUNG) Hamam Nuansa A; Forina Lestari; Medtry Medtry
JURNAL MASTER PARIWISATA Volume 10, Nomor 01, Juli 2023
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2023.v10.i01.p08

Abstract

Jelekong is an educational tourism village located in Baleendah District, Bandung Regency. It offers a typical rural panorama, a center for making wayang golek crafts, Sundanese art performances, and a producer of paintings with artistic and cultural value. This research has aims to formulate a tourism development strategy with an existing art and cultural approach. The methods used in the research include identifying the characteristics of tourist objects, including attractions, amenities, accessibility, and management, identifying visitor characteristics, and formulating tourism development strategies from the results of the SWOT analysis. The analysis results show that the great potential for edutourism in this area is still faced with several obstacles, such as lack of promotion, the need for regional arrangement, and collaboration with various parties. Some of the strategies that have been formulated are expected to support the development of tourism in Jelekong Village such as strengthening the promotion of the attractiveness of art education tourism in Jelekong Village, strengthening management through technology training and promotion for Kompepar as the manager, improving the quality of existing facilities in the tourist village. Keywords: tourism development strategy; edutourism; creative village; Jelekong Village.
PEMBERDAYAAN MASYARAKAT DESA WISATA PANDEAN UNTUK PEMBANGUNAN BERKELANJUTAN DI WILAYAH KECAMATAN DONGKO M. Zuhriyan Chilmi; Henda Armanda
JURNAL MASTER PARIWISATA Volume 10, Nomor 01, Juli 2023
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2023.v10.i01.p13

Abstract

Aspect of accessibility and geographical contours. From the aspect of accessibility, Pandean Village is easy to access because it is passed by the route between Trenggalek-Pacitan Regencies. Meanwhile, from a geographical aspect, the Pandean Village area which has mountainous contours adds to the beauty and special features of Pandean Village. This research aims to exploit the development potential of Pandean Village as a tourist village based on a study of aspects of readiness and demand so as to be able to provide recommendations for the sustainable development of Pandean Village. The approach used in this study is a mixed method including qualitative methods to examine supply aspects, community characteristics, policies, and quantitative methods to examine tourism demand aspects. The results of the study show that Pandean Village has the potential to be developed as a sustainable tourism village. However, there are various problems in Pandean village such as convenience, information, support from the village government and institutions that are still new and a lack of knowledge in tourism development. Keywords: tourist village; community economy; sustainable
DAMPAK PENGELUARAN WISATAWAN DOMESTIK TERHADAP PEREKONOMIAN JAWA BARAT Agustin Harahap; Isabella Fitria Andjanie; Baiq Rizky Fatmasari; Wiwik Dwi Pratiwi
JURNAL MASTER PARIWISATA Volume 10, Nomor 01, Juli 2023
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2023.v10.i01.p04

Abstract

Tourism is a sector that is not defined as a distinct sector in the economic statistics of West Java Province, which results in the contribution of tourism not being clearly visible. As a result, the tourism sector is severely disadvantaged by the lack of data showing its full economic impact. Therefore, this study tries to see the impact of tourism on the West Java economy based on domestic tourist expenditure in 2021. Quantitative approach and input output model analysis are used to see the economic impact of tourism by estimating the multiplier effect of domestic tourist spending on output, income, gross value added, and employment. The results of this study indicate that tourism has had a major impact and is one of the important industries in the West Java economy, which contributed 9.28% to GRDP and 12.39% of the total working population in West Java in 2021. Keywords: nput-Output model; economy impact; tourism industry; multiplier; domestic tourist expenditure.
PENDEKATAN PARIWISATA BERBASIS MASYARAKAT / COMMUNITY BASED TOURISM (CBT) DI DESA WISATA LUMAJANG, KABUPATEN BANDUNG Nurul Asyifa; Ricky Karya Pratama; Isabella Fitria Andjanie; Alhilal Furqan
JURNAL MASTER PARIWISATA Volume 10, Nomor 01, Juli 2023
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2023.v10.i01.p09

Abstract

One of the challenges in realizing community-based tourism villages is the lack of experience among local communities in the development and management of tourism activities. Therefore, a comprehensive approach based on Community-Based Tourism (CBT) is needed. Lamajang Tourism Village, known for its cultural tourism potential, is currently developing its natural tourism. This research aims to assess and evaluate the readiness of community participation in managing tourism potential to become a quality, attractive, and sustainable tourism product. The research method used in this study is a descriptive qualitative approach. Data collection techniques involve field observations, interviews with various tourism stakeholders and local community figures, as well as analysis of policy documents from the local government of Bandung Regency. The assessment framework and indicators used in this study are based on the "Handbook on Community-Based Tourism: How to Develop and Sustain CBT". This research generates several conclusions and recommendations, including the need for evaluation and optimization at various stages of the CBT approach to advance Lamajang village, which is still considered an emerging tourism village, towards a developing/prospering tourism village. Keywords: community based tourism; indigenous village cikodang; Lamajang Village; tourism village.
ANALISIS POTENSI DAN STRATEGI PENGEMBANGAN DESA WISATA DENGAN MENGGUNAKAN MODEL COMMUNITY BASED TOURISM DI DESA PANCASARI Ni Luh Febry Sukma Andryani ; Putu Indah Rahmawati; Ni Made Ary Widiastini 
JURNAL MASTER PARIWISATA Volume 10, Nomor 01, Juli 2023
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2023.v10.i01.p14

Abstract

Penelitian ini dilakukan untuk mengetahui potensi dan startegi pengembangan Desa Wisata dengan menggunakan model community based tourism di Desa Pancasari. Desain penelitian yang digunakan adalah kualitatif. Objek penelitian ini adalah Desa Pancasari dan narasumber dari Desa Pancasari dan pengunjung yang dapat memberikan informasi terkait penelitian. Informasi diperoleh dengan melakukan observasi, wawancara, dan dokumentasi. Temuan dari penelitian menunjukkan bahwa Desa Pancasari memiliki potensi yang signifikan untuk dijadikan destinasi pengembangan Desa Wisata. Daya tarik yang dimiliki meliputi keindahan alam, kearifan lokal, budaya, dan keramahan penduduk. Dalam mengembangkan desa wisata, strategi yang digunakan adalah model community based tourism. Model ini melibatkan partisipasi aktif masyarakat setempat dalam pengambilan keputusan, pengelolaan, dan pemasaran destinasi wisata. Partisipasi masyarakat sangat penting dalam pengembangan Desa Wisata agar mencapai keberlanjutan yang lebih baik. Ketua karang taruna memiliki peran penting sebagai penghubung antara masyarakat, pengelola wisata, dan pemerintah. Mereka juga mengorganisir kegiatan sosial dan budaya yang melibatkan masyarakat dan pengunjung. Pengelola wisata bertanggung jawab dalam pengelolaan infrastruktur dan layanan wisata yang berkualitas serta mengembangkan produk wisata yang menarik. Penduduk desa memiliki peran aktif dalam menjaga kebersihan, keramahan, dan kelestarian lingkungan, dan dapat berperan sebagai pemandu wisata lokal. Pengunjung diharapkan menghormati adat dan budaya setempat serta menjaga kelestarian lingkungan selama berkunjung. Dengan model community-based tourism, Desa Pancasari memiliki potensi besar dalam pengembangan Desa Wisata yang berkelanjutan, dengan dukungan partisipasi aktif masyarakat, peran ketua karang taruna, pengelola wisata yang berkualitas, dan kesadaran pengunjung terhadap adat dan budaya setempat. Keywords: strategi pengembangan; desa wisata pancasari; community-based tourism.

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