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INDONESIA
Jurnal Promosi Pendidikan Ekonomi
Published by Universitas Muhammadiyah Metro
ISSN : 2337472     EISSN : 24429449     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
PROMOSI: Jurnal Program Studi Pendidikan Ekonomi, e-ISSN: 2442-9449, p-ISSN: 2337-4721, is the Journal of Economic Education University of Muhammadiyah Metro published two times a year every May and November, to accommodate the results of research, articles and scientific papers, in particular University of Muhammadiyah Metro and the entire course of economic education in Indonesia.
Arjuna Subject : -
Articles 25 Documents
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Search results for , issue "Vol 12, No 1 (2024): Promosi" : 25 Documents clear
PENGARUH ORIENTASI KEWIRAUSAHAAN DAN KEUNGGULAN BERSAING TERHADAP KINERJA PEMASARAN USAHA KULINER DI KECAMATAN SANGATTA UTARA Cantika, Alifia Putri; Ellyawati, Noor; Sutrisno, Sutrisno
Promosi: Jurnal Program Studi Pendidikan Ekonomi Vol 12, No 1 (2024): Promosi
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jp.v12i1.10340

Abstract

There are already many culinary businesses in North Sangatta District, which causes competition to maintain the market. Culinary business actors need to understand the importance of maintaining the market, namely by developing strategies and paying attention to marketing performance. The research objective is to determine the effect of entrepreneurial orientation and competitive advantage on the marketing performance of culinary businesses in the North Sangatta District. The population in this study amounted to 3,909 culinary businesses in Sangatta Utara District. The research sample amounted to 98 respondents, determined using the Slovin formula. Data collection techniques include distributing questionnaires. This type of research uses descriptive methods with a quantitative approach. The analysis method used in this research is multiple linear regression analysis with the help of the SPSS version 27 analysis tool. Based on the results of the simultaneous test, entrepreneurial orientation and competitive advantage simultaneously affect marketing performance. The conclusion from the results of this study is that entrepreneurial orientation and competitive advantage can improve the marketing performance of culinary businesses in North Sangatta District. Keywords: Competitive Advantage, Entrepreneurship Orientation, Marketing Performance
PENGARUH GAYA KEPEMIMPINAN TRANSFORMASIONAL DAN MOTIVASI TERHADAP KINERJA KARYAWAN DI PT BANK DANAMON BANDUNG TIMUR Miharja, Shandy Aditia; Ruhkviyanti, Novi
Promosi: Jurnal Program Studi Pendidikan Ekonomi Vol 12, No 1 (2024): Promosi
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jp.v12i1.10423

Abstract

This study investigates the impact of transformational leadership style and work motivation on employee performance at PT Bank Danamon Bandung Timur. The quantitative method was used by distributing 1–5 Likert scale questionnaires to 62 permanent employees. Data analysis used SPSS version 27 with the classical assumption test, multiple linear regression, F test, t test, correlation coefficient, and determination. The results show that transformational leadership style has no significant influence on employee performance, while work motivation has a positive and significant influence. However, simultaneously, transformational leadership style and work motivation have a positive and significant impact on employee performance. The results of this study emphasize the importance of strong work motivation factors in improving employee performance in the banking environment.
PENGARUH KUALITAS PELAYANAN DAN PENGELOLAAN USAHA TERHADAP PARTISIPASI ANGGOTA KOPERASI JASA SIMPAN PINJAM (Studi Kasus Pada Koperasi Wanita Sekar Kartini Jember) Sholekhah, Irmadatus; Rachmawati, Sela; Trisnanda, Aprilina; Choir, Nafisah Ummul; Ahmad, Surya Maulana
Promosi: Jurnal Program Studi Pendidikan Ekonomi Vol 12, No 1 (2024): Promosi
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jp.v12i1.10335

Abstract

The participation of cooperative members is essential to achieving cooperative business success. This is due to the member's position as owner and customer of the cooperative. This research aims to analyze the influence of service quality and business management on the participation of savings and loan service cooperative members. This research uses quantitative methods with a multiple linear regression analysis approach with the SPSS 25.0 application. The research respondents were 30 employees of the Sekar Kartini Women's Cooperative. The results of hypothesis testing (H1) show the Sig value for the influence of service quality on Y is 0.015 > 0.05, so it can be concluded that there is a partial influence of the service quality variable on the cooperative member participation variable. Meanwhile, the results of further hypothesis testing (H2) show the sig value for the influence of business management on Y is 0.016 < 0.05, so it can be concluded that there is a partial influence of the business management variable on the participation variable Cooperative Member. The significance value for the influence and management of X1 means that there is an influence of service quality and business management on cooperative member participation. Based on the results of this research, it is known that the R square value is 0.337; this means that the influence of variables X1 and X2 simultaneously on variable Y is 33.7%. This shows that improving service and management can help increase member participation in savings and loan services at the Sekar Kartini Women's Cooperative. Keywords: Business Management, Cooperative Member Participation, Service Quality.
PENGARUH KERJASAMA TIM DAN PELATIHAN KERJA TERHADAP KEPUASAN KERJA PEGAWAI BPBD KOTA BONTANG Sari, Ayu Dita; Andika, Alda; Isdayanti, Isdayanti
Promosi: Jurnal Program Studi Pendidikan Ekonomi Vol 12, No 1 (2024): Promosi
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jp.v12i1.10347

Abstract

This study aims to determine the effect of teamwork and job training on employee job satisfaction among Bontang City Badan Penanggulangan Bencana Daerah (BPBD) employees. This research method is descriptive-quantitative, using data collection techniques such as observation, documentation, questionnaires, and interviews. The population in this study were Bontang City BPBD employees. The sampling technique in this research used saturated samples with a sample of 50 respondents. The analysis technique used is multiple linear regression analysis with the SPSS version 16 application. The results of this research show that from the results of partial test calculations or t tests on team collaboration, the results obtained are t count 12.142 > t table 2.011 and work training t count 3.759 > t table 2.011 with a significance of 0.00 <0.05. The results of the simultaneous test, or F test, in this study obtained a calculated F of 77.674 > F table 3.20 with a significance of 0.00 < 0.05. From the results of the T and F tests, it was found that teamwork and job training had a partial and significant effect on the job satisfaction of Bontang City BPBD employees. Keywords: Job Satisfaction, Job Training, Teamwork
PENGARUH FINANCIAL ATTITUDE DAN FINANCIAL KNOWLEDGE TERHADAP PERSONAL FINANCIAL MANAGEMENT MAHASISWA UNIVERSITAS INTERNASIONAL BATAM Yulfiswandi, Yulfiswandi; Ellen, Ellen; Jasmine, Florentina; Vernando, Lovis; Kelvin, Kelvin; Vincent, Vincent
Promosi: Jurnal Program Studi Pendidikan Ekonomi Vol 12, No 1 (2024): Promosi
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jp.v12i1.10417

Abstract

Each individual has their own assets, but the important thing is how to manage them properly and correctly. A bad investment or even consumptive behavior will cause the person to experience losses and bankruptcy. Lack of knowledge and education about managing finances will be a big challenge, especially for students. This research aims to examine the effect of financial knowledge and financial attitude on the personal financial management of Batam International University students. Data was obtained by filling out questionnaires, which were distributed to 97 students at Batam International University using Google Forms as a data collection tool. The analytical method used in this study is the partial least squares structural equation model (PLS-SEM). Based on the results of the research, it can be concluded that financial knowledge and financial attitude have a significant positive effect on financial management.

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