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INDONESIA
E-JOURNAL MANAJEMEN FE UNTAD
Published by Universitas Tadulako
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Jurnal Elektronik Ilmu Manajemen Fakultas Ekonomi Universitas Tadulako mempublikasi hasil penelitian ilmiah yang berkaitan dengan Ilmu Manajemen (Manajemen Sumber Daya Manusia, Pemasaran, Keuangan, Operasi)
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Articles 10 Documents
 1 
Search results for , issue "Vol 5, No 2 (2019)" : 10 Documents clear
BAURAN PEMASARAN TERHADAP KEPUTUSAN KONSUMEN BERKUNJUNG PADA OBJEK WISATA PANTAI TANJUNG KARANG DJESIKA, DJESIKA
JURNAL ILMU MANAJEMEN UNIVERSITAS TADULAKO Vol 5, No 2 (2019)
Publisher : Fakultas Ekonomi Universitas Tadulako

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Abstract

This study aims to determine the effect of the service marketing mix on consumer decisions to visit the Tanjung Karang coastal tourism object in Donggala Regency. The independent variables used in this study are product / service, price, place, promotion, person, process, and physical evidence. While the dependent variable is the decision to visit (Y). This type of research is quantitative. The research method is descriptive causal. The sample used in this study were 80 respondents with the sampling form using accidental sampling technique. Multiple linear regression analysis method. The results of this study indicate that the service marketing mix simultaneously consisting of products, prices, places, promotions, people, processes, and physical evidence has a significant effect on the decision to visit the Tanjung Karang coastal tourism object in Donggala Regency. And partially there is no relationship between product variables, prices, places, promotions, people, processes, and physical evidence.
PENGARUH KUALITAS PRODUK TERHADAP KEPUASAN KONSUMEN MEMBELI KOSMETIK BB CREAM WARDAH DI KOTA PALU lestari, Suci fidiah
JURNAL ILMU MANAJEMEN UNIVERSITAS TADULAKO Vol 5, No 2 (2019)
Publisher : Fakultas Ekonomi Universitas Tadulako

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Abstract

Suci Fidiah Lestari. "The Effect of Product Quality on Consumer Satisfaction on Buying BB Cream Wardah Cosmetics in Palu City."Supervised by Maskuri Sutomo and Farid.This study aims to determine the effect of product quality which consists of performance, features, reliability, suitability, serviceability, durability, aesthetics, perception of quality on customer satisfaction buying BB Cream Wardah cosmetics in Palu City. The type of research used is quantitative (shows the relationship between variables). The population in this study were all users and buyers of BB Cream Wardah in Palu City. The sampling technique in this study uses purposive sampling, with a total sample of 90 respondents. Retrieval of data using a questionnaire. The analytical method used is multiple linear regression analysis, F test, and t test. The results showed that performance, features, reliability, suitability, serviceability, durability, aesthetics, perceived quality had a significant effect on consumers' satisfaction of buying BB Cream Wardah cosmetics in Palu City simultaneously or partially.
PENGARUH LINGKUNGAN KERJA FISIK DAN NON FISIK TERHADAP KINERJA PEGAWAI KEMENTERIAN AGAMA KOTA PALU Megawati, Megawati
JURNAL ILMU MANAJEMEN UNIVERSITAS TADULAKO Vol 5, No 2 (2019)
Publisher : Fakultas Ekonomi Universitas Tadulako

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Abstract

This study aims to determine the effect of Physical Work Environment and Non Physical Work Environment on Employee Performance at the Office of the Ministry of Religious Affairs of Palu City. The method used is an associative method. The type of data used in this study is the qualitative and quantitative data while the data sources used are primary and secondary data. Data analysis technique used is Multiple Linear Regression Analysis. The result of hypothesis analysis and testing can be concluded that: (1) based on the regression test results obtained Sig.F of 0,000 <0.05, which can be interpreted that the variables of Physical Work Environment and non physical work environment simultaneously affect the performance variables. (2) based on the regression test results obtained the physical work environment variable has significance level t sig. (0,000) <? (0.05) and non-physical work environment has a significance level of t sig. (0.000) <? (0,05), so the variable of physical work environment and non working physical environment partially influence to employee performance.
PENGARUH PERSONAL SELLING TERHADAP KEPUTUSAN PEMBELIAN KACAMATA PADA AGUNG OPTIK DI KOTA PALU Tini, Tini
JURNAL ILMU MANAJEMEN UNIVERSITAS TADULAKO Vol 5, No 2 (2019)
Publisher : Fakultas Ekonomi Universitas Tadulako

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Abstract

The purpose of this study was to determine the effect of simultaneous and partial personal selling on the decision to buy glasses at Agung Optik in Palu city. The independent variable used in this study is personal selling (X) while the dependent variable is the purchase decision (Y). The research method used in this study is a descriptive causal sample method used in this study as many as 90 respondents with the form of sampling using purposive sampling technique. Data analysis method used in this study is a multiple linear regression analysis method. The results of this study indicate that: 1). Simultaneously personal selling has a significant influence on the decision to buy glasses at Agung Optik in Palu city. 2). Approach variables, presentation and demonstration, handling objections, closing, and follow-up partially have a significant effect on the decision to purchase glasses at Agung Optik in Palu city.
PENGARUH FAKTORPSIKOLOGIS TERHADAP KEPUTUSAN MEMBELI MOTOR MATIC YAMAHA MIO M3CW 125 DI KOTA PALU ASTUTI, PUJI
JURNAL ILMU MANAJEMEN UNIVERSITAS TADULAKO Vol 5, No 2 (2019)
Publisher : Fakultas Ekonomi Universitas Tadulako

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Abstract

The purpose of this study was to determine the influence of psychological factors on the decision to buy a Mio M3 CW 125 motorbike in Palu City. The research variables used were psychological factors consisting of motivation, perception, learning, belief, and attitude. While the dependent variable is the decision to buy (Y). The research method used is descriptive causal, with a sample of 90 people. The form of sampling uses accidental sampling technique. Data analysis method used in this study is a multiple linear regression analysis method. The results of this study indicate that: 1) psychological factors consisting of motivation, perception, learning, beliefs, and attitudes simultaneously have a significant effect on the decision to buy a Yamaha Mio M3 CW 125 motorbike; matic Yamaha Mio M3 CW 125; 3) perception partially has a significant effect on the decision to buy a Yamaha Mio M3 CW 125 motorbike; 4) learning partially influences significantly the decision to buy Yamaha Mio M3 CW 125; influential significantly influence the decision to buy a Yamaha Mio M3 CW 125 motorbike matic; 6) the attitude partially influences significantly the decision to buy a Yamaha Mio M3 CW 125 motorbike in Palu City.
PENGARUH CAR, LDR DAN BOPO TERHADAP ROA PERUSAHAAN PERBANKAN KONVENSIONAL DI BEI HUTAGALUNG, AGUS BOICE
JURNAL ILMU MANAJEMEN UNIVERSITAS TADULAKO Vol 5, No 2 (2019)
Publisher : Fakultas Ekonomi Universitas Tadulako

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Abstract

This study aims to determine the effect of Capital Adequacy Ratio, Loan to Deposit Ratio, and BOPO simultaneously and partially on Return On Assets of Conventional Banking Companies in the Indonesia Stock Exchange. The population in this study were 42 conventional banking companies listed on the Indonesia Stock Exchange. Sampling was carried out by purposive sampling method with the aim of obtaining samples in accordance with the research objectives and from the number of samples taken as many as 11 companies. The analytical method used in this study is panel data regression analysis.The results of this study indicate that during the period 2012-2016 (1) simultaneously CAR, LDR and BOPO had a significant effect on ROA in conventional banking companies listed on the IDX, (2) CAR partially had no significant effect on ROA, (3) LDR partially no significant effect on ROA, (4) BOPO partially has a significant effect on ROA of conventional banking companies on the Indonesia Stock Exchange.
PENGARUH ROE, EPS DANLEVERAGE TERHADAP HARGA SAHAM PADA INDUSTRI PROPERTI DAN REAL ESTATE DI BEI 2012-2016 SIREGAR, RISKA
JURNAL ILMU MANAJEMEN UNIVERSITAS TADULAKO Vol 5, No 2 (2019)
Publisher : Fakultas Ekonomi Universitas Tadulako

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Abstract

This research is to find out and analyze: (1) the effect of Return On Equity, Earning Per Share and Leverage simultaneously affect the stock price in the property and real estate industries in the Indonesian stock exchange, (2) the positive and negative effects of Return On Equity are partially influential on stock prices in the property and real estate industries in the Indonesia Stock Exchange, (3) the positive and negative effects of Earning Per Share partially affect the stock price in the property and real estate industries on the Indonesia Stock Exchange, (4) positive and negative leverage partial effect on stock prices in the property and real estate industry on the Indonesia Stock Exchange.The type of research used is quantitative. The sampling technique in this study uses purposive sampling, with a sample of 21 companies. Analysis method using panel data regression analysis. The results showed that (1) the effect of Return On Equity, Earning Per Share and Leverage simultaneously on stock prices in the property and real estate industries on the Indonesia Stock Exchange, (2) There was a negative influence on Return On Equity on stock prices in the property industry and real estate on the Indonesia Stock Exchange, (3) There is an effect of Earning Per Share on stock prices on the property and real estate industries on the Indonesia Stock Exchange, (4) No leverage on stock prices in the property and real estate industries on the Indonesia Stock ExchangeKeywords: Return On Equity (ROE), Earning Per Share (EPS), Leverage, and Stock Prices
PENGARUH ORIENTASI PASAR DAN INOVASI PRODUK TERHADAP KEUNGGULAN BERSAING DAN KINERJA PEMASARAN PENGOLAHAN RUMPUT LAUT DI WAKATOBI Oktavinus, Oktavinus
JURNAL ILMU MANAJEMEN UNIVERSITAS TADULAKO Vol 5, No 2 (2019)
Publisher : Fakultas Ekonomi Universitas Tadulako

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Abstract

The purpose of this study was to find out and analyze the influence of market orientation and product innovation on competitive advantage and the performance of marketing seaweed processing in Wakatobi. The variables of this study are market orientation, product innovation, competitive advantage and marketing performance. The population of this study was seaweed farmer groups with the number of respondents 48. The analysis used was descriptive and inferential analysis with the help of path analysis tools.The results of this study indicate that the direct influence of market orientation, product innovation and competitive advantage has a positive and significant effect on the performance of seaweed processing marketing in Wakatobi. While the indirect influence of market orientation and product innovation on marketing performance through competitive advantage plays a role in pseudo mediating
ANALISIS RASIO KEUANGAN PADA RUMAH MAKAN DARISA DI KOTA PALU ARDIANSYAH, ARDIANSYAH
JURNAL ILMU MANAJEMEN UNIVERSITAS TADULAKO Vol 5, No 2 (2019)
Publisher : Fakultas Ekonomi Universitas Tadulako

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Abstract

In order to support competition in company, needed system of record in manage company financial to understand how far level of company performance in control its financial. From the financial report, here, we can see the level of financial ratio used analysis of ratio. The issue used is How financial ratio of Darisa Restaurant in Palu which is measured Liquidity ratio, solvability ratio, activity ratio and rentability ratio.Ratio of Liquidity (Quick Ratio) in last 5 years is fluctuating. In 2012 until 2016, shown that Darisa Restaurant still afford to pay his current liabilities. On this situation, Darisa Restaurant financial, seen from Quick Ratio is liquid. In Ratio of Solvability from Darisa Restaurant if measured from total of debt divided total of assets, draws company condition in 2012, 2013, and 2014 was bad. Meanwhile, in 2016 and 2015 company was good. If the ratio is high,it means funding with debt is increased. So, it's harder for company to accept new debt because worried that company unaffordable to cover the debt with its assets.
PENGARUH KEPUASAN DAN KEPERCAYAAN TERHADAP LOYALITAS PELANGGAN JASA PENGIRIMAN BARANG JNE DI KOTA PALU ANUGRAH, RIZAL
JURNAL ILMU MANAJEMEN UNIVERSITAS TADULAKO Vol 5, No 2 (2019)
Publisher : Fakultas Ekonomi Universitas Tadulako

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Abstract

This study aims to determine customer satisfaction and trust both directly and partially to customer loyalty using JNE's freight forwarding service in Palu City. The independent variables in this study are satisfaction and trust. While the dependent variable is customer loyalty. The method used in this research is descriptive descriptive method. This type of research is descriptive causal. Empty sample of 75 respondents with purposive sampling sampling technique. Data analysis method used in this study is multiple linear regression using spss 21. The results of this study indicate that there is a significant relationship to customer loyalty by using JNE freight services in Palu City. partially satisfaction and significant loyalty to customer loyalty using JNE freight forwarding services in Palu City

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