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Prasetyo Adhitama
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Journal of Visual Art and Design
Published by Institut Teknologi Bandung
ISSN : 23375795     EISSN : 23385480     DOI : https://doi.org/10.5614/jvad
Core Subject : Humanities, Art,
Arts Humanities
Journal of Visual Art and Design focuses on theoretical and empirical research articles in the Visual Art and Design disciplines in the region of Asia and Pacific. The scope includes the following subject areas: Design and Art History, Visual Culture, Art and Design Methodology, Art and Design Discourse, Design and Culture, Art and Design Sociology, Design and Art Management, Art Criticism, Anthropology of Art and Design, Industrial Design, Visual Communication Design, Photography, Interior Design, Craft, Architectural Design, Film, Multimedia, Design Policy, Psychology of Art and Design as well as Art and Design Education. Journal of Visual Art and Design welcomes original research, Art and Design work, and critical discourse on traditional and contemporary issues in the field of Art and Design. Researchers, Artists, and Designers are welcomed to contribute in the form of conceptual or theoretical approaches, designer/artists writings, case studies or critical essays in the fields of Art and Design.
Arjuna Subject : Seni dan Humaniora - Seni Visual dan Seni Pertunjukan
Articles 8 Documents
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Search results for , issue "Vol. 8 No. 1 (2016): Journal of Visual Art and Design" : 8 Documents clear
Ketidaksadaran Kolektif Akan Warna dan Bidang Anna Josefin; Irma Damajanti; Asmudjo Jono Irianto
Journal of Visual Art and Design Vol. 8 No. 1 (2016): Journal of Visual Art and Design
Publisher : ITB Journal Publisher, LPPM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/j.vad.2016.8.1.5

Abstract

Warna dan bidang merupakan bahasa dasar yang dimiliki oleh setiap zat yang tampak di muka bumi ini. Warna dan bidang juga menjadi bahasa yang utama dalam memahami suatu karya seni rupa. Melalui jurnal ini, persepsi warna dan bidang pada manusia dipaparkan lebih lanjut. Kandinsky, seorang penteori warna, memaparkan bahwa warna tertentu memiliki kecocokan dengan bentuk tertentu. Menurutnya hal itu sudah ada dalam persepsi alam bawah sadar setiap manusia. Dia melakukan percobaan untuk membuktikannya pada beberapa orang secara acak di tempat tinggalnya. Dalam jurnal ini, penelitian yang dilakukan Kandinsky kembali dilakukan, namun objek penelitian dialihkan pada anak-anak. Hal ini dilakukan agar data yang diambil lebih dapat mewakili persepsi awal manusia. Tujuannya untuk membuktikan teori Kandinsky akan warna dan bidang dengan persepsi awal manusia.  Dengan mengetahui persepsi warna dan bidang pula apresiator dapat memahami dan memandang sebuah karya seni dengan persepsi berbeda.Keywords: bawah sadar; bentuk; kolektif; persepsi; seni rupa Kandnsky; warna.Collective Subconscious of Color and FormAbstract. Color and form provide the basic language for every substance on earth. Color and form are also the main language for understanding works of art. In this research, color and form perception in humans is further investigated. Kandinsky, a color theorist, stated that certain colors match a particular shape. He said these matches exist in the perception of the subconscious of every human being. In order to prove this, he conducted an experiment on a number of random subjects in his residence. In this paper, the research that was conducted by Kandinsky was replicated, but the research object was changed to children. This change was made so that the collected data may represent the initial perception of human beings. The goal was to prove Kandinsky's theory that color and form belong to the initial perception of human beings. By knowing color and field perception, art appreciators can also understand and look at works of art in a different way.Keywords: the unconscious; form; collectively; perception; Kandinsky art; color.
Instalasi Buku dari Batu sebagai Representasi Reinkarnasi Ilmu dalam Pengkaryaan Tiga Dimensi Seni Patung Kontemporer Gabriel Aries Setiadi; A. Rikrik Kusmara; Tisna Sanjaya
Journal of Visual Art and Design Vol. 8 No. 1 (2016): Journal of Visual Art and Design
Publisher : ITB Journal Publisher, LPPM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/j.vad.2016.8.1.2

Abstract

Penemuan tulisan telah membawa cahaya peradaban kedalam kehidupan manusia, penemuan yang telah ada lebih dari 5000 tahun yang lampau tersebut memungkinkan pelestarian buah pikiran maupun pengalaman, dan pewarisan kebijaksanaan yang telah diperoleh kepada generasi berikutnya. Tulisan-tulisan tersebut awalnya hanya berupa lembaran atau lempengan yang terpisah, namun seiring dengan perubahan jaman dan kebutuhannya maka lempengan batu dan tanah berubah menjadi lembaran kulit, daun, maupun kayu. Media kulit, kayu, serta daun kemuadian tidak lagi dipakai dan kertas menjadi media utama. Kumpulan kertas tersebut disatukan dalam jumlah yang banyak yang kita kenal saat ini sebagai wujud buku. Sesuai kebutuhan zamannya, wujud buku secara fisik sudah mengalami beberapa kali perubahan namun secara fungsi buku tetap sebagai medium untuk dibaca dan dituliskan sesuatu. Berdasarkan fakta tersebut, kita perlu menyadari bahwa peran buku selama sejarah manusia akan tetap sama, yaitu sebagai media transfer ilmu pengetahuan, baik dengan cara penulisan ilmiah, novel, dongeng, maupun ayat-ayat kitab suci. Peranan buku terhadap perubahan sangatlah signifikan. Berapa banyak buku yang dapat mempengaruhi pemikiran orang lain. Berapa banyak orang yang dapat dipengaruhi pikirannya oleh satu buku yang berkualitas. Berapa banyak perubahan yang diawali oleh satu tulisan. Buku sebagai objek karya merupakan kumpulan sebuah tulisan perwujudan buah pikiran maupun pengalaman yang tersusun dari berbagai kalimat, terdiri atas kata-kata yang terbentuk akibat susunan huruf dan menghasilkan makna. Secara harfiah buku itu sendiri terdiri atas sampul depan, halaman-halaman isi yang dilambangkan dengan tumpukan lembaran kertas, ketebalan jilid, judul buku dan pengarang pada sampul depan dan pada ketebalan jilid. Seiring  perkembangan buku secara fisik, dari awal penciptaannya hingga kini, telah banyak tulisan tentang perasaan, ide,dan  pengalaman diungkapkan. Selama itu pula telah tercipta interaksi secara fisik dan psikis antara manusia sebagai apresiator dengan buku. Manusia memegang peranan penting sebuah siklus kehidupan dalam ilmu pengetahuan yang dilandasi oleh keinginan dan ide-idenya. Hasrat dan imajinasi menjadi titik penting perkembangan kebudayaan dan peradaban manusia. Karya ini merupakan upaya untuk kembali mendekatkan apresiator dengan buku namun dengan kondisi visual yang berbeda karena telah mengartefak dan membatu.Kata kunci:  artefak; buku; batu; ide; pengalaman; perjalanan; tulisan.Book Installation from Stone as a Scientific Reincarnation Representation in a Contemporary Three-dimensional Art SculptureThe invention of script, more than 5000 years ago, brought enlightenment to human civilization. Script enabled the transfer of ideas, experiences and wisdom to the next generation. The book is an arrangement of writings embodying ideas and experiences, containing words that convey meanings. The book as a physical object consists of the cover and the book block, i.e. a voluminous stack of paper sheets. The book's title and the author's name are printed on the cover and on the side of book. At first, script was enscribed on rocks or pieces of clay, but as time went by and needs changed, the rocks and clay were replaced by separate sheets of leather, leaves and wood. After some time, leather, wood and leaves were no longer used and paper became the mainstream medium. During its evolution, the appearance of the book has changed, but it has always essentially remained a medium for writing and reading. Books will always play the same role in human existence, i.e. as a knowledge transfer medium, either in the form of scientific publications, novels, fairy tales or holy scriptures. Through the influence of books, civilization has changed significantly. Many books have changed people's way of thinking, many people have been influenced by a good book, and many changes have occurred because of one single writing. Through all the physical changes of the book, from the very beginning until now, things have been written about feelings, ideas, and experiences. Through all this time, also a physical and psychological interaction between humans and the book was created. Human individuals have a large influence on the life cycle of knowledge, based on their desires and ideas. Passion and imagination are important triggers of change in cultures and civilizations. This artwork is a way of creating a physical interaction with the book by giving it a different visual appearance, that is by fossilizing the book.Keywords: artifact; book; experience; idea; journey; script; stone.
Pengaruh Elemen Desain Interior Terhadap Persepsi Maskulinitas (Studi Kasus: Barber Shop) Ardiles Septuaginta Sopakuwa; Prabu Wardono; Bagus Handoko
Journal of Visual Art and Design Vol. 8 No. 1 (2016): Journal of Visual Art and Design
Publisher : ITB Journal Publisher, LPPM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/j.vad.2016.8.1.4

Abstract

Barber shop merupakan ruang publik yang masih belum diinfiltrasi oleh wanita dan diperuntukkan bagi pria saja, maka barber shop dianggap cocok untuk menjadi representasi ruang publik khusus pria. Penelitian ini berupaya mencari tahu dampak dari elemen lingkungan interior terhadap persepsi maskulin, sehingga ruang-ruang publik khusus pria yang ada saat ini dapat secara optimal memenuhi kebutuhan persepsi maskulin. Penelitian ini menggunakan stimulus visual berupa desain tiga dimensional dari lima kondisi barber shop yang merupakan manipulasi kombinasi variabel bebas berupa warna biru (A1) dan jingga (A2), serta material concrete (B1) dan kayu (B2). Kombinasi warna dan material ini menghasilkan empat kondisi eksperimental, dan  satu kondisi kontrol tanpa elemen warna maupun material experimental yang diterapkan. Eksperimen dilakukan terhadap 30 orang responden yang merupakan pelanggan barber shop untuk memberikan respon persepsi, emosi, dan sikap terhadap 5 buah stimulus visual yang menggambarkan kondisi barber shop. Data yang didapatkan dianalisa dengan metode ANOVA dan menunjukkan bahwa perbedaan respon terhadap keempat kondisi eksperimental tidak signifikan. Kondisi yang dipersepsi paling positif memiliki setidaknya satu elemen interior maskulin. Sementara kondisi yang dinilai paling mendukung emosi positif tidak menerapkan satu elemen interior maskulin pun. Sehingga menarik untuk menilai lebih jauh dampak kombinasi elemen interior ini terhadap respon responden. Kata Kunci: barber shop; desain eksperimental; emosi positif; persepsi maskulinitas; sikap positif.Influence of Interior Design Elements in Perception of Masculinity (Case Study: Barber Shop)The barber shop is one of the few public spaces that are not infiltrated by women. Therefore, the barber shop is a good representative of a male-only public space. This research was aimed at finding out the effect of interior-environment elements towards a masculine perception, so that current male-only public spaces are able to optimally fulfill the need of a masculine perception. In the experiment for this research, 5 three-dimensional conditions of a barber shop as a result of manipulation with independent variables consisting of color (blue and orange) and material (concrete and wood) were used as visual stimulus. Combinations of these colors and materials resulted in four experimental conditions and one controlled condition without any experimental colours or materials. The experiment was conducted involving 30 subjects to rate how they responded in terms of masculine perception, positive emotion and behavior toward the five visual stimuli. The experimental data were analyzed using ANOVA. The results showed that the responses to each variable were not significantly different. Although the perception response to it was not significantly different from that of the other experimental conditions, Condition 1, in which a decorative element of a big motorcycle and a visualization of football (fixed variables) were combined with a blue color (A1) and wood material (B2), was perceived as the most masculine at M = 89.13, 95% Cl.Keywords: barber shop; experimental design; masculinity perception; positive emotion; positive behaviour.
Pengaruh Variabel Interior dan Musik Terhadap Persepsi Pengalaman Romantis Pengunjung Kafe Andrianto Andrianto; Prabu Wardono; Dona Saphiranti
Journal of Visual Art and Design Vol. 8 No. 1 (2016): Journal of Visual Art and Design
Publisher : ITB Journal Publisher, LPPM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/j.vad.2016.8.1.3

Abstract

Suasana interior kafe yang dapat memberikan pengalaman romantis diperlukan oleh pengunjung yang berpasangan. Pada penelitian sebelumnya, pengaruh dari variabel pendukung pengalaman romantis dijelaskan secara terpisah, untuk itu penelitian ini menguji kombinasi dari variabel warna meja, musik, dan pencahayaan terhadap persepsi pengalaman romantis. Dua puluh pasang responden dilibatkan untuk menilai kondisi dari kombinasi variabel yang paling efektif dalam mendukung suasana romantis di dalam kafe. Hasil penelitian yang didapat secara umum adalah warna merah pada meja dan jenis musik klasik lebih dapat menciptakan persepsi pengalaman romantis dibandingkan dengan warna ungu pada meja dan jenis musik jazz. Dalam mendukung stimulus atau variabel berupa warna dan musik digunakan pencahayaan dengan intensitas pencahayaan redup. Kesimpulan tersebut didasarkan pada respon persepsi yang diberikan subjek penelitian dimana variabel warna interior dengan warna merah memiliki nilai rata-rata yang lebih tinggi dibandingkan warna ungu. Hal yang sama terjadi pada pemilihan musik dimana jenis musik klasik mendapatkan nilai rata-rata yang lebih tinggi dibandingkan dengan jenis musik jazz.Kata Kunci: intensitas cahaya; jenis music; kafe; persepsi pengalaman romantis; warna meja.Influence of Interior and Music Variables in Romantic Experience Perception of Café VisitorsAbstract. The atmosphere of a café interior that gives a romantic experience is desirable for couples in love. In this preliminary research, a number of aspects supporting a romantic experience were investigated by combining three variables (table color, music and lighting) that influence the perception of a romantic experience. Twenty couples of respondents were involved to consider the conditions of these variables in creating a romantic atmosphere in a café. The findings generally showed that tables with a red color and classical music are better able to create the perception of a romantic experience than purple tables and jazz music. Variation of light intensity (dimming) was used to support the stimulus of the variables of color and music. The response from the research subjects revealed that the use of the color red in the interior yielded a higher average score compared to the use of the color purple. The same occurred for the music choice, in which classical music gained a higher average score compared to jazz.Keyword: café; lighting intensity; music; perception of romantic experience; table color.
Visual Communication and Design’s Role Drives Branding Innovation and Social Responsibility Stephen T.F. Poon
Journal of Visual Art and Design Vol. 8 No. 1 (2016): Journal of Visual Art and Design
Publisher : ITB Journal Publisher, LPPM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/j.vad.2016.8.1.1

Abstract

In this paper, the aim of research is to analyse the theoretical principles of traditional and newer forms of branding design, and to review the visual communicator’s roles as constructed through traditional, social and postmodernist perspectives. Where designers traditionally direct their course in the branding process to solving clients’ problems through the production of symbolic icons and images, this study will place their responsibility towards understanding society’s attitudinal and behavioural change at the forefront. This paper uses case study and qualitative inquiry methods to challenge the design fraternity to see beyond the bread-and-butter work behind conceptual design development, and to find a stronger relational understanding between their life experiences, changing consumer perceptions of the world, and businesses’ ultimate goals of profit. Research shows that as the dynamics of ethical business and social purpose continue to affect the production and consumption of goods, the visual communicator’s role is to both define and empower cultural consumption as the core brand purpose of today’s organisations - five decades since Ken Garland’s manifesto; “First Things First” was proclaimed. Lastly, it shall be argued for every designer to evaluate their social responsibility in the branding execution of marketed consumer brands beyond symbolic meaning construction. Keywords: design; postmodern branding; social innovation; social purpose.
Cover Vol. 8 No. 1, 2016 Journal of Visual Art and Design
Journal of Visual Art and Design Vol. 8 No. 1 (2016): Journal of Visual Art and Design
Publisher : ITB Journal Publisher, LPPM ITB

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Front Matter Vol. 8 No. 1, 2016 Journal of Visual Art and Design
Journal of Visual Art and Design Vol. 8 No. 1 (2016): Journal of Visual Art and Design
Publisher : ITB Journal Publisher, LPPM ITB

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Back Matter Vol. 8 No. 2, 2016 Journal of Visual Art and Design
Journal of Visual Art and Design Vol. 8 No. 1 (2016): Journal of Visual Art and Design
Publisher : ITB Journal Publisher, LPPM ITB

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