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Prasetyo Adhitama
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INDONESIA
Journal of Visual Art and Design
Published by Institut Teknologi Bandung
ISSN : 23375795     EISSN : 23385480     DOI : https://doi.org/10.5614/jvad
Core Subject : Humanities, Art,
Arts Humanities
Journal of Visual Art and Design focuses on theoretical and empirical research articles in the Visual Art and Design disciplines in the region of Asia and Pacific. The scope includes the following subject areas: Design and Art History, Visual Culture, Art and Design Methodology, Art and Design Discourse, Design and Culture, Art and Design Sociology, Design and Art Management, Art Criticism, Anthropology of Art and Design, Industrial Design, Visual Communication Design, Photography, Interior Design, Craft, Architectural Design, Film, Multimedia, Design Policy, Psychology of Art and Design as well as Art and Design Education. Journal of Visual Art and Design welcomes original research, Art and Design work, and critical discourse on traditional and contemporary issues in the field of Art and Design. Researchers, Artists, and Designers are welcomed to contribute in the form of conceptual or theoretical approaches, designer/artists writings, case studies or critical essays in the fields of Art and Design.
Arjuna Subject : Seni dan Humaniora - Seni Visual dan Seni Pertunjukan
Articles 267 Documents
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Kajian Simbol Arketipal Diri pada Karya Rupa Ay Tjoe Christine Almira Belinda Zainsjah; Irma Damajanti
Journal of Visual Art and Design Vol. 10 No. 1 (2018): Journal of Visual Art and Design
Publisher : ITB Journal Publisher, LPPM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/j.vad.2018.10.1.4

Abstract

Abstrak. Simbol adalah bahasa visual yang diciptakan manusia untuk menyampaikan pemikirannya. Meskipun berkembang pada wilayah serta kebudayaan berbeda, terdapat simbol dengan kemiripan pemaknaan. Carl Gustav Jung menyampaikan keberadaan simbol universal (archetype) dalam alam bawah sadar kolektif. Artikel ini meneliti tentang keberadaan arketipal Diri pada karya rupa Ay Tjoe Christine. Karya yang diteliti adalah Sekutu II (2002) pada tema sekutu, Landscape in My Head (2009) pada tema landscape, serta The Last Layer (2012) pada tema layer. Metode analisis menggabungkan kritik seni Feldman dan teori arketipal Jung. Analisis diawali deskripsi serta analisis formal, sebelum direfleksikan pada acuan simbol secara umum. Hasil interpretasi dikaitkan dengan karakter visual dan konsep simbol arketipal. Kemunculan arketipal berjalan paralel dengan kekaryaan serta kondisi seniman dalam menyingkapi keinginan, harapan, dan makna keutuhan bagi dirinya. Pada karya pertama, arketipal muncul secara langsung dengan pengolahan familiar, sehingga karakternya serupa dengan arketipal Jung. Karya kedua memunculkan arketipal Diri sebagai refleksi pada tubuh (objek) dalam karya, sehingga penggambarannya bercampur dengan unsur personal seniman. Perkembangan karya ketiga terlihat pada arketipal inti yang direfleksikan di keseluruhan karya, sehingga karya menjadi tubuh arketipal Diri yang merupakan 'diri lain' dan bagian dari seniman. Penelitian ini membaca hubungan arketipal terhadap perkembangan kekaryaan perupa serta relevansinya dengan simbol yang dibentuk.Kata Kunci: Arketipal Diri; Ay Tjoe Christine; karya rupa; ketidaksadaran kolektif; simbol.A Study of Archetypal Symbols of Self on Ay Tjoe Christine ArtworksAbstract. Symbols are a visual language created by humans and have evolved in different places and cultures. Different symbols can have a similar meaning. Carl Gustav Jung proposed the existence of universal symbols (archetypes) in the collective unconscious. The present study examined archetypes of the Self in artworks by Indonesian female artist Ay Tjoe Christine. The artworks analyzed were: Sekutu II (2002), Landscape in My Head (2002), and The Last Layer (2012). In the analytical method used, Feldman's art criticism and Jung's archetypes were combined. It starts with a formal description and analysis of the artworks, after which they are interpreted on the basis of their general symbolic references and connected to the visual character or concept of different archetypes. The archetypes emerged parallel to the development of the artwork and the artist's response to her hopes and desires, and the importance of wholeness for her. In the first artwork, the archetypes appear directly in a familiar form, close to Jung's theory. The 'Self' in the second artwork is a reflection on the body (object), so that its protrayal is mixed with some personal elements of the artist. The development of the third artwork can be seen from the core archetypes that appear in the whole piece, making it into an archetypical embodiment of the Self, i.e. the 'other Self', and part of the artist. This study looked at the relationship between the development of three artworks and the archetypes contained in them, and their relevance to the constructed symbols.Keywords: Archetype of Self; artworks; Ay Tjoe Christine; collective unconscious; symbol. 
Penelitian Persepsi Kemasan Produk Skin Care Wanita dengan Pendekatan Teori Semantik Devanny Gumulya; Talitha Alysia Onggo
Journal of Visual Art and Design Vol. 8 No. 2 (2016): Journal of Visual Art and Design
Publisher : ITB Journal Publisher, LPPM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/j.vad.2016.8.2.4

Abstract

Di Indonesia, penelitian mengenai desain kemasan masih sangat minim, akibatnya pada saat mengembangkan desain kemasan, desainer menggunakan insting pribadinya untuk mendesain. Di sisi lain, industri produk perawatan kulit bertumbuh pesat, seringkali ditemukan perusahaan mengganti kemasannya secara berkala, maka penelitian internasional banyak dilakukan di desain kemasan. Oleh karena itu, penelitian skala lokal perlu dilakukan untuk meneliti persepsi konsumen pada kemasan produk dengan menggunakan pendekatan teori semantik, apakah kemasan yang ada sudah menyampaikan manfaat produk secara efektif. Metode penelitian yang digunakan adalah penyebaran kuisoner semi terstruktur menggabungkan metode kualitatif dan kuantitatif. Brand yang dipilih adalah Martha Tilaar, Sariayu, Viva, dan Citra. Hasil akhir yang ingin dicapai dari penelitian ini adalah rekomendasi desain kemasan yang menarik konsumen.Kata Kunci: desain kemasan; desain produk; persepsi; teori semantik.Research in Packaging Perception of Woman Skin Care Products with Semantic Theory ApproachIn Indonesia, little research has been done in view of packaging design recommendations. As a result, when developing packagings, designers use their own personal judgment. Meanwhile, skin care products are a fast growing industry in which we often find brands changing their packagings very frequently. Internationally, a great deal of research has been done on this subject. However, local research is needed for evaluating consumer perception of Indonesian skin-care packagings using a semantic theory approach, to find out whether existing packagings convey the products' benefits effectively. A combination of qualitative and quantitative data from semi-structured questionnaires provided experiential data reflecting the research subjects' engagement in perceiving a range of packaging samples from selected Indonesian skin-care brands. Based on this research, recommendations for future packaging design can be provided.Keywords: packaging design; product design; perception; semantic theory.
Cover Vol. 4 No. 2, 2013 Journal of Visual Art and Design
Journal of Visual Art and Design Vol. 4 No. 2 (2013): ITB Journal of Visual Art and Design
Publisher : ITB Journal Publisher, LPPM ITB

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Abstract

Front Matter Vol. 4 No. 2, 2013 Journal of Visual Art and Design
Journal of Visual Art and Design Vol. 4 No. 2 (2013): ITB Journal of Visual Art and Design
Publisher : ITB Journal Publisher, LPPM ITB

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Abstract

Back Matter Vol. 4 No. 2, 2013 Journal of Visual Art and Design
Journal of Visual Art and Design Vol. 4 No. 2 (2013): ITB Journal of Visual Art and Design
Publisher : ITB Journal Publisher, LPPM ITB

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Abstract

Cover Vol. 5 No. 1, 2013 Journal of Visual Art and Design
Journal of Visual Art and Design Vol. 5 No. 1 (2013): ITB Journal of Visual Art and Design
Publisher : ITB Journal Publisher, LPPM ITB

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Abstract

Front Matter Vol. 5 No. 1, 2013 Journal of Visual Art and Design
Journal of Visual Art and Design Vol. 5 No. 1 (2013): ITB Journal of Visual Art and Design
Publisher : ITB Journal Publisher, LPPM ITB

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Abstract

Back Matter Vol. 5 No. 1, 2013 Journal of Visual Art and Design
Journal of Visual Art and Design Vol. 5 No. 1 (2013): ITB Journal of Visual Art and Design
Publisher : ITB Journal Publisher, LPPM ITB

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Abstract

Cover Vol. 5 No. 2, 2013 Journal of Visual Art and Design
Journal of Visual Art and Design Vol. 5 No. 2 (2013): ITB Journal of Visual Art and Design
Publisher : ITB Journal Publisher, LPPM ITB

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Abstract

Front Matter Vol. 5 No. 2, 2013 Journal of Visual Art and Design
Journal of Visual Art and Design Vol. 5 No. 2 (2013): ITB Journal of Visual Art and Design
Publisher : ITB Journal Publisher, LPPM ITB

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Abstract

Page 13 of 27 | Total Record : 267

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