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ASEAN Journal on Hospitality and Tourism
ISSN : 14122073     EISSN : 27222748     DOI : -
The main purpose of this international refereed journal is to advance and foster tourism and hospitality education, research, and professionalism in the Southeast Asia region. The journal provides a vehicle for increasing awareness, consideration and analysis of issues in tourism and hospitality, and also promotes the interchange of ideas, and comparative studies, both within the countries of the region and between these countries and other parts of the world.
Arjuna Subject : -
Articles 7 Documents
Search results for , issue "Vol. 21 No. 3 (2023):" : 7 Documents clear
Tourism for Peace and Community Engagement: A Soft Power Approach to Conflict Resolution Priyanka Sharma; Parikshat Singh Manhas; Ranjeet Singh; Faheem Ashraf
ASEAN Journal on Hospitality and Tourism Vol. 21 No. 3 (2023):
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2023.21.3.03

Abstract

The study analyses the soft power approach to conflict resolution using tourism and community involvement initiatives. This study investigates the impact of Peace through Tourism (PTT) and Community participation (CP) on Conflict resolution (CR) in Border destinations of Jammu and Kashmir (UT) in order to explore the possibilities of promoting just, peaceful, and inclusive societies, as articulated by Sustainable Development Goal 16 (SDG 16). Using community involvement and tourism as a means to greatly minimise conflict of all kinds as the main objective, about 340 residents of border towns were polled with questionnaires. Exploratory factor analysis (EFA), confirmatory factor analysis (CFA), and structural equation modelling (SEM) were employed to test and validate the study's assumptions about the relationships between variables. Current research findings suggest that peace through tourism plays a key role in resolving conflict at destinations and may play a supportive role in building peace on a global and local scale. The results also showed that community participation in tourism development has a big effect on resolving conflicts and that community participation lets locals enjoy the benefits of tourism activities and gives them the power to improve their skills through small business ventures. The paper gives suggestions for how different groups can help build peace through cooperative tourism projects and community interaction based on tourism.
Profile and Operations of Highway Tourist Stop-over Foodservice Establishments in Uganda Innocent Hope Tinka Mukama; Ivan Muzira Mukisa; Charles Kyeyune Muyanja
ASEAN Journal on Hospitality and Tourism Vol. 21 No. 3 (2023):
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2023.21.3.01

Abstract

ABSTRACT   This study was set out to identify and document the highway tourist stop-over foodservice establishments (HTSFE) characteristics; thus, creating a profile and grading for informed choice by tourists. The study adopted a cross-sectional design and quantitative data was collected from managers of establishments.  The questionnaire was interviewer- administered in addition to an observational check-list. The study involved 30 HTSFE identified with the assistance from Uganda Tourism Board (UTB) and Uganda Safari Guides Association (USAGA). The response rate was 100%. Most of HTSFE were located in Western (47.6%) and Eastern Uganda (36.7%). Some were either stand-alone restaurants (40%) or part of a bigger hotel (43%). A considerable number (30%) employed between 1-5 food handlers and most (63.3%) had operated for more than 10 years.  Majority (58.6%) were inspected by UTB in addition to either local council or city council. The commonest complaint recorded was delay in service (73.7%).  The dishes prepared included local dishes (90%) and international cuisines (66.7%). Most HTSFE used water from National Water and Sewerage corporation (79.3%). None of the HTSFE had a food safety management system. The HTSFE belonged to three grade categories: B (36.6%), C (30%) and Non-graded (33.3%). The findings of the study suggest the need for implementing food safety management systems and more regular inspections and trainings for food safety assurance.
Impact of Domestic Tourist Spending on the Economy of West Java Province, Indonesia Agustian Harahap; Isabella Fitria Andjanie; Baiq Rizky Fatmasari; Wiwik Dwi Pratiwi
ASEAN Journal on Hospitality and Tourism Vol. 21 No. 3 (2023):
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2023.21.3.07

Abstract

The development of tourism in West Java in recent years has shown an increasing trend in domestic tourists until 2021. The increased number of domestic tourists has had an impact on West Java's economic activity. However, the tourism sector itself is not defined as a distinct sector in economic statistics, and as a result, the economic impact from tourism contributions is not quite noticeable, especially in West Java Province. This study aims to highlight the impact of tourism on the economy of West Java by examining domestic tourist spending in 2021 and its effect on the economy. The study estimates the multiplier effect of domestic tourists' spending on production, income, gross value added, and employment, to determine the economic impact of tourism. The results of this study indicate that tourism has a significant impact and plays a significant role in the West Java economy, contributing 9.28% to GRDP and 12.39% of the total working population in West Java in 2021.
Sustaining Tourism during War: A Case of Russia and Ukraine Neelu Neelu; Mukesh Kumar
ASEAN Journal on Hospitality and Tourism Vol. 21 No. 3 (2023):
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2023.21.3.05

Abstract

This study investigates the underlying motivation for visiting Russia and Ukraine based on which policymakers can frame policies and campaigns around tourism in these war-ravaged countries. Finding ways to promote and sustain tourism in such destinations can immensely contribute to the economy of these nations.  The study was conducted by collecting both primary and secondary data. For secondary data, online news sources and Google Trends were employed; for primary data, responses were collected from 207 Indian subjects through an online questionnaire for eliciting responses from a diverse set of subjects a broader reach. The results indicated a clear impact on rising interest of tourists in these countries despite the popular assumption that war might deter tourists from entering such destinations. The subjects admitted that the war ignited their curiosity in Ukraine's people, culture and destinations. This research is the first of its kind, which explores the motivation of tourists to travel to Russia and Ukraine while they are still at war and the ways in which countries can sustain tourism during the period of war.
Job Stress and Employees' Satisfaction in the Hospitality and Tourism Sector of North East India Nirmal Chandra Roy
ASEAN Journal on Hospitality and Tourism Vol. 21 No. 3 (2023):
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2023.21.3.02

Abstract

In the modern times, the demand for hotel and tourism services is increasing rapidly. As a result, hospitality employees face enormous professional pressure at work. This work pressure causes them stress at work. Since job satisfaction is a prerequisite for providing the highest quality services, it largely depends on the level of stress in the workplace. In this study, determinants of job stress have been identified first and then an attempt has been made to study the impact of job stress on employees’ satisfaction. The study has been conducted with the help of primary data collected from the sample respondents from the study region. The study applies factor analysis and multiple regression analysis. The study confirmed that Eustress has direct positive relations with the job satisfaction of employees. Since, the study reveals that Duration of Work (DW), Job Profile (JP), and Expectation of Management (EM) have positively influenced job satisfaction. HR Policy (HRP) and Work Pressure (WP) negatively affected job satisfaction and these aspects should be taken care of by the management.
Homestay Service for Tourist Satisfaction in Rural Areas Anil Ghimire
ASEAN Journal on Hospitality and Tourism Vol. 21 No. 3 (2023):
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2023.21.3.06

Abstract

Homestay services are less well-known than hotel services for tourism. However, homestay is an important aspect of tourism, not just as lodging but as a travel attraction. This study examines the influence of the homestay experience on tourist satisfaction and its significance within the context of the tourism industry. The homestay experience was examined using 244 survey questionnaires. This study demonstrated that homestay experience affects destination satisfaction and behavioural intention. Homestay services are a destination attraction because tourists want to experience the destination's traditional culture. To increase destination satisfaction, include local cultural activities in the accommodation service. Therefore, this study has the potential to improve our knowledge of the hospitality sector broadly.
Tantalizing Flavors of Sri Lanka: Unraveling Tourist Perceptions of Sri Lankan Food Culture Anuja Lokeshwara; Gayan Chathuranga Bandara; Chalani Lakshitha Kuruppu
ASEAN Journal on Hospitality and Tourism Vol. 21 No. 3 (2023):
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2023.21.3.04

Abstract

This research paper explores the perception of tourists regarding Sri Lankan food and its potential for culinary tourism. Sri Lanka, known for its unique flavors and culinary traditions, has a rich gastronomy that remains largely untapped in terms of culinary tourism. The study aims to gain insights into tourists' experiences, preferences, and overall perceptions of Sri Lankan cuisine. The literature review examines the importance of food flavor in shaping tourist satisfaction and its role in gastro tourism worldwide. It also explores the fusion of tradition and gastro tourism in different countries and perceptions towards traditional food experiences. Tourists' expectations and the overall culinary experience are also discussed, highlighting the significance of food in shaping their perception of a destination. The study adopted a qualitative approach and word cloud and thematic analysis were conducted in data analysis. The findings reveal tourists' perceptions of Sri Lankan food, emphasizing its flavors, authenticity, and ability to surpass expectations. Based on these perceptions, recommendations are provided to promote and enhance the gastronomic offerings of Sri Lanka, including culinary promotions, preservation of authenticity, and collaborative partnerships. The conclusion summarizes the themes that emerged from the study and emphasizes the importance of understanding tourists' perceptions to promote culinary tourism and enhance visitor experiences in Sri Lanka. Overall, this research contributes valuable insights to the development of culinary tourism in Sri Lanka and showcases the potential of Sri Lankan cuisine as a captivating and immersive culinary experience for tourists.  

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