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ASEAN Journal on Hospitality and Tourism
ISSN : 14122073     EISSN : 27222748     DOI : -
The main purpose of this international refereed journal is to advance and foster tourism and hospitality education, research, and professionalism in the Southeast Asia region. The journal provides a vehicle for increasing awareness, consideration and analysis of issues in tourism and hospitality, and also promotes the interchange of ideas, and comparative studies, both within the countries of the region and between these countries and other parts of the world.
Arjuna Subject : -
Articles 7 Documents
Search results for , issue "Vol. 22 No. 1 (2024):" : 7 Documents clear
The Role of Traditional Settlement Identity as a Part of Creative Tourism Planning: Case of Wana Village, Lampung Prameswari, Mariza Barbora; Hardilla, Dini
ASEAN Journal on Hospitality and Tourism Vol. 22 No. 1 (2024):
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2024.22.1.06

Abstract

Architecture is one of the results of civilization, which expresses a way of life, is passed down from one generation to another, acts as a tradition, and holds cultural values. The cosmological elements possessed by architectural works turn into aesthetic values and form an image of life. Indonesian architecture applies this type of architecture, especially in Wana Village. Wana Village is one of the heritage villages of the Melinting Kingdom, which still keeps its existence as a place for the residents to live. It reflects the local social wisdom of the community and is a vernacular building of tourism value. This study aims to analyze the traditional settlement of Wana Village at the tourism level and develop it as an architectural design innovation. In addition, this study analyzes social, economic, and residential patterns, events/history, and resources that influence the attractiveness of Wana Village as a cultural tourism destination. The sustainability of Wana Village results from a harmonious emotional bond between residents, even though they have differences. It makes Wana Village more valuable for tourists.
Spatial Qualitative Analysis of the Marine Heritage Tourism in Bontoharu-Bontosikuyu District, The Selayar Regency Latif, Aqilah N. Khaerani; Lisani, Nur; Mutaqim, Zaenul; Matulluayli, Nugi
ASEAN Journal on Hospitality and Tourism Vol. 22 No. 1 (2024):
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2024.22.1.07

Abstract

Marine cultural tourism, a developing tourism mode, has grown in popularity among tourists in recent years, indicating broad market prospects (Zheng et al., 2017). Selayar Islands Regency is an international commerce route believed to have existed since 1820. According to preliminary data, a shipwreck with ceramics and money coins was discovered in the Bontosikuyu District and its surrounds in China. It is believed that these coins circulated throughout the archipelago between the 11th and 14th centuries. However, the vast potential has not been realized. In addition, there is a risk of local populations exploiting maritime cultural heritage objects for economic gain. This study is to investigate the potential of marine heritage as a new tourism destination in the Selayar Islands Regency. This research methodology is spatial qualitative, with spatial analysis using the ArcGIS application followed by qualitative identification of tourism potential using the 3A approach (attractions, amenities, accessibility). The study identified numerous prospective places based on interviews with stakeholders and study literature for marine heritage tourism that could serve as a tourist route. The proposed route has yet to be tested. Its potential is based solely on observation results; literature reviews; and conversations with stakeholders. This research aims to identify prospective maritime heritage routes in the Selayar Islands Regency. The study's findings indicate that the potential for marine heritage tourism packages in Selayar Regency is enormous but due to a lack of attention, it requires significant improvement and development in terms of attractions, accessibility, and amenities.
Effect of Anticipated Fear, Risk Perception and Response Efficacy on Travel Intention Vishwakarma, Pankaj
ASEAN Journal on Hospitality and Tourism Vol. 22 No. 1 (2024):
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2024.22.1.01

Abstract

The Covid-19 outbreak has impacted the tourism industry worldwide. It has also affected how travelers used to travel. The present study investigates travelers’ behavior grounded on the Theory of Planned Behavior (TPB). The study incorporated a new concept of risk perception of Covid-19, anticipated fear and response efficacy, and examined travel behavior across two groups of people. The first group desires to travel a short distance while the other desires to travel a far distance destination. The work also investigates how these two groups are different in their travel intention. The data collected from 507 individuals have been utilized for the analysis using structural equation modeling. Overall, the risk perception of Covid-19 is found to have a vital and significant impact on individuals’ travel intention, followed by one’s response efficacy towards it. Further, the two groups are found different at the model level and also across a few paths  . The findings will help DMOs and the government curate strategies in case of a similar scenario (e.g., an epidemic).
Understanding Hotel Employees’ Perceptions of Guests with Disabilities in Ho Chi Minh City, Vietnam Nguyen, Van Hoang; Do, Thi Lan Phuong
ASEAN Journal on Hospitality and Tourism Vol. 22 No. 1 (2024):
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2024.22.1.02

Abstract

While previous research has mainly concentrated on understanding the requirements of guests with disabilities, there is a notable gap in exploring the perspectives held by hotel employees. This study endeavors to address this research gap by investigating how hotel employees in Ho Chi Minh City (HCMC) perceive guests with disabilities. Employing a mixed-methods approach, this research seeks to uncover employee attitudes and knowledge, their roles in fostering inclusivity, and the significance of communication between management and staff in elevating service quality. Notably, the study’s key findings underscore a significant link between employee contentment and customer satisfaction within hotels in HCMC, underscoring the pivotal role of effective communication in enhancing service quality. The research’s most prominent discovery indicates that a substantial proportion of hotel staff (88.5%) strongly agree on the importance of providing accessibility for guests with disabilities, as evident from the outcomes of the online survey. This outcome demonstrates a commendable high level of awareness among hotel employees concerning the specific needs of customers with disabilities. In terms of hotels’ overarching outlook towards guests with disabilities, a majority of managers voiced the perspective that hotels do not actively focus on disabled guests as a distinct market segment. These findings provide invaluable insights that can guide hotel managers and employees, contributing to a more comprehensive comprehension of how to establish an inclusive environment within the hospitality industry.
Memastikan Perhotelan Berkelanjutan: Studi Kasus Tentang Tata Kelola Kesehatan dan Keselamatan Kerja di Ros In Hotel Nugraha, Ogi Nanda Raka Ade Candra; Sari, Risnawati Ambar; Riyanto, Vava Rosian Aurielta; Isnaini, Meilia; Ifriana, Fesi
ASEAN Journal on Hospitality and Tourism Vol. 22 No. 1 (2024):
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2024.22.1.03

Abstract

Workplace accidents often stem from worker negligence, human error, and insufficient management, including substandard occupational health and safety measures. Case studies, a common qualitative research method, utilize interviews and observations for primary data collection. In a specific case study at Hotel Ros-In, Yogyakarta, the Human Resources Manager was the key informant, participating in a 60-minute interview with three sub-themes: Covid-19 Post-Pandemic Regulation, Occupational Health and Safety, and Environmental Health. During the interview, Ros-In Hotel exhibited a robust commitment to complying with Ministry of Tourism and Creative Economy guidelines on hygiene, health, safety, and environmental sustainability. In the industrial sector, effective health and safety governance is crucial for maintaining consumer confidence and ensuring facilities meet stringent standards, protecting both consumers and workers. Strong safety protocols actively reduce workplace accidents and occupational diseases, fostering a safer work environment. This commitment not only benefits employees' well-being but enhances the company's overall reputation. Companies like Ros-In Hotel, through adherence to regulatory guidelines and robust safety measures, play a vital role in establishing a secure working atmosphere, instilling confidence in consumers and the broader community.
Langkawi's Ecological and Economic Renaissance: A Study of Blue and Green Opportunities Ridzuan, Abdul Rahim; Chee Ann, Lim; Md Razak, Mohamad Idham; Akhwan, Muhamad Hafizuddin; Ridzuan, Mardhiyah; Zarin, Nur Izzati
ASEAN Journal on Hospitality and Tourism Vol. 22 No. 1 (2024):
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2024.22.1.05

Abstract

This article delves into the potential of the blue and green sectors situated in Langkawi Island, Malaysia. With its abundant marine and terrestrial resources, the island needs to strike a balance between its economic growth and environmental preservation imperatives. By leveraging the potential of green and blue sectors such as tourism, fisheries, renewable energy, agriculture, and forestry, Langkawi Island can serve as a model for responsible development, all while preserving its innate natural beauty and biodiversity. A survey was conducted involving 104 local respondents at various attraction points across Langkawi Island to assess the progress of these sectors. Overall, the respondents were predominantly in agreement regarding the impacts of development stemming from both the blue and green economies, coupled with the positive spill-over effects witnessed on the island. The descriptive findings indicate that the potential for growth within these blue and green economies is promising, buoyed by anticipation from both governmental and private sectors. As such, it becomes imperative for policymakers to formulate a comprehensive development plan that can adequately bolster the expansion of these sectors. This preparation will be crucial in ensuring the sustainable growth of Langkawi Island's blue and green economies, ultimately fostering a harmonious coexistence between economic progress and environmental conservation.
Unraveling the Effects of the Financial Crisis on the Going Concern of Sri Lankan Tourism-Related SMEs: A Qualitative Inquiry Lokeshwara, Anuja Akalanka; Wickramanayaka, Wickramanayakage Demini Avindya; Nilumind, Pradhana Mudiyanselage Disuri Ruwanya; Deepanayake, Kekanadura Vidana Arachchige Pumudu Chamathka; Wijayasundara, Thulani Pulara; Kumarapperuma, Chathurini
ASEAN Journal on Hospitality and Tourism Vol. 22 No. 1 (2024):
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2024.22.1.04

Abstract

This research focuses on assessing the repercussions of the financial crisis on the sustainability of Sri Lankan tourism-related SMEs. Employing purposive sampling, twelve SME owners, each with a minimum of five years of operational history within the years 2018 to 2022, were selected to represent this vital sector. Through in-depth interviews, we investigate how the financial crisis affected the continued operation of these tourism-related SMEs. The findings demonstrate the diverse and profound impacts of the crisis. Many SMEs grappled with rising costs, inadequate working capital, and the looming threat of bankruptcy. Notably, the financial crisis marked a turning point for Sri Lanka's SMEs, triggering a shift in the domestic production landscape due to currency fluctuations and import constraints. The study also delves into the dynamic relationship between financial resources and organizational strategies, revealing configurations that ranged from notably productive to less so. We explore how increased financial resources, amidst macroeconomic restrictions, could influence these dynamics. In summary, this study provides critical insights into the unique challenges faced by tourism-related SMEs in Sri Lanka during the financial crisis. By implementing the recommended strategies, these enterprises can not only navigate the crisis's hurdles but also harness new growth opportunities.

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