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INDONESIA
ASEAN Journal on Hospitality and Tourism
Published by Institut Teknologi Bandung
ISSN : 14122073     EISSN : 27222748     DOI : -
Core Subject : Humanities, Social, Engineering,
Humanities Engineering Social Sciences
The main purpose of this international refereed journal is to advance and foster tourism and hospitality education, research, and professionalism in the Southeast Asia region. The journal provides a vehicle for increasing awareness, consideration and analysis of issues in tourism and hospitality, and also promotes the interchange of ideas, and comparative studies, both within the countries of the region and between these countries and other parts of the world.
Arjuna Subject : -
Articles 448 Documents
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Travel Mode Choice for Domestic Intercity Travel: A Case Study in Suzhou, China Qi Deng; Isaac Henderson
ASEAN Journal on Hospitality and Tourism Vol. 20 No. 2 (2022):
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2022.20.2.01

Abstract

This study examines how residents in Suzhou, China choose between different travel modes for domestic intercity travel. Suzhou provides an interesting case study because of its developed high-speed rail (HSR) network and proximity to three major airports. Semi-structured qualitative interviews were administered to 158 participants to obtain information about their most recent intercity trip and important factors for choosing travel modes. The interviews were thematically analysed, and participants were coded as being in or out of themes to allow for chi-squared tests of independence (to examine associations between themes and demographic variables) and binary logistic regressions (to predict travel mode choice based upon themes). The findings show that accessibility, convenience, and price increase the likelihood of a participant having chosen HSR. However, the more important contribution is methodological, highlighting the importance of studying actual behaviours (rather than attitudes and preferences) and avoiding the issues of self-generated validity and construct creation.
Smart Tourism Intermingling with Indian Spiritual Destinations: Role of e-WoM Sentiments in marketing Senthil Veerasamy; Susobhan Goswami
ASEAN Journal on Hospitality and Tourism Vol. 20 No. 2 (2022):
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2022.20.2.07

Abstract

The purpose of this study is to see how smart tourism and sentiments help tourists seeking spiritual experiences that are deep-rooted in ancient Indian traditions as opposed to materialistic getaways. Exploratory research through sentiments of YouTube and Tweets followers are collected in sample. A qualitative-quantitative research method is used in this paper to analyse the sentiments on Indian popular spiritual destinations. Smart tourism allows larger, coordinated efforts for Innovation, quality of life and sustainable tourism through rich data infrastructure within the ambit of specific destinations. Within a context, personalisation and real-time monitoring can occur where sentiments are positive or highly positive for that matter. Fundamental to tourists’ experiences is an aesthetic obsession with authenticity. The diversity of smart technologies applicable to experiences in the smart spiritual tourism sphere is still to be defined on a more granular level where religion still holds the glue. This paper seeks to explore the smart tourism experience concept applied to spirituality (STES) in more depth to facilitate further contributions. A smart tourism experience can be co-created for better delivery and a conducive environment for such an experience to emerge. Each spiritual destination is unique and complex. Policy responses can address the impact mainly through knowledge (human) resources.
Eco-friendly Hospitality in Himalayas: An Investigation on Homestay Services in India Aruditya Jasrotia; Parvinder Kour
ASEAN Journal on Hospitality and Tourism Vol. 20 No. 2 (2022):
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2022.20.2.02

Abstract

The hospitality sector has been considered as an equal contributor to tourism impacts. As far as the sustainable destination development is concerned, there requires a balanced approach by the authorities for economic benefits and the benefits to the environment. Where the concept of homestays is attaining is popularity among tourists, the realization for its contribution to economic development to the local population is also important along with keeping in view that these hospitality services are aligned with eco-friendly practices, thereby reflecting upon the sustained life of the Himalayan tourism. Hence, the present study was conducted to inspect the part of home stay practices in local socio-economic growth of people and to examine if these practices are aligned with environmental safety. The study has been conducted in various regions of Uttarakhand, Himachal Pradesh and Sikkim. The study revealed a requirement for the awareness and increase in knowledge among the homestay authorities for adopting the sustainable hospitality practices in regular service operations along with considering its benefits for local economic development.
Job Crafting, Performance, and the Mediating Role of Gratitude: A Study Among the Sales Service Personnel of Tourist industry, India Bala Subramanian R; Subhajit Bhattacharya; Munsih Thakur
ASEAN Journal on Hospitality and Tourism Vol. 20 No. 2 (2022):
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2022.20.2.04

Abstract

Job crafting plays a key role in many aspects of the job. Providing support and autonomy to craft the job, makes the employees grateful and influences job related outcomes. We intended to examine the mediating role of gratitude on the relationship between job crafting and job performance. We surveyed the salesperson of tourism and hospitality organizations in India. Results showed that job crafting positively influences job performance mediated by the emotion of gratitude. Key theoretical and practical implications of our study are discussed followed by direction for future research.
An Appraisal of Conceptual Replica of Interlinkages between Infrastructure, Services and Sustainable Tourism at Destinations Gowhar Ahmad Wani
ASEAN Journal on Hospitality and Tourism Vol. 20 No. 2 (2022):
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2022.20.2.09

Abstract

This paper explored conceptual replica of interlinkages between infrastructure, services and sustainable tourism. The major perception is to develop a conceptual replica and lay solid foundations for future research. Infrastructure problems have a wide-ranging impact on service delivery and quality assurance, increasing the problem of tourist destination sustainability. The sustainable infrastructure and services are crucial in putting sustainability practices in place. Destinations with poor infrastructure and services generate a slew of negative externalities that jeopardise their long-term viability. For methodology, the models and theories related to concepts described above are taken from standard data webs of Elsevier, J store, Taylor and Francis, Emerald, SAGE, ABDC journal papers, Springer, and MDPI. The theoretical framework confirms strong relations and recommends further scientific investigations. It is inferred that the better infrastructure and standard services could be beneficial for tourism stakeholders in ensuring the better operation of sustainable tourism at destinations. As a result, broad opportunities for empirical research are generally brought into the light to help researchers for further studies.
Assessing the Impact of Innovative Practices on Customer Experience Satisfaction and Loyalty: A Study on Quick-Service Restaurants in North India Priyanka Sharma; Parikshat Singh Manhas; Rajani Sarangal
ASEAN Journal on Hospitality and Tourism Vol. 20 No. 2 (2022):
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2022.20.2.06

Abstract

The primary rationale of this paper is to understand the impact of Innovative practices (IP) on Customer Experience (CE) and Customer Satisfaction (CS) in the Quick Service Restaurant. Further, the study also tends to approach innovative practices (IP) on Customer Loyalty (CL).  The primary data was collected from 462 customers of a QSR belonging to an international brand located in Northern India. The scale development procedure involved Exploratory factor analysis, and confirmatory factor analysis has been used to identify and confirm the factor. Further Structural equation modelling has been used to test the hypothesized relationships. The findings of this study proved that innovative practices positively affect customer experience and Customer satisfaction in quick-service restaurants. The findings further indicated a significant relationship between innovation and customer loyalty. Several studies have been conducted on different aspects of service Innovation. The current study is the first attempt to offer innovative practices influence on Quick Service Restaurants. The paper is helpful for both practitioners and academicians as it would help develop effective marketing and operational strategies for Quick Service Restaurants. Moreover, managers are encouraged to carefully consider innovative practices that will increase the customer experience and the satisfaction toward their service offerings.
Community Participation Process in Community-Based Tourism Development in Waerebo Traditional Village, Manggarai Regency, Flores Ary Sendjaja Suhandi; Evi Novianti; Dina Oktavia; Alexader M.A Khan; Wita P. Simatupang
ASEAN Journal on Hospitality and Tourism Vol. 20 No. 2 (2022):
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2022.20.2.05

Abstract

Waerebo traditional village is one of the villages in Flores that has managed to rise through tourism development. The tourism business in Waerebo is owned and managed by the community. This study aims to determine the process of community participation in the development of community-based tourism. This study uses a qualitative method. Primary data were collected through observation and in-depth interviews with institutions and parties involved in the development. Assistance with a participatory approach through the placement of facilitators to live with the community is carried out by partners from the Waerebo Cultural Conservation Institute. The training activities followed by practice by the community, accompanied by facilitators, have shown good results. The community is involved in all stages, from planning, implementing activities, and evaluating activities. Community participation from planning to implementation is essential in developing CBT and maintaining destination resilience. The CBT approach is able to increase people's income, help maintain traditional houses, forest roads, provide diesel and solar electricity, and improve their children's education.
Measuring Perceptions of Consumer Destination Image, Destination Familiarity, E-WOM, Destination Trust with Destination Choices Priya Bai; Muhammad Muzamil Sattar; Vijay Kumar
ASEAN Journal on Hospitality and Tourism Vol. 20 No. 3 (2022):
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2022.20.3.07

Abstract

Current theory in tourism marketing lacks understanding of how businesses signal trust to consumers to make destination-based choices. The present research investigates the role of E-WOM, destination image, familiarity, and trust (as mediator) in destination choice from signaling theory perspective. The theory suggests that there is asymmetric information between the receiver and sender which can be resolved by communicating various positive signals. This study aims to test interrelationships among these variables on destination choice. A random sample of 382 consumers having experience of travelling to the northern areas of Pakistan participated in this study. Data was analyzed through SmartPLS. The research findings highlight relationship among factors which plays a significant role for destination choice. The findings further indicate that destination trust act as a positive signal for consumers which in turn influences their destination choice (consumer perceive). Furthermore, for tourists visiting northern areas of Pakistan positive E-WOM, destination image and familiarity create signals to influence destination trust. Implications of the findings for theory and practices are considered along with future research directions.
Does Emotionality Prevail Over Rationality? Evaluating The Dynamics of Human Cognitions and Affections in Hotel Service Satisfaction Boishampayan Chatterjee; Rimi Moitra
ASEAN Journal on Hospitality and Tourism Vol. 20 No. 3 (2022):
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2022.20.3.04

Abstract

This paper attempts to measure the relative importance of cognitive and affective factors in the context of hotel service satisfaction. Although the literature talks about the relative influence of cognitive and affective factors on satisfaction, it is generally mute on the “Impact Overlap” that may exist due to the simultaneity of the influence. The confoundedness created by this impact overlap is the research gap, which this paper tries to disentangle. Principal Component Analysis has been used to construct cognitive and affective indices based on the factors identified from the previous literature. The relative importance of the cognitive and affective factors that a consumer considers while deciding to stay in a hotel is assessed using regression analysis. Our findings from the regression analyses suggest that cognitive factors such as infrastructure and location significantly increases customer service satisfaction. Amongst the affective factors, personalization and word of mouth have a significant positive impact on service satisfaction, even after controlling for brand name. Furthermore, results from the regressions testing the interaction effect of cognitive and affective factors reveal that for customers valuing affective factors, the impact of cognitive factors on satisfaction is relatively less. However, the converse is not necessarily true. This finding therefore implies that affective factors play a relatively important role than cognitive factors in deriving service satisfaction.
Ecotourism in Onrust Archaeological Park, Thousand Islands, Jakarta Fajra Farhan Ekadj; Mahawan Karuniasa
ASEAN Journal on Hospitality and Tourism Vol. 20 No. 3 (2022):
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2022.20.3.06

Abstract

This research takes a case study in a cultural heritage tourism area on Onrust Archaeological Park by taking into account the role of local communities. Tourism is an important sector in increasing the economic growth of a country or region. This study aims to improve the welfare of local communities by prioritizing ecotourism aspects. The researcher used a qualitative descriptive analysis approach with data collection in the form of document studies, observations, and semi-structured interviews. This approach is considered appropriate in analyzing, describing, and summarizing the conditions of tourism and the people who work on the Onrust Archaeological Park. In this study, the researcher found that the welfare of the working community can be influenced by 2 reasons, namely, the number of tourists and the availability of contract workers. Ecotourism is believed to be an alternative way to increase the number of tourists and the income of the people working on Onrust Archaeological Park.

Page 39 of 45 | Total Record : 448

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