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Jurnal InterAct
Published by Universitas Katolik Indonesia Atma Jaya
ISSN : 22524630     EISSN : 26141442     DOI : -
Core Subject : Education,
Languange, Linguistic, Communication & Media
The articles and themes presented in the journal have the goal to increase the understanding of the importance of communication and in developing new concepts to provide solutions in implementing communication science in Indonesia.
Arjuna Subject : -
Articles 6 Documents
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Search results for , issue "Vol 3, No 1 (2014): Jurnal InterAct" : 6 Documents clear
Komunikasi Politik di Komunitas Virtual Satria Kusuma
Jurnal InterAct Vol 3, No 1 (2014): Jurnal InterAct
Publisher : Atma Jaya Indonesia Catholic University, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (408.782 KB) | DOI: 10.36388/ia.v3i1.717

Abstract

Political communication is aesthetic especially the mass-mediated political communication. By exploiting political communication’s aesthetic properties similar to a game, political leaders use the channel to generate a movement of people by using political symbolism. One of the mass channels is the Internet which elevates individuals out of the isolation created by the walls of the old media-especially when these walls are reinforced in the context of urban culture. In the information society, people increasingly interact with computer screens developing face-to-screen relationships rather than face-to-face. The 'Age of Internet' is identical with the opportunity to build virtual communities in which we participate with people from all over the world. Computer-mediated communication in the traditional type of decision-making activities such as voting characterizes the type of participatory democracy. This review summarizes that Indonesia, which is ranked the world's fifth with the highest number of Twitter accounts and become the country with the highest Twitter penetration rates in the world, has the highest potential target of the presidential candidates in Indonesia. The majority of Twitter users in Indonesia are 16-20 years old, comprising one-third of the 187 million voters in the 2014 presidential election. 
Dampak Penggunaan Email dan Instant Messenger terhadap Komunikasi Organisasi Isabella Astrid Siahaya
Jurnal InterAct Vol 3, No 1 (2014): Jurnal InterAct
Publisher : Atma Jaya Indonesia Catholic University, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (203.398 KB) | DOI: 10.36388/ia.v3i1.718

Abstract

This article aims to know the impact of communication technology in organizational communication. As we know organizational communication has limitations because of distortions, one of which is caused by physical distance. However, with the development of technology, physical distance can be overcome by sending the work instruction, discussion, and decision-making through email or instant messengers like WhatsApp, Blackberry Messenger that can be accessed by simply using the phone. The advantage of instant messaging services is that it can be used by anyone, anywhere and anytime without the need to meet at the office. Technology changes offices into virtual ones. Distortion due to the dissolution of the message on one level in the organizational structure can be minimized because employees who are members within the group instant messenger can read messages simultaneously. Additionally, nonverbal message during face to face communication can be replaced with emoticons. But the downside is the time to work is often used for informal messaging not relevant with work and the employee ultimately can be drowned in a flood of data, including ones not needed to complete the job. 
The Role of Marketing Public Relations in Cognitive Decision-Making Process through the Enhancement of Brand Awareness (A Case of Chevrolet Spin, Product of General Motors Indonesia) Clarissa Anugrah
Jurnal InterAct Vol 3, No 1 (2014): Jurnal InterAct
Publisher : Atma Jaya Indonesia Catholic University, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (320.038 KB) | DOI: 10.36388/ia.v3i1.714

Abstract

Advertising and other kinds of promotional strategies are no longer able to stand individually. There is one important essence:‘Trust’. Marketing Public Relations (MPR) is believed to be the strong key of credibility and capable of becoming the main driver for promotional strategies and advertising. This paper strongly emphasizes the power of marketing public relations which not merely aims awareness as its goal, but using awareness to penetrate into the consumer decision-making process. Chevrolet Spin is a new high-involvement product, manufactured by Indonesian for Indonesian. It has been a legendary product which brought PT General Motors (GM) Indonesia into the list of Top 10 car makers in Indonesia. Regardless the ‘new’ status, consumers were brave enough to choose Chevrolet Spin as their vehicle. This qualitative research was done through analysis of news and online journals and interviews with consumers. The conclusion shows that marketing public relations certainly has a strong role in consumer decision-making process, but still need to be complemented with other strategies, using elements in the Integrated Marketing Communication mix.
Book Review “A Gift From 3 Precious Moments Of Life” Yohanes Temaluru
Jurnal InterAct Vol 3, No 1 (2014): Jurnal InterAct
Publisher : Atma Jaya Indonesia Catholic University, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (68.122 KB) | DOI: 10.36388/ia.v3i1.719

Abstract

Buku “A Gift From 3 Precious Moments of Life” yang ditulis oleh Th. Wiryawan, alumni FIABIKOM Unika Atma Jaya (angkatan ’85), merupakan sebuah buku yang cukup menarik untuk dibaca dan disimak karena mengandung pesan-pesan empatik bagi rekan, kerabat dan keluarganya yang sedang mengalami salah satu dari tiga peristiwa penting dalam hidup, yaitu ulang tahun kelahiran, perkawinan, dan kematian. Buku ini dibuka dengan prolog oleh Prof. Koerniatmanto, Guru Besar Fakultas Hukum Universitas Parahyangan Bandung, dan ditutup dengan epilog oleh Ari Bernardus, Senior Management CIMB Niaga, Semarang. Keduanya merupakan sahabat baik penulis.
Political Parties Re-Disconnected? Websites and Social Media of Indonesian Political Parties Gilang Desti Parahita; Nella Aprilia Puspitasari
Jurnal InterAct Vol 3, No 1 (2014): Jurnal InterAct
Publisher : Atma Jaya Indonesia Catholic University, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (379.398 KB) | DOI: 10.36388/ia.v3i1.715

Abstract

Political parties of Indonesia today have created their own websites in which the patterns of the use of ICT (Information and Communication Technology) by political parties are much affected by the political and media system (Anstead and Chadwick, 2010; Ward and Gibson, 2010). What are the patterns of Indonesian political parties in utilizing websites for their political communications? The political culture, digital divides, and media system have shaped the practices of websites and social media of political practices. In the previous environment of media, citizens were disconnected from the membership of Indonesian political parties. New media, instead of giving more ways to let netizens engage and participate in political parties’ activities, treats netizens, once again, merely as passive parties’ message consumers. In other words, political parties are re-disconnected from their constituents after its first disconnection: the massive use of television for political campaign and the loose political membership.The research then concludes that the political parties in Indonesia tend to employ a cartel party strategy through online communication as coined by Löfgren and Smith (2003). The web practices of political parties are more concentrated on informing prior to and during the political campaign period. By contrast, involving and connecting the supporters are shown less in both periods. Social media are expected to be more involving and opening up online forums during the campaign period. However, though interactivity occurs in some degrees, the vertical interactivity was happening less compared to the horizontal one, which, in this case, is also more prone to endorse less substantial comments.  
Adoption Belief Mobile Communication: Konvergensi aktivitas menguatkan Adoption Belief Smartphone, Tablet, dan Handphone Jandy Luik
Jurnal InterAct Vol 3, No 1 (2014): Jurnal InterAct
Publisher : Atma Jaya Indonesia Catholic University, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (106.465 KB) | DOI: 10.36388/ia.v3i1.716

Abstract

Decision of using mobile communication device is not a single-independent event, rather it is a series of cognitive understanding. Adopting a model of adoption decision-making process, this paper describes one of the events namely adoption belief. Adoption belief of young people becomes important because they are potential early adopter on technology-based innovation. How these group of people understands the meaning of having one or more than one gadget would determine the potential adopting decision. Therefore, this paper elaborates adoption belief of a survey on high school student in Surabaya. The result shows that smartphone has received highest adoption belief, followed by tablet and cellular phone.

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