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INDONESIA
E-Jurnal Medium
Published by Universitas Udayana
ISSN : -     EISSN : 28279115     DOI : -
Core Subject : Education,
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Articles 48 Documents
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Search results for , issue "Vol 1 No 1 (2017)" : 48 Documents clear
PERAN HUMAS PEMERINTAH KOTA DENPASAR MENUJU DENPASAR SMART CITY Sumerta Putri, Ni Made Ambarani; Pascarani, Ni Nyoman Dewi; Sugiarica Joni, I Dewa Ayu
E-Jurnal Medium Vol 1 No 1 (2017)
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Nowdays, the development of information and communication technology affect various aspects of life in society, one of the aspects is governance. Various innovations are designed to improve the effective service to the community. One of the services is a declaration of the concept of smart city. Denpasar is one of cities in Indonesia that has launched this concept by improving various services, either based on technology or not. Denpasar Smart City concept is described in six dimensions, such as smart economy, smart society, smart government, smart mobility, smart environment, and smart living pattern. These new services and innovations are important to be known by the public in Denpasar City. Communication by the government is the key, so that all these services can be understood and utilized by the community and other stakeholders. Public Relations as a communicator in the organization has a role to make it happen. In practice, government public relations in Indonesia has not been fully able to perform the role of public relations. This is due to the constraints on organizational structure, human resources, and facilities. This study examines how the role of Public Relations of Denpasar City Government in realizing Denpasar Smart City. This study used a qualitative approach with data collection conducted through interview method. According to this research, the fact is Public Relations Denpasar City in realizing Denpasar Smart City perform a big role in terms of publication. In addition, in the organization of Denpasar City Government, public relations has their role as facilitator and communication technician. Keywords: DenpasarSmart City, Government Public Relation, The Role of Public Relation,
Pola Jaringan Komunikasi Internal Pemerintah Kota Denpasar dalam Mengelola Program PRO Denpasar+ Indah Widia Sari, Ni Luh Ketut; Pascarani, Ni Nyoman Dewi; Sugiarica Joni, I Dewa Ayu
E-Jurnal Medium Vol 1 No 1 (2017)
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PRO Denpasar+ is one of Denpasar government program since 2013 that consider to public services function. There are 40 government agencies, 4 districs, 43 village level and others agencies in the internal Denpasar City using this program. The aim of this research is to determine the internal communication network of Denpasar city in managing PRO Denpasar+ program. The result of this research shows that the internal communication network used by the government of Denpasar City in managing PRO Denpasar+ program establishes four clicks that describe the tendency of interaction conducted by members of the organization, both between superior and subordinate, and among members who have the same level in the office. Keywords: Denpasar City Government, Internal Network Communication Pattern, PRO Denpasar+ program
Pengaruh Penggunaan Media Sosial Terhadap Interaksi Sosial Pada Sekaa Teruna Desa Adat Kuta,Badung, Bali Ratih Mayuni, I Gst. Ayu Agung; Amanda Gelgel, Ni Made Ras; Pascarani, Ni Nyoman Dewi
E-Jurnal Medium Vol 1 No 1 (2017)
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The development of social media in Bali is prevalent in the era of cyberspace. This happened in Desa Adat Kuta, especially among Sekaa Teruna (youth organization) of Desa Adat Kuta. Kuta is the center of tourism destinations in Bali with a complete tourist facilities, making it the fastest to experience globalization effects compared to other regions. This study aims to determine the effect of social media use on face to face social interaction in Sekaa Teruna of Desa Adat Kuta. This research uses quantitative research method in explanative form and inferential statistic data analysis. The quantitative data was collected by survey method, using questionnaire as main instrument of research. Stratified random sampling was used as sampling technique. The data analysis technique used is a simple linear regression test with data processing using SPSS program computational calculation. The results showed that the use of social media significantly have positive effect on face to face social interaction in Sekaa Teruna Desa Adat Kuta, Badung, Bali. These results indicate that the higher the use of social media then the higher the face to face social interaction on Sekaa Teruna Indigenous Villages Kuta, Badung, Bali.
PERAN KOMUNIKASI KEPEMIMPINAN DALAM MENJAGA LOYALITAS KARYAWAN PADA TITILES DENPASAR Murgawantari, Gusti Ayu Putu Yayang; Purnawan, Ni Luh Ramaswati; Alit Suryawati, I Gusti Agung
E-Jurnal Medium Vol 1 No 1 (2017)
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ABSTRAK The title of this research is “the role of leadership communication in maintaining the loyalty of the employees of Titiles in Denpasar, Bali. The aim of this research is to describe the role of leadership communication that has been done by the leader of Titiles, which has increased the loyalty of employees. This research applies descriptive qualitative method. The technique to gather the data in this research is depth interviews, observations and documentary studies. The technique to gather the 4 informants is purposive sampling. Great leadership communication skills that have been applied in Titiles also impacted the encouragement of employee’s loyalty. Through the applications of Barrett’s leadership communication (strategic objective, process, messages and communication staff) and Maslow hierarchy of needs theory principles (physiologies, secured, social, reward and self-conception) have also affected the loyalty of the employees. Keywords : Communication, Employee, Leadership, Loyalty, Titiles.
Strategi Komunikasi D’OZ Radio Bali Dalam Membina Hubungan Dengan Pengiklan Romario, Bryan; Purnawan, Ni Luh Ramaswati; Pascarani, Ni Nyoman Dewi
E-Jurnal Medium Vol 1 No 1 (2017)
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Stakeholders is a group, individual, or a community which could influence or to be influenced by the organization’s goals. In order to get their goals, some organization put high priority on the stakeholders, it aimed to protect sustainability of the organization. Had a good stakeholders relations was the most important thing to to. D’OZ Radio is an profit organization which put the advertiser as the one of their main stakeholders. Maintained the communication strategy is the most important to do for get the organization’s goals. This research aimed to know which strategy that was used by the Oz Radio Bali, in maintained a good stakeholders relations. This researched used qualitative method which interviewed, observation, and documentary. Base on the result, D’OZ Radio Bali used persuasive strategy and dialogue strategy in maintain their stakeholders relations with the advertiser as the most important stakeholders. Key words: advertiser, communication strategy,stakeholders, stakeholders relations
REPRESENTASI POLITISI PEREMPUAN DALAM FILM THE IRON LADY GItamaharani Arya, Ni Made Amalika; Amanda Gelgel, Ni Made Ras; Sugiarica Joni, I Dewa Ayu
E-Jurnal Medium Vol 1 No 1 (2017)
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ABSTRAK Female politicians are often trapped in a condition called double standard that makes them facing difficulty to survive in the world of politics. The struggles of female politician in facing the severity of politics are displayed in a movie called The Iron Lady. The Iron Lady is a movie directed by Phillyda Loyd and played by Meryl Streep. This movie is about one of the most known female politician who were also the Prime Minister of the Great Britain in 1979-1990, Margareth Thatcher. This movie showing the struggle of Margareth Thatcher from her teenage days until she became the Prime Minister from the memories of the old Margareth Thatcher. The Purpose of this research is to know the representation of a female politician from The Iron Lady movie. This research is using qualitative descriptive approach with Peirce’s method of semiotics analysis. The result of this research shows that although The Iron Lady pictured a strong and firm female politician like Margareth Thatcher, this movie is still displaying the feminine side of Thatcher. This movie also shows how a female politicians needs to struggle more to gain recognition, and female politicians also cant get away from the domestic concept of housewives.   Keywords : Female Politicians, Film, Representation, Semiotics
Hubungan Terpaan Iklan Situs Belanja Online LAZADA di Televisi dengan Minat Beli Masyarakat Kota Denpasar Devi Redana, Ni Putu Saraswati; Amanda Gelgel, Ni Made Ras; Pradipta, Ade Devia
E-Jurnal Medium Vol 1 No 1 (2017)
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The advancement of technology and people’s desires to obtain items instantly, has made online-based business began to spread. LAZADA is one of the e-commerce site and startup with the biggest funding value in Southeast Asia. To increase sales, online shopping site can be often found in advertising world. Although there are many mass media channel, television is still the first choice to adverties many companies’s products. The purpose of this study is to find out the relation between LAZADA’s advertising exposure in television with the purchase interest of Denpasar’s citizen. This research used positivism paradigm, with asociatif descriptive quantitative approach. Sample were selected by nonprobability purposive sampling technique, and data were obtained by distributing questionnaires. The several stages of analyzing techniques used in this research are statistical data analysis techniques of frequency distribution, cross tabulation with data processing using SPSS program computational calculation and conclusions drawing. The results showed that there is a relation between LAZADA’s advertising exposure in television with the purchase interest of denpasar’s citizen. The relation of the two variable can be considered in the same direction, it means more often people exposed to LAZADA’s advertisement in television, the higher their purchase interest are. Kata Kunci:Advertising Exposure, LAZADA, Purchase Interest, Television.
EVALUASI TAHAPAN PUBLIC RELATIONS PROGRAM CORPORATE COMMUNICATION PT. XL AXIATA (STUDI KASUS PELAKSANAAN CSR XL FUTURE LEADERS TAHUN 2012-2016) Wahyuni, Mentari Tryana; Pascarani, Ni Nyoman Dewi; Alit Suryawati, I Gusti Agung
E-Jurnal Medium Vol 1 No 1 (2017)
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Corporate Social Responsibility Program keep evolving and innovating in various companies in Indonesia, especially since it is defined as an obligation that set forth on Chapter V Article 74 of Law Number 40 Year 2007. XL Axiata is one of the largest telecommunication company in Indonesia that gives a special attention to its CSR program by creating CSR program titled "Persembahan XL untuk Indonesia (XL’s Offering for Indonesia)" and make XL Future Leaders as the flagship program. As a flagship program, XL Future Leaders program has had considerable influence to the company and the environment, but has many obstacles and has been in the final year of implementation. This research was conducted to find out and evaluate the stages of PR that run by department of Corporate Communication as the Public Relations of XL on XL Future Leaders program from 2012 to 2016. This research uses qualitative descriptive method. The result of this research shows that XL's Corporate Communication has done 4 stages of PR in running XL Future Leaders program, which are: first, identifying the problem; second, planning and programming stages; third, taking action and communicating; and fourth, evaluating the program. XL’s Corporate Communication used the same steps and strategies each year as long as the program is implemented, but there are few changes depend on Core business of XL and the conditions of the students' needs at that time. The objectives of this program are well realized although not yet fully achieved Keywords: Corporate Social Responsibility, PT. XL Axiata, Public Relations stages, XL Future Leaders

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