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INDONESIA
E-Jurnal Medium
Published by Universitas Udayana
ISSN : -     EISSN : 28279115     DOI : -
Core Subject : Education,
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Articles 25 Documents
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Search results for , issue "Vol 1 No 2 (2019)" : 25 Documents clear
Analisis Komparasi Efektivitas Iklan Pantene di Televisi dan YouTube Pada Masyarakat Kota Denpasar Jelita Ananda, Ni Made Diah Ayu; Purnawan, Ni Luh Ramaswati; Pradipta, Ade Devia
E-Jurnal Medium Vol 1 No 2 (2019)
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ABSTRACT The effectiveness of advertising is a condition to what extent the effect of the message conveyed by an advertisement can attract attention, be understood, arouse emotions and move the target to respond in accordance with what is desired. The biggest contribution in the growth of television advertising industry spending in 2018 came from Pantene products. Pantene's massive television advertising expenditure was also accompanied by advertising on YouTube. This study aims to illustrate how the effectiveness of Pantene adverts on television and YouTube on the Denpasar City community compares. The3sampling=technique-in+this=study0is12non-probabilityDDsampling using purposive12sampling00method. The data in+thisPstudy were obtained byKLdistributingMKPquestionnairesBNKand measured usingL a Likert*scale. The8analysisPtechnique88used==in this study isKthe average calculation and=T-Test.WWTheBresultsSshowed3that2there9were(significantOdifferences_between Pantene ads on television and YouTube in the Denpasar City community. Keywords: Pantene, Television Ads, YouTube Ads, Denpasar City Communities
HIPERREALITAS MEDIA SOSIAL DALAM FILM BLACK MIRROR EPISODE NOSEDIVE Diah Natalia, Ni Kadek Ayu; Sugiarica Joni, I Dewa Ayu; Purnawan, Ni Luh Ramaswati
E-Jurnal Medium Vol 1 No 2 (2019)
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xABSTRACT8 Filmxhas strength in constructing people through symbols it sends by every scenes. Besides construction of meaning, film also has the power to manipulate reality. This is known as hyperreality. The basic conceptx usedx inx thisx researchx isx thex hyperreality theoryr by Jean Baudrillard. It is applied on the serial anthology Black Mirror episode Nosedive. The research method is to observe the whole film content and to analyse each and every signs, verbal and non-verbal, to find out their correspondence to Baudrillard thoughts, followed with exposition according to semiotic text analysis of Charles Sanders Peirce.The results show many signs in this film have strong relation with Baudrillard concept. Consequently it has pictorial potencies which can be determined as hyperreality phenomena. A society unawareness that live in a world of technological simulation and social interaction in accordance with algorithm preference. Keywords: FilmNosedive, Hiperreality, Jean Baudrillard, Social Media
REPRESENTASI ISU PLURALISME DALAM FILM TANDA TANYA Nawidiya, Ni Putu Sanisa; Pascarani, Ni Nyoman Dewi; Pradipta, Ade Devia
E-Jurnal Medium Vol 1 No 2 (2019)
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ABSTRACT Pluralism comes from the word plural and isn, plural which means plural, whereas isn means to understand. The Question Mark tells about religious pluralism in Indonesia. Where conflicts between religions have become common, and a long history of violence and discrimination against Chinese in Indonesia. This film tells about three families who live in a village, in Semarang, Central Java. The purpose of this research is to find out the representation of the plurarism issues of the Indonesian people who are contained in the Question Mark Film. Based on the analysis of the related scenes using the semiotic method of Charles S. Peirce in the film, it shows that pluralism in the film Question Mark occurs in the daily lives of the community life Semarang. This study concluded that the Question Mark Film presented acts of pluralism that emerged in the form of dialogue, and behavior. Keywords: Representation, Pluralism, Tolerance, Semiotics.
MOTIF MENGGUNAKAN APLIKASI LINE WEBTOON DI KALANGAN KOMUNITAS COMICOTOPIA BALI Gesiradja, Asriyanti Saputri; Alit Suryawati, I Gusti Agung; Purnawan, Ni Luh Ramaswati
E-Jurnal Medium Vol 1 No 2 (2019)
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ABSTRACT LINE Webtoon is a form of media convergence, which is the transformation of conventional comics into digital form using the Internet. Since the launch, LINE Webtoon has received positive response by the public, especially Indonesia.This research aims to find out the motives of comic lovers community satisfaction by using this application LINE Webtoon, reference by the categories motives proposed by McQuail which is motive of information, motives of personal identity, motive of integration and motive entertainment. The theory used in this study is the theory of Uses and. This research uses quantitative quantitative methods with descriptive research types. Data retrieval techniques are questionnaires. The results of the research show that the motives of entertainment are in the high category, while information motives are in the low category. Keywords: digital Comic, Motive, LINE Webtoon
ANALISIS ISI BERITA KEKERASAN SEKSUAL TRIBUNNEWS.COM (Periode Berita Desember 2018) Sri Hartari, I Gusti Ayu; Amanda Gelgel, Ni Made Ras; Purnawan, Ni Luh Ramaswati
E-Jurnal Medium Vol 1 No 2 (2019)
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ABSTRACT This is aimed at studying the tendency of sexual violence news materials on Tribunnews.com. This research uses the normative theory method on mass media, as well as the quantitative content analysis method with descriptive approach. Data was obtained from the coding results of sexual violence news for the period of December 2018. The result of this research shows that Tribunnews.com had the tendency to publish the news of sexual violence, mainly news regarding unlawful sexual intercourse. Tribunnews.com also has the tendency to reveal victim's identity and mixing opinion and facts in writing news articles regarding sexual violence which is against the codes of ethical journalism. In the category of victim's rights, Tribunnews.com also did not follow the guidelines by having the tendency of using biased diction in writing news articles about sexual violence. Keywords: content analysis, news, sexual violence, Tribunnews.com
STEREOTIP TERHADAP MUSLIM DALAM FILM BULAN TERBELAH DI LANGIT AMERIKA Santoso, Fitriani Dyah; Sugiarica Joni, I Dewa Ayu; Amanda Gelgel, Ni Made Ras
E-Jurnal Medium Vol 1 No 2 (2019)
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ABSTRACT The emergence of negative stereotypes about Islam was formed and built by the mass media through the messages it brought, especially after the tragedy of the World Trade Center on September 11, 2001. One type of mass media is film. As a message conveyor, film has a rather strong effect because it is usually based and inspired from the reality that exists in real life The film that shows American stereotypes of Muslim is the film Bulan Terbelah di Langit Amerika. This type of research is descriptive-qualitative. Data collection techniques using the study of visual material by examining various signs both verbal and non verbal and then describe it using the semiotics theory of Roland Barthes. The results of this research shows that there are stereotypes of Muslim that are identically with terrorist, the American Islamophobia against Muslim, and then there are discrimination against Muslims. Keyword: Muslim, Representation, Semiotics, Stereotype
Motif dan Kepuasan Masyarakat Kota Denpasar dalam Mengakses Portal Berita detikcom Ayu Safitri, Ni Kadek Diah; Alit Suryawati, I Gusti Agug; Amanda Gelgel, Ni Made Ras
E-Jurnal Medium Vol 1 No 2 (2019)
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ABSTRACT detikcom is the most popular news portal in Indonesia which is accessed by more than 8.7 million Indonesians in a month. This7research7was7conducted7to7find7out7what7the motives and how the satisfaction the people of Denpasar in accessing detikcom. This study uses the TheoryIof1Uses and.Gratifications. The’type of this research is descriptive quantative method and the[samplingVtechniquesusedIwasJpurposive,sampling /technique. The.analytical technique:used in this research is descriptive statistics by looking at the mean score obtained of each motives and satisfaction the people of Denpasar in accessing detikcom. The result from this research showed, all of these four motives that can be satisfied by accessing detikcom. Keywords: Denpasar, detikcom, Motives, Satisfaction, Society
STRATEGI KOMUNIKASI BNN DALAM MENSOSIALISASIKAN PROGRAM P4GN DALAM BIDANG PENCEGAHAN DI KOTA DENPASAR Marheni, Ade Novi; Alit Suryawati, I Gusti Agung; Purnawan, Ni Luh Ramaswati
E-Jurnal Medium Vol 1 No 2 (2019)
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ABSTRACT Through the P4GN program (Prevention, Eradication, Illicit Abuse and Circulation of Narcotics) the National Narcotics Agency continues to try to tackle drug problems by carrying out basic tasks and functions in running this program in a comprehensive and multidisciplinary manner. This study aims to determine the communication strategies implemented by the National Narcotics Agency (BNN) in disseminating the P4GN program (Prevention, Eradication, Illegal Abuse and Circulation of Drugs) in the City of Denpasar. This study uses qualitative research methods using data collection techniques semi-structured interviews, observation, and documentation studies. Based on the findings in the field, it can be seen that the National Narcotics Agency (BNN) in disseminating the P4GN program (Prevention, Eradication, Misuse and Illicit Circulation of Drugs) in the field of prevention uses several steps in formulating communication strategies, starting from knowing audiences, arranging messages, setting methods, to select media usage. Keywords: BNN, P4GN Program, Field of Prevention, Communication Strategy.
REPRESENTASI MASKULINITAS DALAM FILM “BOHEMIAN RHAPSODY” (ANALISIS SEMIOTIKA CHARLES SANDERS PEIRCE) Eva Irene, Ni Made Ayu Dwi; Sugiarica Joni, I Dewa Ayu; Amanda Gelgel, Ni Made Ras
E-Jurnal Medium Vol 1 No 2 (2019)
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ABSTRACT Film is a mass media that presents reality through certain codes and symbols in audiovisual form. There are still many messages contained in a film containing lame gender representations. One of them is the representation of masculinity. In the Bohemian Rhapsody film, Freddie Mercury is portrayed as a man who is metrosexual, likes a luxurious and elegant lifestyle, and is flamboyant. Therefore the aim of the study is to explain the representation of masculinity in the Bohemian Rhapsody film. This study uses a descriptive-qualitative approach with an interpretive constructivist paradigm with Peirce's semiotic analysis method. The result of this study indicates that the representation of masculinity reflected in this film is the masculinity of the 1980s. Freddie Mercury's masculinity of the 1980s was reflected in his metrosexual figure, lavish and elegant lifestyle, and flamboyance in the film. Keywords:Bohemian Rhapsody Film,1980 Masculinity, Representation, Semiotics Peirce
EFEKTIVITAS BISINDO (BAHASA ISYARAT INDONESIA) PROGRAM SIARAN REDAKSI SORE TRANS7 PADA BALI DEAF COMMUNITY Azmir, Miranda; Purawan, Ni Luh Ramaswati; Sugiarica Joni, I Dewa Ayu
E-Jurnal Medium Vol 1 No 2 (2019)
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ABSTRACT To fulfill the need of information for the hearing im-paired, since 2017 news program in television translation in sign language has been provided. Focus of this study is measure the effectiveness of Redaksi Sore TRANS7 BISINDO on Bali Deaf Community, a community who does socializing BISINDO. This study used Direct Rating Method as indicator and Uses and Effect theory. This study did the instrument testing using validity and reliable test and statistics descriptive analysis. The result is, average score of the effectiveness of Redaksi Sore TRANS7 BISINDO is 69,98 and shows that there are five indicator on DRM that influence the effectiveness, such as attention, readthroughness, cognitive response, affective response, and behavioral response. The primary principlethis theory is whether the users (Bali Deaf Community) receive an effect after using mass media (Redaksi Sore TRANS7 with sign language translator). Keywords: Bali Deaf Community, BISINDO (Indonesia Sign language), Mass Media

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