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INDONESIA
E-Jurnal Medium
Published by Universitas Udayana
ISSN : -     EISSN : 28279115     DOI : -
Core Subject : Education,
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Articles 15 Documents
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Search results for , issue "Vol 5 No 1 (2024): Jurnal Ilmu Komunikasi Vol 5 No 1 Tahun 2024" : 15 Documents clear
Self-Disclosure Remaja Kota Pontianak melalui Second Account Instagram Iftinani, Sheila Zalfa; Gelgel, Ni Made Ras Amanda; Pradipta, Ade Devia; Damasemil, Calvin
E-Jurnal Medium Vol 5 No 1 (2024): Jurnal Ilmu Komunikasi Vol 5 No 1 Tahun 2024
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Abstract

One of social media that is easy to use to express oneself and interact between users is Instagram. Instagram is the third most used social media platform until January 2021 with the majority of users are teenagers. The application has various features, one of them is the multiple account feature which supports self-disclosure. Instagram users usually do self-disclosure in different places. When you have more than one account, Instagram users tend to present themselves differently on each account. Therefore, there is a phenomenon of Instagram second account which is considered as a relatively safe place to express themselves because it only filled with the closest people. Pontianak City was chosen in this study because Kalimantan is one of the regions with a relatively high level of digital literacy and the era of globalization has touched Pontianak City so that it has influenced Pontianak City youth in using Instagram. this study uses a qualitative research method with dramaturgy theory by Erving Goffman where the main account is the front page and the second account is the back stage. The informants of this research involving 4 Pontianak City teenagers consisting of two boys and two girls. The researcher found that there are several reasons and purposes put forward by the informants for using second Instagram accounts and also there are differences in appearance and identify used in each account.
Analisis Terpaan Iklan Humor Joe Taslim x Fadil Jaidi pada Platform Youtube Terhadap Brand Awareness Shampo Head & Shoulder di Kota Denpasar Pratiwi, Intan Nathasa; Gelgel, Ni Made Ras Amanda; Pradipta, Ade Devia; Damasemil, Calvin
E-Jurnal Medium Vol 5 No 1 (2024): Jurnal Ilmu Komunikasi Vol 5 No 1 Tahun 2024
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Abstract

The use of humor is very effective in getting people to pay attention to advertisements and creating awareness. Humor is one of the accessories that make advertising more interesting. This was done in the Joe Taslim x Fadil Jaidi Head & Shoulders advertisement. The purpose of this study was to find out whether exposure to Joe Taslim x Fadil Jaidi humor advertisements affected Brand Awareness of Head & Shoulder shampoo. This study used a quantitative explanatory research method using the S-O-R (Stimulus-Organism-Response) theory. Respondent data was obtained from 130 respondents aged 9-24 years who live in Denpasar City. The findings from this study indicated that there was an influence of exposure to the humorous advertising of Joe Taslim x Fadil Jaidi on Brand Awareness of Head & Shoulder shampoo in Denpasar City which was at a moderate level with a positive value of 0.527 with an r square of 27.8%
Pengaruh Terpaan Konten Akun Instagram @ussfeeds terhadap Minat Baca di Kalangan Generasi Z Latuputty, Jennifer Brigita; Gelgel, Ni Made Ras Amanda; Pradipta, Ade Devia; Cahyani, Dewi Yuri
E-Jurnal Medium Vol 5 No 1 (2024): Jurnal Ilmu Komunikasi Vol 5 No 1 Tahun 2024
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According to a survey conducted by the OECD in 2019 regarding the reading interest of generation Z in Indonesia 62 out of 70 countries. The emergence of this fact, accompanied by the development of today's technology, has encouraged many transitions in the existence of media that initially moved conventionally to digital in order to be able to reach a wider community in an unlimited manner. The analysis in this study is based on the S-O-R theory (Stimulus, Organism, Responsive), using explanatory quantitative methods with a sample size of 122 respondents. The results of this study state that the influence between @ussfeeds Instagram account content on reading interest among generation Z are strong, unidirectional, and in moderate level of relationship. These results show that the quality of content produced by digital media such as @ussfeeds is impacting the increase of reading interest, especially among generation Z.
Analisis Resepsi Followers Akun Instagram @jurnaliskomik Terhadap Konten Berita Berbasis SARA Dewi, Saffira Nusa; Gelgel, Ni Made Ras Amanda; Pradipta, Ade Devia; Damasemil, Calvin
E-Jurnal Medium Vol 5 No 1 (2024): Jurnal Ilmu Komunikasi Vol 5 No 1 Tahun 2024
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Abstract

One of the information on social media that is still consumed by Indonesian people is SARA. In addition to being used to share photos or videos, Instagram is also a provider of news content which does little to discuss SARA. Equipped with a comment feature, audiences can express their opinions about the information they receive. This study aims to determine the reception of followers of the Instagram account @jurnaliskomik on SARA-based news content and classify them according to the three audience positions put forward by Stuart Hall. The type of research used is qualitative research with reception analysis theory. The results of this study indicate that there is a critical attitude of the audience which can be seen from the number of comments. Related to Stuart Hall's three audience positions, the writer finds that most of the audiences who provide comments are in a Dominant Hegemonic position. This is because the average @jurnaliskomik account followers have fanaticism towards the content produced by @jurnaliskomik.
Strategi Kampanye @Kpop4planet Dalam Membangun Kepedulian Generasi Z Akan Krisis Iklim Global Puspita Sari, Ni Putu Yuni; Purnawan, Ni Luh Ramaswati; Suryawati, I Gusti Agung Alit
E-Jurnal Medium Vol 5 No 1 (2024): Jurnal Ilmu Komunikasi Vol 5 No 1 Tahun 2024
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Abstract

The research objective of this study was to examine the strategy employed by the @kpop4planet campaign in raising awareness among Generation Z about the global climate crisis. The study utilised a qualitative methodology with a descriptive approach. Data collection involved online interviews and observations. The Nowak and Warneryd Digital Campaign Models were used to analyse the campaign strategy implemented by @kpop4planet through social media content dissemination, focusing on cultivating awareness among Generation Z regarding the global climate crisis. The results of the study indicate that the virtual community @kpop4planet effectively executed its communication strategy through the No K-Pop On A Dead Planet campaign. The campaign utilised written content, photos, and videos on social media platforms to not only raise awareness but also to encourage Generation Z to develop an affinity for the environment similar to their admiration for their favourite K-Pop idols.

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