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Competence : Journal of Management Studies (Kompetensi : Jurnal Studi Manajemen)

kompetensi
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Published by Universitas Trunojoyo Madura

ISSN : 19074824 EISSN : 25412655 DOI : -

Core Subject : Economy, Education,

Economics, Econometrics & Finance Education

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 8 Documents

Search results for , issue "Vol 8, No 2 (2014): OKTOBER" : 8 Documents clear

MENGGUNAKAN “MEME” DALAM WORD OF MOUTH (WOM) UNTUK MENINGKATKAN BRAND AWARENESS Miyume Renata
Kompetensi (Competence : Journal of Management Studies) Vol 8, No 2 (2014): OKTOBER
Publisher : Universitas Trunojoyo Madura

Technologies are increasingly sophisticated, making a lot of people use the internet to communicate. Now, word of mouth communication does not have to meet face to face but can be done through viral marketing or via the internet. Viral marketingcan attract consumersthrough the Internetsuch aspicturesandvideos.Today, viral marketing is popular with meme. Meme is a unique idea in the form of pictures, videos, hashtags, and so on. With the popularity of memes, word of mouth communication may vary and further increase consumer brand awareness.

ANALISA KEPUASAN MASYARAKAT TERHADAP KINERJA PELAYANAN KANTOR CAMAT KECAMATAN SAROLANGUN - Dahmiri
Kompetensi (Competence : Journal of Management Studies) Vol 8, No 2 (2014): OKTOBER
Publisher : Universitas Trunojoyo Madura

This Research showing there are 3 (three) dimensions in good categories which are; the service procedure,the ability of service workers,and tehe environment safety. There are two ungoods dimensions; the fairness to get service, and the fairness to knowing how the service’s cost. There are nine dimensions are being in less condition those are ; term of service, clarity of the service workers, the disciplinary of service workers,the responsibility of service workers, the speed of service, the hospitality of service, and the fairness of the service cost,certainty of service schedule and the comfortable of the environmental.

ANALISA JALUR DALAM CORPORATE ENTREPRENEURSHIP TERHADAP ORGANIZATIONAL CITIZENSHIP BEHAVIOUR DENGAN KOMITMEN ORGANISASI SEBAGAI VARIABEL INTERVENING (STUDI KASUS PADA PERUSAHAAN KELUARGA DI JAWA TIMUR) Ratih Indriyani
Kompetensi (Competence : Journal of Management Studies) Vol 8, No 2 (2014): OKTOBER
Publisher : Universitas Trunojoyo Madura

Corporate entrepreneurship is en important factor in family business that creates outcome non financial in organization, such as human resource like organizational commitment and organizational citizenship behavior (OCB) . The aim of this study is to examine the impact of Corporate Entrepreneurship on OCB, through organizational commitment as an intervening variable. Data is collected with total respondents of 134 samples by using purposive sampling method. By using a path analysis, the result shows that corporate entrepreneurship have direct impact to OCB and indirect impact exists from corporate entrepreneurship to OCB through organizational commitment as an intervening variable . Direct impact of corporate entrepreneurship to OCBis 0,199. Indirect impact of corporate entrepreneurship to organizational commitment that is P2 is 0,501 meanwhile from organizational commit OCB , that is P3 is 0,772, therefore indirect influence, that is P2 times P3 is (0,501)*(0,772)=0,387. Total impact of corporate entrepreneurship to OCBis more than 0,5, 0,199+ 0,387 = 0.586

DAMPAK PELATIHAN PENGUATAN LKM DAN KSM DENGAN MODEL KOMUNIKASI EFEKTIF UNTUK MENINGKATKAN PEMAHAMAN PADA PNPM MP DI KECAMATAN KUDU JOMBANG Dina Eka Shofiana
Kompetensi (Competence : Journal of Management Studies) Vol 8, No 2 (2014): OKTOBER
Publisher : Universitas Trunojoyo Madura

National Program for Urban Community Empowerment (PNPM MP) is a development model that is being executed ekononomi people to date in various villages throughout Indonesia. PNPM MP who is expected to become the motor of change in the standard of living of the poor into a society that is more powerful and independent, are still not well understood by the offender PNPM MP. To address the lack of understanding of PNPM MP actors, the strengthening of the training given to LKM and KSM to bring in speakers from both government and academia. Strengthening the training program has been oriented towards a model that is considered more effective training can improve the understanding of the perpetrators of PNPM MP in the village called effective communication models. The problems discussed this research are: 1) How effective communication models made in strengthening the training activities of LKM and KSM in the district Kudu ?, 2) What model of effective communication is done in the reinforcement training can improve the understanding of LKM and KSM in PNPM MP in the district Kudu ?. The purpose of this study is to provide a model of discourse need for effective communication to improve understanding of the perpetrators of PNPM MP in village on the nature of PNPM PM. The method used in this research is a field survey with descriptive qualitative data analysis. The results of this study indicate that the model of communications made in strengthening training LKM and KSM have been effective both from the speakers, media, methods, materials and participants as the target audience. Recommendations are given this study is to review the existing training schedule tailored to how materials should be received by LKM and KSM considering training problems is the lack of time allocated

ANALISIS STRATEGI BERSAING PRODUK PRIVATE BRAND DALAM BISNIS RITEL MODERN Fransiska Fortunata
Kompetensi (Competence : Journal of Management Studies) Vol 8, No 2 (2014): OKTOBER
Publisher : Universitas Trunojoyo Madura

The growth of modern retail business in Indonesia influence the competition among retailer. The number of modern retail which increasing each year marks the rapid growth of modern retail business. The entry of foreign retailers is also a promoter factor increasing the retail business in Indonesia. Indonesia is the target for retailers because of the high purchasing power of its people. To be competitive in the retail business, retailer create private brand products. Private brand comes with a cheaper price than other brands. But for some consumers, low prices creates the perception of low quality. Consumers still unfamiliar with the private brand products and still considers that the national brand products or other brands that are well known to have better quality. This article discusses the most appropriate strategy of the attributes of private brand products to compete with national brands / other brands. The conclusion of this discussion is to set the attributes of packaging as the most appropriate attributes to be used as a competition strategy. This is because the attributes of the packaging is considered to represent the quality of the product and increase purchase intention.

PENERAPAN TQM (TOTAL QUALITY MANAGEMENT) DALAM MENINGKATKAN KINERJA PERUSAHAAN UMKM Ari Zaqi Al Faritsy
Kompetensi (Competence : Journal of Management Studies) Vol 8, No 2 (2014): OKTOBER
Publisher : Universitas Trunojoyo Madura

Improving the performance of the company can be done by implementing total quality management (TQM), which according to Silaetal (2007) Total quality management plays a very important role in increasing the strength of the company's competitiveness. Good performance of the company will be able to compete with other companies in improving the quality of the product. In addition, TQM is one of the best management practices in companies that emphasize the overall quality paradigm in the company. These researches analyze the application of TQM in UMKM Aksis Jaya and see the effect of the ten characteristic of TQM on firm performance by using multiple linear regression analysis. In addition,the proposed improvements that needs to be done to improve the performance of the company. Characteristic TQM that has been implemented in UMKM Aksis Jaya is focused on the customer, obsession with quality, teamwork, controlled freedom, unity of purpose and the involvement and empowerment of employees. While characteristic that have not been applied is a scientific approach, the long-term commitment, continuous improvement systems and education and training. Improvements need to be made to reduce waste in the work area by promoting cleanliness, neatness and discipline in work, making SOP, documentation of data, and build a culture of continuous improvement. TQM implementation provides significant influence on increasing the performance of the company (F count 2,145 lebih dari F table 0.360).

PRODUK PERTANIAN ORGANIK DI INDONESIA: TINJAUAN ATAS PREFERENSI KONSUMEN INDONESIA TERHADAP PRODUK PERTANIAN ORGANIK LOKAL Melisa Khorniawati
Kompetensi (Competence : Journal of Management Studies) Vol 8, No 2 (2014): OKTOBER
Publisher : Universitas Trunojoyo Madura

Health becomes the most important and searchable, because more diseases appear and attack people. Many diseases that appears partly due to the unhealthy and unhygienic foods. Most of the people are starting to realize the importance of health and then switch to healthier foods such as organic food products. Organic food products are believed to be good for health and environmentally friendly. But, the price of organic agricultural products are more expensive so make some people prefer non-organic products. For people who have high awareness of health and the environment (green consumer) are willing to pay more to buy organic products. The difficulty of finding the desired product, the lack of information and limited places that sell organic products is another constraints besides the price factor that causes people not choose organic products. The necessity increasing the number of organic farmers in Indonesia can be one of the solutions to overcome existing constraints, because by increasing number of organic’s farmer also increase the amount of the availability of organic agricultural products so it can meet market demand and lower prices.

KONSEP ECONOMIC VALUE ADDED UNTUK MENILAI KINERJA KEUANGAN PERUSAHAAN YANG TERDAFTAR PADA BURSA EFEK INDONESIA (STUDI KASUS PADA PT. DARYA VARIA LABORATORIA Tbk) Chairul Anam
Kompetensi (Competence : Journal of Management Studies) Vol 8, No 2 (2014): OKTOBER
Publisher : Universitas Trunojoyo Madura

This Research aims to analyze the concept of economic value added to assess the financial performance of companies listed on the Indonesian Stock Exchange (Case Study at PT. Darya Varia Laboratories Tbk) is engaged in the pharmaceutical field during 2008 - 2012. The results showed the results of the calculation of EVA in the year 2008 - 2009 is negative, indicating a negative EVA value is not the process of economic added value and shareholders do not receive returns commensurate with your investment, then the following year the value of EVA is positive and increasing. With the increase proves the company has provided value-added to investors and satisfy the parties concerned, especially the shareholders

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Contact Name
Dr. Mohammad Arief, SE., MM.

Contact Email
kompetensi.feb@trunojoyo.ac.id

Phone
+62 8123227266

Journal Mail Official
kompetensi.feb@trunojoyo.ac.id

Editorial Address
Jl. Raya Telang, PO Box. 2 Kamal, Bangkalan - Madura

Location
Kab. bangkalan,

Jawa timur

INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Dr. Mohammad Arief, SE., MM.

Contact Email kompetensi.feb@trunojoyo.ac.id

Phone +62 8123227266

Journal Mail Official kompetensi.feb@trunojoyo.ac.id

Editorial Address Jl. Raya Telang, PO Box. 2 Kamal, Bangkalan - Madura

Location Kab. bangkalan, Jawa timur INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Dr. Mohammad Arief, SE., MM.

Contact Email
kompetensi.feb@trunojoyo.ac.id

Phone
+62 8123227266

Journal Mail Official
kompetensi.feb@trunojoyo.ac.id

Editorial Address
Jl. Raya Telang, PO Box. 2 Kamal, Bangkalan - Madura

Location
Kab. bangkalan,

Jawa timur

INDONESIA