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SPEKTRUM Jurnal Ilmu Politik Hubungan Internasional
Published by Universitas Wahid Hasyim Semarang
ISSN : 18296580     EISSN : 28095642     DOI : 10.31942/spektrum.v19i1
Core Subject : Social,
Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences
Spectrum aims to publish scientific articles that focus on the development of thought, theory, and research covering issues of international relations and politics at large.
Arjuna Subject : Ilmu Sosial - Ilmu Politik dan Hubungan Internasional
Articles 112 Documents
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Volatilitas Suara Partai Politik Dalam Pemilihan Umum Dewan Perwakilan Rakyat Daerah (DPRD) Kabupaten Semarang Tahun 2014-2024 Baiti, Arinta Mustika Baiti; Setiawan, Zudi Setiawan
Spektrum Vol. 23 No. 1 (2026)
Publisher : Universitas Wahid Hasyim Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31942/spektrum.v23i1.15203

Abstract

This study aims to determine the volatility of political parties and the causes of the volatility of political party votes in the 2014-2024 Semarang Regency DPRD general election. The type of research used is qualitative research combined with qualitative in numeric with a descriptive approach. The results of this study show that the Semarang Regency DPRD election volatility index is low, with an average of 26.29 in the last three elections. This can be seen in the 2019 Election Volatility Index of 33.05 decreasing to 19.54 in the 2024 Election. Low volatility indicates a strong relationship between parties and constituents that leads to stable election results while also indicating openness or rationality of voters. Low volatility is caused by two factors, namely (1) internal party factors (party organization) which refer to loyalty, social roots, division or cohesion and party electoral performance (2) external factors (volatility of the party system) which refer to the election system, political party format, ideological polarization and media coverage. Keywords: Elections, Political Parties, Volatility
Strategi Marketing Politik Partai Persatuan Pembangunan (PPP) di Kabupaten Jepara Dalam Menghadapi Pemilu Legislatif Tahun 2024 Riyanto, Agus Riyanto; Nida, Lia Khoirotin Nida
Spektrum Vol. 23 No. 1 (2026)
Publisher : Universitas Wahid Hasyim Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31942/spektrum.v23i1.15217

Abstract

Kabupaten Jepara, Provinsi Jawa Tengah sejak lama dikenal sebagai basis pendukung Partai Persatuan Pembangunan (PPP) sejak Orde Baru hingga sekarang. Artikel ini bertujuan membahas strategi maketing politik PPP di Kabupaten Jeparang dalam mempertahankan dominasinya pada pemilu legislatif 2024. Jenis penelitian yang digunakan dalam tulisan ini adalah kualitatif deskriptif. Peneliti menggunakan teori STP (segmentasi, targeting, dan positioning) dan 3P (push marketing, pull marketing dan pass marketing) dari Adman Nursal. Hasil penelitian menunjukkan PPP di Kabupaten Jepara dalam segmentasimenggunakan beberapa segmen yaitu agama, gender, usia, psikografis, kelas-sosial, serta perilaku. Selain itu PPP juga menerapkan strategi targeting- positioning. Kemudian strategi 3P diterapkan, namun pada pull marketing PPP Kabupaten Jepara masih lemah. Kata kunci : Marketing Politik, Partai Persatuan Pembangunan (PPP), Partai Islam

Page 12 of 12 | Total Record : 112

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