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The Asian Journal of Technology Management (AJTM)
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
PURPOSE The Asian Journal of Technology management aims to promote interdisciplinary research regarding the special problems and opportunities related to technology management fields in Asia and its effects beyond. It publishes papers by worldwide scholars, practitioners, and those interested in Asian technology development under one of these classifications research paper, viewpoint, conceptual paper, case study, literature review. The journal is intended as an instrument for individuals conducting research on technology management at both micro and macro level of analysis as well as its relationship with other managerial functions such as operations, marketing finance, and human resource. READERSHIP Researchers, educator, senior practitioners in the areas of technology economics, research and development, innovation management, technology management, technology transfer, technology and business strategy will find the journal interest. UNIQUENESS AS ATTRACTIVENESS FACTOR The uniqueness factor of Asian Journal of Technology Management is the scope of study which views the intersect of Technology and Management in a fashionable and unique way in creating competitive advantage of corporations and nations in Asia. As we are facing a fast changing Asia, where old customs and tradition meet technology adoption and the government, industry, corporations; the journal intends to take part in the swift change and is filling a niche in the journal business. There is no other journal that intersects Technology Management and micro-macro level analyzes in the continent of Asia where extensive and considerable shift of technology adoption is in a fast pace. AJTM Journal Indexed by Cross Ref, Index Copernicus, Google Scholar, DOAJ and Indonesian Publication Index (IPI). Print ISSN: 1978-6956; Online ISSN: 2089-791X
Arjuna Subject : -
Articles 8 Documents
 1 
Search results for , issue "Vol 9, No 1 (2016)" : 8 Documents clear
Steps in Designing Queue and Interview Process using Information System: A Case of Re-registration of New Students in Universitas Negeri Makassar Ahmar, Ansari Saleh; Rusli, Rusli; Rahman, Abdul
The Asian Journal of Technology Management (AJTM) Vol 9, No 1 (2016)
Publisher : School of Business and Management Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (232.398 KB) | DOI: 10.12695/ajtm.2016.9.1.5

Abstract

Abstract. Universitas Negeri Makassar (UNM) have a number of prospective students is quite a lot. Based on data released by the BAPSI UNM (2015) that the data student candidates of UNM who passed the selection with SNMPTN SBMPTN selection as 3,791 people. If the prospective graduate students interviewed are normally it will take a long time and will certainly make students uncomfortable. Therefore it is necessary design an information systems to solving this problem. This research aim  to develop an information system to facilitate the process queue. The method used in this research is to use the three stages in the Software Development Life Cycle method namely Initiation Phase, Development/Acquisition Phase, and Implementation Phase. This information system development using PHP and CodeIgniter as a its framework. This design results will be obtained an queues and interviews information system that can be used to manage the queue and interview data. By implementing this system, it potentially reduce time to wait and the process of managing results of interviews can be obtained directly without a process of inputting interview repeat if done manually.Keywords:  Information System, Interview, Queue, re-registration of new student, Universitas Negeri Makassar.
Marketing Innovation on Personal Electronic Products Ismudiar, Wahdan Kukuh; Rufaidah, Popy
The Asian Journal of Technology Management (AJTM) Vol 9, No 1 (2016)
Publisher : School of Business and Management Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (238.175 KB) | DOI: 10.12695/ajtm.2016.9.1.4

Abstract

Abstract. In this dynamic era, to keep up with the trends on the market, companies should be able to make innovations. The word “innovation” among electronic companies in people’s minds is usually associated with technological aspects of the products. Meanwhile, there is also another aspect of innovation that, over these recent years, has been developed and has also brought significant impacts on the products, which is called Marketing Innovation. In this study, the product is Personal Electronic Products, which include smartphones, tablets, and Laptops that are produced by South Korea and Japan’s electronic companies. The marketing innovation that is implemented by the South Korea and Japan’s electronic companies is measured using five dimensions, which are: Product Design Innovation, Packaging Design Innovation, Product Price Innovation, Product Placement Innovation, and Product Promotion Innovation. The study tests empirically the instrument for multidimensionality, reliability & validity using a confirmatory factor analysis (CFA) approach. The instrument is further found to be reliable, and has convergent and discriminant validity. In order to examine the marketing innovation that is implemented on the personal electronic products of South Korea and Japan’s electronic companies, the study used 250 samples of personal electronic product customers in the area of Bandung City. The result of the study found that the marketing innovation scale is an established measurement to examine the marketing innovation process. From the result, also it can be seen that the customers of South Korea’s personal electronic products are more perceived with the marketing innovation dimensions that implemented by the South Korea’s electronic companies on its personal electronic products.Keywords: Marketing innovation, personal electronic product, confirmatory factor analysis
The Effect of Service Quality to Customer Satisfaction by Using Internet Banking Service in Jambi Assegaff, Setiawan
The Asian Journal of Technology Management (AJTM) Vol 9, No 1 (2016)
Publisher : School of Business and Management Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/ajtm.2016.9.1.3

Abstract

Abstract. Internet banking service has become an important part of the current banking products. It could be said almost all bank, which is operating in Indonesia, have to equip their products by providing internet-banking services for its customers. Despite the fact that the investment to build the internet banking service has been carried out by almost all banks in Indonesia, but in fact the use of internet banking adoption is still not significant. Banking in Indonesia still filled with questions about Internet banking services such as what exactly is a yearning of each customer. Because it is highly important for banking in Indonesia to fully understand the quality of the services, which they had provided. A good understanding of the customer's perception when using internet banking services will certainly be a strong foundation for bank in Indonesia to be able in provide an appropriate internet services, effective and efficient for customers. If the customer hope has been fulfilled, that customers will be satisfied and will ultimately loyal to the internet banking service. This study examines the elements that will affect the quality of the internet banking service for customers. A survey conducted by inviting 115 respondents. Data were analyzed using SEM method utilizing Smart PLS software. This study found that the "Banking Services Product Quality", "Online Customer Services Quality" "Online Information Services Quality" and "Overall Internet Banking Services Quality", an effect on customer satisfaction in using internet banking services. Keywords: Services Quality, Internet Banking, Structural of Equation Model, Customer Satisfaction
Using Electroencephalogram (EEG) to Understand The Effect of Price Perception on Consumer Preference Aprilianty, Fitri; Purwanegara, Mustika Sufiati; Suprijanto, Suprijanto
The Asian Journal of Technology Management (AJTM) Vol 9, No 1 (2016)
Publisher : School of Business and Management Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/ajtm.2016.9.1.6

Abstract

Abstract. The research examines the influence of price as product cues on consumer’s perception and evaluation by using the application of electroencephalogram (EEG). This method can give objective information about consumer reactions towards product cues that will drive consumer’s choice. The main research objective was to observe and evaluate consumer’s brain activity in different brain regions while they were being exposed by several price levels (low, medium, high) of underwear as stimuli and focused mainly on liking/disliking the stimuli. The participants consist of 10 female and 10 male consumers within 18-24 years old, have normal vision, right handed, and considered as potential purchasers of underwear. The participant’s brain activity was collected using Emotiv EPOC neuroheadset (EEG) with international 10/20 system and was obtained in Beta frequency bands (13–30 Hz). The result indicated that there was a clear and significant change (p<0.05) in the EEG brain spectral activities of right and left hemisphere in the frontal (F3 & F4), temporal (T7 & T8), and parietal (P7 & P8) regions when participants indicated their attentiveness towards each price level stimulus. The results show, the male and female participant’s tactile sensations in parietal lobe does not give more favorable attention towards particular price stimulus, but the difference price perceptions in parietal lobe can lead to rational preference and give most favored response towards high price stimulus. Analyzing of price perception may help to understand the differences in price-related emotions and preference, which can gain insights into an alternative pricing strategy that can lead to influence consumers buying decision.Keywords:  EEG, Price, Perception, Preference, Underwear.
The Effect of Trust Towards Online Repurchase Intention With Perceived Usefulness As An Intervening Variable: A Study on KASKUS Marketplace Customers Setyorini, Retno; Nugraha, Rizky Prima
The Asian Journal of Technology Management (AJTM) Vol 9, No 1 (2016)
Publisher : School of Business and Management Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/ajtm.2016.9.1.1

Abstract

Abstract. Using the internet, producers and consumers can get more practical alternative to sell or to buy products or services that they want. Internet adoption is very important to the success of a company. The purpose of this study is to know the effect of trust towards online repurchase intention with perceived usefulness as an intervening variable. The respondents in this study consist of 400 KASKUS customers in Indonesia who has made twice or more transactions. The sampling method used in this study is convenience sampling. This research included in descriptive research with causal approach. Techniques of data analysis in this study using descriptive analysis and path analysis to determine the effect of each variable directly and indirectly. Therefore, the paper discusses the outcomes from The Effect of Trust Towards Online Repurchase Intention With Perceived Usefulness. The study show that trust has percentage of 74.656%, perceived usefulness 78.975% and online repurchase intention 78.479%. It’s mean that trust, perceived usefulness and online customers repurchase intention KASKUS customers included in good category.  Keywords: Indonesia, Marketplace, Online Repurchase Intention, Perceived Usefulness, Trust
Implementation of Research and Development Based on Patent Natural Ingredients and Potential Utilization of Tradition Medicine Hendrix, Tommy
The Asian Journal of Technology Management (AJTM) Vol 9, No 1 (2016)
Publisher : School of Business and Management Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/ajtm.2016.9.1.2

Abstract

Abstract. The results of research and development based on natural ingredients for traditional medicines become an interesting topic to discuss at this point; it’s shown from increasing number in utilization. The use of traditional medicine especially on natural ingredients at this moment becomes effective solution to increase the level of market acceptance in herbal extracts, including an affordable purchase from potential utilization of natural resources which are owned. By using Matheo Patent XE Ver 10.2 as methodology of searching, we can know potentials useful through strategy, research and development, patent analysis and patent collaboration among users in utilization of Natural Ingredient for Traditional Medicine. From the data result shows majority in the field of chemistry for human necessity related to Health; Amusement; Medical or Veterinary Science; Hygiene sectors with total patent 108, family 65. The use of patent analysis is a way to find how the development of technology and products that have been produced and how commercial processes connecting with technology users, especially in traditional medicine. From the data that exist in particular of patents, it is critical to identify the number of patents that has been registered through the innovation process development including technology dissemination is used. Keywords:  Implementation, Matheo Patent XE Ver. 10.2, Natural Ingredients, Potential Utilization, Traditional Medicine.
Front-Matter AJTM Vol 9 No 1 2016 Haryanto, Supri
The Asian Journal of Technology Management (AJTM) Vol 9, No 1 (2016)
Publisher : School of Business and Management Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (3178.643 KB)

Abstract

Front-Matter AJTM Vol 9 No 1 2016
Back-Matter AJTM Vol 9 No 1 2016 Haryanto, Supri
The Asian Journal of Technology Management (AJTM) Vol 9, No 1 (2016)
Publisher : School of Business and Management Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Back-Matter AJTM Vol 9 No 1 2016

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