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The Asian Journal of Technology Management (AJTM)
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
PURPOSE The Asian Journal of Technology management aims to promote interdisciplinary research regarding the special problems and opportunities related to technology management fields in Asia and its effects beyond. It publishes papers by worldwide scholars, practitioners, and those interested in Asian technology development under one of these classifications research paper, viewpoint, conceptual paper, case study, literature review. The journal is intended as an instrument for individuals conducting research on technology management at both micro and macro level of analysis as well as its relationship with other managerial functions such as operations, marketing finance, and human resource. READERSHIP Researchers, educator, senior practitioners in the areas of technology economics, research and development, innovation management, technology management, technology transfer, technology and business strategy will find the journal interest. UNIQUENESS AS ATTRACTIVENESS FACTOR The uniqueness factor of Asian Journal of Technology Management is the scope of study which views the intersect of Technology and Management in a fashionable and unique way in creating competitive advantage of corporations and nations in Asia. As we are facing a fast changing Asia, where old customs and tradition meet technology adoption and the government, industry, corporations; the journal intends to take part in the swift change and is filling a niche in the journal business. There is no other journal that intersects Technology Management and micro-macro level analyzes in the continent of Asia where extensive and considerable shift of technology adoption is in a fast pace. AJTM Journal Indexed by Cross Ref, Index Copernicus, Google Scholar, DOAJ and Indonesian Publication Index (IPI). Print ISSN: 1978-6956; Online ISSN: 2089-791X
Arjuna Subject : -
Articles 5 Documents
 1 
Search results for , issue "Vol. 16 No. 3 (2023)" : 5 Documents clear
Elevating Consumer Decision Journey to Increase Consumer Loyalty in Tokopedia and Shopee for PT. SNACK LEZAT Products Mulya, Ardyanto; Wibowo, Satya Aditya; Purwanegara, Mustika Sufiati
The Asian Journal of Technology Management (AJTM) Vol. 16 No. 3 (2023)
Publisher : Unit Research and Knowledge, School of Business and Management, Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/ajtm.2023.16.3.4

Abstract

Abstract. Southeast Asia region's digital service growth trend is accelerating, with 60% of new digital users joining in the previous two years. This has an effect on e-commerce sales, which have risen quickly in recent years and are expected to rise further. Edible groceries in Indonesia are expected to increase with compounded annual growth rate 16.9% between 2022 - 2027. This growth is in line with the retail evolution from traditional market, modern market, to digital market PT. SNACK LEZAT is a global snack company and currently is focusing on e-commerce channels that still in an early stage of development and the sales are largely dependent on promotional periods.  This research aims to identify the stages of the consumer decision journey to loyalty, so the right marketing strategy can be formulated and increase the repeat buyers to create a higher and sustained sales baseline. This research methodology was carried out using qualitative in-depth interviews and netnography. In-depth interviews were conducted with eight respondents, four of whom had purchased PT. SNACK LEZAT and four of whom had never purchased PT. SNACK LEZAT product. Netnography is carried out using the word cloud analysis based on product reviews in Shopee and Tokopedia platforms. The findings of this study reveal the expectations of each stage in consumer decisions journey to determine purchases on e-commerce platforms.
Tertiary Student Intention in Agricultural Sector Using Technology in Order to Maintain Food Security in West Java Ulfah, Halida; Furoidah, Ayu; Zuhair Aulia, Teuku Muhammad Zahid; Sulyani, Agnesia Candra; Larasati, Niken
The Asian Journal of Technology Management (AJTM) Vol. 16 No. 3 (2023)
Publisher : Unit Research and Knowledge, School of Business and Management, Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/ajtm.2023.16.3.3

Abstract

Abstract. Food security is urgently needed in 2050. Facing current conditions, the agricultural industry in Indonesia no longer appeals to the younger generation, and many farmers are elderly; the challenge of limited land, human resources, and falling farmer regeneration is a global one. This study investigates the desire of tertiary students in West Java, Indonesia, to pursue a profession in agriculture. The study's goal is to identify the elements influencing tertiary students' intentions to contribute or pursue a profession in agriculture, the correlation between those factors, and the things that may boost tertiary students' desire in continuing their career in agriculture. The study will look at the effects of a student's income, land availability and ownership, the student's parents' background in a specific demographic, and the influence of contemporary agricultural technology and data. Using quantitative research design and ordinal logistic regression analysis method, the study found that the father's education, willingness lives in the village, and the data-driven agriculture variable influenced tertiary students' interest in the agricultural industry.  Keywords:  Agricultural sector, food security, intention, technology usage, tertiary students.
An Extreme Gradient Boosting Approach for Classification and Sentiment Analysis Kairupan, Indah Yessi; Angdresey, Apriandy; Arif, Hamdani; Emor, Kenshin Geraldy
The Asian Journal of Technology Management (AJTM) Vol. 16 No. 3 (2023)
Publisher : Unit Research and Knowledge, School of Business and Management, Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/ajtm.2023.16.3.5

Abstract

Since 2020, when the coronavirus epidemic was at its peak, the Indonesian Ministry of Health's social media accounts have been constantly followed by a big number of individuals. The Indonesian Ministry of Health account is a fantastic resource for social media users, particularly Twitter users. The Republic of Indonesia's Ministry of Health's Twitter account publishes a wide range of content at random. As a result, it is usually difficult for Twitter users to determine the type of information provided by the Ministry of Health of the Republic of Indonesia.  The positive and negative responses of Twitter users to material released by the Indonesian Ministry of Health's Twitter account are frequently noted.  The decision tree algorithm is tree-based, similar to the extreme gradient boosting method (XGBoost). The extreme gradient boosting approach has been successfully implemented with high performance in the classification process. This classification is separated into two primary categories: general and essential information categorization and sentiment analysis, which is classified into three classes: positive, neutral, and negative. Both the classification work and the sentiment analysis produced outstanding accuracy levels. Based on 2243 tweets, an accuracy rate of 89.35% has been achieved for classification, supported by a precision of 88.76% and a recall value of 88.58% when using 80 data training and 20 data testing.  Similarly, the maximum accuracy in sentiment analysis was achieved utilizing the same 80-20 data partitioning, with a 91.22% accuracy rate. Using 304 comments data, accuracy was calculated to be 89.17% and recall was calculated to be 89.06%.  It's worth noting that an 80-20 split for training and testing consistently produced the best results for both the sentiment analysis and classification tasks.
Consumer Attitude toward Purchase Intention of Culinary Product’s through Video-Based Social Media: A Deductive Exploratory Studies in Bandung City Ahmad, Lukni Burhanuddin; Septiarini, Eka; Satriawan, Dhennies Ariel Aru; Aas, Raihan Elian
The Asian Journal of Technology Management (AJTM) Vol. 16 No. 3 (2023)
Publisher : Unit Research and Knowledge, School of Business and Management, Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/ajtm.2023.16.3.2

Abstract

In today's digitalization era, promoting products using social media has become the primary strategy to accelerate business growth, especially promotion. With the emergence of various short video-based social media platforms, information can rapidly spread through a solid and short video duration. For many content creators, a short video can call crowds faster than other types of data transmissions, such as text, pictures, or traditional video. Millions of views can be gained in a matter of days. The video that gains high exposure is not always because of the celebrity or famous person; it is more of the quality of the content itself. One of the most popular themes is related to culinary products. Bandung, recognized as a city of culinary in Indonesia, has many content creators that create food promotional videos. Some of them have millions of followers that advocate for their followers to try and purchase the food. This phenomenon raises questions to be revealed, becoming the background for this research. This study aimed to determine the variables causing interest in purchasing culinary products in Bandung through Short Video-Based Social Media. Thus, this study contributes to theory development, business practice, and digital marketing through short videos posted on various social media platforms. The method used in this research is deductive exploratory research as a methodological approach that investigates the micro-conceptual framework of working hypotheses that have not been studied in-depth with qualitative data collection techniques using data collection techniques with in-depth interviews (IDI) and focus group discussions (FGD). Online to specific individuals and groups. As a result, seven of eight factors are considered to independently influence intention to purchase culinary products towards SVBSM by the respondents: perceived ease of use, perceived usefulness, consumer personality characteristics, retail, commercial images, product features, attractiveness, and trustworthiness. 
Are Individual Investors Attracted to Shareholder Perks in the Emerging Markets? An Experimental Study in Indonesia Trihermanto, Febi; Nainggolan, Yunieta Anny; Matsuura, Yoshiyuki
The Asian Journal of Technology Management (AJTM) Vol. 16 No. 3 (2023)
Publisher : Unit Research and Knowledge, School of Business and Management, Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/ajtm.2023.16.3.1

Abstract

Abstract. Choice-Based Conjoint (CBC) analysis experiment is conducted in this study to investigate perception equivalency of shareholder perks (SP) and dividend policy among Indonesian investors and to examine whether SP as a new alternative of payout policy can attract more individual investors in Indonesia. The results show that investors prefer SP over dividend in both 2 and 4 percent yield. However, the marginal utility of SP is decreasing to yield. This result suggests that individual investors prefer to receive SP rather than no dividends but they do not expect to receive an excessive number of SP when it is possible for the company to distribute a high amount of cash dividend. Furthermore, the results grouped by gender indicates that female respondents are prefer SP to dividend and have a higher economic value on SP than their male counterpart. Practically, by investing in an SP-paying stocks, individual investors are able to buy their favourite brands and products at lower prices which might be more beneficial than receiving a small amount of cash dividends. Meanwhile, for companies, the results imply that the distribution of SP can attract a number of individual investors, particularly women. Keywords: Shareholder Perks, Dividend Policy, Individual Investor, Conjoint Analysis, Indonesia

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