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All Journal The Asian Journal of Technology Management (AJTM) ACCRUALS (Accounting Research Journal of Sutaatmadja) International Journal of Research in Community Services International Journal of Quantitative Research and Modeling Jurnal Abdimas Kartika Wijayakusuma Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Journal of Trends Economics and Accounting Research
Septiarini, Eka
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Physics Social Sciences Other

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Consumer Attitude toward Purchase Intention of Culinary Product’s through Video-Based Social Media: A Deductive Exploratory Studies in Bandung City Ahmad, Lukni Burhanuddin; Septiarini, Eka; Satriawan, Dhennies Ariel Aru; Aas, Raihan Elian
The Asian Journal of Technology Management (AJTM) Vol. 16 No. 3 (2023)
Publisher : Unit Research and Knowledge, School of Business and Management, Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/ajtm.2023.16.3.2

Abstract

In today's digitalization era, promoting products using social media has become the primary strategy to accelerate business growth, especially promotion. With the emergence of various short video-based social media platforms, information can rapidly spread through a solid and short video duration. For many content creators, a short video can call crowds faster than other types of data transmissions, such as text, pictures, or traditional video. Millions of views can be gained in a matter of days. The video that gains high exposure is not always because of the celebrity or famous person; it is more of the quality of the content itself. One of the most popular themes is related to culinary products. Bandung, recognized as a city of culinary in Indonesia, has many content creators that create food promotional videos. Some of them have millions of followers that advocate for their followers to try and purchase the food. This phenomenon raises questions to be revealed, becoming the background for this research. This study aimed to determine the variables causing interest in purchasing culinary products in Bandung through Short Video-Based Social Media. Thus, this study contributes to theory development, business practice, and digital marketing through short videos posted on various social media platforms. The method used in this research is deductive exploratory research as a methodological approach that investigates the micro-conceptual framework of working hypotheses that have not been studied in-depth with qualitative data collection techniques using data collection techniques with in-depth interviews (IDI) and focus group discussions (FGD). Online to specific individuals and groups. As a result, seven of eight factors are considered to independently influence intention to purchase culinary products towards SVBSM by the respondents: perceived ease of use, perceived usefulness, consumer personality characteristics, retail, commercial images, product features, attractiveness, and trustworthiness. 
Pengaruh Social Media Advertising Terhadap Purchase Intention Sportswear Merek Lokal Yang Dimediasi oleh Brand Trust Di Bandung Raya Septiarini, Eka; Muthiah, Ceha; Sari, Charlina
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 5, No 1 (2024): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - JUNI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v5i1.4337

Abstract

The social media revolution which was previously a networking platform for interacting and socializing is now one of the platforms for expanding business networks, markets and advertising media to reach potential consumers. The internet and growth of social media users open up opportunities to expand marketing networks to reach potential consumers. Social media advertising helps to advertise, product promotion, and sales offers. Social media advertising provides a visual stimulus that attracts potential consumers attention. This study aims to examine the effect of social media advertising on purchase intention of local sportswear brands in Bandung Raya mediated by brand trust with descriptive and associative quantitative methods. 183 have completed the questionnaire which were distributed through the Google form. Smart-PLS software was used as an analytical tool by testing the inner model and outer model. The research results showed that social media advertising has a significant positive effect on purchase intention of 41.5%, Social media advertising has a significant positive effect on brand trust of 66.0%, Brand trust has a significant positive effect on purchase intention of 29.7%, Brand trust has a significant positive effect mediating social media advertising on purchase intention of 19.6%.
Customers’ Trust on Sustainable Cosmetics Products’ Campaigns Septiarini, Eka; Tania Adialita
Journal of Trends Economics and Accounting Research Vol 4 No 4 (2024): June 2024
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v4i4.1214

Abstract

The beauty industry in Indonesia is growing rapidly. Along with this growth, some cosmetic industries differentiate by offering the concept of green cosmetics or sustainable beauty. Green campaigns through social media are closely related to the company's strategy to provide knowledge about the environment and inform product values so it will build customer trust and interested to buy sustainable cosmetic products. The objective of this study is to inspect the influence of green campaigns on green trust and green purchase intention of sustainable cosmetics products. This study uses descriptive and associative quantitative methods and analyzed by Smart-PLS Software 3.3. 224 respondents completed the research questionnaire, but only 172 respondents met requirements of this study (had an experience watched green campaigns from sustainable cosmetics). The results showed that the green campaigns affect green trust 65,9% and 54% to the green purchase intention. Green trust affects green purchase intention by 32,2%. Furthermore, green trust also mediates 21,2% the effect of green campaigns on green purchase intention.
THE EFFECT OF ENVIRONMENTAL CONCERN ON ECO FRIENDLY FASHION PRODUCT PURCHASE DECISION: THE MEDIATOR ROLE OF GREEN BRAND IMAGE Septiarini, Eka; Irsyadi, Faiz; Mutiah, Ceha
ACCRUALS (Accounting Research Journal of Sutaatmadja) Vol 8 No 02 (2024): Accruals Edisi September 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Sutaatmadja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35310/accruals.v8i02.1249

Abstract

Indonesia is now dealing with a variety of environmental issues. These challenges pose a hazard to ecosystems and the environment. Waste is Indonesia's major environmental challenge. Large amount of waste was accumulated, totaling 32 million tons, including textile waste. The cause of this phenomenon is the growth of fast fashion industry. The Indonesian apparel textile industry's export growth climbed by 56% (Kemenperin, 2021), although the market for environmentally friendly clothes fell in 2020 with a compound annual growth rate (CAGR) of -3.24% (Business Wire, 2020). 28% of Indonesian customers comprehend eco-friendly products. So it might be assumed that Indonesians lack comprehension of an environmentally friendly product. The purpose of this research is to broaden the understanding of green customers' purchasing decisions for eco-friendly fashion products by presenting and testing an integrated conceptual model that investigates the influence of consumers' personal environmental concern, green brand image, and its relationships. Using descriptive and associative quantitative methods, 371 respondents who live in Indonesia and had an experience purchase ecofriendly fashion product filled the questionnaire through google form. Data analysis using PLS software which consists of outer model and inner model. The outcome retrivied 72.4% of green brand image are influenced by environmental concern. The environmental concern influences green purchase decision by 24.2%. The green brand image influences green purchasing decisions by 38.7%. Green brand image positively mediated environmental awareness and green purchasing decisions by 28.2%.
Green Economy, Technology, People and Industrial Tourism (Get Points) Natita, Rendi Kusuma; Septiarini, Eka; Abdullah, Riono Aulia
International Journal of Research in Community Services Vol 6, No 1 (2025)
Publisher : Research Collaboration Community (RCC)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijrcs.v6i1.845

Abstract

Rapid technological and economic advancement has resulted in the proliferation of environmentally detrimental products and consumption patterns, significantly impacting the environment. Plastic pollution has emerged as a critical environmental concern, with Indonesia ranking fifth among the world's largest plastic waste producers. Annually, Indonesia generates approximately 7.8 million tons of plastic waste, of which 4.9 million tons are inadequately managed. For an extended period, Indonesia relied on a linear economic model characterized by a "take-use-dispose" approach. However, a transition towards a circular economic model is currently underway. In response to the significant environmental challenge posed by plastic waste pollution in Indonesia, the government has strategically introduced the Green Economy initiative. This innovative framework, an integral component of Indonesias 2025-2045 Long-Term Development Plan (RPJPN), is founded upon a robust and balanced approach that prioritizes three core pillars: economic prosperity, social equity, and environmental sustainability. In response to these challenges, the researchers devised the "Get Points" program, an acronym for Green Economy, Technology, People, and Industrial Tourism. This program was implemented at Ekowisata Cimenteng, located in Cipageran, North Cimahi District. The primary objective of this initiative is to address plastic waste management concerns while simultaneously fostering economic growth within local communities and among stakeholders. The program was executed through an outreach methodology, accompanied by pre- and post-tests for evaluation purposes. Comparative analysis of the pre- and post-test results revealed a notable increase in participant comprehension of plastic waste management issues. This enhancement was achieved through the integration of financial management seminars, digital marketing workshops, and 3D printing workshops, thereby facilitating economic growth for Ekowisata Cimenteng, local communities and stakeholders.
Strengthening Green Loyalty: How Green Marketing, Green Perceived Value, and Environmental Concern Drive Green Satisfaction (A Study of Uniqlo’s Consumer in Bandung Metropolitan) Septiarini, Eka; Djulius, Horas; Juhana, Dudung
International Journal of Quantitative Research and Modeling Vol 6, No 1 (2025)
Publisher : Research Collaboration Community (RCC)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijqrm.v6i1.883

Abstract

The objective of this study is to identify, examine, and analyze the influence of green marketing on green customer satisfaction, the influence of green perceived value on green customer satisfaction, the influence of environmental concern on green satisfaction, and the influence of green satisfaction on green customer loyalty of Uniqlo consumers in Bandung Metropolitan. Data were collected from respondents aged between 17 and 55 years old, residing in the Bandung Metropolitan area, and having purchased Uniqlo's green products at least twice in the past year. The analysis was performed using Lisrel - Structural Equation Modeling version 8.8. The findings reveal that green marketing, green perceived value, and environmental concern simultaniously contribute 73.6% to green customer satisfaction with Uniqlo in Bandung Metropolitan, while the remaining 26.4% is influenced by other variables. Partially, green marketing contributes 18.5%, green perceived value 24.4%, and environmental concern 30.7% to green satisfaction. Additionally, green satisfaction has been proven to have a significant influence of 79.9% on green loyalty among Uniqlo consumers in Bandung Metropolitans.
Peningkatan Motivasi Belajar Melalui Adversity Quotient Siswa SMAN 1 Cimahi Ratnamurni, Elis Dwiana; Hastuti, Sri; Lestari, Dian; Septiarini, Eka; Rahardianto, Rahardianto
Jurnal Abdimas Kartika Wijayakusuma Vol 6 No 1 (2025): Jurnal Abdimas Kartika Wijayakusuma
Publisher : LPPM Universitas Jenderal Achmad Yani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26874/jakw.v6i1.661

Abstract

Pengabdian pada masyarakat ini bertujuan untuk meningkatkan motivasi belajar siswa SMAN 1 Cimahi melalui Adversity Quotient. Melalui pengabdian pada masyarakat ini diharapkan dapat memberi dampak positif pada proses pembelajaran dan perkembangan siswa, sehingga siswa SMAN 1 Cimahi dapat menjadi pribadi yang unggul, tidak mudah menyerah dan semangat dalam mencapai cita-cita meskipun banyak kesulitan yang akan dihadapi pada prosesnya. Kegiatan pengabdian pada masyarakat ini dilakukan dengan memberikan pemahaman dan penanaman motivasi kepada siswa SMAN 1 Cimahi, serta memberikan pemahaman dan penanaman adversity quotient untuk meningkatkan kecerdasan siswa dalam menghadapi kesulitan akademik yang dihadapi. Hasil pre-test dan post-test yang diberikan sebelum dan sesudah kegiatan sosialisasi menunjukkan terjadinya peningkatan pemahaman dan motivasi belajar yang dimiliki siswa yang menjadi peserta kegiatan ini.
RAMPES: Remaja Peduli Sampah di Bandung Raya Halimah, Lia Siti; Adialita, Tania; Septiarini, Eka; Rahmi, Dewi; Prayitno, Arief; Sukirman, Sukirman; Hardiningtya, Kishanty
Jurnal Abdimas Kartika Wijayakusuma Vol 6 No 1 (2025): Jurnal Abdimas Kartika Wijayakusuma
Publisher : LPPM Universitas Jenderal Achmad Yani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26874/jakw.v6i1.677

Abstract

Sampah masih menjadi isu yang perlu diselesaikan bersama, mulai dari sektor pemerintah, akademisi, hingga komunitas. Keberadaan jumlah penduduk memiliki pengaruh ke kondisi lingkungan. Masalah yang berhubungan dengan lingkungan hidup diantaranya adalah meningkatnya jumlah sampah yang dapat memberikan pengaruh kepada penurunan kualitas hidup manusia. Di bidang kesehatan, dampak sampah dapat menyebabkan mudahnya penyebaran penyakit. Sedangkan pada sektor ekonomi, sampah yang menggunung dapat menimbulkan masalah pada menurunnya minat berwisata dikarenakan kurangnya estetika serta kenyamanan berwisata. Pengabdian Masyarakat dilakukan oleh Fakultas Kedokteran dan Fakultas Ekonomi dan Bisnis pada tahun 2023 ini berjudul “RAMPES: Remaja Peduli Sampah di Bandung Raya”. Kegiatan ini masuk pada skema/program Program Kemitraan Masyarakat (PKM) – Universitas Jenderal Achmad Yani (Unjani) dengan tujuan pengabdian masyarakat ini dapat mengembangkan literasi dan keterampilan remaja yang diwakili oleh siswa Sekolah Menengah Kejuruan Negeri (SMKN) 11 Kota Bandung. Secara umum, pelaksanaan serangkaian program dan aktivitas pengabdian kepada masyarakat berhasil dengan baik dan berjalan lancar berkat dukungan aktif dan responsif dari SMKN 11 Bandung. Fokus utama dalam pengabdian masyarakat ini adalah pemberian edukasi tentang dampak pengelolaan sampah yang buruk bagi kesehatan, pemanfaatan sampah untuk wirausaha, dan pemberian pelatihan pemilahan sampah bagi para siswa SMKN 11 Kota Bandung bekerjasama dengan startup pengelolaan sampah yang berlokasi di Kota Cimahi, Jubelo.id. Pada kegiatan ini juga dilaksanakan pre-test dan post-test bagi peserta terkait wawasan siswa akan sampah, kesehatan, bisnis ramah lingkungan dan Sustainable Development Goals (SDGs) sebagai media pengukuran keberhasilan pemberian materi Talk.
Co-Authors Aas, Raihan Elian Abdullah, Riono Aulia Adialita, Tania Dewi Rahmi DIAN LESTARI Dudung Juhana Hardiningtya, Kishanty Horas Djulius Irsyadi, Faiz LIA SITI HALIMAH Lukni Burhanuddin Ahmad Muthiah, Ceha Mutiah, Ceha Natita, Rendi Kusuma Prayitno, Arief Rahardianto, Rahardianto Ratnamurni, Elis Dwiana Sari, Charlina Satriawan, Dhennies Ariel Aru Sri Hastuti Sukirman Sukirman Tania Adialita