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Eco-Entrepreneur
Published by Universitas Trunojoyo Madura
ISSN : -     EISSN : 25024639     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Arjuna Subject : -
Articles 5 Documents
 1 
Search results for , issue "Vol 11, No 2 (2025): Desember" : 5 Documents clear
Peran Lembaga Keuangan Dalam Upaya Pengembangan Usaha Mikro Kecil Menengah Di Kabupaten Pamekasan Arianti, Fira Dwi; Zulkifli, Makhmud
Eco-Entrepreneur Vol 11, No 2 (2025): Desember
Publisher : Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/ee.v11i2.33294

Abstract

Pengaruh Promosi Melalui Media Sosial Facebook Terhadap Minat Beli Konsumen Pada Produk UMKM (studi pada umkm makanan dan minuman) di Kabupaten Trenggalek Imsaki, Muhamad Khoirul; Andriani, Nurita
Eco-Entrepreneur Vol 11, No 2 (2025): Desember
Publisher : Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/ee.v11i2.33314

Abstract

Pengaruh Flash Sale Dan Hedonic Shopping Motivation Terhadap Impulse Buying Melalui Positive Emotion (Studi Pada Pengguna E-Commerce Shopee RIZAL, NAUFA ARIZKA; Suyono, Suyono
Eco-Entrepreneur Vol 11, No 2 (2025): Desember
Publisher : Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/ee.v11i2.32097

Abstract

The purpose of this study was to measure and determine the effect of Flash Sale and Hedonic Shopping Motivation on Impulse Buying through Positive Emotion with Shopee E-Commerce Users. This type of research is quantitative, the data collection method used is purposive sampling (non-probability). The population in this study were people from Bangkalan Regency who shopped online at Shopee e-commerce in the last six months, from October 2024 to April 2025. The sample used was 97 respondents with primary data sources from distributing questionnaires. The data analysis technique used is Structural Equation Modeling (SEM) SmartPLS 4.0.The results of the research analysis conducted, it shows that the Flash Sale variable mediated by Positive Emotion on Impulse Buying obtained a t-statistic value of 1.657 t-table of 0.1698, which means H0 is rejected and H1 is accepted. Meanwhile, the Hedonic Shopping Motivation variable mediated by Positive Emotion on Impulse Buying obtained a t-statistic value of 1.778 t-table of 0.1698, which means H0 is rejected and H1 is accepted. Thus it can be concluded that Flash Sale (X1), and Hedonic Shopping Motivation (X2) have a positive effect on Impulse Buying (Y) through Positive Emotion (Z) on E-commerce Shoppe.
Pengaruh Kecerdasan Emosional, Locus of Control, dan Financial Technology Terhadap Financial Behavior Pada Mahasiswa Febrianti, Tiara Naylil; Susandini, Aprilina
Eco-Entrepreneur Vol 11, No 2 (2025): Desember
Publisher : Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/ee.v11i2.29255

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh kecerdasan emosional, pengendalian diri, dan teknologi finansial terhadap perilaku keuangan mahasiswa. Penelitian ini menggunakan pendekatan kuantitatif untuk menguji pengaruh variabel bebas terhadap variabel terikat. Variabel penelitian meliputi kecerdasan emosional, pengendalian diri, dan teknologi finansial sebagai variabel bebas, sedangkan perilaku keuangan sebagai variabel terikat. Populasi penelitian adalah seluruh mahasiswa aktif program sarjana Fakultas Ekonomi dan Bisnis. Teknik pengambilan sampel yang digunakan adalah purposive sampling, sehingga diperoleh 315 responden yang memenuhi kriteria yang telah ditetapkan. Data dikumpulkan melalui kuesioner yang mengukur kecerdasan emosional, pengendalian diri, teknologi finansial, dan perilaku keuangan. Analisis data dilakukan dengan menggunakan regresi linier berganda dengan bantuan SPSS versi 25. Hasil penelitian menunjukkan bahwa kecerdasan emosional, pengendalian diri, dan teknologi finansial, baik secara sendiri-sendiri maupun bersama-sama, memiliki pengaruh yang positif dan signifikan terhadap perilaku keuangan.
Analisis Kewirausahaan Nelayan, Adopsi Digital di Pesisir Socah dan Implementasi Pendampinganya Mada, Yudhi Prasetya
Eco-Entrepreneur Vol 11, No 2 (2025): Desember
Publisher : Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/ee.v11i2.33318

Abstract

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