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INDONESIA
STRATEGIC
Published by Universitas Pendidikan Indonesia
ISSN : -     EISSN : -     DOI : -
Core Subject : Education,
Education
Arjuna Subject : -
Articles 181 Documents
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PERAN MEREK, FITUR PRODUK DAN KETERGANTUNGAN PADA PRODUK BERDASARKAN PERBEDAAN GENDER TERHADAP PERILAKU PEMBELIAN (STUDI PADA PENGGUNA SMARTPHONE LOKAL DI BANDUNG) Munawar, Fansuri
Strategic : Jurnal Pendidikan Manajemen Bisnis Vol 16, No 1 (2016): Strategic
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/strategic.v16i1.4466

Abstract

This study examined the influence of the brand, product features and their dependence on the purchasing behavior based on gender differences. Dependent variables in this study were tested by antecedent factors such as social needs, social influence and the convenience of the consumer dependence on smart phones based on gender differences. This study used survey method with simple random sampling was used to collect the questionnaire distributed to 250 students at two universities in Bandung. The data analysis used Stuctural Equation Model (SEM) with AMOS 21 to test the hypothesis. The findings on men and women have differences that can influence the addiction to smart phone, so not all variables could affect reliance on smart phones. The variables that influenced consumer purchase decisions were the product features and the dependent variable, while the brand variable did not affect the local smart phone purchase decision.   Keywords: Smart phone, Brand, Product Features, Addiction, Purchase Behavior   
PENGEMBANGAN PROMOSI WISATA MUSEUM KOTA BANDUNG MELALUI MEDIA BILLBOARD DESAIN KARTUN DALAM MENINGKATKAN MINAT WISATAWAN Solihat, Ani; Ary, Maxsi
Strategic : Jurnal Pendidikan Manajemen Bisnis Vol 16, No 2 (2016): Strategic
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/strategic.v16i2.6143

Abstract

Minat wisatawan belanja dan kuliner di Kota Bandung saat ini tidak signifikan dengan minat wisatawan museum Kota Bandung. Sejak tahun 2014 Kota Bandung banyak dilakukan pembenahan di berbagai tempat seperti, pembuatan taman tematik, pembenahan Alun-Alun, perbaikan jalan termasuk trotoar, pembuatan flyover dengan teknologi struktur baja bergelombang,  termasuk wilayah Asia Afrika yang dijadikan sebagai tempat Konferensi Asia Afrika ke-50, hal ini salah satu magnet meningkatkan para wisatawan untuk mengunjungi Kota Bandung. Bertambahnya para wisatawan seharusnya merupakan potensi besar bagi pemerintah Kota Bandung dalam mempromosikan museum sebagai salah satu objek wisata yang patut untuk dikunjungi dan memperluas image Kota Bandung tidak hanya sebagai kota wisata belanja, wisata kuliner, tetapi juga sebagai wisata edukasi dan sejarah. Salah satu upaya mempromosikan museum di Kota Bandung melalui periklanan dengan menggunakan media billboard yang dipasang ditempat ramai dikunjungi oleh para wisatawan seperti di kawasan belanja, kuliner atau wista kota, sehingga dapat menambah referensi wisatawan dan dapat  meningkatkan image Kota Bandung selain sebagai wisata belanja, wisata kuliner, juga sebagai wisata edukasi dan sejarah. Desain billboard sebagai cara mempromosikan harus benar-benar memiliki desaign dan isi pesan yang menarik serta jelas, singkat dan mudah dipahami dengan menempatkan pada tempat strategis yang banyak dilihat oleh para wisatawan. Hal ini merupakan salah satu cara mengkomunikasikan dan menginformasikan museum di Kota Bandung kepada para wisatawan sehingga dapat meningkatkan minat wisatawan mengunjungi museum di Kota Bandung.  Metode penelitian yang digunakan adalah metode kuantitatif deskriptif verifikatif dengan menggunakan teknik analisis regresi sederhana, sedangkan responden pada penelitian ini adalah wisatawan Kota Bandung. Hasil penelitian  menunjukan desain billboard yang dirancang sebagai media promosi wisata museum Kota Bandung dapat meningkatkan minat wisatawan. Kata kunci : Periklanan Media Billboard, Minat Pengunjung
LEADER MEMBER EXCHANGE DAN KEPRIBADIAN UNTUK MENINGKATKAN EMPLOYEE VOICE KOPONTREN DT Rahmawati, Putri; Sumiyati, Sumiyati; Masharyono, Masharyono
Strategic : Jurnal Pendidikan Manajemen Bisnis Vol 16, No 2 (2016): Strategic
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/strategic.v16i2.7074

Abstract

ABSTRACTPurpose – this study was conducted to see how much influence leader member exchange and personality to employee voiceDesign/methodology/approach – this type of research This research uses descriptive and  verification method, with explanatory survey. Saturated sample of nonprobability sampling was used in sampling technique which amounted to 47 people. Multiple correlation was used in data anlysis technique.Findings – based on the result of research that the employee voice is affected by leader member exchange and personality.Orisinality – the difference in this study with other study located from independent variable, the object of research, population and sample, measurment, and as well as research result, the resource of theory from journals and books, so the theory used is different. Keywords              : Leader Member Exchange, personality,, Employee Voice, communication, employee relation, organization effectiveness.
KUALITAS INFORMASI DAN KEAMANAN TRANSAKSI FAKTOR KUNCI PENUNJANG PERKEMBANGAN E-COMMERCE Resa, Asep Lucky; Wibowo, Lili Adi
Strategic : Jurnal Pendidikan Manajemen Bisnis Vol 16, No 1 (2016): Strategic
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/strategic.v16i1.4467

Abstract

Purpose - The purpose of this paper was to be found out the influence factors of the dominant country of origin against purchasing decisions on local brandDesign/methodology/approach – the design of the research was a cross-sectional design. This research used verification approach with survey method. A total of 200 respondents were chosen as using non probability sampling. A survey questionnaire was used as a research instrument to collect the data from respondents. The analysis technique used SEM analysis tools'Findings - Quality of information and transaction security has influenced on purchase decisions online simultaneously and partially.Originality/value - The paper provides a basis to understand the issues of purchasing decisions on local brand in Indonesia. The difference of this study with earlier research on objects that are  the variable used supporting the theory as well as the different references used by previous researchers.                    Keywords: country of origin, purchase decisions
PERANAN BAURAN PEMASARAN JASA PENDIDIKAN TERHADAP UPAYA MENINGKATKAN EKUITAS MEREK BERBASIS PELANGGAN PERGURUAN TINGGI (STUDI PADA PERGURUAN TINGGI DI JAWA BARAT) Dirgantari, Puspo Dewi
Strategic : Jurnal Pendidikan Manajemen Bisnis Vol 16, No 1 (2016): Strategic
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/strategic.v16i1.7067

Abstract

West Java province dominates the growth rate of universities in Indonesia, but the number of college students has decreasing. Similarly, the people's preference for universities in West Java as an excellent college and the best universities in Indonesia is still low. These problems show that customer based brand equity of colleges in West Java is not optimal. This study conducted in 2013-2014 and uses a management science approach of marketing. The method used in this study is descriptive survey and explanatory survey. The data used primary and secondary data that was collected through questionnaires and documentation. The data analysis used Stuctural Equation Model (SEM). The results of this study revealed that the marketing mix of educational services has a positive influence on the customer based brand equity of higher education in West Java. The dimensions of customer-based brand equity, especially brand performance dimension, should be getting more attention in order to increase performance and the factors are: facilities, meeting the students need, the speed of service, courtesy, and tuition money. This research is part of my dissertation.
Marketing Management rahmadiah, rifa; rahma, rida
Strategic : Jurnal Pendidikan Manajemen Bisnis Vol 11, No 2 (2011): Strategic
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/strategic.v11i2.15955

Abstract

Marketing Management
ARTIKEL KEUANGAN Fildzah, Vera Fadhillah; SEPTIANA, VINA PUTRI
Strategic : Jurnal Pendidikan Manajemen Bisnis Vol 11, No 1 (2011): Strategic
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/strategic.v11i1.15951

Abstract

ARTIKEL KEUANGAN
PENGARUH ENTREPRENEURIAL RESOURCES TERHADAP ENTREPRENEURIAL PERFORMANCE Gusminawati, Yuni; Hadiansyah, Andri
Strategic : Jurnal Pendidikan Manajemen Bisnis Vol 11, No 1 (2011): Strategic
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/strategic.v11i1.15950

Abstract

kewirausahaan
Pengaruh Pelatihan dan Disiplin Kerja terhadap Prestasi Kerja Karyawan Allail, Rifal; Sumiyati, Sumiyati; Purnama, Ridwan
Strategic : Jurnal Pendidikan Manajemen Bisnis Vol 17, No 1 (2017): Strategic
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/strategic.v17i1.17534

Abstract

The purpose of this study was to determine how much influence the training on work performance, work discipline on work performance and training and work discipline on employee work performance The type of research used was descriptive, verification, with a total sample of 80 employees. The data analysis technique used is path analysis The findings from the research on hypothesis testing can be seen that training and work discipline have a positive influence / large category on employee work performance. The originality of this research is the difference found in the object of research, the period of research, the measurement tools and the results of the study.
Promotion Mix Solusi Untuk Meningkatkan Keputusan Pembelian Aisyah, Anni; Wibowo, Lili Adi; Widjajanta, Bambang
Strategic : Jurnal Pendidikan Manajemen Bisnis Vol 19, No 1 (2019): Strategic
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/strategic.v19i1.17667

Abstract

The purpose of this research is to find out the influence of  promotion mix toward purchase decision on wuling confero users in Indonesia. This research used cross sectional method and descriptive approach with survey explanatory method, and the sampling is 106 respondent. The result of research indicate that the promotion mix in good category and purchase decision in the good category. The data analysis technique used to find out the correlative relationship in this study is path analysis. To test the hypothesis, where the method of analysis carried out in this quantitative research is the verification analysis method, path analysis is carried outIn the research finding if the conditions of the promotion mix is good, the it will increase purchase decision

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