cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Ferry Adhi Dharma
Contact Email
kanal@umsida.ac.id
Phone
+6285702578543
Journal Mail Official
kanal@umsida.ac.id
Editorial Address
Jl. Mojopahit no.666 B, Sidoarjo, Jawa Tiimur
Location
Kab. sidoarjo,
Jawa timur
INDONESIA
Kanal : Jurnal Ilmu Komunikasi
Published by Universitas Muhammadiyah Sidoarjo
ISSN : 23026790     EISSN : 25412841     DOI : https://doi.org/10.21070/kanal
Core Subject : Social,
Social Sciences
Aim: to facilitate scholar, researchers, and teachers for publishing the original articles of review articles. Scope: Communication Science include: Interpersonal Communication Mass Communication Politics Communication Development Communication Communication Media Culture Communication Business Communication Public Relation Journalism
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 5 Documents
 1 
Search results for , issue "Vol 12 No 1 (2023): September" : 5 Documents clear
ChatGPT For Marketing Communications: Friend or Foe? Heidy Arviani; Ririn Puspita Tutiasri; Latif Ahmad Fauzan; Ade Kusuma
Kanal: Jurnal Ilmu Komunikasi Vol 12 No 1 (2023): September
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/kanal.v12i1.1729

Abstract

The release of the ChatGPT chatbot in November 2022 received significant public attention. ChatGPT is an Artificial Intelligence (AI) powered chatbot that allows users to simulate human-like conversations with AI. GPT stands for Generative Pre-trained Transformer, a language processing model developed by the American artificial intelligence company OpenAI. These innovations and technologies are changing business interests, revolutionizing marketing communications strategies, and enhancing the consumer experience. ChatGPT is a powerful tool for marketers, but we need to understand the risks and place realistic expectations for the moment. The author uses data collection techniques using literature studies and observations on ChatGPT about their potential and impact on marketing communications. Authors analyze brand information, data search, reference services, cataloging, content creation, and ethical considerations such as privacy and bias. Result of this study, ChatGPT can provide and support creative content creation or copywriting, improve customer service, automate repetitive tasks, and support data analysis. However, humans are irreplaceable for examining outputs and creating marketing messages consistent with a company's strategy and brand vision. With good marketing strategies, ChatGPT can effectively enhance and support marketing processes.
Electronic Word of Mouth in Building Decisions To Invest in Mutual Funds Through Bibit.id Febi Alfia Ulfa; Ari Susanti
Kanal: Jurnal Ilmu Komunikasi Vol 12 No 1 (2023): September
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/kanal.v12i1.1737

Abstract

Financial stability is the dream of every human being in facing life future, in the midst of rapid economic progress that makes people innovate, one of which is by investing. A person's lack of knowledge investing results negative things that can affect investment decisions. Bibit, which’s an investment platform that’s great demand by the people of Indonesia, has made researchers interested in examining the activities that occur in the dissemination of information about Bibit investments. Electronic word of mouth which’s commonly known as e-WOM is one of the newest innovations in the world of digital marketing, known for its broad and effective dissemination of information, making e-WOM one of the reasons for researchers to get to know more about e-WOM in disseminating information to the Bibit community. This research focused on how dimensions of e-WOM in building an interest investing in Bibit mutual funds for novice investors and what’s the role of e-WOM in building investment decisions for novice investors through AIDDA theory. The purpose of this study to determine the activity of e-WOM carried out by the Bibit community to attract novice investors to invest in the Bibit.id. This study uses a qualitative descriptive method by collecting interview data online as well as the determination of informants using a purposive sampling technique. The results of this study indicate that there’s a positive role in making investment decisions the Bibit.id by novice investors, due to the activity of e-WOM in the Bibit community dissemination of information that supports investment decisions.
Social Media Management of the MIK SEMAR Facebook Group as an Information Media for the People of Semarang City Ayang Fitrianti Ayang; Ahmad Taufikurrohman
Kanal: Jurnal Ilmu Komunikasi Vol 12 No 1 (2023): September
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/kanal.v12i1.1740

Abstract

Needs for information is currently increasing with the high level of use of social networking sites in society. Facebook is a social networking site with various features, one of which is the MIK SEMAR Facebook group which allows people in the city of Semarang to easily access various information such as infrastructure, transportation, buying and selling of products, local events and issues related to Semarang. This research method is descriptive qualitative, data collection techniques used are interviews, observation and documentation. The theory used in this study is The Circular Model of SOME. In the results of this study it can be concluded that the steps to share information on the MIK SEMAR Facebook group facilitate the formation of public understanding. In terms of optimization, MIK SEMAR's Facebook team has done everything to listen and understand what the public is talking about. The management aspect carried out by the MIK SEMAR Facebook group is quite good. Aspects of engaging Facebook Group MIK SEMAR understands the importance of reaching the audience and providing a fast response to reach the target audience.
The Impact of YouTube and Family on Religiusity Behavior and Pro-Social Behavior of Teenagers in The City of Sidoarjo Nadhifah Amaliah Putri Rofiva; Ainur Rochmaniah
Kanal: Jurnal Ilmu Komunikasi Vol 12 No 1 (2023): September
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/kanal.v12i1.1743

Abstract

YouTube social media is one part of changes in technological advances that provide information openly to its users, so that it can indirectly have an impact, especially among teenagers. Given how YouTube's social media is very easy to access by various groups, this research aims to analysis the impact that the use of YouTube and family social media has on religious behavior and pro-social behavior of teenagers, especially in the city of Sidoarjo. This type of research is quantitative with 140 young respondents in Sidoarjo City, which was taken by random sampling technique. The data obtained in this study were obtained from filling out and distributing questionnaires. The research was completed using multiple regression analysis with the SPSS Statistics application. The results of data processing show that the impact of YouTube and family social media on religious behavior in adolescents in Sidoarjo City has a correlation coefficient of 0.695 and a coefficient of determination of 0.483 at a significance of α (0.05). Meanwhile, the impact of social media YouTube and family on pro-social behavior in adolescents in Sidoarjo City has a correlation coefficient of 0.632 and a coefficient of determination of 0.399 at a significance of α (0.05). So it can be concluded that there is an impact of YouTube and family social media on religiosity and prosocial behavior in adolescents in Sidoarjo City.
The Effectiveness of Communication on Generasi Pesona Indonesia’s Instagram in Fulfilling Tourism Informationn Needs Achmad Syah Galang Ramadhan; Sandrina Humaira
Kanal: Jurnal Ilmu Komunikasi Vol 12 No 1 (2023): September
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/kanal.v12i1.1751

Abstract

The rise of social media platforms has transformed the way individuals access information, with Instagram emerging as a potent medium due to its visual appeal and engaging features. This research, titled "The Effectiveness of Tourism Communication on Generasi Pesona Indonesia’s (GenPI) Instagram in Fulfilling Tourism Information Needs," aims to assess the efficacy of communication on GenPI's Instagram account in meeting the tourism information needs of its followers. The theoretical framework for this research encompasses concepts such as communication, communication effectiveness, new media, Instagram, and information needs. Employing a quantitative approach with a descriptive focus, the study targets the followers of Generasi Pesona Indonesia’s (GenPI) Instagram account(@genpiindonesia), constituting a population of 15,900 individuals. A sample size of 99 respondents is determined using the Taro Yamane formula, selected through purposive sampling. Data is collected through literature review and questionnaires distributed via Google Form. Analysis of the collected data involves single-table and cross-table examinations, and the relationship between variables is assessed using Spearman's Rank Order Correlations formula with SPSS 25 software. The findings indicate that video content on GenPI’s Instagram account effectively fulfills the tourism information needs of followers, providing valuable recommendations and sought-after tourist destinations. Moreover,the research demonstrates a significant relationship between followers' interaction frequency with Generasi Pesona Indonesia (GenPI)'s Instagram account and the extent to which their tourism information needs are satisfied. This study sheds light on the pivotal role of Instagram as a tool for disseminating tourism-related information, exemplified by GenPI's account, in satisfying the informational requirements of its audience.

Page 1 of 1 | Total Record : 5

 1 

Filter by Year

2023 2023


Reset
Filter By Issues
All Issue Vol. 14 No. 1 (2025): September 2025 Vol. 13 No. 2 (2025): Maret 2025 Vol. 13 No. 1 (2024): September Vol. 12 No. 2 (2024): Maret Vol 12 No 1 (2023): September Vol 11 No 2 (2023): Maret Vol 11 No 1 (2022): September Vol 10 No 2 (2022): Maret Vol 10 No 1 (2021): September Vol 9 No 2 (2021): Maret Vol 9 No 1 (2020): September Vol 8 No 2 (2020): Maret Vol 8 No 1 (2019): September Vol 7 No 2 (2019): Maret Vol 7 No 1 (2018): September Vol 6 No 2 (2018): March Vol 6 No 1 (2017): September Vol 5 No 2 (2017): March Vol 5 No 1 (2016): September Vol 4 No 2 (2016): March Vol 4 No 1 (2015): September Vol 3 No 2 (2015): March Vol 2 No 2 (2014): March Vol 2 No 1 (2013): September Vol 1 No 2 (2013): March Vol 1 No 1 (2012): September More Issue