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Kota kendari,
Sulawesi tenggara
INDONESIA
Jurnal Sosio Agribisnis
Published by Universitas Halu Oleo
ISSN : -     EISSN : 25023292     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences
Jurnal Sosio Agribisnis (JSA) is published by Program Studi Magister Agribisnis Pascasarjana Universitas Halu Oleo Kendari, Indonesia. JSA is a medium for disseminating the results of scientific research with a focus on the field of Agricultural Social-Economics and Agribusiness. JSA premiered in January 2016 with the frequency of publishing twice a year, namely April and October.
Arjuna Subject : -
Articles 5 Documents
 1 
Search results for , issue "Vol 7, No 1 (2022): JSA April" : 5 Documents clear
Analisis Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Kopi Instan Merek Kopi Tolaki di Kota Kendari Nurnaningsi Nurnaningsi; Bahari Bahari; Budiyanto Budiyanto
Jurnal Sosio Agribisnis Vol 7, No 1 (2022): JSA April
Publisher : Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33772/jsa.v7i1.22651

Abstract

This study aims to analyze the effect of the marketing mix on purchasing decisions for instant coffee of the Kopi Tolaki brand in Kendari city. The sample was determined using the formula Hair et al (2010) so that a sample of 80 respondents who were consumers of Kopi Tolaki was obtained by using accidental sampling technique. Descriptive analysis is used to determine the description of the marketing mix and purchasing decisions according to the perceptions of respondents (consumers), while path analisis is used to determine the direct and indirect effects simultaneously on several independent variables (X), is product (X1), price (X2), location/distribution (X3) and promotion (X4) on the dependent variable, is the purchase decision (Y)T. The result showed that the description of the implementation of the marketing mix and purchasing decisions for Kopi Tolaki in Kendari city according to consumer perceptions was in the high category, meaning that the implementation was quite good. The marketing mix (X) simultaneously has a significant positive effect on purchasing decisions (Y). Partially product (X1), price (X2) and promotion (X4) have a significant positive effect on purchasing decisions with the total direct and indirect effects of each produk (X1) being 8,63%, price (X2) 2,25% and promotion (X4) 7,52%, while the location/distribution (X3) variable has no effect significantly negative on purchasing decisions (Y) with a total direct and indirect effect of -0,06%. Of all the marketing mix research variables, the product (X1) is the variable that has the most significant effect on purchasing decisions (Y).Keywords: mixed marketing; purchasing decisions; path analysis; Kopi Tolaki
Analisis Rantai Pasok Udang Vaname (Litopenaeus vannamei) di Kabupaten Konawe Selatan Nurmiati Nurmiati; Bahari Bahari; Rosmawaty Rosmawaty
Jurnal Sosio Agribisnis Vol 7, No 1 (2022): JSA April
Publisher : Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33772/jsa.v7i1.27289

Abstract

This research aims to (1) analyze track supply chain, (2) examine business processes and distribution patterns, and (3) analyze the marketing efficiency of vaname shrimp in South Konawe Regency. The population in this research is the owner cultivators in the shrimp farming unit. The sampling technique in this research was carried out in two stages, namely a sample of cultivators and a sample of traders, carried out using the cluster random sampling method. The data collected in this research include primary data and secondary data.  The dat analysis done in a descriptive and quantitative. The results of this research indicate that there are 3 supply chain consists of vaname shrimp, track I (breeders - cultivators - retailers - consumers), track II (breeders - cultivators - village collectors - fishery companies - consumers) and track  III (seeders - cultivators - traders). village collectors - retailers - consumers). The vaname shrimp supply chain business process has not been well integrated. The market information received is not yet known publicly both regarding price and quantity. The vaname shrimp supply chain in which there are 3 types of flows, product flow, financial flow and information flow flowing from upstream to downstream and downstream to upstream. The performance of the vaname shrimp supply chain has been efficient with the average share indicator or share of the price received by farmers in all lines of 85.63%. The average trader profitability value from all lines is 1.06.Keywords: Vaname Shrimp, Supply Chain, Business Pattern, Distribution Pattern, Marketing Efficiency
Analisis Daya Saing dan Dampak Kebijakan Pemerintah pada Usahatani Bawang Merah di Kabupaten Buton Sitti Rahmah Saraswati; Marsuki Iswandi; La Ode Alwi
Jurnal Sosio Agribisnis Vol 7, No 1 (2022): JSA April
Publisher : Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33772/jsa.v7i1.23226

Abstract

This study aims to analyze the competitiveness of shallot farming in South Buton Regency and the impact of government policies on that competitiveness. The research sample is 73 people. Data analysis using the Policy Analysis Matrix (PAM) shows that shallot farming in South Buton Regency has competitiveness in terms of competitiveness. from the aspect of competitive and comparative advantage with PCR and DRCR values less than one. This is in line with the level of private and social benefits of farming which has a positive value. The impact of government policies on the output side causes the actual price of shallot production in the local market to be higher than the price in the national market. The impact of government policies on the input side causes shallot farmers in South Buton Regency to pay tradable input costs, namely inorganic fertilizers, which are higher than the social price. However, the seed subsidy policy has provided a positive surplus for the income of shallot farmers. Simultaneously, input and output policies can provide positive incentives for farmers and support the development of shallot farming in South Buton Regency Keywords: shallot; Policy Analysis Matrix; competitive advantage, comparative advantage
Keberlanjutan Kelompok Tani dalam Pengembangan Agribisnis pada Usahatani Padi Sawah di Kecamatan Konda Kabupaten Konawe Selatan Mastri Susilo; Dasmin Sidu; Anas Nikoyan
Jurnal Sosio Agribisnis Vol 7, No 1 (2022): JSA April
Publisher : Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33772/jsa.v7i1.21295

Abstract

The purpose of the study was to analyze the sustainability of farmer groups in agribusiness development in Paddies Farming (Research In Konda District, South Konawe Regency). The research was carried out in Konda Subdistrict, Konawe Selatan Regency, precisely in 3 villages namely Masagena Village, Cialam Jaya Village and Pombulaa Jaya Village in March - May 2021. Informants in this study were farmers, farmer group leaders, to villages and agricultural extension workers. Determination of informants using purposive sampling technique and Snowball Side. The focus in this study is institutional sustainability (input, process and output). The data analysis used is descriptive qualitative analysis. The results showed that the institutional sustainability of farmer groups in agribusiness development in lowland rice farming in Konda District, South Konawe Regency, was mostly included in the less sustainable category.Keywords: sustainability; farmer group; paddies farming.
Strategi Pengembangan Komoditas Sagu di Kabupaten Konawe La Ode Ilmin Yuntafau; Haji Saediman; Muhammad Arief Dirgantoro
Jurnal Sosio Agribisnis Vol 7, No 1 (2022): JSA April
Publisher : Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33772/jsa.v7i1.28093

Abstract

Sago (Metroxylon sp.) is a tropical wet palm plant, which has a strong adaptation to grow on marginal lands. Sago is one of the potential food commodities as a source of carbohydrates owned by Indonesia. The objectives of this study were:  identify the factors that are the strengths, weaknesses, opportunities and threats of sago commodity development; and determine the strategy for sago commodity development. This research was conducted in the Districts of Bondoala, Besulutu, Sampara and Kapoiala, Konawe Regency. The respondents of this study were the relevant government agencies staf in Konawe Regency and in Southeast Sulawesi Province,  researchers from the Southeast Sulawesi AIAT and Development Agency and lecturers at the UHO Faculty of Agriculture, and collectors and inter-island traders. The analytical method used is SWOT-AHP (Analytical Hierarchy Process) analysis. The results of the study revealed that the strategy for developing sago commodities, which had the highest priority value or the most important ones, were the development of human resources for sago farmers and small and medium industries (IKM); strengthening coordination and synchronization of policies between institutions in the development of sago; policy on the expansion and protection of sago land; optimization of market share; diversification of sago products; increasing the competitiveness of processed sago products through the adoption of production technology; modernization of equipment and processing of sago to strengthen added value; and forming partnerships both market and capital.Keywords: development strategy; SWOT-AHP; sago

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