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All Journal Jurnal Sosio Agribisnis Jurnal Ilmiah Penyuluhan dan Pengembangan Masyarakat
R. Marsuki Iswandi
Jurusan Agribisnis Fakultas Pertanian Universitas Halu Oleo
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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Preferensi konsumen dan respon pedagang ubi jalar varietas Cangkuang di Kota Kendari Provinsi Sulawesi Tenggara Muh. Taqwa; R. Marsuki Iswandi; Idrus Salam
Jurnal Sosio Agribisnis Vol 8, No 1 (2023): JSA April
Publisher : Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33772/jsa.v8i1.35387

Abstract

The Cangkuang variety of sweet potato is very much liked by consumers, but there are still many sweet potato varieties offered by traders that do not match consumer preferences. This study aims to determine: consumer preferences and the attributes that are most considered by consumers in purchasing decisions of the Cangkuang Variety sweet potato, and the response of traders to the Cangkuang Variety sweet potato consumer preferences. The population in this study were all consumers and traders of the Cangkuang variety of sweet potatoes. Determination of consumer samples was carried out by accidental sampling technique with a total sample of 35 people. The population of traders is 30 people, so that the entire population is used as a sample (census). The data collected includes consumer preferences for price, taste, size, cleanliness and shape as well as trader response data on consumer preferences. Data analysis was carried out using conjoint and qualitative descriptive. The results of the study showed that consumers preferred sweet potato Cangkuang variety with standard price, sweet taste, medium size, clean skin from soil and irregular oval shape. Attributes that consumers consider the most are price, size, taste, cleanliness and shape. While the response of traders to consumer preferences is that traders are willing to sell according to the wishes of consumers but must consider the benefits so as not to harm the traders.Keywords: consumers; trader; preference; response; cangkuang sweet potato variety
FAKTOR-FAKTOR YANG MEMPENGARUHI PRODUKSI CENGKEH DI DESA WAODE BURI KECAMATAN KULISUSU UTARA KABUPATEN BUTON UTARA Indra Indra; R. Marsuki Iswandi; Abdul Gafaruddin
JURNAL ILMIAH PENYULUHAN DAN PENGEMBANGAN MASYARAKAT Vol. 4 No. 4 (2024)
Publisher : Department of Agricultural Extension, Faculty of Agriculture, Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56189/jippm.v4i4.61

Abstract

The objective of this study is to ascertain the factors that influence clove production in Waode Buri Village, North Kulisusu District, North Buton Regency.The population of this study consists of all clove farmers in Waode Buri Village, North Kulisusu District, North Buton Regency, which amounts to 460 individuals. The number of research respondents was determined using the Slovin formula with an error rate of 15%, yielding a final sample of 41 respondents.Data collection involved the use of observation, interview, and documentation methods, with the aid of questionnaires.The study's independent variables are factors affecting clove production, including land area, labor, number of productive trees, and plant age.Data analysis was conducted quantitatively using multiple linear regression analysis with the assistance of SPSS software. The findings indicated that the factors influencing clove production in Waode Buri Village, North Kulisusu Subdistrict, were land area (X1), while factors such as labor (X2), number of productive trees (X3), and plant age (X4) exhibited no significant impact on clove production. However, the factors that exerted no influence demonstrated a positive value on clove production.
Co-Authors Gafaruddin, Abdul Idrus Salam Indra Indra Muh. Taqwa