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Jurnal The Messenger
Published by Universitas Semarang
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Articles 8 Documents
 1 
Search results for , issue "Vol. 13 No. 1 (2021): January-April" : 8 Documents clear
Phygitally Yours: Examination of Virtual Reality Experiences in Digital Sports and Recreational Games Y ¼ce, Arif; AydoÄŸdu, Volkan; G ¶kce Y ¼ce, Sevda; Katırcı, Hakan
Jurnal The Messenger Vol. 13 No. 1 (2021): January-April
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v13i1.2481

Abstract

The demand for, and investment in digital virtual reality (VR) games, both by companies and consumers, are increasing day by day. Accordingly, understanding the experiences created by VR within the scope of phygital marketing is important in terms of contributing to virtual experiential marketing, marketing communication, recreation and similar fields. The concept of phygital, expresses the integral wholeness of the digital and physical. And Phygitally Yours refers to individuals who can live in their own phygital worlds in today's technologies. The aim of this study was to examine the experiences created by digital games involving sports and recreational content within the scope of phygital marketing. Eight individuals who did not have any prior VR experience played digital games with sports (Grand Turismo Sport) and recreational (VR Worlds) content using VR glasses. Subsequently, in-depth interviews were conducted. The data were analysed using the content analysis method, and thematic codes and concepts were revealed and interpreted. As a result of the research, it was determined that the participants' first VR experience of digital games involved the dimensions of sense, interaction, pleasure and flow, with the following codes emerging: perfect holistic effect, showroom feeling, understandable, competition, magic, gorgeous, dilemma, and place independent behaviour.
Does Gender Differences Exist in Online Newspaper Consumption among Pakistani Youth? Pahore, Muhammad Ramzan; Memon, Sumera; Hamid, Norsiah Abdul; Ismail, Awan Bt
Jurnal The Messenger Vol. 13 No. 1 (2021): January-April
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v13i1.2552

Abstract

It is no doubt that the popularity of ICTs in developing countries has increased the use of internet-related social networking sites along with news information consumption, production, and news distribution. As such, there has been a huge shift in the trend of news consumption from conventional media to an online newspaper. It has also been tocied that male and female youth are equally inclined to use internet for different reasons. Thus, in recent times scholars have started inspecting online newspaper consumption-related behavior, with an emphasis on young boys and girls in a way this group is one that can last longer. However, very few studies have paid attention to gender differences in motivating factors for online newspaper consumption in Pakistan. To address this gap, by using a cross-sectional design, a survey was conducted on university students from three public universities of Pakistan because university students are tech-savvy and mostly internet users. These three universities are representative of rural and urban population. Questionnaires were used to collect data which was analyzed using Partial Least Squares-Multi Group Analysis. Hypothesized results discovered that in terms of online newspaper consumption, there was no gender differences found in online newspaper consumption among Pakistani youth.
Common Language of New Era in Sport Clubs: Emojis Y ¼ce, Arif; AydoÄŸdu, Volkan; Katırcı, Hakan
Jurnal The Messenger Vol. 13 No. 1 (2021): January-April
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v13i1.2390

Abstract

Defined as an easy and automated way of expressing emotions in the digital age, emojis are emerging as a new language in the social media world and sports clubs also. For sports clubs, it is of vital importance to communicate and establish effective relations with fans or followers. Hence, almost all professional sports clubs use social media and shape their social media accounts to interact with fans/followers and effectively maintain marketing communication efforts. The aim of this study was to determine the content of emoji usage in tweets of Turkish sports clubs (Besiktas JK, Fenerbahce SK, Galatasaray SK, Istanbul BaÅŸakÅŸehir FK, Trabzonspor SK). Since Twitter is one of the most heavily used social media networks of sports clubs, so in this study was preferred. Content analysis method was used to examine emojis used by sports clubs. The study found that sports clubs use emojis that create positive and neutral connotations. Emojis used are heavily determined to be visuals depicting the colors and symbols of sports clubs. The study is the first to examine sports clubs' emojis used. Hence, the study included important results for the management of communication and marketing strategies of sports clubs on social media.
Nonverbal Communication Reconstruction on Facebook Candrasari, Yuli
Jurnal The Messenger Vol. 13 No. 1 (2021): January-April
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v13i1.1000

Abstract

Facebook provides users comfort in communicating even though they cannot see expressions or any other nonverbal signs, which have been an essential factor in supporting face-to-face communication. Therefore, this research is necessary because the absence of nonverbal communication, especially facial expression, touching, and gesture, renders the communication process between individuals ineffective and uncomfortable, as it was when people first used email to communicate via the internet. Through the study of Computer-Mediated Communication (CMC) perspectives, nonverbal communication, Social Presence Theory and Lack of Social Context Cues theory, this paper will discuss forms of nonverbal communication in the digital era. This study is based on research conducted by researchers using the netnography method and carried out through literature studies. The research was conducted on the Muslim community Bening Society on Facebook because the communication between them is very intense, as required in netnography. The loss of nonverbal communication in interpersonal communication does not, in fact, reduce netizens comfort in communicating and interacting. The emergence of digital emoticons and nonverbals is a substitute for nonverbal communication because digital emoticon and nonverbal functions in mediated interpersonal communication are the same as nonverbal communication.
The Impact of Chatbots on the Relationship between Integrated Marketing Communication and Online Purchasing Behavior in The Frontier Market Khoa, Bui Thanh
Jurnal The Messenger Vol. 13 No. 1 (2021): January-April
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v13i1.2439

Abstract

Artificial Intelligence (AI), applied in many fields, is the core of the fourth technological revolution. In business, AI is used for customer relationship management as applied in the autoresponder systems, i.e., chatbot. Chatbots were an essential tool in the marketing relationship as many companies applied this function to their website; hence, this study analyzed the influence of chatbots on the enterprise's integrated marketing communication (IMC) activities, resulting in impulse purchase behavior and repurchase intention behavior. The mixed research method was used, particularly the in-depth interview and the survey with 886 online consumers, who shop from the online websites with chatbots system in Vietnam as Tiki, Lazada, Sendo, excetera. The research results showed that the perceived usefulness and ease of use of chatbots have positively affected the attitude of online consumers to the IMC activities of businesses. Simultaneously, IMC leads to impulse buying as well as the repurchase intention behavior of customers. The study proposed some managerial implications for an online business to enhance the chatbot functions to consumer behaviors in the website.    
Corporate Communication through the Campaign of Consuming Jamu Roosinda, Fitria Widiyani
Jurnal The Messenger Vol. 13 No. 1 (2021): January-April
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v13i1.2245

Abstract

This research is motivated by the phenomenon of increasing consumption of empon-empon products by the community since the emergence of the Covid-19 pandemic in Indonesia. Empon-empon is ones of jamu (traditional herbal drink) which the ingredients is consisting of ginger, turmeric and other spices. The community believes that empon-empon is able to prevent from Covid-19. This contributes to build simultaneous awareness of the community and ultimately creates a lifestyle of consuming jamu. This situation is used by jamu corporate (Jamu Iboe) to conduct campaigns to drink jamu to increase sales of their products. This study aims to determine the campaign strategy for drinking jamu, how the community responds to the campaign, and what jamu products are most in demand. Qualitative descriptive is the method used in this research by conducting in-depth interviews. This research concludes that jamu corporates carry out their corporate communication program strategies through social media by inviting people to drink jamu and unite to prevent and fight Covid-19. The public response to jamu is very high, compared to before the pandemic. The most popular herbs are ginger, white turmeric, temulawak and sambiloto.
Political Leaders Communication: A Twitter Sentiment Analysis during Covid-19 Pandemic Kaur, Manpreet; Verma, Rajesh; Ranjan, Sandeep
Jurnal The Messenger Vol. 13 No. 1 (2021): January-April
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v13i1.2585

Abstract

The pandemic made it critical for political leaders to intensify measures in fight against Covid-19 and one such measure was building trust among public through communication. With exponential growth in reach of social media, while state political leaders have progressively used internet for election campaigns, limited studies have explored as to how leaders use this medium to communicate during crisis, what kind of information do they share and what are common issues addressed. This paper, using qualitative research design, analyses Indian political leaders communication on Twitter. Sentiment Analysis was carried to identify and extract subjective information in leaders communication using 29 Indian political leaders, where in 12.128 tweets were extracted. Subjectivity scores depicted more than half of leaders had shared fact-based information, and Polarity scores indicated that almost 90% of leaders shared positive or neutral information thus leading to an inference that leaders share more of facts based and positive or neutral information rather than statements in form of opinions.
Manufacturing Authenticity: The Rise of Indonesian Micro-Celebrities on Instagram Rahmawati, Aulia
Jurnal The Messenger Vol. 13 No. 1 (2021): January-April
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v13i1.999

Abstract

This paper interrogates the way in which Instagram, as one of the most famous micro-blogging participatory online media in the world, creates the production, consumption and articulation of the so-called micro-celebrity. The concept of micro-celebrity has been expanded to unearth the phenomenon of someone who has gained massive online popularity and followers based on their online-persona. Despite its burgeoning prominence, there is a lacuna of research addressing the emergence of micro-celebrities in Indonesia and the way in which Instagram facilitates such trajectories. This paper focuses on Instagram and how this platform helps to build celebrity online persona by examining what and how discourses have been embodied and reproduced by local (Indonesia) micro-celebrities. Using multimodal discourse analysis, this paper concludes that both discourses of authenticity and ordinariness are mostly prevailing in both Dian Pelangi and Arief Muhammad s Instagram accounts. Dian Pelangi and Arief Muhammad s rise to fame through online platform such as Instagram confirmed the digital myth that the Internet is the place of meritocracy where everyone can thrive without acknowledging the structural inequality toward those who lack in access or knowledge in achieving the same level of success.

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