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Program Studi Magister Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Jambi, Kampus Mendalo Darat, Jambi 36361
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Published by Universitas Jambi
ISSN : 2338123X     EISSN : 23558148     DOI : https://doi.org/10.22437/jdm.v6i4.17096
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Jurnal Dinamika Manajemen adalah peer-reviewed journal yang mempublikasikan artikel-artikel ilmiah yang merupakan hasil penelitian ilmiah asli (prioritas utama) dan artikel ulasan ilmiah yang bersifat baru (tidak prioritas) dari berbagai kalangan akademisi dan peneliti yang belum diterbitkan di tempat lain yang meliputi bidang : Bidang Manajemen Sumber Daya Manusia Bidang Manajemen Pemasaran Bidang Manajemen Keuangan Bidang Manajemen Operasional Bidang Perpajakan Bidang Akuntansi Bidang Kewirausahaan Bidang Keuangan Daerah Bidang Pembangunan Daerah Bidang Manajemen Pemerintahan
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol. 8 No. 4 (2020): Jurnal Dinamika Manajemen" : 5 Documents clear
Pengaruh Inovasi Produk Terhadap Keputusan Pembelian Konsumen pada Usaha Kreatif All Craftsupply Kota Jambi Allfitri Raga Putti
Jurnal Dinamika Manajemen Vol. 8 No. 4 (2020): Jurnal Dinamika Manajemen
Publisher : Prodi Magister Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jdm.v8i4.24968

Abstract

This study aims to analyze the effect of product innovation on consumer purchasing decisions in All craftssupply Creative Enterprises in the city of Jambi. The population in this study were consumers of All Crafts Supply Creative Enterprises with 75 respondents. The data collection technique used was a questionnaire. The analytical tool used in this study is the instrument test which consists of validity and reliability tests, multiple linear regression analysis, t test and coefficient of determination test. The entire analysis was calculated using the SPSS ver 22 program. The results of this study indicate that product innovation has a positive and significant effect on consumer purchasing decisions on All craftssupply Creative Enterprises in Jambi City.
Strategi Promosi Dalam Meningkatkan Volume Penjualan Di Showroom Nur Jaya Mobilindo Jambi Deky Karya Nurdi
Jurnal Dinamika Manajemen Vol. 8 No. 4 (2020): Jurnal Dinamika Manajemen
Publisher : Prodi Magister Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jdm.v8i4.24974

Abstract

This study aims to determine the promotion strategy and analyze the right promotion strategy in increasing sales volume at the Nur Jaya Mobilindo Jambi showroom. Informants in this study amounted to 7 people. Data collection was carried out by interviews using interview guidelines and direct observation of the research object. This research is a descriptive research with qualitative methods. This study uses a SWOT analysis technique. The results of the study show that strategies that can be implemented by the Promotional Strategy in Increasing Sales Volume at the Nur Jaya Mobilindo Showroom include conducting continuous advertising, providing low DP, providing excellent service, participating in exhibition events, conducting periodic control of billboards, expanding advertising reach, shortening administrative processes, responding to complaining consumers quickly and increasing advertising attractiveness, shortening administrative time and always improving the company's image
Pengaruh Karakteristik Wirausaha Terhadap Keberhasilan Usaha Batu Bata Di Desa Tangkit Kecamatan Sungai Gelam Kabupaten Muaro Jambi Febriana Junita
Jurnal Dinamika Manajemen Vol. 8 No. 4 (2020): Jurnal Dinamika Manajemen
Publisher : Prodi Magister Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jdm.v8i4.24975

Abstract

The purpose of this study was to determine the effect of entrepreneurial characteristics on the success of brick-making entrepreneurs in Tangkit Village, Sungai Gelam District, Muaro Jambi Regency. The population in this research is the brick entrepreneur in Tangkit Village. The sampling method in this study was using the census technique as many as 41 people. Data were collected using a questionnaire that has been tested for validity and reliability. The data analysis method used multiple linear regression analysis. The results showed that there was an influence between the characteristics of entrepreneurship on the success of bricks entrepreneurship both simultaneously and partially. Entrepreneurial characteristics have an effect of 50.3%, the remaining 49.7% are influenced by other variables not examined in this study. The conclusion of this study is that there is a significant positive influence between entrepreneurial characteristics (self-confidence, risk taking and leadership) on the success of the brick business in Tangkit Village.
Pengaruh Kualitas Produk Dan Pelayanan Terhadap Kepuasan Konsumen (Studi Kasus Toko Nikimi Mart Tebo) Iliyas Iliyas
Jurnal Dinamika Manajemen Vol. 8 No. 4 (2020): Jurnal Dinamika Manajemen
Publisher : Prodi Magister Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jdm.v8i4.24976

Abstract

This study aims to determine the effect of product and service quality on customer satisfaction and to determine which product and service quality has the most dominant influence on customer satisfaction. The research method uses multiple linear regression with the F test, t test and determination test. The results of the study concluded that based on the F test (simultaneous) used to determine the significance of the effect of the independent variables (product quality and service quality) on the dependent variable (customer satisfaction) simultaneously. The results can be concluded, H0 is rejected and H1 is accepted. Product quality and service quality simultaneously have a significant effect on Nikimi Mart customer satisfaction. Based on the results of individual (partial) tests, it can be seen that the variable that most influences consumer satisfaction at Nikimi Mart is the variable service quality (X2). H0 is accepted and H1 is rejected, in other words, product quality partially has no significant effect on Nikimi Mart customer satisfaction and on the service quality variable (X2), H0 is rejected and H2 is accepted, in other words, service quality partially has a significant effect on Nikimi Mart customer satisfaction.
Pengaruh Store Atmosphere dan Harga Terhadap Keputusan Pembelian Konsumen Pada Warunk Upnormal Jambi Indra Gunawan
Jurnal Dinamika Manajemen Vol. 8 No. 4 (2020): Jurnal Dinamika Manajemen
Publisher : Prodi Magister Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jdm.v8i4.24977

Abstract

The purpose of this study was to analyze the effect of Store Atmosphere and price on purchasing decisions at Warunk Upnormal Jambi both simultaneously and partially and to analyze the dominant factors on purchasing decisions at Warunk Upnoral Jambi. The method used in this study is a quantitative method using the SPSS analysis tool to test multiple linear regression. The results of the study concluded that Store atmosphere had a significant positive effect on purchasing decisions (case study on Warunk Upnormal Jambi), prices had a significant negative effect on purchasing decisions (case study on Warunk Upnormal Jambi) and Store Atmosphere and Price had a simultaneous effect on purchasing decisions (case Keywords: study at Warunk Upnormal Jambi).

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