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Binus Business Review
Published by Universitas Bina Nusantara
ISSN : 20871228     EISSN : 24769053     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Binus Business Review is an international journal published in March, July, and November hosted by the Research and Technology Transfer Office (LPPM) of Universitas Bina Nusantara. The journal contents are managed by the Binus Business School, Faculty of Economics and Communications, and Forum Manajemen Indonesia (FMI). BBR has been accredited by DIKTI under the decree number 158/E/KPT/2021. BBR provide a forum for lecturers, academicians, researchers, practitioners, and postgraduate students to publish empirical multidiscipline research in business & management research, from operations to corporate governance and marketing. All empirical methods including, but not limited to, qualitative, quantitative, field, laboratory, meta-analytic, and mixed methods are welcome.
Arjuna Subject : -
Articles 1,231 Documents
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Business Strategy Formulation By Shareholders and Company Management using The Analytical Network Process (ANP) Faizal Faizal; Achsanul Qosasi; Antonius W. Sumarlin; Erwin Permana; Gatot Hendro Prakosa; Indriana Indriana; Glory Aguzman
Binus Business Review Vol. 7 No. 3 (2016): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v7i3.1494

Abstract

This research aimed to identify the business strategy formulation by the shareholders and the management of the company. Ten companies were selected to be the objects of this research. Those companies were the information technology, telecommunication, printing, mining, construction and chemical companies in Indonesia. The research was conducted by using the Analytical Network Process (ANP) and considering the chosen respondents as the decision makers (experts) of those companies. The respondents were chosen by using the non-probabilitty sampling method. The result shows that the roles of the company managements are considered m ore influental (0,57143) than the roles of the shareholders (0,28571). From the output of stakeholder’s condition, the best-stratified priority strategies are differentiation (0,600515), cost of leadership (0,230754) and focus (0,168731).
Tick Size Implementation of Kompas 100 Index at Indonesia Stock Exchange Agustini Hamid
Binus Business Review Vol. 7 No. 3 (2016): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v7i3.1498

Abstract

Tick Mechanism was included in market microstructure. It studied the process which investors’ latent demands were ultimately translated into prices and volumes. This research reviewed the theoretical, empirical, and experimental literature on market microstructure relating to return, volatility, and liquidity after implementation of new tick size in Indonesia Stock Exchange (IDX). The study took a sample of Kompas 100 index because it was represented all level of tick size at IDX. The data were analyzed using differences test with analysis tools e-views. Using Wilcoxon Signed Rank Test, there were not significance difference of volatility, return, and liquidity after the implementation of new tick size. The difference of implementation new tick size were contrary results that old tick size has a positive value to return and liquidity while it was negative for volatility. It means that increasing of liquidity and return have the impact to volatility. While the implementation of new tick size has the negative impact to return, liquidity, and volatility.
Corporate Point of View in Green Accounting Setiani P. Hendratno
Binus Business Review Vol. 7 No. 3 (2016): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v7i3.1499

Abstract

The purpose of this research was to find out the influence of view attention, responsibility, reporting accounting environment, and audit environment to see the importance of green accounting on employees who worked in Tangerang related to the problem of the environment in the company. The research population consisted of all employees of the company. The eligible questionnaires were given to 108 respondents. Data collection was using questionnaires. The data were analyzed using the regression test with analysis tools STATA 12. The result indicates that the variable attention in the environment, responsibility in the environment, and environmental accounting report gives impact on the point of view of the importance of green accounting in a company.
Break Even Analysis of Poultry Egg Production in Rural Area in Southeast Sulawesi Eryanti Niu; Haji Saediman; Surni Surni
Binus Business Review Vol. 7 No. 3 (2016): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v7i3.1501

Abstract

This research aimed to analyze break-even point and margin of safety of poultry egg production in the rural area in Southeast Sulawesi. The research used a case study approach by using questionnaire1, in-depth interviews, and observation to collect data and information from a small-scale poultry egg producing enterprise which was selected purposively with the consideration that the farm is located in rural area and had less than 1.000 laying hens. Data were analyzed using costs and returns, break-even point, and margin of safety ratio. Research results show that the enterprise record net income of Rp9.232.165,00. R/C ratio of 1,32 means that the enterprise would earn a revenue of Rp1,32 for every one rupiah it invested. Break even sales are Rp3.374.474,00 and break even volume was 140,60 kg. The egg production is far above both the break-even sales and units, meaning that the enterprise earns a profit from egg production. The margin of safety is Rp34.750.526,00 or 91,15%, indicating a high level of safety in the enterprise. In view of its profitability and the importance of poultry egg production in the generation of employment and fulfillment of protein needs of the population, local government and other stakeholders are suggested to take measures to promote poultry egg production in rural areas by providing technical assistance program for small-scale poultry farmers at the community level and improving managerial skills in the poultryegg production.
Relationship Marketing and Customer Satisfaction: A Conceptual Perspective Deborah O. Aka; Oladele J. Kehinde; Olaleke O. Ogunnaike
Binus Business Review Vol. 7 No. 2 (2016): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v7i2.1502

Abstract

This article examined the existing body of literature on transaction and relationship marketing. The specific objectives were to develop a conceptual framework to establish the relationship between relationship marketing and customer satisfaction and to examine the components of relationship marketing on the present ever dynamic world of business. The study identified relationship marketing variables and their impact on customer satisfaction. The framework aimed to provide insights into the studies on relationship marketing factors such as trust, commitment, communication, and service quality influence on customer satisfaction. The model provided a basis for empirical studies on the factors of relationship marketing and outcomes of customer satisfaction in developing nations. The study recommends that relationship marketing dimensions such as building customer’s trust, commitment to customers, communication, and service quality should be properly managed and maintained by service providers in Nigeria. This helps in building customer satisfaction and in the long-run customer loyalty.
Pengaruh Lingkungan Individu Mahasiswa dan Kinerja Bauran Pemasaran Perguruan Tinggi terhadap Proses Keputusan Mahasiswa dan Nilai Jasa Pendidikan Tinggi Komputer Harjanto Prabowo
Binus Business Review Vol. 2 No. 2 (2011): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v2i2.1505

Abstract

Colleges offering computer education are increasing, especially with the widespread use of information technology in all fields. This paper presents the results of research that aims to uncover the level of service marketing mix of performance conformity with the interests of education and expectations of students. Research conducted descriptive, while the research method used is the method of explanatory survey of 770 students and 54 leaders from computer private colleges in Jakarta. The results showed that the individual's environment is more influential on the decision process of selecting college students compared the performance of education services marketing mix. There is a gap between the performance of the marketing mix of educational services with the level of expectation and perceived level of student interest. Therefore, leaders of computer private colleges in Jakarta should pay attention to changes in consumer behavior to marketing mix program of education services can further enhance the value of education services.
Apa Itu Ekonomi dan Mengapa Kita Membutuhkannya? Heri Sukendar Wong
Binus Business Review Vol. 2 No. 2 (2011): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v2i2.1506

Abstract

This paper aims to explain what the problems of modern society in meeting the necessities of life and efforts in improving their welfare. Determination of the wrong economic policies undertaken by a group of people will result in suffering for the people themselves, and even spread to other communities where the economic linkages between groups of people so closely with one another. The economic crisis experienced in the United States that occurred in the year 2007 till now influent to other countries. Economic problems arise because of scarcity, which resulted in the society should allocate its resources efficiently and optimally. The differences of geography, talent and expertise of community groups demanding to produce goods and services into its superiority. Raises production specialization trade, and commerce will take place efficiently with the help of money. Everything is dedicated to improving the welfare of society itself.
Analysis of Millennial Moms Segmentation and Perceptual Mapping of Infant Formula Milk Market in Jakarta Annetta Gunawan; Raymond Glean; Brian Garda Muchardie
Binus Business Review Vol. 7 No. 3 (2016): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v7i3.1517

Abstract

The purpose of this research was to explore factors that influenced the millennial moms in making decision to purchase infant formula productand to use these factors as a basis to determine the segmentation of millennialmoms in the formula milk industry as well as the making of perceptual in formula milk industry in Jakarta. The used method was content analysis for the exploratory study whose data were collected through in-depthinterviews, cluster analysis and cross tabulation, as well as multidimensional scaling for descriptive research which data was obtained through the questionnaire. The obtained results indicate factors that affect the millennialmoms in selecting a formula milk, are price, nutrition, word of mouth, no side effects, taste, commercials, good result, brand loyalty, the recommendation from doctors, pure ingredients, compatibility with the child’s body, random trial and error. In addition, there are four market segments of millennial moms in infant formula milk market in Jakarta. There are medical-concern moms, well-educated moms, experience-based moms and randomtrial moms. Last, the perceptual mapping of formula milk brand in Jakarta shows five groups of brand according to the dimensions of economy-class of formula milk (economic vs premium) and variants of formula milk (plain vs. flavor).
The Potential Development of Betawi Culinary as an Ecotourism Product in Jakarta Dhian Tyas Untari
Binus Business Review Vol. 7 No. 3 (2016): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v7i3.1532

Abstract

The aims of this research were to rebuild the existence of Betawi culinary. The objectives of this research were representing the values of socio-cultural of Betawi culinary, determining the aspects of supply and demand, and developing strategies to improve Betawi culinary potential as an ecotourism products. The research consists method consists of three stages. Those were representation test, market test, and arranging alternatives strategic. The results show that to improve Betawi culinary as the ecotourism products in Jakarta; it can be done with a series of strategies, classified into three classifications. Those are market penetration, market development, and product development. The result is expected to be a reference to the development of Betawi culinary ecotourismas one of the products in Jakarta.
Impact Analysis of Generalized Audit Software (GAS) Utilization to Auditor Performances Aries Wicaksono; Lusianah Lusianah
Binus Business Review Vol. 7 No. 2 (2016): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v7i2.1582

Abstract

This study aimed to understand whether the use of Generalized Audit Software (GAS) in the audit process had an impact on the auditors performance and to acquire conclusions in the evaluation form towards GAS audit process to provide a positive impact on the performance of auditors. The models used to evaluate the impact of GAS were Quantity of Work, Quality of Work, Job Knowledge, Creativeness, Cooperation, Dependability, Initiative, and Personal Qualities. The method used in this research was a qualitative method of analytical descriptive and evaluative, by analyzing the impact of the GAS implementation to the components of the user’s performance. The results indicate that the use of GAS has a positive impact on user’s performance components.

Page 101 of 124 | Total Record : 1231

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