cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
-
Contact Email
-
Phone
-
Journal Mail Official
bbr@binus.edu
Editorial Address
Jl. Kebon Jeruk Raya No.27 Kebon Jeruk, Jakarta Barat 11530
Location
Kota adm. jakarta barat,
Dki jakarta
INDONESIA
Binus Business Review
Published by Universitas Bina Nusantara
ISSN : 20871228     EISSN : 24769053     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Binus Business Review is an international journal published in March, July, and November hosted by the Research and Technology Transfer Office (LPPM) of Universitas Bina Nusantara. The journal contents are managed by the Binus Business School, Faculty of Economics and Communications, and Forum Manajemen Indonesia (FMI). BBR has been accredited by DIKTI under the decree number 158/E/KPT/2021. BBR provide a forum for lecturers, academicians, researchers, practitioners, and postgraduate students to publish empirical multidiscipline research in business & management research, from operations to corporate governance and marketing. All empirical methods including, but not limited to, qualitative, quantitative, field, laboratory, meta-analytic, and mixed methods are welcome.
Arjuna Subject : -
Articles 1,231 Documents
 105   106   107   108   109 
The Behavior of Online Museum Visitors on Facebook Fan Page of the Museum in Indonesia Arta Moro Sundjaja; Ford Lumban Gaol; Sri Bramantoro Abdinagoro; Bahtiar S. Abbas
Binus Business Review Vol. 8 No. 3 (2017): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v8i3.3742

Abstract

The objective of this research was to discover the behavior of museum visitors on Facebook fan page in Indonesia based on the user motivation, user expectation, online community involvement, and Facebook fan page of the museum. This research used a quantitative approach to descriptive analysis. The population was the Facebook users who had followed the Facebook fan page of the museum in Indonesia. The samples used were 270 respondents. The researchers distributed the questionnaire to a Facebook group managed by museums or communities. Based on the demographic profile of respondent, the researchers discover that the respondents are highly educated, work as employees or student, and allocate more than Rp500.000,00 per month for traveling expense. Based on social media behavior of the respondents, the respondents are active using Facebook and not aware of the presence of museum in social media. The respondents require museum information, social interaction, and entertainment on Facebook fan page of the museum. Therefore, museum managers must maintain the content quality and perceived usefulness in delivering the information through Facebook. The involvement of cultural community can help people to get honest information about museum through credible opinion from the respondents.
The Impact of Stock Split on the Performance in Indonesian Manufacturing Companies natali yustisia
Binus Business Review Vol. 9 No. 1 (2018): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v9i1.3790

Abstract

The purpose of this research was to analyze whether the stock split had an impact on liquidity and return stock in 18 manufacturing companies listed on the Indonesia Stock Exchange (BEI) from 2012 to 2015. The stock performance used in this research was trading volume activity, bid-ask spread, and abnormal return in five days before and five days after the stock split. Data analysis method used was quantitative method by using SPSS 21 with the Kolmogorov-Smirnov normality test, paired sample t-test, and Wilcoxon test. The findings indicate that stock split does not affect the trading volume activity, bid-ask spread, and abnormal return.
Analysis of Promotion and Product Differentiation of Jukajo on Consumer Purchase Decision Abel Gandhy; Julio Arthur Hairuddin
Binus Business Review Vol. 9 No. 1 (2018): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v9i1.3901

Abstract

The purpose of this research was to measure the relationship and the impact of promotion and product differentiation on Jukajo consumer purchase decision. This research was a quantitative research with a questionnaire as the data collection method. The sampling technique in this research is purposive sampling technique. Then, the questionnaire was measured by Likert-scale and multiple linear regression. The result shows that promotion and product differentiation variable have positive impact on purchase decision partially and simultaneously. Bothvariables have 50,5% of impact towards consumer purchase decisions of Jukajo. Moreover, product differentiation becomes the most dominant variable which partially affects consumer purchase decision.
Satisfied, but Will They Spread a Word? The Role of Customer Satisfaction at Jamu Café Usep Suhud; Sheila Maryam Bajunaid
Binus Business Review Vol. 9 No. 1 (2018): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v9i1.3915

Abstract

This research aimed to investigate consumers’ intention to repurchase jamu at Jamu Café. Service quality, customer satisfaction, and Word-of-Mouth (WOM) were selected as the predictor variables. In total, 200 participants who purchased jamu at the café were selected conveniently. Data were analyzed using exploratory and confirmatory factor analyses as well as Structural Equation Model (SEM). As a result, service quality influences customer satisfaction significantly. As customers are satisfied, they do word-of-mouth and repurchase. On the other hand, WOM has an insignificant impact on repurchase intention.
Exploratory Mapping Research on Crowdfunding Yud Buana
Binus Business Review Vol. 9 No. 1 (2018): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v9i1.3955

Abstract

The research aimed to provide a systematic literature review of the available research evidence on crowdfunding. Tenets of keyword search and fit analysis were used to review the term of crowdfunding. It was used to reveal the ambiguity and variations in the literature, and to create a mapping for further research. This research explored and tried to form a corridor for crowdfunding according to business models, intermediary platforms, the planned strategy, the emergence of risks and decisions, regulation and governance, the value creation, and other thingssuch as humanitarian and other non-financial matter. The result shows that research in the business models of crowdfunding platform and successful strategy is the preferred topics. Then, it mostly comes from European and North America according to the number of publications.
Do Leading Macroeconomic Factors Impact on Optimal Portfolio Return in Indonesia? Bayu Adi Nugroho; Edhi Juwono; Inung Wijayanti
Binus Business Review Vol. 9 No. 1 (2018): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v9i1.3960

Abstract

There were two objectives in this research. Those were to construct an optimal portfolio and to analyze the impact of inflation, Bank of Indonesia (BI rate), and Rupiah to US Dollars exchange rate to the optimal portfolio return in Indonesia. The constant correlation portfolio model and ordinary least square regression method were implemented. This research used the stocks from the consistently selected stocks in the Bisnis-27 Index from 2012 to 2016. Microsoft Excel 2010 was used to construct an optimal portfolio. Meanwhile, to compute the regression and statistical analysis, SPSS version 20 was utilized. The obtained results show that only the stocks from PT Telekomunikasi Indonesia, PT Kalbe Farma, PT Charoen Pokphand Indonesia, PT Bank Rakyat Indonesia, PT Bank Central Asia, and PT Bank Negara Indonesia are included in the optimal portfolio. In addition, from the three leading macroeconomic indicators, only exchange rate change (Rupiah to US Dollars rate of change) impacts the return of the constant correlation model portfolio in Bisnis-27 Index significantly and negatively.
Performance Analysis of Nigerian Brewery Industry Lucas O. Elumah; Peter Shobayo
Binus Business Review Vol. 9 No. 1 (2018): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v9i1.4047

Abstract

This research attempted to assess the financial performance of the firms in the brewery industry using financial ratios. It adopted a descriptive ex-post facto research design by using brewery firms of the Nigeria Stock Exchange (NSE) from 2011-2015. The result suggests that the brewery industry is profitable and efficient in using its asset to generate profit and return it to its shareholders. Similarly, the industry financial risk is relatively low, and manager in the industry manage their stocks efficiently. This suggests that managers of firms should endeavor to reduce the amount of debt in their capital structure and manage a reasonable amount of debt in its capital structure since a high debt implies a high financial risk.
The Impact of Consumer Animosity on Purchase Unwillingness in a Boycott of Sari Roti Usep Suhud
Binus Business Review Vol. 9 No. 2 (2018): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v9i2.4060

Abstract

This research was conducted in response to a boycott towards a national bread brand. It was stimulated by a company disclosure in stating they had no relation to any political events in 2016. This research aimed to examine the impact of consumer animosity on product judgment, purchase willingness, purchase unwillingness, and boycott participation. In total, 266 participants took part in this research using convenience sampling. Data were collected using an online survey. The data were analyzed using exploratory factor analysis and Structural Equation Model (SEM). This research finds that there is a significant impact of animosity on product judgment, purchase willingness, purchase unwillingness, and boycott participation. Moreover, there is also a significant impact of product judgment on purchase willingness and boycott participation on purchase unwillingness.
The Development of Innovative CRM E-Commerce: The Case of Blibli.Com Indra Gamayanto; Henry Christian
Binus Business Review Vol. 9 No. 1 (2018): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v9i1.4100

Abstract

This research discussed how e-commerce companies improve its competitiveness in the retail industry in Indonesia through innovative CRM. Blibli.com is one of the largest e-commerce companies in Indonesia that provides customers with innovative services to enhance its competitiveness with other e-commerce companies. This research also aimed to explore the strategies carried out by Blibli.com in developing its CRM. It used the 7s stages of McKinsey analytical methodology. The 7s stages of McKinsey was the excellent method of analyzing a company, regarding hard skills (Strategy, Structure, and System) and soft skills (Skill, Staff, and Style). This research finds that Blibli.com is an innovative CRM e-commerce. The analysis confirms that Blibli.com employs good strategies, structure, and system that lead to a competitive company. The company also provides training for its staffs, manages the staff and style properly. As a result, Blibli.com can widen its market, compete effectively with other e-commerce companies, and create a new market to gain big profits in the future.
Stock Prices Predicted by Bankruptcy Condition? Irawati Junaeni
Binus Business Review Vol. 9 No. 2 (2018): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v9i2.4103

Abstract

This research had two objectives. First, it determined the prediction of the method of Altman Z-Score whether it could classify banking positions, bankruptcy, or financial distress in the go-public bank in Indonesia Stock Exchange. Second, it was to know the influence of value position of Altman Z-Score on the stock price. The population was 84 banking company listed on the Indonesia Stock Exchange in 2010-2015. The sampling method was purposive sampling. Moreover, data analysis method used was a simple regression analysis. For data processing, it used software Eviews 8. The Z-Score calculations predict the potential bankruptcy of go-public bank in 2010-2015. All results show that Z-Score has the small score of 1,81. It can be said there is a potential bankruptcy. For t-test, it can be concluded that Z-Score has the positive and significant effect on the stock price. The ability of Z-Score values in explaining the stock price is 95,50% while the remaining 4,50% is influenced by other variables that are not analyzed in the research. With some weaknesses of Altman’s Z-Score model, this research has the implication for management bank. It improves the financial performance for the future to avoid opportunity bankruptcy prediction. The results show how the effect of bankruptcy on banking stock prices.

Page 107 of 124 | Total Record : 1231

 105   106   107   108   109 

Filter by Year

2010 2026


Reset
Filter By Issues
All Issue Vol. 17 No. 1 (2026): Binus Business Review (in press) Vol. 16 No. 3 (2025): Binus Business Review Vol. 16 No. 2 (2025): Binus Business Review Vol. 16 No. 1 (2025): Binus Business Review Vol. 15 No. 3 (2024): Binus Business Review Vol. 15 No. 2 (2024): Binus Business Review Vol. 15 No. 1 (2024): Binus Business Review Vol. 14 No. 3 (2023): Binus Business Review Vol. 14 No. 2 (2023): Binus Business Review Vol. 14 No. 1 (2023): Binus Business Review Vol. 13 No. 3 (2022): Binus Business Review Vol. 13 No. 2 (2022): Binus Business Review Vol. 13 No. 1 (2022): Binus Business Review Vol. 12 No. 3 (2021): Binus Business Review Vol. 12 No. 2 (2021): Binus Business Review Vol. 12 No. 1 (2021): Binus Business Review Vol. 11 No. 3 (2020): Binus Business Review Vol. 11 No. 2 (2020): Binus Business Review Vol. 11 No. 1 (2020): Binus Business Review Vol. 10 No. 3 (2019): Binus Business Review Vol. 10 No. 2 (2019): Binus Business Review Vol 10, No 1 (2019): Binus Business Review (In Press) Vol. 10 No. 1 (2019): Binus Business Review Vol. 9 No. 3 (2018): Binus Business Review Vol 9, No 3 (2018): Binus Business Review Vol 9, No 2 (2018): Binus Business Review (In Press) Vol 9, No 2 (2018): Binus Business Review Vol. 9 No. 2 (2018): Binus Business Review Vol 9, No 1 (2018): Binus Business Review Vol. 9 No. 1 (2018): Binus Business Review Vol 8, No 3 (2017): Binus Business Review Vol. 8 No. 3 (2017): Binus Business Review Vol. 8 No. 2 (2017): Binus Business Review Vol 8, No 2 (2017): Binus Business Review Vol 8, No 1 (2017): Binus Business Review Vol. 8 No. 1 (2017): Binus Business Review Vol 7, No 3 (2016): Binus Business Review Vol. 7 No. 3 (2016): Binus Business Review Vol. 7 No. 2 (2016): Binus Business Review Vol 7, No 2 (2016): Binus Business Review Vol. 7 No. 1 (2016): Binus Business Review Vol 7, No 1 (2016): Binus Business Review Vol. 6 No. 3 (2015): Binus Business Review Vol 6, No 3 (2015): Binus Business Review Vol. 6 No. 2 (2015): Binus Business Review Vol 6, No 2 (2015): Binus Business Review Vol. 6 No. 1 (2015): Binus Business Review Vol 6, No 1 (2015): Binus Business Review Vol 5, No 2 (2014): Binus Business Review Vol. 5 No. 2 (2014): Binus Business Review Vol 5, No 1 (2014): Binus Business Review Vol. 5 No. 1 (2014): Binus Business Review Vol. 4 No. 2 (2013): Binus Business Review Vol 4, No 2 (2013): Binus Business Review Vol. 4 No. 1 (2013): Binus Business Review Vol 4, No 1 (2013): Binus Business Review Vol 3, No 2 (2012): Binus Business Review Vol. 3 No. 2 (2012): Binus Business Review Vol. 3 No. 1 (2012): Binus Business Review Vol 3, No 1 (2012): Binus Business Review Vol. 2 No. 2 (2011): Binus Business Review Vol 2, No 2 (2011): Binus Business Review Vol. 2 No. 1 (2011): Binus Business Review Vol 2, No 1 (2011): Binus Business Review Vol. 1 No. 2 (2010): Binus Business Review Vol 1, No 2 (2010): Binus Business Review Vol 1, No 1 (2010): Binus Business Review Vol. 1 No. 1 (2010): Binus Business Review More Issue