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Galih Kusumah
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Tourism & Hospitality Essentials Journal
Published by Universitas Pendidikan Indonesia
ISSN : 2460366X     EISSN : 25499920     DOI : -
Core Subject : Social,
Social Sciences
Arjuna Subject : Umum - Umum
Articles 2 Documents
 1 
Search results for , issue "Vol 13, No 1 (2023)" : 2 Documents clear
Strategi Pengembangan Kapasitas Pemandu Wisata Rusmiati, Debi; Turgarini, Dewi; Siswhara, Gita
Tourism and Hospitality Essentials Journal Vol 13, No 1 (2023)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v13i1.77838

Abstract

AbstrakArtikel ini bertujuan untuk memahami bagaimana kapasitas dan kompetensi pemandu wisata ditingkatkan. Masalah dan peluang yang terjadi pada saat proses pemanduan diidentifikasi. Pengembangan kapasitas kepemanduan wisata jika diimplementasikan dengan baik dapat menghasilkan pemandu wisata yang professional dan akan berdampak pada kualitas pelayanan. Kajian ini menggunakan metode kualitatif deskriptif dengan menggunakan data primer dan sekunder. Data primer didapatkan dari hasil wawancara dengan pemandu wisata pada organisasi pemandu. Sementara data sekunder diperoleh dari literatur pada penelitian-penelitian sebelumnya. Hasil kajian ini mengungkapkan bahwa pemandu wisata perlu untuk memiliki strategi dalam meningkatkan kapasitas kepemanduannya. Penelitian ini berimplikasi pada strategi yang perlu dilakukan oleh Tour Operator untuk meningkatkan kualitas pelayanan aktivitas perjalanan wisata.Keywords: pemandu wisata, profesionalisme, kapasitas, kompetensi AbstractThis article aims to understand how the capacity and competence of tour guides are improved. Problems and opportunities that occurred during the guidance process were identified. Tourism guidance capacity development, if implemented properly, can produce professional tour guides and will have an impact on service quality. This study uses a descriptive qualitative method using primary and secondary data. Primary data was obtained from the results of interviews with tour guides at tour guide organizations. Meanwhile, secondary data was obtained from the literature in previous studies. The results of this study reveal that tour guides need to have a strategy in increasing their guiding capacity. This research has implications for the strategies that need to be carried out by Tour Operators to improve the quality of tourism travel services.Keywords: tour guide, professionalism, capacity, competence
Pengaruh Online Review pada Online Travel Agent Traveloka terhadap Niat Pemesanan Hotel di Aston Pasteur Bandung Andiza, Muhammad Rafi; Kusumah, Ahmad Hudaiby Galih
Tourism and Hospitality Essentials Journal Vol 13, No 1 (2023)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jtee.v11i2.76949

Abstract

Online reviews are a significant source of information for consumers to investigate the influence of online hotel purchasing decisions. In this context, Traveloka OTA has become a popular platform in Indonesia that provides online reviews to help consumers choose hotels. This study used a quantitative approach using a questionnaire with 200 respondents as a data collection instrument. The research sample consisted of consumers who had made hotel reservations through OTA Traveloka at ASTON Pasteur Bandung. The collected data were analyzed using regression analysis techniques to determine the relationship between online review variables and hotel booking intentions. The results of the study show that online reviews on Traveloka OTA have a significant influence on hotel booking intentions. Factors such as usefulness of online reviews, review expertise, timeliness of online reviews, volume of online reviews, positive of online reviews, negative of online reviews, and comprehensiveness of online reviews play an important role in influencing hotel booking intentions. This research contributes to expanding understanding of the effect of online reviews on Traveloka OTA on hotel booking intentions at ASTON Pasteur Bandung. The results of this study can provide implications and insights for hotels and OTAs in optimizing the use of online reviews as an effective marketing tool. In addition, this research also provides benefits for consumers in choosing hotels that suit their preferences and needs

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