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Tourism & Hospitality Essentials Journal
Published by Universitas Pendidikan Indonesia
ISSN : 2460366X     EISSN : 25499920     DOI : -
Core Subject : Social,
Social Sciences
Arjuna Subject : Umum - Umum
Articles 7 Documents
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Search results for , issue "Vol 3, No 2 (2013)" : 7 Documents clear
MENINGKATKAN KEPUTUSAN BERKUNJUNG MELALUI SPECIAL EVENT DI MUSEUM KONPERENSI ASIA AFRIKA (Survei Pada Pengunjung Special Event Perjalanan 50 Tahun Gerakan Non Blok Museum Konperensi Asia Afrika) Fitriani, Maisa; Andari, Rini
THE Journal : Tourism and Hospitality Essentials Journal Vol 3, No 2 (2013)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v3i2.1974

Abstract

Pada tahun 2010 Kementerian Kebudayaan dan Pariwisata (Kementerian Pariwisata dan Ekonomi Kreatif) telah mencanangkan program Tahun Kunjung Museum (Visit Museum Year). Situs “Museumku” menyatakan program Tahun Kunjung Museum ini didukung berbagai kegiatan di museum seluruh Indonesia yang bertujuan untuk memperbesar jumlah pengunjung museum serta meningkatkan apresiasi dan kepedulian masyarakat terhadap warisan budaya bangsa. Gerakan ini bertujuan untuk membenahi peran dan posisi museum yang difokuskan pada aspek internal maupun eksternal. Aspek internal dalam bentuk revitalisasi fungsi museum dalam rangka penguatan pencitraan melalui pendekatan konsep manajemen yang terkait dengan fisik dan non fisik, serta bertujuan untuk mewujudkan museum di Indonesia yang dinamis dan berdayaguna sesuai dengan standar ideal pengelolaan dan pemanfaatan museum. Aspek eksternal difokuskan kepada konsep kemasan program dengan menggunakan bentuk sosialisasi dan kampanye pada masyarakat sebagai bagian dari stakeholder. Kota Bandung memiliki berbagai jenis museum sebagai wisata sejarah yang menjadi alternatif bagi wisatawan yang datang berkunjung. Dari sekian banyak museum yang ada di Kota Bandung salah satu museum yang menarik untuk dikunjungi adalah Museum Konperensi Asia Afrika. Keistimewaan museum ini antara lain sering diselenggarakannya berbagai kegiatan di museum yang diselenggarakan oleh pengelola. Ada beberapa faktor yang menjadi alasan mengapa peningkatan jumlah kunjungan Museum Konperensi Asia Afrika perlu dipertahankan bahkan harus tingkatkan lagi. Beberapa faktor tersebut antara lain sepanjang tahun 2007-2011 secara kualitatif persentase tingkat pertumbuhan pengunjung di Museum Konperensi Asia Afrika mengalami penurunan kecuali di tahun 2010, motivasi pengunjung yang umumnya dikarenakan tugas sekolah/ kuliah, juga masih menganggap Museum Konperensi Asia Afrika membosankan, yang terakhir adalah permasalahan museum di Indonesia yang mengganggap museum sebagai tempat yang angker dan menakutkan. Untuk mempertahankan tingkat kunjungannya program yang paling menonjol adalah penyelenggaraan special event di museum. Sebagaimana latar belakang di atas, maka diadakan penelitian mengenai special event dan keputusan berkunjung. Penelitian ini bersifat deskriptif dan verifikatif. Sampel yang diambil dalam penelitian ini adalah para pengunjung special event khususnya pengunjung pameran Perjalanan 50 tahun Gerakan Non Blok sebanyak 100 orang. Teknik sampling yang dilakukan adalah sistematic random sampling. Pengolahan data dilakukan dengan menggunakan pengujian statistik parametrik yaitu menggunakan rumus regersi sederhana melalui bantuan program SPSS 18 for Windows.
PENGARUH DIRECT MAIL DAN TELEMARKETING TERHADAP KEPUTUSAN PEMBELIAN PAKET UMRAH RAKA TOURS AND TRAVEL (Survey Terhadap Pengguna Paket umrah Raka Tours and Travel) Dewi, Nurmala; Purnama, Ridwan
THE Journal : Tourism and Hospitality Essentials Journal Vol 3, No 2 (2013)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v3i2.1975

Abstract

One type of tourism has great potential. Umrah and Hajj is a popular type of religious tourism in Indonesia. The potential is rated high because the majority of Indonesia's population is Muslim. Given this also emerging cooperation between Indonesia and Saudi Arabia as a tourist destination more closely. One of them with the cooperation of the travel-travel in Indonesia with travel that is in Saudi Arabia. This of course affects the number of trips efforts in several major cities in Indonesia, one of which the city of Bandung.One travel agency Bandung is Raka Tours and Travel. Raka Tours and Travel is a BPW (Travel Bureau), which is engaged in servicing a variety of travel needs, such as the sale of air transportation tickets, hotel vouchers, travel packages, various services of travel documents, MICE and religious journey that umrah and hajj. Raka Tours umrah package sales decreased from 2010 to 2011. The sales decline Raka Tours umrah package is reached -14.55%. Direct marketing especially in direct mail and telemarketing is one of the strategies that can be used to increase sales.In this regard it is done research on the effect of direct mail and telemarketing to purchasing decision umrah package. Step - step Direct Marketing consists of direct mail (direct mail) and telemarketing (selling over the phone).Type of research is descriptive and verification methods used are cross sectional method with the sample size using the formula iteration, the obtained sample size of 110 respondents. The analysis technique used is multiple linear regression analysis with SPSS for windows 18:00. Based on the test results obtained by statistical findings of direct marketing in which all variables have an influence on purchase decisions that direct mail and telemarketing, it showed 65.15% have an influence on the purchase decision, while the remaining 34.85% influenced by other variables. Thus, the direct mail and telemarketing have a strong influence in influencing purchasing decisions Raka umrah package tours and Travel.
PENGARUH PRODUCT MIX PRICING STRATEGY TERHADAP KEPUTUSAN MENGINAP DI ANGGREK SHOPPING HOTEL BANDUNG (Survei Terhadap Tamu Individu yang Menginap di Anggrek Shopping Hotel Bandung) Rahayu, Riane; Novalita, Dewi Pancawati
THE Journal : Tourism and Hospitality Essentials Journal Vol 3, No 2 (2013)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v3i2.1971

Abstract

There are shopping hotel in Bandung, which are Hyatt Regency Hotel, Sensa Hotel, Aston Braga Hotel Apartement, Harris Hotel, BTC Hotel and Anggrek Shopping Hotel. Anggrek Shopping Hotel is one of the hotel with two stars classification which is located in heart of the city of Bandung in Martadinata street number 15 where is connecting directly with Riau Junction shopping mall with only 41 rooms and better service than before. Over last two years with new mangement, Anggrek Shopping Hotel is still has fluctuatif occupancy, so that in third years internal management make a new strategy on product and pricing for the guest. The responden of this research is individuals guest who stay in Anggrek Shopping Hotel Bandung. This research was conducted for two months, from September 2012 until October 2012. This type of study is a descriptive and verifikatif, and for method are using survey explanatory method ans simple random sampling technique, and for number of samples to be studies were 100 respondens. The data analysis technique is regression with SPSS 17.0 as the computer software. The data collection technique are interviews and questionnaire distribution. The finding of this research is there an impact of product mix pricing strategy which consists of product line pricing, optional product pricing, and product bundle pricing. On decision to stay. The dimension of product mix pricing strategy which has the highest influence is product bundle pricing and the one with lowest influence is product line pricing. While the most appealing factor of decision to stay is product and service. Suggestion to Anggrek Shopping Hotel Bandung is about internal facilities to increase the interest to stay in Anggrek Shopping Hotel Bandung.
PENGARUH EXPANDED MARKETING MIX TERHADAP KEPUTUSAN BERKUNJUNG (Survei pada Wisatawan Nusantara yang Berkunjung ke Museum Sonobudoyo Yogyakarta) Mardhatillah, Merliyani; Mulyadi, Hari; Hidayat, Marceilla
THE Journal : Tourism and Hospitality Essentials Journal Vol 3, No 2 (2013)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v3i2.1976

Abstract

Indonesia is an archipelagic state which are rich in natural wealth as flora and fauna and cultural variety that is a potential tourist destinations capable of interesting motivation tourists to perform the activities in Indonesia, and especially in Daerah Istimewa Yogyakarta. Yogyakarta city is the big cultural area in Indonesia that is a potential in terms of development cultural tour through the museum. But now a lot of people remain to regard that museum is just the place for keeping and maintaining historic and cultural fosils. The low appreciation of the society can be seem from the data of visitors attendance Museum Sonobudoyo Yogyakarta which shows a low number from years 2009 – 2010. Museum Sonobudoyo Yogyakarta conduct various attempts to increase the visits. One of the ways is through expanded marketing mix, which consists is people, physical evidence, and process. Expanded marketing mix in Museum Sonobudoyo Yogyakarta is expected to help increase tourist visits and for society awareness about cultural which has existed since long ago by the presence of museum. The independent variable (X) is expanded marketing mix which consists of three dimensions which are People, Physical evidence, and Process. The dependent variable (Y), namely the decision to visit. The type of the study is descriptive and verificative, and the method used was survey systematic random sampling technique, so it obtains 90 respondents of samples. Techniques of data analysis and hypothesis test used was multiple regression. Based on the research hypothesis, expanded marketing mix has a significant influence amounted to 48,5% towards visiting decision.
PENGARUH SERVICE DELIVERY TERHADAP KEPUASAN WISATAWAN DALAM MENGGUNAKAN PAKET OUTBOUND DI OBJEK WISATA LINGGARJATI INDAH KABUPATEN KUNINGAN (Survey pada Wisatawan yang Menggunakan Paket Outbound di Objek Wisata Linggarjati Indah Kabupaten Kuningan) Asih, Mega Tresna; Malihah, Elly
THE Journal : Tourism and Hospitality Essentials Journal Vol 3, No 2 (2013)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v3i2.1972

Abstract

Tourism is one sector of the economy that grew into the industry that provides income benefits for a country in the world. Development and construction of the tourism sector should be used as revenue by developing the existing potential of such natural beauty and culture with the aim of attracting tourists who could be known by foreign tourists. Kuningan district is one of tourist destination that has many attractions of heritage sites in earlier times that have historical value to the District of Kuningan. In addition to review of its history, District of Kuningan is an area that could be developed as a tourism object. Not far from the building of Linggarjati conference, there are available the natural attractions to complement the tourist area of Linggarjati building conference. The place is called Linggarjati Indah. The administrator of Linggarjati Indah of Kuningan District focuses on improving traveler satisfaction through a system of service delivery. Customer satisfaction will be filled if the process of delivering services from providers to consumers in accordance with what is perceived by tourists. This study aims to determine the picture of service delivery, picture of the level of tourist satisfaction and service delivery impact on tourist satisfaction. The object in this study is, that tourists are using outbound package of Linggarjati Indah of Kuningan District. The independent variable in this study is the service delivery (X). And the dependent variable in this study is the satisfaction of tourists (Y). This research uses descriptive and verified method, by the method of explanatory survey. The data analysis technique, the writer uses the technique of multiple regression analysis with SPSS 18.0 program for windows. The results showed that variables of service delivery service facilities, personnel, roles and scripts simultaneously affect the satisfaction of tourists who use the outbound package at Linggarjati Indah of Kuningan District. Whereas only partial personnel and roles that significantly influence tourist satisfaction.
MENINGKATKAN LOYALITAS PENGUNJUNG MUSEUM KONPERENSI ASIA AFRIKA MELALUI BRAND COMMUNITY SAHABAT MUSEUM (Survei Terhadap Member Sahabat Museum Konperensi Asia Afrika) Kamilanovy, R. Desny Gita; Fakhrudin, Suwatno
THE Journal : Tourism and Hospitality Essentials Journal Vol 3, No 2 (2013)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v3i2.1977

Abstract

Bandung city to increase tourist arrivals from year to year. It is characterized by several factors such as the products and services of varied tourism, construction of access roads to tourist spots, and increased hotel construction and recreation. Bandung city tourism destinations have varied as culinary tours, shopping, heritage, and educational tours. Educational tours in the city no less a role in the tourism industry, one of which is a museum. One of the interesting tourist attraction in the city of Bandung Asian-African Conference Museum is the reference and study materials by the academic community in terms of the uniqueness of certain aspects of the documentation or the documentation and imaginative thinking in the future, this is done by the museum to maintain the loyalty of its visitors. Therefore the Asian-African Conference Museum visitors maintain loyalty through brand community Friends of the Museum consists of consciousness of kind of kind (brand awareness), rituals and tradition (ritual and tradition), and moral responsibility (feeling of responsibility). Based on the above then do research on brand loyalty is seen from the community. The unit of analysis of this study is the Asian-African Conference Museum visitors as loyal visitors who take the program brand community Friends of the Museum. The method used in this research is descriptive and verification, this study done in less than one year, then the method used is the cross sectional method. The data used are primary data and secondary data through literature study and a questionnaire. To measure the influence of brand community loyalty used multiple regression analysis, the aim of this research to determine the influence of brand community loyalty. Based on the results of the descriptive assessment 100 respondents who obtain the greatest value in the moral community brand responsibility. While the greatest value on the loyalty of the visits between product lines and services. In verifikatif brand community consists of consciousness of kind of kind (brand awareness), rituals and tradition (ritual and tradition), and moral responsibility (feeling of responsibility) may partially affect loyalty, different relations simultaneously based on the results of the analysis that the consciousness of kind have a negative influence on loyalty
PENGARUH BRAND FEELINGS TERHADAP LOYALITAS TAMU DI SHERATON SENGGIGI BEACH RESORT LOMBOK Ulumuddin, Ihya; Wibowo, Lili Adi; Barbo, Anthony
THE Journal : Tourism and Hospitality Essentials Journal Vol 3, No 2 (2013)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v3i2.1973

Abstract

Tourism is a service industry becomes global economic catalyst and a tool for socio-economic development. Tourism activities undertaken by tourists can not run if the lack of tourism products available to area attractions. The hotel is an integral part of the tourism business which is also a type of accommodation that uses some or all of the building to provide accommodation, food and beverage and other support services for the commercial general term. The level of competition-star hotel development in Sindh particularly in the area of Senggigi Beach and grow up. Sheraton Senggigi Beach Resort Lombok. Occupancy rates are important to describe the extent to which the number of rooms at the hotel was sold. Sheraton Senggigi Beach Resort Lombok strive to maintain and enhance the guests to come and stay back there, and the guests who had been a guest can be spiritual so that advocates can recommend it to others. The higher the level of competition in the hospitality industry to make the management aware that the need to make a strategy to achieve the target of loyalty costumer. Which an effort to maintain and enhance guest loyalty is to approach a good and harmonious relationship with the guests through emotional approach and the feelings of the guests to the brand (Brand Feelings). The purpose of this research is to discover the feeling of a brand that made Sheraton Senggigi Beach Resort Lombok, guest loyalty at Sheraton Senggigi Beach Resort and determine the effect of brand loyalty feelings towards guests at the Sheraton Senggigi Beach Resort Lombok. Theory brand feeling using Kevin L. Keller, guest loyalty while using Griffin. Object of this study is the guests who stay at the Sheraton Senggigi Beach Resort.Type descriptive research and verification, and the method used is an explanatory survey sampling with stratified random sampling technique, we obtained a population of 100 respondents. Techniques of data analysis and hypothesis testing used is Analyisis path (path analysis is). The results showed that feelings brand consisting of warmth, fun, excitement, security, social approval, and self-respect gives a significant impact on guest loyalty. As for suggestions for companies to maintain and enhance guest loyalty at the Sheraton Senggigi Beach Resort is through the development of brand feelings are more interesting, creative, innovative, effective and efficient.

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