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PENGARUH DIRECT MAIL DAN TELEMARKETING TERHADAP KEPUTUSAN PEMBELIAN PAKET UMRAH RAKA TOURS AND TRAVEL (Survey Terhadap Pengguna Paket umrah Raka Tours and Travel) Dewi, Nurmala; Purnama, Ridwan
THE Journal : Tourism and Hospitality Essentials Journal Vol 3, No 2 (2013)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v3i2.1975

Abstract

One type of tourism has great potential. Umrah and Hajj is a popular type of religious tourism in Indonesia. The potential is rated high because the majority of Indonesia's population is Muslim. Given this also emerging cooperation between Indonesia and Saudi Arabia as a tourist destination more closely. One of them with the cooperation of the travel-travel in Indonesia with travel that is in Saudi Arabia. This of course affects the number of trips efforts in several major cities in Indonesia, one of which the city of Bandung.One travel agency Bandung is Raka Tours and Travel. Raka Tours and Travel is a BPW (Travel Bureau), which is engaged in servicing a variety of travel needs, such as the sale of air transportation tickets, hotel vouchers, travel packages, various services of travel documents, MICE and religious journey that umrah and hajj. Raka Tours umrah package sales decreased from 2010 to 2011. The sales decline Raka Tours umrah package is reached -14.55%. Direct marketing especially in direct mail and telemarketing is one of the strategies that can be used to increase sales.In this regard it is done research on the effect of direct mail and telemarketing to purchasing decision umrah package. Step - step Direct Marketing consists of direct mail (direct mail) and telemarketing (selling over the phone).Type of research is descriptive and verification methods used are cross sectional method with the sample size using the formula iteration, the obtained sample size of 110 respondents. The analysis technique used is multiple linear regression analysis with SPSS for windows 18:00. Based on the test results obtained by statistical findings of direct marketing in which all variables have an influence on purchase decisions that direct mail and telemarketing, it showed 65.15% have an influence on the purchase decision, while the remaining 34.85% influenced by other variables. Thus, the direct mail and telemarketing have a strong influence in influencing purchasing decisions Raka umrah package tours and Travel.
SOCIOLOGICAL PROPERTIES OF SLANG USED BY THE CHARACTERS IN STEP UP 2 THE STREETS MOVIE Meinawati, Euis; Dewi, Nurmala; Rachmawati, Dina
Research And Innovation In Language Learning (RILL) Vol 2, No 1 (2019)
Publisher : Lembaga Penelitian Universitas Swadaya Gunung Djati Cirebon, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (411.189 KB) | DOI: 10.33603/rill.v2i1.1569

Abstract

The objective of this research is to know the function of  the usage of slang, especially slang used by the characters of Step Up 2 The Streets movie. The method of this research used descriptive qualitative method, the data were collected through observation of the movie, analysis of slang in the dialogue, and analysis sociological properties of slang based on the dialogues. Defining the sociological properties of slang and analyzing the most frequent of properties used are taken from the theory of Mattiello. Analyzing the purposes of using slang in a community is taken from the theory of  Victor and Dalzel. The result of this research are: (1) From 31 sociological properties are known, only 14 properties used in the movie, following: ‘Color’, ‘Efficiency’, ‘Group-Restriction’, ‘Informality’, ‘Subject-Restriction’, ‘Orality’,  ‘Musicality’,  ‘Aggressiveness’, ‘Unconventionality’, ‘Offenciveness’  ‘Desire to Impress’, ’Hybridism’, ‘Localism’, ‘Secrecy’, (2) The most frequent of sociological properties is ‘colour’, (3) The purposes of using slang are: to enrich the language, to induce friendliness or intimacy, to prove that someone did not belong to a certain society, and to be secret.   
Faktor-Faktor yang Berhubungan dengan Persiapan Ibu Hamil Trimester III Menjelang Persalinan di Bidan Praktek Mandiri Yuniar Desa Cot Nambak Kecamatan Blang Bintang Kabupaten Aceh Besar Dewi, Nurmala; ZA, Raudhatun Nuzul
JOURNAL OF HEALTHCARE TECHNOLOGY AND MEDICINE Vol 3, No 1 (2017): April 2017
Publisher : Universitas Ubudiyah Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33143/jhtm.v3i1.260

Abstract

Persalinan merupakan hal yang paling ditunggu-tunggu oleh para ibu hamil,sebuah waktu yang menyenangkan namun disisi lain merupakan hal yang paling menebarkan. Untuk mengetahui faktor-faktor apa aja yang berhubungan dengan Persiapan ibu hamil trimester III menghadapi persalinan di Bidan Praktek Mandiri Yuniar Desa Cot Nambak Kecamatan Blang Bintang Kabupaten  Aceh Besar tahun 2016. Penelitian ini bersifat Analitik dengan pendekatan Cross cectional. Penelitian ini dilakukan di Bidan praktek mandiri Yuniar Desa Cot Nambak Kecamatan Blang Bintang Kabupaten Aceh Besar.pada tanggal  tanggal 24 Juni s/d 17 Juli 2016 pengambilan sampel menggunakan total sampling dengan jumlah sampel 48 orang. Penelitian ini dilakukan pada bulan Juli  tahun 2016  Pengumpulan data dilakukan dengan menyebarkan kuesioner. Kemudian di uji statistik mengunakan Chi-quare.  Hasil penelitian bahwa dari 48 yang umur < 25 tahun sebanyak 25 responden  diantaranya ibu yang persiapan menghadapi persalinan  dengan katagori tidak ada sebanyak 14 responden (56%), p value 0,033. Pengetahuan yang berpegetahuan rendah sebanyak 27 responden  diantaranya ibu yang persiapan menghadapi persalinan  dengan katagori tidak ada sebanyak 16 responden (59,3%), p value 0,004 dan Pendapatan tinggi sebanyak 20 responden  diantaranya ibu yang persiapan menghadapi persalinan  dengan katagori ada sebanyak 20 responden (80%), p value 0,009. Ada hubungan antara umur, pengetahuan dan pendapatan dengan persiapan ibu hamil trimester III menghadapi persalinan. Diharapkan agar hasil penelitian ini dapat digunakan sebagai tolak ukur dalam menilai tingkat pelayanan kesehatan dan bahan kajian serta informasi bagi tenaga kesehatan sehingga dapat meningkatkan kualitas pelayanan melalui pemberian penyuluhan dan konseling mengenai persiapan persalinan pada saat antenatal care (ANC).
PENGARUH STORY MAPPING TERHADAP HASIL BELAJAR MEMBACA DAN MENULIS DALAM BAHASA INGGRIS PESERTA DIDIK SMP Dewi, Nurmala
Jurnal Pendidikan Vol 19 No 2 (2018)
Publisher : LPPM Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jp.v19i2.p104-116.2018

Abstract

The aim&nbsp;of the research is to&nbsp;determine the effect of story mapping on improving learning outcomes of reading and writing&nbsp;at&nbsp;junior high school students. This research was categorized into a quasi-experiment&nbsp;in order&nbsp;to measure the significant effect between&nbsp;two treatments -&nbsp;the students who were taught by story mapping and those who were not.&nbsp;This experimental research design is done to&nbsp;compare the post-test both of classes, the t-test for reading and writing t-test&nbsp;&gt; t-table.&nbsp;The results of this study indicated the&nbsp;nul hypothesis&nbsp;of this study&nbsp;was rejected. There is a&nbsp;better and&nbsp;significant effects&nbsp;on the reading and writing learning outcomes of&nbsp;the&nbsp;learners in the experimental class that applies story mapping techniques&nbsp;than learning outcomes&nbsp;of the learners&nbsp;in the control class&nbsp;which non&nbsp;using the story mapping technique. It&nbsp;is&nbsp;concluded&nbsp;that the&nbsp;students’ achievement in&nbsp;the&nbsp;experimental class&nbsp;which&nbsp;used story mapping was better than students’&nbsp;learning&nbsp;achievement in&nbsp;the&nbsp;control class without story mapping. &nbsp; Penelitian ini bertujuan untuk mengetahui pengaruh&nbsp;story&nbsp;mapping&nbsp;terhadap peningkatan hasil belajar membaca dan menulis peserta didik SMP, dengan desain penelitian yang termasuk kedalam penelitian semu (quasi experiment). Untuk mengukur apakah ada pengaruh yang signifikan terhadap peningkatan hasil belajar peserta didik antara kelas yang diajarkan dengan teknik&nbsp;story mapping&nbsp;dan kelas yang tidak diajarkan dengan teknik tersebut. Data penelitian dianalisis menggunakan pengujian&nbsp;N-gain&nbsp;(Normalized Gain), dan uji hipotesis menggunakan uji&nbsp;t&nbsp;(t-test). Hasil N-gain yang diperoleh menunjukkan bahwa perlakuan yang diberikan pada kelas eksperimen dengan teknik&nbsp;story mapping&nbsp;efektif dalam meningkatkan hasil belajar membaca dan menulis dengan ukuran efek (effect size) pada klasifikasi yang tinggi. Sementara hasil&nbsp;t-test&nbsp;yang diperoleh terhadap hasil belajar membaca dan menulis adalah t-hitung&nbsp;&gt; t-tabel. Sesuai dengan hipotesis yang diajukan dalam penelitian ini yang berarti H0&nbsp;ditolak, hal ini mengindikasikan bahwa terdapat pengaruh yang signifikan terhadap hasil belajar membaca dan hasil belajar menulis peserta didik pada kelas eksperimen yang diterapkan teknik&nbsp;story mapping,yang lebih baik dari pada hasil belajar peserta didik di kelas kontrol tanpa menggunakan teknik tersebut.
PENDIDIKAN DALAM DINAMIKA KEBUDAYAAN MENCIPTAKAN MANUSIA YANG BERKARAKTER POSITIF Dewi, Nurmala
PROSIDING SEMINAR NASIONAL PROGRAM PASCASARJANA UNIVERSITAS PGRI PALEMBANG 2018: SEMINAR NASIONAL PENDIDIKAN 5 MEI 2018
Publisher : PROSIDING SEMINAR NASIONAL PROGRAM PASCASARJANA UNIVERSITAS PGRI PALEMBANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (191.273 KB)

Abstract

In creating human beings capable of thinking and acting with global insight and being able to appreciate diversity so as to lead a nation of character that can support the development of the nation and build the identity of a nation, the school is instrumental in shaping the character of the nation. This study is about the role of education in schools in the cultural dynamics that exist in the school MTs Negeri 2 Palembang City which aims to form human beings who have a positive character that can compete. This research use qualitative method with field research, data taken by doing observation directly to research object. Based on the results of direct observation of the researchers turned out that the activities of habituation performed at the school MTs Negeri 2 Palembang City can grow or form the character of students who are responsible, disciplined, tolerant, have religious spirit, morals, honest, sportsmanship and become a better person Keywords— Education, Cultural Dynamics, Positive Character
Pemanfaatan Media Komputer Dalam Pembelajaran Bahasa Inggris Dengan Metode Direct Method (Internet Based) Sulistyawati, Meiva Eka Sri; Dewi, Nurmala; Andayani, Endang Sri
JURIKOM (Jurnal Riset Komputer) Vol 6, No 4 (2019): Agustus 2019
Publisher : STMIK Budi Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (177.989 KB) | DOI: 10.30865/jurikom.v6i4.1290

Abstract

In the era of advanced technology, the use of computer in many aspects has been the part of our life. Moreover, computer has been used in the field of education. The use of computer in teaching and learning has many benefits, not only for the teachers but also the students. So does with English. It has been a compulsory subject in many levels of education. In fact, there are many methods of teaching English that can be used. Using the direct method, especially internet or other aplications by computer or android, can be one of the creative ways to create an enjoyable and fun atmosphere of teaching and learning English.
DESAIN MODEL PEMBELAJARAN KEGIATAN BELAJAR MENGAJAR (KBM) PLUS DI SMA MUHAMMADIYAH 1 PALEMBANG Dewi, Nurmala
Ad-Man-Pend : Jurnal Administrasi Manajemen Pendidikan Vol 1, No 1 (2018): Ad-Man-Pend: Jurnal Administrasi Manajemen Pendidikan
Publisher : Universitas Muhammadiyah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/amp.v1i1.1060

Abstract

Penelitian ini bertujuan menginvestigasi desain model pembelajaran Kegiatan Belajar Mengajar (KBM) Plus di SMA Muhammadiyah 1 Palembang tahun pelajaran 2017/2018. Penelitian ini menggunakan metode kualitatif dengan cara observasi, wawancara, studi dokumentasi dan dilanjutkan dengan triangulasi.Sumber data didapatkan dari hasil wawancara langsung dengan salah satu pengajar yang ada di sekolah SMA Muhammadiyah 1 Palembang. Sedangkan Instrumen yang digunakan adalah peneliti itu sendiri. Berdasarkan hasil wawancara peneliti bahwa kegiatan KBM Plus di sekolah tersebut memiliki keunggulan tersendiri yang dapat membantu siswa dalam menghadapi ujian-ujian disekolah.
The Use Of Code Mixing Applied by Maudy Ayunda in YouTube Channel Indriyani, Furi; Aulia, Ratna; Dewi, Nurmala; Mardewi, Tati
INTERACTION: Jurnal Pendidikan Bahasa Vol 11 No 1 (2024): INTERACTION: Jurnal Pendidikan Bahasa
Publisher : Universitas Pendidikan Muhammadiyah (UNIMUDA) Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36232/jurnalpendidikanbahasa.v11i1.6383

Abstract

This study aims to analyze the code mixing used by Maudy Ayunda on the Youtube Channel. Code mixing has become a recent phenomenon, and is often used by young people today in their communications. One young person who often does code-mixing in these conversations is an actress, Maudy Ayunda. This might happen because he has an educational background abroad, namely English as his first language. In this research, the writer uses descriptive qualitative method. And for the analysis of the types of code mixing used by Maudy Ayunda, the authors apply Muysken and Hoffman's theory. From Muysken's theory, code mixing is divided into three parts, namely, insertion, substitution, and congruent lexicalization. Meanwhile, from Hoffman's theory, the type of code mixing is divided into three parts, namely intra-centential, intra-lexical, and involving changes in pronunciation. The results of the analysis of the two theories produce 39 data. The most dominant type of code mixing used in videos is alternation. Keywords : Code Mixing, Type of Code Mixing, Maudy Ayunda
FINANCIAL PERFORMANCE BEFORE AND AFTER THE MERGER STUDY AT INDONESIAN SYARIAH BANK Hairani, Khadizah; Wulandari, Tri; Dewi, Nurmala; Samosir, Poppy Marlina; Purba, Dhea Rahmadani; Hasanah, Nur Qory
Proceeding International Seminar of Islamic Studies INSIS 6 (February 2024)
Publisher : Proceeding International Seminar of Islamic Studies

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The aim of this research is to find out the financial performance of 3 banks, namely Bank Mandiri Syariah, BRI Syariah and BNI Syariah based on profitability before the merger and after the merger. This research is a type of qualitative descriptive research. The aim of this research is to interpret and explain data relating to the current situation, attitudes or views that occur in society, the conflict between two or more situations, the influence of a condition and so on. The merger of the three Sharia Banks was realized in February 2021 and then changed its name to BSI. With reference sources from 5 national journals and 2 international journals with databases sourced from research journal articles, namely Google Scholar, ScienceDirect, Researchgate and collecting data from sharia banking statistics published by the Financial Services Authority in the form of financial reports obtained from the official website each sharia banking. Based on the financial reports of the three Islamic banks that carried out the merger as well as the financial performance and liquidity of these banks for the last two years from 2019-2020 (Financial Performance of Indonesian Sharia Banking et al., 2022). This research uses secondary data. BSI's financial performance before and after the merger shows that it is better after the merger because a lower ratio shows the level of bank effectiveness in achieving higher profits. Based on the results of the company's financial performance analysis using financial ratios, the merger has not had a positive impact on banking. In other words, the economic motive for the merger activities of the three Sharia banks has not been achieved for the period one year before and one year after the implementation of the merger.
EDUKASI GIZI SEIMBANG UNTUK PENCEGAHAN STUNTING UNTUK ANAK PRA SEKOLAH Mardiyati, Nur Lathifah; Pristianto, Arif; Shodikin, Ahmad Ari; Pangastuti, Niken Asih; Amalia, Norma Diena; Dewi, Nurmala
Bengawan : Jurnal Pengabdian Masyarakat Vol 2 No 2 (2022): Desember
Publisher : Politeknik Indonusa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (457.747 KB) | DOI: 10.46808/jurnal_bengawan.v2i2.63

Abstract

Kejadian Stunting di Indonesia mencapai 24,4% pada tahun 2021. Namun masalah gizi stunting masih bisa dilakukan pencegahan dan penanganan yang baik pada usia prasekolah supaya tidak menjadi lebih parah dikemudian hari. Edukasi gizi seimbang pada anak sebagai langkah upaya pencegahan stunting, orang tua dan guru pengajar di sekolah diharapkan mempunyai bekal dalam pemahaman perbaikan pola makan gizi seimbang untuk balita. Kegiatan pengabdian ini sebagai program kegiatan pengabdian kepada masyarakat yang bertujuan meningkatkan pemahaman dan pengetahuan orang tua wali anak dan guru pengajar dalam penerapan perbaikan pola makan yang baik dengan berpedoman gizi seimbang pada anak. Upaya kegiatan ini dapat mencegah dan menangani kejadian stunting pada anak Kelompok Bermain (KB) dan Taman Kanak-Kanan (TK) Bintangku, Bulak Indah, Karangasem, Kecamatan Laweyan, Kota Surakarta. Metode intervensi yang dilakukan adalah penyuluhan interaktif kepada orang tua anak dan guru pengajar di sekolah. Seluruh peserta yang hadir antusias dalam kegiatan penyuluhan edukasi gizi dengan hasil mendapatkan pengetahuan yang baru setelah mengikuti rangkaian kegiatan penyuluhan. Kedepannya kegiatan ini dapat menjadi program rutin untuk orang tua dan guru pengajar sehingga dapat menjadikan anak mempunyai perilaku gizi seimbang ditunjukkan dengan status gizi yang normal dan terhindar dari masalah gizi.