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Galih Kusumah
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Prodi Magister Pariwisata, Gedung Sekolah Pascasarjana, Universitas Pendidikan Indonesia, Jl Dr. Setiabudhi 229 Bandung, 40154
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Tourism & Hospitality Essentials Journal
Published by Universitas Pendidikan Indonesia
ISSN : 2460366X     EISSN : 25499920     DOI : -
Core Subject : Social,
Social Sciences
Arjuna Subject : Umum - Umum
Articles 7 Documents
 1 
Search results for , issue "Vol 7, No 1 (2017)" : 7 Documents clear
Pengaruh Store Attribute Terhadap Loyalitas Wisatawan Dikontrol Oleh Motivasi Berbelanja Astari, Bunga; Wibowo, Lili Adi; Ridwanudin, Oce
THE Journal : Tourism and Hospitality Essentials Journal Vol 7, No 1 (2017)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v7i1.6844

Abstract

Bandung is one of the cities which has many potentials in shopping tourism. Year after years the number of the shopping center in Bandung is increasing. Although shopping tourism in Bandung become the main destination for shopper but the customer loyalty is in a low state of condition. The customer more interest to try something new. So many new products that the competitors offered has caused the customers difficult to be loyal. By Creating the store attribute strategy is expected could increase the customer loyalty and could be more understand the shopper motives. This study is a descriptive and verificative and used explanatory survey method and cross sectional approach. The number of sample in this study were 111 respondents, those are the tourists who shopped in Bandung. The sampling technique that is used was simple random sampling. The Data analysis technique used is multiple regression. The independent variable in this research is the store attribute (X) which has three dimensions, those are store atmosphere (X1), convenience (X2), merchandise (X3), promotion (X4), interpersonal communication (X5), while the dependent variable is the loyalty (Y). Tourist’s responses to store attribute and loyalty considered sufficiently high, the majority of tourist has a hedonic shopping motives.  Based on the result of this study, it shows that store attribute is influencing the tourist’s loyalty controlled by shopping motives.
Analisis Kualitas Pelayanan terhadap Tingkat Kepuasan Pelanggan Triana, Ika; Subakti, Agung Gita
THE Journal : Tourism and Hospitality Essentials Journal Vol 7, No 1 (2017)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v7i1.6845

Abstract

The purpose of this study is to analyze the service quality toward customer satisfaction at X Japanese Restaurant. The writer is using the descriptive and associative-causal method. 100 people who are visitors to the restaurant were taken as the sample for this research. The analysis that was used are t-test and by verifying the hypothesis, these methods were used to determine the final result or conclusion of the study. This study showed that customer satisfaction is 75,1 % influenced by service quality and it also reveals a very strong relation between service quality and customer satisfaction at X Japanese Restaurant.
Pengaruh Motivasi Wisatawan Lokal Terhadap Keputusan Berkunjung Ke Taman Kota Di Kota Tangerang Selatan Fatah, Fikri Abdul; Waluya, Bagja; Yuniawati, Yeni
THE Journal : Tourism and Hospitality Essentials Journal Vol 7, No 1 (2017)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v7i1.6841

Abstract

One of the famous, and still developing, attractions in South Tangerang are Taman Kota. It is a city-park located at the center of the city, there is a red bridge inside which is very popular among the people of South Tangerang. There is also the tributary of Cisadane and lots of bushy trees, which provide natural shades. There is a decrease in visitors of Taman Kota from 2011 to 2014 because there are a lot of tourism attraction competitors in South Tangerang. One of the efforts done by Taman Kota to increase the decision to visit is by improving the management understanding of tourist motivation. The independent variable in this research is tourist motivation (X) which consists of some sub variables, which are nature, value for money, and physical activities. The dependent variable is the decision to visit (Y) which consists of product selection, brand selection, line of selection, time of visit selection and the frequency attending the attraction. The research types used are descriptive and verification. The method used was an explanatory survey. The samples of this research are 100 respondents, which were drawn by using systematic random sampling. Hypothesis testing data analysis technique used was multiple regressions. Tourists’ responses regarding to the motivation in Taman Kota were considered high. The result from this research shows that the most influential sub variable is nature, and the less is on the physical activities. Tourists’ responses to the decision to visit were also considered high. Line of the selection indicators got the highest score; meanwhile, the time of visit selection got the lowest score. Based on the testing through SPSS 20 for windows, there is a simultaneous and partial influence between tourist motivation and the decision to visit. The recommendation to the management of Taman Kota to increase the decision to visit is by optimizing the object as tourism appeal for physical activities.
Revisit Intention Wisatawan di Taman Tematik Kota Bandung Octaviany, Vany; Utami, Dwiesty Dyah
THE Journal : Tourism and Hospitality Essentials Journal Vol 7, No 1 (2017)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v7i1.6846

Abstract

One of the tourist attraction that is in interest in the city of Bandung is a theme park. Bandung thematic park managers as one tourist attraction that can attract tourists to continue to come to the city of Bandung need to understand how to make the tourists feel satisfied and come back for a tour in the city of Bandung, considering now many areas in Indonesia that develop shopping tourist attractions and culinary that has been popular by tourists in the city of Bandung. Therefore, the researcher raised the factor of tourist intention or revisit of tourist intention in Bandung thematic theme park as research theme. This research is descriptive research. Research method used in this research is explanatory survey, the sample to be studied is a number of 150 people by using systematic random sampling Based on the results of research revisit intention in Bandung Thematic Park has a high assessment. It shows that the tourists who come to the theme parks of Bandung City are satisfied with thematic parks they visit, so intend to re-visit and have the desire to recommend thematic parks Bandung to others.
Analisis Informasi Situs Web Hotel Bintang 4 di Kota Bandung Putra, Fajar Kusnadi Kusumah
THE Journal : Tourism and Hospitality Essentials Journal Vol 7, No 1 (2017)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v7i1.6842

Abstract

Four-star hotel categorized as upscale hotel where the facilities and level of services are high, a good hotel website content is very important in an online search pattern. From a hotel accommodation, tourist will get information about the hotel and for hotel side they will improve their connectivity and also interactivity with the customer. The objective of this research is to measure the level of hotel website content. In this research, samples of 38 four-star hotel websites located in the city of Bandung will be assessed by using an observation guide consists of 5 dimensions. The dimensions are: information reservation; information about the hotel facilities; contact information and the use of social media; surrounding area information; website management. Descriptive content analysis approach will be used as a tool to describe the characteristics of message content in hotel web sites and also summarize the idea of each message given. Data analysis showed that not all the hotel web site adopt indicators for good informative web site, therefore hotel are unable to provide complete information for the customer accessing related hotel websites, therefore the effect miscommunication and different perception might arise.
Konvergensi Media dan Teknologi: Implikasinya terhadap Komunikasi Pemasaran Pariwisata Setiyorini, Heri Puspito Diyah
THE Journal : Tourism and Hospitality Essentials Journal Vol 7, No 1 (2017)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v7i1.6847

Abstract

This paper would give a conceptual discussion of the media convergence, technology acceptance model, and   its implication on tourism marketing communication. Media convergence is the integration of multiple media, particularly conventional media with the new media. Conventional media such as a printed, audio, and audio-visual media are now integrated by the Internet technology. Thus, the information can be accessed through the personal devices. This notion affects to the way people use their leisure times, as well as, the industry do the marketing activities for tourism. Since the length of stay of tourists is decreasing, so the technology intent to assist these activities to the tourist. Hence, the paper would also discuss the tendency of the short-break tourists and the tourism business players in using the technology and its implication to the marketing communication.
E-WoM: Pengaruhnya terhadap Keputusan Pembelian Tamu Restoran di Bandung Utara Firdaus, Taufansyah; Abdullah, Taufik
THE Journal : Tourism and Hospitality Essentials Journal Vol 7, No 1 (2017)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v7i1.6843

Abstract

The Development of information and technology has entered various elements of life, including human lifestyle when visiting restaurants. Some trends in the younger generation when visiting restaurants in Bandung, they often check in on social media, take selfie pictures with the interior design of the restaurant as the background, and the most common activity is taking photo of food or beverage products of the restaurant. furthermore, they upload the pictures to various social media. If referring to the literature, these activities could be classified as electronic word of mouth (e-WOM). The purpose of this study was to determine the role of e-word of mouth to increase the purchasing decision of restaurants in North Bandung. This is an explanatory study. The population in this study were restaurant’s customers in North Bandung so that the population was infinite. Thus the sampling technique used was quota sampling technique with a target of 100 respondents. The Data analysis technique used is multiple regression analysis. This research is expected to be an input for providers of food service business, particularly restaurants for consideration in conducting marketing activities in order to increase the sales of food and drink. The results of this research that there is a significant influence of the e-word of mouth on restaurant’s customers purchase decision in North Bandung.

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